BibTex Citation Data :
@article{JIAB17836, author = {Yoannes Tito and Agung Budiatmo}, title = {PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN (Studi pada Pembeli dan Pengguna Honda Beat Series di Astra Honda Motor Gajahmada Semarang)}, journal = {Jurnal Ilmu Administrasi Bisnis}, volume = {6}, number = {4}, year = {2017}, keywords = {Quality Product, Promotion, Purchase Decision}, abstract = {products with various advantages. One of the automotive products that often discussed is honda beat series. To face up fierce business competition honda beat series needs to influence consumers to choose and buy products honda beat series. Many factors affect consumers in making purchases, including Product Quality and Promotion. This study aims to determine the quality of products and promotion for product purchase decision of honda beat series partially and simultaneously. This type of research is explanatory research. The questionnaire primary data is used and distributed to Semarang people who decided to buy and use honda beat series at astra honda motor gajahmada semarang dealer, counted as many as 100 people. In the analysis used validity and reliability, correlation coefficient, coefficient of determination, simple and multiple regression analysis, and significance test (t test and F test) using SPSS 22. The result of this study showed that the contribution given by product's quality (X1) toward buying decision (Y) is 9.6%. The contribution given by promotion (X2) toward buying decision (Y) is 23.9%. The contribution given by product's quality (X1) and promotion (X2) toward buying decision (Y) is 24.1%. From the two variables that affect buying decision, promotion is the most significant variable that affects the customer's decision to buy Honda Beat Series.}, issn = {2746-1297}, pages = {273--286} doi = {10.14710/jiab.2017.17836}, url = {https://ejournal3.undip.ac.id/index.php/jiab/article/view/17836} }
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