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STRATEGI PENGEMBANGAN WISATA DI KAWASAN GUNUNG ANDONG MAGELANG

*M. Ryan Saputra  -  , Indonesia
Rodhiyah Rodhiyah  -  , Indonesia

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Abstract
Tourism industry is one of the national income sources that playing an important
role to improve the prosperity of local communities. Mt Andong as one of tourism
destination in Central Java still lose in term of number of visitors when compare to another
tourism destionation in Central Java. Based on presurvei result that being conducted by
writer, the problem was caused by the lack of goverment asistance, the lack of public
transportation to access the tourism destination, traffic condition with minimum road light,
and unpredictable nature phenomenons. Tourism development strategy was required to
maximize the benefit, and less the issue of tourism destination development effort.
This study was conducted to figure out the internal and external factor that would
become strengths and weaknesses, alongside as opportunities and threats in the
development of the Mt. Andong tourism area. This study is a descriptive qualitative study
by using in-depth interviews, observation techniques, and documentation as the data
collection methods. Then the finding was analyzed by using SWOT method. Based on the
SWOT analysis, some strategies that can be applied to develop the tourism area are
develop new tourist attractions such as agricultural tourism, establish tour guides group,
porters and enhance outdoor equipment rental services, use the tourist visa-free policy to
attract foreign tourists, and held a folklore festival as variation for tourist attraction.
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Keywords: tourism development, ecotourism, strategy, SWOT analysis, Mt.Andong

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