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PENGARUH KUALITAS PELAYANAN, TARIF, DAN LOKASI TERHADAP KEPUTUSAN PASIEN DALAM MENGGUNAKAN JASA RAWAT INAP PADA RUMAH SAKIT PERMATA MEDIKA SEMARANG

*Fitria Apriliani Yulinda  -  , Indonesia
Saryadi Saryadi  -  , Indonesia
Bulan Prabawani  -  , Indonesia

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Abstract
Hospital as one of the organization engaged in service activities can not be separated from a very tight
competition between services, as more and more places of other health services. This study aimed to determine
the effect of service quality, rates and location of the decision to use the services of Gem Medika Hospital
Semarang. Type of this research is explanatory research. Methods of data collection using interviews with
questionnaires. The sample in this study amounted to 100 respondents stratified sampling technique
proportinate random. In linear regression analysis was used and the significance test by using SPSS 17.0. From
the analysis of the data found that in partial service quality has positive influence on decision to use services of
57.5%, variable rates positive influence on the decision to use the services of 58.9%, and variable positive
influence on the location decision to use the services of 22.4 %. Simultaneously variable service quality, rates
and positive influence on the location decision of the use of services by 63.3%. To increase the quality of
services namely by more maintain cleanliness inpatient rooms and also more attention to the attitude power
medical in serving patients .In addition a house party fixed pain needs to sustain offered rates and should also
the hospital gems medika semarang increase accommodation vessel not unlike ambulance so that patients
emergency who their homes further away from the hospital. Gem medika could be immediately until to the
hospital getting medical services.
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Keywords: quality of service, rates, location and service usage decisions.

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