STRATEGIC COMMUNICATION MUSEUM KERETA API AMBARAWA CREATIVE MANAGER

Abstract

This project in based on the less promotion Ambarawa Train Museum as an the
potential tourism assets that owned by PT Kereta Api Indonesia which located in
Central Java. Less promotion doesn’t make a lot of visitors who come to Ambarawa
Train Museum. In this project, Creative Manager has a purpose to promote the
Ambarawa Train Museum through graphic design for publication and merchandise
based on Visual Communication Design concept. Creative Manager also responsible
with finding talent to perform at the museum in order to increase the attractiveness of
the visitors. These activities raised in a series of activities Strategic Communication
Ambarawa Train Museum in order to increase knowledge of public and visitors to the
museum.
The project is held in one month. In the main events earned 5 talents with detail
3 traditional performer and 2 modern performer The result from promotion through
graphic design for publication and merchandise earned a positive respon from public
indicated by teh increasing visitor who come to the museum in May which significantly
by 30.786 visitors, where in previous month no more than 10,000 visitors. In addition,
this project shows that the Strategic Communication Ambarawa Train Museum
"Sepoorheroes" was successful.