HUBUNGAN TERPAAN PESAN PERINGATAN BAHAYA MEROKOK DAN TINGKAT PENGETAHUAN TENTANG ROKOK DENGAN MINAT BERHENTI MEROKOK PADA REMAJA

Abstract

The number of teenage smokers in Indonesia has increased each year. Government's
efforts in reducing the number of smokers is to include a warning message about the
dangers of smoking on cigarette advertisements. The latest warning message has a
difference with the previous warning message. The latest one are have picture and
with a shorter sentence.
This research is a quantitative study with explanatory type, which aims to
knowing correlation between exposure to warning message about the dangers of
smoking and level of knowledge about cigarette to interest in quitting smoking in
adolescents. The theory used is the theory of Cognitive Response. The population of
the research was teenage boys who become an active smokers with population
numbers unknown. This research uses technique of non-random sampling which
taken samples 60 people. The primary data were analyzed using Pearson correlation
test with the help of SPPS program.
The results of the Pearson correlation analysis show that between variable
exposure to warning message about the dangers of smoking (X) with variable level of
knowledge about smoking (Z) has a significant correlation. This is shown by the
value of significance is 0,033 which mean the level of significance is smaller than
0.05 and the value of the correlation coefficient is 0,276. Variable level of knowledge
about smoking variables (Z) with variable interest in quitting smoking (Y) has
significant correlation. This is showed by the value of significance is 0.005 which
mean smaller than 0.05 and the value of the correlation coefficient is 0,359.
The government as policy maker about warning message on cigarette
advertisements should be consistent in an effort to reduce the number of smokers in
Indonesia. The proportion of warning message can be wider in print media and
outdoor media and also give more duration on cigarette advertisements in electronic
media so it can be more clearly seen by all audiences.
Key words: Exposure to Warning Message, Level of Knowledge, Interest in Quitting
Smoking.