PRAKTIK KREASI, MONETISASI KONTEN, DAN PEMAKNAAN CONTENT OWNERSHIP OLEH CLIPPER DI PLATFORM TIKTOK

Abstract

The development of short-form video platforms on social media has given rise to clipping practices, in whict individual select, edit, and redistribute segments of others’ content as both creative activity and a source of economis value. This study aims to understand clipping practices on TikTok across five dimensions: clipper identity formation, content production and distribution practices, monetization mechanisms, working conditions, and perceptions of content ownership. The study employs an interpretative paradigm with a qualitative approach. Data were collected through in-depth interviews with seven clippers from diverse backgrounds and work arrangements, and were analyzed using thematic analysis. Jenkins’s perspective highlights the participatory character of clipping through content production, transformation, redistribution, and knowledge exchange. While Fuchs’s perspective reveals how these activities are connected to value creation, performance metrics, and monetization. Clipping ultimately emerges as a participatory practice undergoing professionalization and commodification within the digital media ecosystem.