STRATEGI PEMASARAN SOSIAL YAYASAN SETARA MELALUI AKTIVASI MEDIA SOSIAL, SOSIALISASI ORANG TUA, REKRUTMEN RELAWAN, MAIN EVENT, DAN PENDAMPINGAN ANAK

Abstract

Child protection in Indonesia remains a serious issue due to low public awareness. Yayasan
Setara addresses this through social marketing programs to increase visibility and community
participation. This report highlights the author’s roles in Public Relations and Sponsorship &
Partnership in implementing programs such as outreach, educational media distribution,
community engagement, and the Setara Youth Movement event, using an Integrated Marketing
Communication (IMC) approach. The results show increased organizational visibility and
community involvement, indicating that integrated communication strategies effectively
enhance awareness and participation in child protection efforts.