PROGRAM GOVERNMENT PUBLIC RELATIONS UNTUK MENINGKATKAN PARTISIPASI MASYARAKAT KOTA SEMARANG DALAM MENGGUNAKAN LAPOR SEMAR SOLUSI AWP SEBAGAI KANAL PENGADUAN RESMI KOTA SEMARANG SEBAGAI PUBLIC RELATIONS DAN EVENT MANAGER

Abstract

This fieldwork report discusses the use of Government Public Relations strategies, event
activation, and media publication to increase public awareness and participation toward the
Lapor Semar Solusi AWP public complaint service in Semarang City. The campaign was
carried out through the Main Event “Cipta Seni Bahana Aspirasi” at CFD Simpang Lima as
the opening activation, followed by a series of outreach activities: Goes to Campus, Goes to
School, and Goes to RW. The results show significant achievements. The Main Event attracted
100 audiences, while the outreach series generated 464 new users. Media publication was also
effective through collaboration with 13 Forwakot media outlets, two radio stations, as well as
press releases published on the Lapor Semar and Semarang City Government websites.
As the Public Relations and Event Planner, the author managed external communication, media
publication, and collaboration with schools, faculties, RW communities, and media partners.
The author also prepared the rundown, conducted venue surveys, coordinated with Diskominfo,
arranged talents, and ensured that the Main Event ran safely, orderly, and in line with campaign
objectives. This report demonstrates that the combination of targeted PR strategies and
interactive event activation effectively strengthens public awareness, trust, and participation
toward the Lapor Semar Solusi AWP service.