HUBUNGAN KREDIBILITAS NARASUMBER DAN KUALITAS KONTEN MOM’S CORNER EPISODE 26 DI YOUTUBE DENGAN PERSEPSI AUDIENS PADA POLA ASUH NEUROPARENTING

Abstract

Children’s psychosocial development is increasingly shaped by complex environmental and parenting dynamics, while parenting practices often remain insufficiently informed and inconsistent. This condition has accelerated the dissemination of parenting discourses such as neuroparenting through digital platforms, particularly YouTube, positioning parenting content as a strategic form of mediated communication that requires credible sources and high-quality message construction to ensure effective audience reception. This study investigates the relationship between source credibility and content quality of Mom’s Corner Episode 26 on YouTube and audience perceptions of neuroparenting, drawing on source credibility theory and information integration theory. A quantitative research design was employed using a survey of 100 viewers selected through purposive sampling. Data were analyzed using Kendall’s Tau-b correlation test to assess the strength and significance of the relationships among variables. The findings demonstrate a positive and statistically significant relationship between source credibility, content quality, and audience perceptions of neuroparenting. This study concludes that neuroparenting messages are more effectively internalized when delivered by competent and trustworthy sources and presented through clear, informative, and well structured audiovisual content. Future research should incorporate additional explanatory variables, including demographic characteristics, personal experiences, social contexts, and individual motivational factors, to further refine the understanding of parenting communication effectiveness in digital media.