MENINGKATKAN BRAND AWARENESS DAN KOMPETENSI DISTRIBUTOR AIR AMANAH MELALUI EVENT BANGKIT 2025 SEBAGAI SOCIAL MEDIA SPECIALIST, FINANCE MANAGER DAN VIDEOGRAFER

Abstract

PT Amanah, a bottled water company with production sites in Java and Kalimantan, has faced low brand awareness in the Semarang City and Regency areas due to limited marketing activities by distributors. To address this challenge, the BANGKIT 2025 Program (Bersama Amanah Gali Kreativitas dan Inovasi Terbaik) was implemented using an Integrated Marketing Communication (IMC) approach. This program encompassed a variety of activities, including seminars, talk shows, Zumba sessions, creative competitions, social media marketing, and workshops for distributors. As a result, the program successfully increased brand awareness from 39.5% to 74.6%, and distributor knowledge reached up to 94.5%. It also led to a boost in digital media engagement, demonstrated by 19 copywriting pieces and 42 WhatsApp Business accounts. The program's execution involved roles such as Social Media Specialist, Finance, and Videographer. This initiative provides strategic insights that can serve as a reference for organizing similar events in the future.