Menelusuri Humor Seksis dalam Konten YouTube: Kajian Kasus Dean KT

Abstract

This study analyzes the meaning behind sexist humor in five of Dean KT’s YouTube Shorts using Roland Barthes’ semiotic analysis. It finds that the objectification and devaluation of women are systematically reproduced through humor techniques such as wordplay, misunderstanding, allusion, ridicule, naivety, absurdity, and repetition. This humor, which often evokes a sense of audience superiority and arises from deliberate incongruity, consistently portrays women as objects of spectacle and male fantasy—closely aligned with patriarchal ideology and Laura Mulvey’s concept of the Male Gaze. Though packaged as light entertainment, this form of sexist humor constitutes symbolic violence that normalizes the reduction of women to objects in digital spaces, exploiting their sexuality, private domains, physical appearance, and emotional responses as strategies to attract viewers and perpetuate gender inequality.