KOMUNIKASI KRISIS DAN PEMULIHAN REPUTASI: STUDI KASUS DI MAHKAMAH KONSTITUSI REPUBLIK INDONESIA

Abstract

The Constitutional Court of the Republic of Indonesia (MKRI) is facing a reputational crisis after an ethical breach by its Chairman, Anwar Usman, sparked public controversy. This crisis undermined public trust in the integrity of the institution and demanded a quick and effective crisis communication response. This research aims to identify the form of crisis communication implemented by MKRI in responding to the ethical violation and evaluate its effectiveness in efforts to restore the institution's reputation. This research uses a qualitative approach with descriptive type case study method and interpretative paradigm. Data collection techniques were conducted through in-depth interviews. Data analysis used a pattern matching model and was based on Situational Crisis Communication Theory (SCCT) as an analytical framework. This research reveals that the Constitutional Court (MK) faced a reputation crisis due to the violation of the code of ethics by Anwar Usman with an accommodative, rather than defensive, crisis communication approach. The Court chose to show direct responsibility through concrete actions, such as revamping internal structures, corrective actions, as well as opening more transparent and firm public communication channels in enforcing ethical sanctions. The decision not to use defensive strategies such as denial or scapegoating emphasises the Court's commitment to institutional ethical values and high integrity. In addition, the Court implemented a proportionate bolstering strategy by strengthening the image of the institution through reminders of its positive track record and appreciation of external support. Overall, MK's approach is reflective, ethical, and substantive, with transparency, accountability, and consistency of action as the keys to success in reputation recovery. The findings and results of this study confirm that a crisis is not the end of reputation, but rather the starting point for rebuilding public trust in a stronger and more sustainable manner, by adapting the theory of Situational Crisis Communication Theory (SCCT) in the context of public institutions that have high ethical responsibilities.