BERSAMA AMANAH GALI KREATIVITAS DAN INOVASI TERBAIK (BANGKIT 2025) SEBAGAI PROJECT LEADER DAN ADMINISTRATION MANAGER

Abstract

Air Amanah is a packaged drinking water product that was established in 2015 with sales through distributors. However, there are still many distributors who are not actively marketing products so Air Amanah’s brand awareness is still low, only 39.5% of survey respondents know about Air Amanah. BANGKIT 2025 was initiated to address this issue through workshop to improve distributor competency as well as seminar, competition, talk show, zumba, and Instagram @bangkitwithamanah to increase Air Amanah's brand awareness. The approaches used are persuasive communication and Integrated Marketing Communication (IMC). As a result, distributor marketing knowledge increased by 15.18% with 19 group copywriting practice results and increased by 8.88% with the results of 42 WhatsApp Business accounts. In addition, Air Amanah's brand awareness also increased by 35.1%, from 39.5% to 74.6%.