Bersama Amanah Gali Kreativitas dan Inovasi Terbaik (BANGKIT) 2025 Sebagai PIC Talk Show Amanah Hydrocare, Workshop Distributor Amanah, dan LO Influencer Zumba Active Fit Amanah

Abstract

Air Amanah is a bottled drinking water (AMDK) company offering products with a pH of 8+ and TDS ≤ 10 ppm. Its marketing strategy relies heavily on word-of-mouth distribution, resulting in relatively low brand awareness. The BANGKIT 2025 program was designed to enhance the marketing competencies of distributors while strengthening brand awareness through a series of integrated activities, including seminar, workshop, talk show, Creative Competition, and social media campaigns. The author served as Person in Charge (PIC) for the Amanah Hydrocare Talk Show, Amanah Distributor Workshop, and Liaison Officer for Zumba Active Fit Amanah influencers. Program outcomes and evaluations indicate a significant impact, with a 35.2% increase in brand awareness and a notable rise in Air Amanah’s sales from January to May 2025. This program demonstrates that public relations and social media marketing strategies are effective in strengthening local brands within the bottled water industry.