PERAN CREATIVE EXECUTIVE DALAM KAMPANYE PEMASARAN SOSIAL SEMARANG WEGAH NYAMPAH

Abstract

The Semarang Wegah Nyampah campaign aims to encourage changes in student behavior to reduce the use of single-use plastics and switch to environmentally friendly products. The author acts as Creative Executive in charge of producing content for social media, creating logos, creating print media designs, documenting activities during the campaign. This campaign successfully produced 25 contents, created agency logo, created X- Banner design, documented all campaign activities. The Creative Executive's role is to produce all digital and print designs.