BERSAMA AMANAH GALI KREATIVITAS DAN INOVASI TERBAIK (BANGKIT) 2025 SEBAGAI PIC WORKSHOP MARKETING AMANAH DAN ZUMBA

Abstract

Air Amanah is a bottled drinking water (AMDK) product known for its superior quality, with a pH level
of 8+, TDS ≤ 10 ppm, and advanced processing using ultrafiltration and alkaline technology. Despite
these strengths, the company faces a major challenge: the marketing skills of its distributors—who serve
as the front line of product distribution—remain underdeveloped. Additionally, public brand awareness
of Amanah is still relatively low. To address these issues, the BANGKIT 2025 program was launched as
a strategic initiative aimed at enhancing distributor competence and expanding the brand’s market
reach. In this report, I served as the Person In Charge (PIC) for two main events: the Marketing
Workshop Amanah: Synergy of Digital and Conventional Business, and Zumba: Active Fit Amanah. The
workshop focused on equipping distributors with relevant marketing strategies, including copywriting
exercises and digital media usage, while the Zumba event aimed to associate the brand with a healthy
and active lifestyle. Through these activities, the program sought to strengthen distributor marketing
capabilities and boost public recognition of the Amanah brand.