BERSAMA AMANAH GALI KREATIVITAS DAN INOVASI TERBAIK (BANGKIT) 2025 SEBAGAI CREATIVE & DESIGN MANAGER DAN PHOTOGRAPHER

Abstract

Air Amanah is a company operating in the bottled drinking water (AMDK) industry, relying heavily on distributors to promote and sell its products. The brand emphasizes product quality and unique features such as a pH level of 8+ and a Total Dissolved Solids (TDS) level of ≤ 10 ppm, and is marketed under the name Amigol (Amanah mini galon). However, this reliance on distributors contributes to low brand awareness. This study explores the implementation of the BANGKIT 2025 program, which aims to improve distributor marketing capabilities and simultaneously raise brand awareness through a series of targeted promotional activities. Owned media is utilized to expand outreach through digital platforms. As the Creative & Design Manager and Photographer, the author holds full responsibility in designing, executing, and evaluating all visual materials related to the program, including posters, Instagram content, banners, and event documentation. The author also serves as the lead design consultant for the BANGKIT team to ensure all visual outputs are suitable for publication and online dissemination.