PERAN STRATEGIST DAN SPONSORSHIP DALAM KAMPANYE PEMASARAN SOSIAL SEMARANG WEGAH NYAMPAH

Abstract

This article explores the role of strategist and sponsorship in the Semarang Wegah Nyampah campaign. The campaign aims to encourage behavioral change among university students in Semarang in reducing single-use plastic consumption. Utilizing digital marketing strategies, social media challenges, and campus roadshows, the campaign achieved a significant increase in eco-friendly behavior. Support from local SMEs provided practical alternatives for participants, demonstrating a collaborative and sustainable impact.