Bersama Amanah Gali Kreativitas Dan Inovasi Terbaik (BANGKIT) 2025 sebagai Public Relations Manager dan PIC Event Creative Competition

Abstract

This study applies an Integrated Marketing Communication (IMC) strategy with a focus on events and experiences, public relations, and social media marketing through the BANGKIT 2025 Program. Using a persuasive communication approach, this study evaluates the effectiveness of BANGKIT 2025’s event series and social media strategies in achieving two main objectives: enhancing the marketing knowledge and skills of Amanah distributors, and increasing Amanah’s brand awareness. The result show that the Marketing Amanah Workshop increased distributors’ marketing knowledge by 15.18% and resulted in 19 copywriting outputs. Meanwhile, the Distributor Amanah Workshop led to an 8.88% increase in distributor marketing knowledge and the creation of 42 WhatsApp Business accounts. Furthermore, the BANGKIT 2025 Program successfully increased Amanah’s brand awareness by 35.1%, from 39.5% to 74.6%.