KAMPANYE KOMUNIKASI PEMASARAN BRAND FASHION & ACCESSORIES RAMAH LINGKUNGAN “SEKO UPCYCLE” SEBAGAI MEDIA STRATEGIST

Abstract

This project discusses the role of a Media Strategist in a marketing communication campaign for Seko Upcycle, a sustainable fashion and accessories brand. Conducted from January to March 2025, the campaign aimed to increase brand awareness and sales through an Integrated Marketing Communication (IMC) approach. Responsibilities included strategy planning, content development, social media and marketplace management, website creation, and campaign evaluation. By activating Instagram, TikTok, Meta Ads, and launching SekoUpcycle.com, the campaign achieved a 46.8% increase in brand awareness and raised monthly sales from 12 to 20 transactions. These results highlight the effectiveness of data driven, digitally integrated communication strategies for brand growth.