skip to main content

Kampanye Komunikasi Pemasaran Brand Fashion & Accessories Ramah Lingkungan “Seko Upcycle” sebagai Offline Project Officer (Bazaar Coordinator & Sales Coordinator)

*Rendy Putra Pratama  -  Prodi S1 Ilmu Komunikasi
Nuriyatul Lailiyah  -  Prodi S1 Ilmu Komunikasi

Citation Format:
Abstract
This project discusses the marketing communication campaign of the eco-friendly fashion & accessories brand Seko Upcycle organized by Diponegoro University students in collaboration with Seko Upcycle as a client. Seko Upcycle has low brand awareness and low sales to consumers. To overcome this problem, this marketing communication campaign was designed with a social media campaign approach using Instagram as the main media, supported by offline socialization. Push and pull communication strategies were applied to deliver relevant and engaging messages. The evaluation results showed that 46.88% of the respondents knew or had a good understanding of the Seko Upcycle brand, a considerable increase of 44.88% from the previous (2%). The campaign was considered successful, with 78% of respondents following Seko Upcycle's Instagram and 65% following Seko Upcycle's TikTok. In addition, 71% of respondents have visited Seko Upcycle's marketplace.
Fulltext View|Download
Keywords: Project, Digital Campaign, Upcycle Fashion Brand, Bazaar Coordinator, Sales Coordinator, Push and Pull Srategy

Last update:

No citation recorded.

Last update:

No citation recorded.