THE ROLE OF EVENT MANAGER & DATA EXECUTIVE IN INCREASING THE DRIVE OF AWARENESS AND SALES OF SOBAT SAMBAT PRO (A PREMIUM COUNSELING SERVICE) PROVIDED BY PERKUMPULAN KELUARGA BERENCANA INDONESIA (PKBI) CENTRAL JAVA

Abstract

This study examines strategic initiatives to enhance awareness and sales of Sobat Sambat Pro, a premium counseling service by Perkumpulan Keluarga Berencana Indonesia (PKBI) Central Java. The communication campaign, themed #ASpaceWhereYouthBelong, utilized an Integrated Marketing Communication (IMC) framework to achieve its dual goals of awareness and client acquisition. The strategy combined digital advertising, sales promotions, event marketing, content marketing, and public relations. With the author roles as both Event Manager and Data Executive, events focused on driving sales through direct interaction, while ads were designed to grow online visibility and brand recognition. The program effectively reached its goals, with voucher promotions and content-based advertising proving most impactful in boosting both sales and awareness. The findings underline the value of merging data-driven advertising with human centered engagement, offering insights into the successful application of IMC strategies in promoting mental health services.