Program SEBAYA (Semarak Membaca dan Berkarya) Kolaborasi dengan Perpustakaan Provinsi Jawa Tengah Sebagai PIC Partnership dan Humas

Abstract

SEBAYA (Semarak Membaca dan Berkarya) is a collaboration between Communication Studies students from Diponegoro University and the Central Java Provincial Library to increase reading interest and library visits. This event took place over two weeks, from November 1-15, 2024, with activities such as a book bazaar, field trips, storytelling competitions, vlog competitions, and iJateng socialization. The main goal of this program is to increase library visits by 10,000 visitors, addressing the problem of low visits, which only increased by an average of 2,000 visitors per month. The strategies used included the message "Semarak Membaca dan Berkarya" (The Spirit of Reading and Creating), media strategy, gamification, and AIDA, with public relations and integrated marketing communication tactics. The evaluation results showed an increase in visits, participation from more than 30 schools, support from sponsors and media partners, and the achievement of engagement. This success confirms the effectiveness of planned communication strategies in increasing public literacy.