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CITRA PENDIDIKAN VOKASI DALAM SERIAL FILM PENDEK REUNIAN: KAJIAN SEMIOTIKA

*Alam Tonggak Amarta  -  Program Studi S1 Ilmu Komunikasi
Agus Naryoso  -  Program Studi S1 Ilmu Komunikasi

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Abstract
Vocational education in Indonesia is still not comparable to general and academic education, both in terms of the number of institutions and the image attached to them. On the other hand, film is an effective means of building the subject's image as well as a battlefield for ideology to build hegemony. The problem that arises: what is the image of vocational education in the Reunian short film series? Another problem, how is the ideological battle in the short film series Reunian? The purpose of this study is to describe the image of vocational education that is awakened in the short film series Reunian. In addition, explaining the ideological struggle in the short film series Reunion. To answer the problems and research objectives, an analysis was carried out using Roland Barthes' semiotic theory and Gramsci's hegemony. The object of research is the short film series Reunian which is shown on the Youtube channel by Tim Diksi.
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Keywords: image; vocational education; hegemony; film

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