*March Hot Asi Sitanggang  -  Departemen Ilmu Komunikasi FISIP UNDIP
S. Rouli Manalu  -  Departemen Ilmu Komunikasi FISIP UNDIP
Published: 5 Jun 2018.
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Language: ID
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The development of the internet is more massive with the discovery of web 2.0 facilities gave birth to a new phenomenon of crowdsourcing. Anyone can participate openly through the internet. One of the phenomenon that is the trend in the present is the crowdfunding phenomenon of raising funds openly involving the public by utilizing internet facilities. One of the most popular crowdfunding in Indonesia is crowdfunding donation based on This research is qualitative descriptive type using two stages. The first stage is to know from the side of technology/platform by using the approach of website content analysis. The second stage is to know the motivation of donors in participating in crowdfunding using phenomenology approach. The purpose of this research is to know how crowdfunding mechanism in Indonesia in general and what factors influence people in donating. This research uses altruism theory, gotongroyong culture and social learning theory. Research subject is website and six people who have been involved in donation at at least twice the funding. The results of this study found that the development of the Internet in the era of web 2.0 brings new alternatives to the funding system. In general, crowdfunding in Indonesia using donation based. In the process of hooking the donors as platfrom adopt culture and values in Indonesian society. The individual's motivation in donating is influenced by empathy motivation, cultural motivation, and religious teachings motivation. leads the empathy of website visitors by presenting campaigns about humanity, poverty, and health as a content of comodification in With the platform can be connected between fundraisers with donors.
Keywords: crowdfunding, donation, altruism, empathy, gotongroyong, religion

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