BibTex Citation Data :
@article{J.Gauss2741, author = {Koko Bowo and Abdul Hoyyi and Moch. Hoyyi}, title = {ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN DAN KEPUASAN KONSUMEN PADA NOTEBOOK MEREK ACER (Studi Kasus Mahasiswa Universitas Diponegoro)}, journal = {Jurnal Gaussian}, volume = {2}, number = {1}, year = {2013}, keywords = {brand image, price, quality product, purchasing decision, consumer satisfaction.}, abstract = { Consumer perception about notebook product is a variated, this condition based on consumer need is referred that will exploit existing facility at a notebook. Generally, consumer buys a notebook product based on some considerations for example price, brand and product quality. If the product that the of exceed its expectation, consumer will satisfied and possibility will submit the good things about the products to others people. This research aims to analyze the factors that have an effect on purchasing decisions and consumer satisfaction on Acer notebook. Data collecting in this research use questionnaire , that was distributed to 110 students from Diponegoro University that have a Acer notebook.Technique sample uses accidental sampling method. The data obtained are then analyzed using Structural Equation Modeling (SEM). Based on research result is obtained that brand image not has an effect on to purchasing decision Acer notebook, while the product quality and price have an effect on purchasing decision Acer notebook. Despitefully also, the product quality and purchasing decision Acer notebook have an effect on consumer satisfaction. Keywords : brand image, price, quality product, purchasing decision, consumer satisfaction. }, issn = {2339-2541}, pages = {29--38} doi = {10.14710/j.gauss.2.1.29 -38}, url = {https://ejournal3.undip.ac.id/index.php/gaussian/article/view/2741} }
Refworks Citation Data :
Consumer perception about notebook product is a variated, this condition based on consumer need is referred that will exploit existing facility at a notebook. Generally, consumer buys a notebook product based on some considerations for example price, brand and product quality. If the product that the of exceed its expectation, consumer will satisfied and possibility will submit the good things about the products to others people. This research aims to analyze the factors that have an effect on purchasing decisions and consumer satisfaction on Acer notebook. Data collecting in this research use questionnaire , that was distributed to 110 students from Diponegoro University that have a Acer notebook.Technique sample uses accidental sampling method. The data obtained are then analyzed using Structural Equation Modeling (SEM). Based on research result is obtained that brand image not has an effect on to purchasing decision Acer notebook, while the product quality and price have an effect on purchasing decision Acer notebook. Despitefully also, the product quality and purchasing decision Acer notebook have an effect on consumer satisfaction.
Keywords: brand image, price, quality product, purchasing decision, consumer satisfaction.
Article Metrics:
Last update:
The Authors submitting a manuscript do so on the understanding that if accepted for publication, copyright of the article shall be assigned to Media Statistika journal and Department of Statistics, Universitas Diponegoro as the publisher of the journal. Copyright encompasses the rights to reproduce and deliver the article in all form and media, including reprints, photographs, microfilms, and any other similar reproductions, as well as translations.
Jurnal Gaussian and Department of Statistics, Universitas Diponegoro and the Editors make every effort to ensure that no wrong or misleading data, opinions or statements be published in the journal. In any way, the contents of the articles and advertisements published in Jurnal Gaussian journal are the sole and exclusive responsibility of their respective authors and advertisers.
The Copyright Transfer Form can be downloaded here: [Copyright Transfer Form Jurnal Gaussian]. The copyright form should be signed originally and send to the Editorial Office in the form of original mail, scanned document or fax :
Dr. Rukun Santoso (Editor-in-Chief) Editorial Office of Jurnal GaussianDepartment of Statistics, Universitas DiponegoroJl. Prof. Soedarto, Kampus Undip Tembalang, Semarang, Central Java, Indonesia 50275Telp./Fax: +62-24-7474754Email: jurnalgaussian@gmail.com
Jurnal Gaussian by Departemen Statistika Undip is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Visitor Number:
View statistics
