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Pemanfaatan Dukungan Pengembangan Bisnis Universitas: Faktor Psikologis yang Mendorong Niat Kewirausahaan Mahasiswa: Studi Kasus pada Mahasiswa

*R Yovie Ardianto  -  Departemen Manajemen, Fakultas Ekonomika dan Bisnis, Universitas Diponegoro, Indonesia
Aulia Vidya Almadana  -  Fakultas Ekonomika dan Bisnis, Universitas Diponegoro, Indonesia

Citation Format:
Abstract

The development of entrepreneurship among Generation Z (Gen-Z) students, especially
those in higher education, has significantly increased. However, psychological pressure,
economic uncertainty, and the challenge of balancing work-life integration often hinder
entrepreneurial interest. Universities play a pivotal role in supporting business development
for students, but prior studies indicate that institutional support does not always directly
enhance entrepreneurial intention. This study aims to examine the effect of university
support on Gen-Z students’ entrepreneurial intentions, considering the mediating roles of
psychological factors—subjective norms and perceived behavioral control—within the
Theory of Planned Behavior (TPB) framework. A quantitative approach using a survey
method was employed, with data collected from 422 students at two universities in
Semarang, Indonesia. Structural Equation Modeling (SEM) with AMOS was used for
analysis. The results indicate that while university support does not have a direct impact on
entrepreneurial intention, it significantly influences both subjective norms and perceived
behavioral control, which in turn positively affect entrepreneurial intentions. Psychological
factors fully mediate the relationship between university support and entrepreneurial
intention, emphasizing the importance of incorporating psychological readiness into
university entrepreneurship programs.

Keywords: Generation Z; entrepreneurial intention; university support; subjective norms; perceived behavioral control; Theory of Planned Behavior
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Section: Articles
Language : ID

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