Analisis Pengaruh Nilai Pelanggan, Destination Image, dan Kualitas Pelayanan terhadap Minat Kunjung Ulang Wisatawan dengan Kepuasan Pengunjung sebagai Variabel Intervening (Studi Kasus pada Obyek Wisata Bukit Cinta Rawa Pening Kabupaten Semarang)

Abstract

The purpose of this research is to analyze some factors which affect of Tourist
Statification and Revisiting Interest as Customer Value, Destination Image,and Service
Quality. This study uses primer data from tourist visiting The Bukit Cinta Rawa
Peningtourism object located in Semarang Regenc. The sampling method used
Purposive Sampling. Data analysis used a regression analysis tool was used using the
SPSS 23.0 program tool. The results of test found that is a positive and partially
significant influence between the value of customers on interest in revisiting; and
between customer value and visitor satisfaction; and also between visitor satisfaction
with interest in tourist revisits. But there is a positive influence that is not partially
significant between destination image and the quality of service to interest in repeat
visits; also between destination image and service quality to visitor satisfaction.