PENGARUH PERCEIVE QUALITY, COUNTRY OF ORIGIN, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN MEBEL PADA CV. GADING MAKMUR DI JEPARA

Abstract

Along with the growth and development of the furniture business in Indonesia which has increased  very  rapidly.  The  number  of company  that  offer  furniture  product  are  increasing. Particularly at “Gading Makmur” company that wood based processed wood products. Increasing competition  between  furniture  company to  sell  their  products  ,  causing  Gading  Makmur Company’s sales decline. Gading Makmur should be able to use the best marketing strategies to stay afloat.

This  study  uses  five  variables:  perceive  quality,  country  of  origin,  promotion,  and purchasing decisions. This research hypothesis testing using the data of 34 respondents. The analysis technique used in this research is to use a software program Statistical Package for Social Science (SPSS) 23.

The result of this study indicate that variable perceive quality, country of origin, and promotion are positively affect to purchase decision.