BibTex Citation Data :
@article{DJM13231, author = {Sony Prasetyo and Ibnu Widiyanto}, title = {ANTESEDEN MINAT BELI ULANG PENGGUNA SITUS OLX.CO.ID DI INDONESIA}, journal = {Diponegoro Journal of Management}, volume = {0}, number = {0}, year = {2015}, keywords = {Advertising attractiveness, Ease of Shopping, Consumer Trust, Repurchase Intention.}, abstract = { An easier access of internet tendsto change a lot of ne w style ofhuman life. This style is an online shopping. OL X is one of the biggest online shopping site in Indonesia that provide s an access for the people to buy used or new goods. This research is to analyze the influence s of advertising attractiveness and ease of shopping on consumer trust affecting repurchase intention at OLX.co.id. A number ofsample s used in this research were 385 respondents, the respondents were anyone whoever shopped at OLX.co.id. The questionnaires were distributed from March 2015 to April 2015 using google drive with chat and email message notices. The analytical technique employed multiple regression analysis . The results of this research shows that the two of the independent variables have positive and significant influenceson consumer trust. Advertising attractivenesshas bigger influence on consumer trust and an indirect influence on the repurchase intention. This result supports the previous research stating that consumer trust has a significant positive influence on the repurchase intention and has a significant role as an intervening variable. }, issn = {2337-3792}, pages = {396--409} url = {https://ejournal3.undip.ac.id/index.php/djom/article/view/13231} }
Refworks Citation Data :
An easier access of internet tendsto change a lot of new style ofhuman life. This style is an online shopping. OLX is one of the biggest online shopping site in Indonesia that provides an access for the people to buy used or new goods. This research is to analyze the influences of advertising attractiveness and ease of shoppingon consumer trust affecting repurchase intentionat OLX.co.id.
A number ofsamples used in this research were 385 respondents, the respondents were anyone whoever shopped at OLX.co.id. The questionnaires were distributed from March 2015 to April 2015 using google drive with chat and email message notices. The analytical technique employedmultiple regression analysis.
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