SIKAP MASYARAKAT MUSLIM TERHADAP PRODUK MAKANAN NON-HALAL DI KOTA SEMARANG

Abstract

This study aims to examine the effect of Halal awareness (intrinsic and extrinsic) on attitude and its implication on repurchase intention. The attitude variable in this study is treated as an intevening factor beetween halal awareness and repurchase intention.

This study used non probability sampling method by distributing quesionaire to 120 moslem J.Co consumers who ever purchase at least once J.Co product. The result were analyzed by using multiple regression analysis with SPSS program.

The result indicates that halal awareness of both intrinsic and extrinsic have negative and significant effects on attitude in-0,270and-0,251. While the variable attitude toward repurchase intention show positive and significant impact in 0,174.The variable attitude absolutly functionate as mediator beetween halal awareness and repurchase intention.