ANALYSIS OF FACTORS AFFECTING MARKET VALUE OF PROFESSIONAL FOOTBALL PLAYERS IN INDONESIA

Abstract

The market value of professional football players is influenced by multiple factors, including performance metrics, age, position, and club reputation. This study examines the determinants of player market value using data from Indonesian professional football players listed on Transfermarkt from 2021 to 2024. The study employs multiple linear regression analysis to evaluate the relationship between market value and independent variables such as age, player position, total goals, assists, number of league cups, number of substitutions, and own goals. Findings indicate that age, total goals, and assists significantly affect market value, while factors like player position and league cups have a moderate influence. The study highlights the unique characteristics of the Indonesian football market compared to European leagues, where age and disciplinary records have lesser significance. The results provide insights for club management, investors, and policymakers in optimizing player valuation strategies.