MARKET DEVELOPMENT OF AGRICULTURE DRONES IN NEW ZEALAND AND SINGAPORE

Abstract

The continuous improvement of technology brings drones as one of the widely technological tools used in human life. Applicable in many sectors, drones in agriculture have the benefits to help to collect and analyse data, monitor field conditions, also planting and watering the farm. The application of drones in agriculture increases the opportunity for farmers to reduce costs and maximize their time of work.

The analysis of this study was conducted using interview and literature reviews. This research focused on the topics of drone market development and the agriculture drone, where the main area of this study is in Singapore and New Zealand. These two countries are known for their advanced uses of technology and have an interest in agriculture. With the help of Porter’s Five Forces Model and Business Model, a comparison was made to see the likeliness of which country to develop its agriculture drone market. The finding discusses that New Zealand has more opportunities in the development of the agriculture drone market.