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Analisis Perilaku Check-out di Rumah Susun Sederhana Sewa Universitas Diponegoro

*Rifka Agri Setyawan  -  Universitas Diponegoro, Indonesia
Arif Pujiyono  -  Universitas Diponegoro, Indonesia

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Abstract
One of the various rental housing options in Tembalang is the rental public housing(Rusunawa) of Diponegoro University (UNDIP), which is located on Jalan ProfesorSoedarto S.H., Tembalang, Semarang. Rusunawa UNDIP has a relatively cheap rental pricecompared to rental housing around the UNDIP campus, in addition to the Rusunawa UNDIPis also equipped with several supporting facilities. Although it has a relatively cheapresidential rental price and is equipped with adequate facilities, the UNDIP Flat Housinghas not been matched with optimal housing demand and also has a high level of occupantsdeciding to check out. So that this study has the purpose of finding out what is behind thephenomenon, occurring in the flat of UNDIP.This kind of behavior is interesting and important to do research. This research wasconducted with a qualitative method of phenomenological perspective, preciselyInterpretative Phenomenological Analysis (IPA). The subjects of this study were five peopleand the sampling was done using purposive technique, where all of them were formerresidents of the Rusunawa UNDIP. The beginning of the study was interview activities withthe research subjects, from which interviews were obtained transcripts of interviews whichthen from the transcripts were recorded to compile emergencies themes, super-ordinatethemes, and parent themes. The results of the study obtained four main themes which alsoexplained the background of the occurrence of the phenomenon of the low demand for rentin Rusunawa UNDIP because of management factors, infrastructure, social environment,location, and physical building.
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Keywords: demand theory, consumer behaviour, public housing, flat building

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