ANALISIS PENGARUH HARGA, PENDAPATAN, LOKASI, DAN FASILITAS TERHADAP PERMINTAAN RUMAH SEDERHANA (Studi Kasus Perumahan Puri Dinar Mas Semarang)

Abstract

House is representing requirement of human being base besides food and clothing. There by
increase also society welfare, so from that is human need more various, and one of them need
residence that is house. On of house developers PT. Ajisaka that offered one of proper housing
occupies that is Puri Dinar Mas. However, the problems is decreasing demand of house in Puri Mas
Dinar Resident. Therefore, the purpose of this research was to analyze the influence of factor prices,
income, location and facilities to demand of housing on Puri Dinar Mas Resident.
The analyzer for this research is using doubled linear regression analysis with program SPSS
version 16.0. Population that used is the Head of Family (KK) as consumers in the Puri Mas Dinar
Resident. While sample that used as much as 100 person (KK) with Methods Random Sampling.
Based on result of analysis indicate that price, income, location, and facilities have an effect on to
demand of house in Puri Dinar Mas Resident. From the examination of coefficient of determination
has known that 77,2% from variation of that happened in variable demand of house by togheter in
influencing by variable price, income, location, and facilities. While the rest equal to 22,8%
influenced by other factors. Based on the result of this research we got that facility factor very having
effect on in demand of house in Puri Dinar Mas Resident. Seen from level of coefficient influencing
demand of house of facility equal to 0,249; location equal to 0,231; income equal to 0,195; and price
equal to 0,149.