Jurnal Ilmu Administrasi Bisnis
type: channel
description: <img src="[binary]" alt="" /> Jurnal Ilmu Administrasi Bisnis (JIAB), e-ISSN 2746-1297, accredited Sinta 5 by the Ministry of Education and Culture and Research and Technology, is an open access journal published by the Department of Business Administration, Diponegoro University. JIAB publishes research and conceptual articles from scholars around the world. The contents of articles published in JIAB are the responsibility of the authors and do not necessarily reflect the opinion of the publisher. Publication schedule: February, May, August, November | more info Language: English (preferable), Bahasa Indonesia Indexing: Portal Garuda, Google Scholar | more info OAI address: https://ejournal3.undip.ac.id/index.php/jiab/oai
publisher: Universitas Diponegoro
language: en-US
publication name: Jurnal Ilmu Administrasi Bisnis
issn: 2746-1297
items: Pengaruh Kualitas Pelayanan Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Intervening Pada PT. Pos Indonesia (Persero) KCU Malang
items: PENGARUH PRODUCT ATTRIBUTES DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SUNSCREEN EMINA COSMETICS (STUDI PADA KONSUMEN SUNSCREEN EMINA COSMETICS DI WATSONS DP MALL SEMARANG)
items: Pengaruh Perceived Usefulness dan E-trust terhadap Intention to Use E-wallet DANA (Studi pada Generasi Z Pengguna DANA di Kota Semarang)
items: PENGARUH STRUKTUR MODAL, PROFITABILITAS, DAN KEBIJAKAN DIVIDEN TERHADAP HARGA SAHAM PADA PERUSAHAAN CONSUMER CYCLICALS TAHUN 2018-2022
items: PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP CUSTOMER SATISFACTION DAN CUSTOMER RETENTION (Studi Pada Pengguna E-Commerce Tokopedia di Wilayah Semarang)
items: PENGARUH PERCEIVED USEFULNESS DAN PERCEIVED EASE OF USE TERHADAP CONTINUANCE INTENTION TO USE PENGGUNA DOMPET DIGITAL DANA
items: ANALISIS PENGARUH TABUNGAN BANK DAN PENDAPATAN INDIVIDU TERHADAP NILAI KEPEMILIKAN ASET KENDARAAN YANG DIMILIKI (IFLS 5)
items: Pengaruh Store Environment Terhadap Keputusan Pembelian Pada Atake Coffee Di Kota Sangatta
items: PENGARUH LINGKUNGAN KERJA DAN KOMPENSASI TERHADAP KINERJA KARYAWAN PADA KARYAWAN PABRIK PT. DAVY PRIMATEHNIK POWDER COATING
items: PENGARUH CUSTOMER SATISFACTION TERHADAP REPURCHASE INTENTION MELALUI CUSTOMER INERTIA SEBAGAI VARIABEL INTERVENING PADA PRODUK SMARTPHONE MEREK SAMSUNG
items: PENGARUH PERCEIVED EASE OF USE, PERCEIVED USEFULNESS DAN PERCEIVED SECURITY TERHADAP CONTINUANCE INTENTION TO USE PENGGUNA E-WALLET DANA DI KOTA SEMARANG
items: THE INFLUENCE OF E-SERVICE QUALITY AND CUSTOMER EXPERIENCE ON PURCHASING DECISIONS OF DIPONEGORO UNIVERSITY FISIP STUDENTS AS USERS OF LAZADA E-COMMERCE
items: https://ejournal3.undip.ac.id/index.php/jiab/article/view/45103
items: THE EFFECT OF WEBSITE QUALITY, E-TRUST, AND E-SERVICE QUALITY TO REPURCHASE INTENTION ON TRAVELOKA.COM USERS IN INDONESIA
items: PENGARUH PROMOSI TERHADAP KEPUTUSAN PEMBELIAN TIKET KERETA API ONLINE PADA PENGGUNAAN PLATFROM “KAI ACCESS” TAHUN 2023
items: The Influence of Shopping Lifestyle, Store Atmosphere on Impulse Buying with Positive Emotion as an Intervening Variable (A Study at Super Indo Ngesrep Semarang)
items: PENGARUH STORE ATMOSPHERE DAN BRAND IMAGE TERHADAP PURCHASE DECISION PADA KONSUMEN PEACOCKOFFIE KOTA SEMARANG
items: ANALISIS PENGARUH PROMOSI, DISKON, DAN KEPERCAYAAN TERHADAP KEPUASAN PEMBELIAN DI ONLINE SHOP (TOKOPEDIA) PADA MAHASISWA SEKOLAH VOKASI UNIVERSITAS GADJAH MADA
items: PENGARUH KEMUDAHAN PENGUNAAN, KEPERCAYAAN CUSTOMER, DAN MANFAAT TERHADAP KEPUTUSAN PENGGUNAAN E-WALLET (Studi pada Pengguna DANA di Kota Semarang)
items: ANALISIS FAKTOR-FAKTOR YANG MEMENGARUHI PRILAKU KONSUMTIF PELANGGAN SHOPEE: PERAN MEDIA PEMBAYARAN CASHLESS, GAYA HIDUP, DAN HARGA
items: PENGARUH BRAND IMAGE DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN PRODUK MICELLAR WATER GARNIER (PADA KONSUMEN DI KOTA SEMARANG)
items: PENGARUH CUSTOMER EXPERIENCE DAN INFLUENCER ENDORSEMENT TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE AVOSKIN (STUDI PADA MAHASISWA UNIVERSITAS DIPONEGORO SEMARANG)
items: PENGARUH GREEN MARKETING DAN CONSUMER KNOWLEDGE TERHADAP REPURCHASE INTENTION MELALUI TRUST PADA PRODUK TUPPERWARE
items: PENGARUH CUSTOMER EXPERIENCE DAN BRAND TRUST TERHADAP MINAT BELI ULANG PADA PENGGUNA LAYANAN PESAN ANTAR GRABFOOD
items: PENGARUH PERCEIVED USEFULNESS DAN PERCEIVED EASE OF USE TERHADAP CONTINUANCE INTENTION PENGGUNAAN E-WALLET LINKAJA PADA GENERASI Z DI KOTA SEMARANG
items: PENGARUH PAYLATER PAYMENT METHOD DAN SALES PROMOTION TERHADAP IMPULSE BUYING PADA PENGGUNA BLIBLI SEGMEN FASHION DI KOTA SEMARANG
items: PENGARUH DESTINATION ATTRIBUTE MELALUI MEMORABLE TOURISM EXPERIENCE TERHADAP REVISIT INTENTION (STUDI PADA PENGUNJUNG TAMAN MINI INDONESIA INDAH)
items: PENGARUH BRAND AWARENESS DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK FACE WASH 27DEGREES (STUDI PADA KONSUMEN SKINCARE 27DEGREES YANG MELAKUKAN PEMBELIAN DI GERAI JAKARTA BARAT)
items: PENGARUH PROMOSI, E-WOM, DAN LOKASI TERHADAP KEPUTUSAN MENGINAP PADA QUEEN GARDEN HOTEL BATURRADEN PURWOKERTO
items: PENGARUH BRAND EQUITY, SERVICE QUALITY DAN TRUST TERHADAP KEPUTUSAN PEMBELIAN JASA UMRAH PT. QIBLATAIN AMA TOUR DI KOTA SEMARANG
items: PENGARUH GREEN MARKETING DAN CUSTOMER PERCEIVED VALUE TERHADAP REPURCHASE INTENTION MELALUI BRAND PREFERENCE (STUDI PADA KONSUMEN THE BODY SHOP DI KOTA SEMARANG)
items: Pengaruh Self Congruity Dan Functional Congruity Terhadap Repurchase Intention Melalui Gender Sebagai Variabel Moderasi Pada Mitsu Cafe Semarang
items: Pengaruh Celebrity Endorsement Terhadap Repurchase Intention Produk Le Minerale Dengan Brand Credibility Sebagai Variabel Intervening Pada Mahasiswa Universitas Diponegoro
items: Pengaruh E-Service Quality Pada Aplikasi Access By Kai Dan Trust Terhadap Loyalitas Pengguna (Studi Pengguna Pt Kereta Api Indonesia Daop Iv Semarang)
items: Pengaruh Live Streaming Commerce Dan Online Customer Review Terhadap Purchase Decision Melalui Trust Sebagai Variabel Moderasi (Studi Pada Pelanggan Kosmetik Barenbliss Melalui Live Streaming Shopee)
items: Pengaruh Celebrity Endorser, Brand Image, Dan Kualitas Produk Terhadap Keputusan Pembelian Marina Hand and Body Lotion Mahasiswa Program Sarjana Universitas Diponegoro
items: Pengaruh Desain Produk, Harga, Dan Promosi Terhadap Keputusan Pembelian Mebel Pada Cv Manunggal Rotan Jepara
items: Pengaruh E-Service Quality Dan Diskon Terhadap Keputusan Pembelian Dengan E-Trust Sebagai Variabel Intervening (Studi Pada Pengguna Marketplace Blibli Di Kota Semarang)
items: Pengaruh Destination Image Dan Service Quality Terhadap Revisit Intention Melalui Ewom (Studi Pada Umbul Sidomukti Kabupaten Semarang)
items: Pengaruh Country Of Origin Dan E-Wom Terhadap Repurchase Intention Melalui Kepuasan Konsumen (Pada Konsumen Body Lotion Vaseline Di Kota Semarang)
items: Analisis Pengaruh Online Customer Review Dan Online Customer Rating Terhadap Purchase Decision (Studi Pada Konsumen Emina)

Pengaruh Kualitas Pelayanan Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Intervening Pada PT. Pos Indonesia (Persero) KCU Malang
type: item
description: Abstract: PT Pos Indonesia (Persero) KCU Malang, one of the expedition companies, is required to improve the quality produced to increase customer loyalty. PT Pos Indonesia (Persero) KCU Malang must have a competitive strategy to know and understand what are the needs and desires of consumers in the current era. This study aims to determine the effect of service quality on customer loyalty with customer satisfaction as an intervening variable of PT. Pos Indonesia (Persero) KCU Malang. The population used was all customers of PT. Pos Indonesia (Persero) KCU Malang with a sample of 100 respondents. This research uses a quantitative approach with explanatory research type. Data analysis using SmartPLS 4.0. The results of this study indicate that the effect of service quality on customer loyalty with customer satisfaction is positively meaningful. The suggestion in this study is that PT. Pos Indonesia (Persero) KCU Malang can improve service quality in order to create higher customer satisfaction to increase customer loyalty. keywords: service quality; customer loyalty; customer satisfaction Abstraksi: PT. Pos Indonesia (Persero) KCU Malang salah satu perusahaan ekspedisi dituntut untuk meningkatkan kualitas yang dihasilkan untuk meningkatkan loyalitas pelanggan. PT. Pos Indonesia (Persero) KCU Malang harus mempunyai strategi yang kompetitif untuk mengetahui dan memahami apa saja yang menjadi kebutuhan dan keinginan konsumen di era saat ini. Penelitian ini bertujan untuk mengetahui pengaruh kualitas pelayanan terhadap loyalitas pelanggan dengan kepuasan pelanggan sebagai variabel intervening PT. Pos Indonesia (Persero) KCU Malang. Populasi yang digunakan seluruh pelanggan PT. Pos Indonesia (Persero) KCU Malang dengan sampel berjumlah 100 responden. Penelitian ini menggunakan pendekatan kuantitatif dengan tipe penelitian explanatory research. Analisis data menggunakan SmartPLS 4.0. Hasil dari penelitian ini menunjukkan bahwa pengaruh kualitas pelayanan terhadap loyalitas…
creator: Iga Rohmah Apriliana
creator: Hari Susanta Nugraha
creator: Ngatno Ngatno
rights: Copyright 2024 The Author https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-04
publication date: 2025-10-04
volume: 14
number: 1
starting page: 1
ending page: 11
doi: 10.14710/jiab.2025.41518

PENGARUH PRODUCT ATTRIBUTES DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SUNSCREEN EMINA COSMETICS (STUDI PADA KONSUMEN SUNSCREEN EMINA COSMETICS DI WATSONS DP MALL SEMARANG)
type: item
description: Abstract: Rapid growth is being experienced by the cosmetics industry in Indonesia due to higher public demand for beauty products. This results in the cosmetics industry being required to move faster in terms of meeting the needs and desires of consumers by providing product attributes and a better brand image. This study aims to determine the effect of product attributes and brand image on purchasing decisions Emina cosmetics sunscreen products at Watsons DP Mall Semarang. Explanatory research is this type of research. Non-probability, such as purposive sampling and accidental sampling are used in the sampling process. With the help of the SPSS 26.0 system, the analytical techniques used are validity and reliability tests, correlation coefficient, coefficient of determination, simple linear regression analysis, multiple linear regression analysis, t and F test on 97 respondents. The result of the study reveals that product attributes and brand image has a significant effect on purchasing decisions. Companies need to review their product attributes, present slogans that are easily recognized by consumers, and must continue to innovate by creating similar products that can provide solutions to the shortcomings of their current products. Keywords: product attributes; brand image; purchasing decision Abstraksi: Pertumbuhan pesat sedang dialami oleh industri kosmetik di Indonesia karena permintaan masyarakat yang lebih tinggi untuk produk kecantikan. Hal ini mengakibatkan industri kosmetik dituntut untuk bergerak lebih cepat dalam hal memenuhi kebutuhan dan keinginan konsumen dengan memberikan product attributes dan citra merek yang lebih baik. Penelitian ini bertujuan untuk mengetahui pengaruh product attributes dan brand image terhadap keputusan pembelian produk sunscreen Emina cosmetics di Watsons DP Mall Semarang. Penelitian explanatory adalah jenis penelitian ini. Non-probabilitas, seperti purposive sampling dan accidental sampling digunakan dalam proses pengambil…
creator: Putriana Aksa
creator: Agung Budiatmo
creator: Widayanto Widayanto
rights: Copyright 2025 The Author https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-04
publication date: 2025-10-04
volume: 14
number: 1
starting page: 12
ending page: 20
doi: 10.14710/jiab.2025.44914

Pengaruh Perceived Usefulness dan E-trust terhadap Intention to Use E-wallet DANA (Studi pada Generasi Z Pengguna DANA di Kota Semarang)
type: item
description: Abstract: This research aims to determine the influence of Perceived Usefulness and E-trust on Intention to Use through Attitude toward Using of generation Z DANA users in the city of Semarang. This type of research uses explanatory research with sample size of 100 respondents who are generation Z users of DANA e-wallet in Semarang City. The sampling technique uses non-probability sampling with purposive sampling. Data analysis used path analysis with SmartPLS 4 software. The results showed that Perceived Usefulness had positive and significant effect on Attitude toward Using, E-trust had positive and significant effect on Attitude toward Using, Attitude toward Using had positive and significant effect on Intention to Use, Perceived Usefulness has negative and insignificant effect on Intention to Use, and E-trust has positive and significant effect on Intention to Use. The findings of this research also show that Perceived Usefulness and E-trust have an indirect influence on Intention to Use through Attitude toward Using. The suggestion in this research is that DANA needs to improve its security system such as two-factor authentication and end-to-end encryption so that users feel confident in continuing to use DANA. DANA needs to develop new features that can increase added value for users. Keywords: Attitude toward Using; E-trust; Intention to Use; Perceived Usefulness Abstraksi: Penelitian ini bertujuan untuk mengetahui pengaruh Perceived Usefulness dan E-trust terhadap Intention to Use melalui Attitude toward Using pengguna generasi Z di kota Semarang. Tipe penelitian menggunakan explanatory research dengan jumlah sampel sebanyak 100 responden yang merupakan generasi Z pengguna e-wallet DANA di Kota Semarang. Teknik pengambilan sampel menggunakan non probability sampling dengan purposive sampling. Analisis data menggunakan path analysis dengan bantuan software SmartPLS 4. Hasil penelitian menunjukkan bahwa Perceived Usefulness berpengaruh positif dan signifikan t…
creator: Ira Gusmiarti
creator: Naili Farida
creator: Andi Wijayanto
rights: Copyright 2025 The Author https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-04
publication date: 2025-10-04
volume: 14
number: 1
starting page: 21
ending page: 33
doi: 10.14710/jiab.2025.44916

PENGARUH STRUKTUR MODAL, PROFITABILITAS, DAN KEBIJAKAN DIVIDEN TERHADAP HARGA SAHAM PADA PERUSAHAAN CONSUMER CYCLICALS TAHUN 2018-2022
type: item
description: Abstract: Consumer cyclical sector companies, which include the automotive, household goods, apparel, and tourism services industries, experienced a 11.24% decline in stock prices from 2018 to 2022. This study examines the influence of the independent variables of Capital Structure, Profitability, and Dividend Policy on the dependent variable of Stock Price. The type of research used is explanatory research with sampling techniques using purposive sampling and data collection techniques using documentation. Research on consumer cyclical companies listed on the Indonesia Stock Exchange for the period of 2018-2022 shows that Capital Structure has a negative and significant impact on stock prices, Profitability does not have a significant impact, while Dividend Policy has a positive and significant impact. Together, Capital Structure, Profitability, and Dividend Policy significantly influence stock prices. Keywords: Capital Structure; Profitability; Dividend Policy; Stock Price Abstrak: Perusahaan sektor consumer cyclicals yang mencakup industri mobil, barang rumah tangga, pakaian, dan jasa pariwisata mengalami penurunan harga saham sebesar 11,24% dari 2018 – 2022. Penelitian ini bertujuan untuk menguji pengaruh variabel independen Struktur Modal, Profitabilitas, dan Kebijakan Dividen terhadap variabel dependen Harga Saham. Jenis penelitian yang digunakan adalah explanatory research dengan pengambilan sampel menggunakan teknik purposive sampling dan teknik pengumpulan data menggunakan dokumentasi. Penelitian terhadap perusahaan consumer cyclicals di Bursa Efek Indonesia pada periode 2018-2022 menunjukkan bahwa Struktur Modal berdampak negatif dan signifikan terhadap harga saham, Profitabilitas tidak berpengaruh signifikan, sementara Kebijakan Dividen berdampak positif dan signifikan. Secara bersama-sama, Struktur Modal, Profitabilitas, dan Kebijakan Dividen memengaruhi harga saham secara signifikan. Kata Kunci: Struktur Modal; Profitabilitas; Kebijakan Dividen; Harga S…
creator: Figo Prayogo Pangestu
creator: Saryadi Saryadi
creator: Andi Wijayanto
rights: Copyright 2025 The Author https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-04
publication date: 2025-10-04
volume: 14
number: 1
starting page: 34
ending page: 43
doi: 10.14710/jiab.2025.44934

PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP CUSTOMER SATISFACTION DAN CUSTOMER RETENTION (Studi Pada Pengguna E-Commerce Tokopedia di Wilayah Semarang)
type: item
description: Abstract : Tokopedia is one of the e-commerce platforms highly favored by Indonesian society. One of the challenges it faces is the fluctuating Top Brand Index values from 2020 to 2023. Customer Relationship Management (CRM) is a strategy that influences customer satisfaction and retention, where satisfaction and retention drive customer purchasing intent. This study aims to investigate the influence of Customer Relationship Management on Customer Satisfaction and Customer Retention on Tokopedia. The research type employed is explanatory research, utilizing nonprobability sampling and purposive sampling questionnaire as the data collection method. A total of 97 respondents who are Tokopedia e-commerce users in the Semarang region participated. The data processing method used in this research is aided by SmartPLS (Partial Least Square) software. The findings indicate a significant positive influence of Customer Relationship Management on Customer Satisfaction and Customer Retention. Recommendations for Tokopedia include developing strategies and regularly maintaining or updating systems to ensure system stability. Consequently, this will aid in enhancing customer satisfaction and retention through better system management. Keywords : Customer Relationship Management; Customer Satisfaction; Customer Retention Abstraksi : Tokopedia merupakan salah satu e-commerce yang banyak diminati oleh masyarakat Indonesia. Permasalahan yang dihadapi adalah adanya nilai fluktuatif Top Brand Index selama tahun 2020-2023. Customer Relationship Management (CRM) merupakan strategi yang mempengaruhi customer satisfaction dan customer retention, dimana kepuasan dan retensi akan mendorong minat beli pelanggan. Penelitian ini dilakukan guna mengetahui pengaruh Customer Relationship Management terhadap Customer Satisfaction dan Customer Retention pada Tokopedia. Tipe penelitian yang digunakan adalah explanatory research, dengan menggunakan nonprobability sampling dan metode purposive samplin…
creator: Aurelya Salma Rapanjari
creator: Saryadi Saryadi
creator: Bulan Prabawani
rights: Copyright 2025 The Author https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-04
publication date: 2025-10-04
volume: 14
number: 1
starting page: 44
ending page: 52
doi: 10.14710/jiab.2025.44935

PENGARUH PERCEIVED USEFULNESS DAN PERCEIVED EASE OF USE TERHADAP CONTINUANCE INTENTION TO USE PENGGUNA DOMPET DIGITAL DANA
type: item
description: Abstract: Current technological advances are a new challenge and opportunity for a company to produce innovation. The presence of digital financial services such as digital wallets is a form of innovation from companies operating in the financial sector. DANA is a digital wallet owned by PT Espay Debit Indonesia Koe. There has been a significant decline in the number of users interested in continuing to use the DANA digital wallet. This research aims to determine the influence of perceived usefulness and perceived ease of use on continuance intention to use. The type of research used is explanatory research. Sampling used non-probability techniques with purposive and incidental sampling methods. The population of this research is DANA digital wallet users in Indonesia with a sample size of 250 respondents. Data processing was carried out using SPSS ver 21 by carrying out validity tests, reliability tests, correlation coefficient tests, coefficient of determination tests, simple and multiple linear regression tests, t tests and F tests. This research shows that perceived usefulness and perceived ease of use have a positive and significant effect on continuance intention to use the DANA digital wallet, both partially and simultaneously. Keywords: perceived usefulness; perceived ease of use; continuance intention to use. Abstraksi: Kemajuan teknologi saat ini merupakan suatu tantangan dan peluang baru bagi perusahaan untuk menghasilkan inovasi. Hadirnya layanan keuangan digital seperti dompet digital merupakan bentuk inovasi dari perusahaan yang bergerak di sektor keuangan. DANA merupakan dompet digital yang dimiliki oleh PT Espay Debit Indonesia Koe. Terjadi penurunan yang signifikan pada jumlah pengguna yang berminat untuk melanjutkan penggunaan (continuance intention to use) dompet digital DANA. Penelitian ini bertujuan untuk mengetahui pengaruh perceived usefulness dan perceived ease of use terhadap continuance intention to use. Tipe penelitian yang digunakan adala…
creator: Ratu Thasya Hafizhah Hidayati
rights: Copyright 2025 The Author https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-04
publication date: 2025-10-04
volume: 14
number: 1
starting page: 53
ending page: 62
doi: 10.14710/jiab.2025.44972

ANALISIS PENGARUH TABUNGAN BANK DAN PENDAPATAN INDIVIDU TERHADAP NILAI KEPEMILIKAN ASET KENDARAAN YANG DIMILIKI (IFLS 5)
type: item
description: Abstract: Savings are a portion of income that is not used and is stored for future needs. The savings owned by each individual can be in the form of money kept in a bank or in the form of assets. Assets are wealth owned by an individual or family in both physical and non-physical forms. Physical assets can include property and transportation tools, while non-physical assets can include stocks and bonds. This analysis is a quantitative analysis conducted to see whether there is an influence and correlation between savings and individual income on the value of a movable asset in the form of a vehicle owned. The data used is from the Indonesian Family Life Survey 5 (IFLS 5) with a sample of 107 respondents and is processed using Stata version 17 software with data analysis techniques including multivariate regression modeling and classical assumption tests. The results of the study indicate that bank savings and individual income have a significant simultaneous effect with a probability of 0.000 and an R-Square of 28.76% on the value of vehicle assets owned. Keywords: Savings; Income; Vehicle Assets; IFLS 5 Abstraksi: Tabungan merupakan bagian dari pendapatan yang tidak digunakan dan disimpan untuk kebutuhan masa depan. Tabungan yang dimiliki oleh setiap individu dapat berupa uang yang disimpan di bank atau berbentuk aset. Aset merupakan suatu kekayaan yang dimiliki oleh individu atau keluarga dalam bentuk fisik maupun non fisik. Aset dalam bentuk fisik dapat berupa properti dan alat transportasi, sedangkan aset non fisik dapat berupa saham dan obligasi. Analisis ini merupakan analisis kuantitatif yang dilakukan untuk melihat apakah terdapat pengaruh dan keterkaitan antara tabungan dan pendapatan tiap individu terhadap nilai dari suatu aset bergerak berupa kendaraan yang dimiliki. Data yang digunakan yaitu data Indonesian Family Life Survey 5 (IFLS 5) dengan sampel sebanyak 107 responden dan diolah melalui software Stata versi 17 dengan teknik analisis data yang digun…
creator: Sulthon Faizi
creator: Julia Murti Wibowo
rights: Copyright 2025 The Author https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-04
publication date: 2025-10-04
volume: 14
number: 1
starting page: 63
ending page: 75
doi: 10.14710/jiab.2025.44980

Pengaruh Store Environment Terhadap Keputusan Pembelian Pada Atake Coffee Di Kota Sangatta
type: item
description: Abstract: The culinary industry is one of the industries experiencing growth in Indonesia. The Store Environment created by the company is one of the factors in encouraging purchasing decisions. This research was conducted because visitors to Atake Coffee experienced fluctuations from 2018-2022. This study aims to determine Store Image, Store Atmosphere and Store Theatrics on purchasing decisions at Atake Coffee Sangatta. This type of research is explanatory research with a sample size of 100 people who are visitors to Atake Coffee Sangatta who have made purchases within a period of 3 months. The sampling technique used was nonprobability sampling with a purposive sampling approach. Research data analysis uses validity tests, reliability tests, correlation coefficients, simple and multiple linear regression analysis, coefficient of determination, as well as significant tests t and F with SPSS for Windows 25. The research results show that Store Image, Store Atmosphere and Store Theatrics influence purchasing decisions partially or simultaneously. Based on these results, Atake Coffee suggested that Atake Coffee management needs to improve the interior of the cafe, improve the quality of live music, and improve the layout of chairs and tables in the cafe. Keywords: store environment, store image, store atmosphere, store theatrics, purchasing decisions Abstraksi: Industri kuliner menjadi salah satu industri yang mengalami pertumbuhan di Indonesia. Store Environment yang diciptakan oleh perusahaan menjadi salah satu faktor dalam mendorong terjadinya keputusan pembelian. Penelitian ini dilakukan karena pengunjung Atake Coffee mengalami fluktuasi dari tahun 2018-2022. Penelitian ini bertujuan untuk mengetahui Store Image,Store Atmosphere dan Store Theatrics terhadap keputusan pembelian pada Atake Coffee Sangatta. Jenis penelitian ini adalah explanatory research dengan jumlah sampel 100 orang yang merupakan pengunjung Atake Coffee Sangatta yang telah melakukan pembelian da…
creator: Nabila Andari Dinia
creator: Hari Susanta Nugraha
rights: Copyright 2025 The Author https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-04
publication date: 2025-10-04
volume: 14
number: 1
starting page: 76
ending page: 86
doi: 10.14710/jiab.2025.44998

PENGARUH LINGKUNGAN KERJA DAN KOMPENSASI TERHADAP KINERJA KARYAWAN PADA KARYAWAN PABRIK PT. DAVY PRIMATEHNIK POWDER COATING
type: item
description: Abstract: A decline in employee performance will trigger many factors that will influence the achievement of company goals. Factory employee achievement data shows that targets were not achieved and a high level of error were made. This research aims to determine the influence of work environment and compensation on employee performance at factory employees of PT. Davy Primatechnik. The sample uses non-probability sampling with a cencus method. Data was collected by distributing questionnaires to 41 respondents. This research results found that Work Environment and Compensation had a positive and significant effect on Employee Performance at Factory Employees of PT. Davy Primatechnik Powder Coating in Cileungsi Area, Bogor Regency. Keywords: Work Environment; Compensation; Employee Performance Abstraksi: Penurunan kinerja karyawan memicu banyak faktor didalamnya yang akan mempengaruhi tercapai tujuan perusahaan. Data pencapaian karyawan pabrik menunjukkan terdapat tidak tercapainya target serta tingginya tingkat kesalahan yang dilakukan. Penelitian ini bertujuan untuk mengetahui pengaruh Lingkungan kerja dan Kompensasi terhadap Kinerja Karyawan pada Karyawan Pabrik PT. Davy Primatehnik. Sampel menggunakan non-probability sampling dengan metode sampling jenuh (sensus). Data dikumpulkan dengan membagikan kuesioner ke 41 responden. Hasil penelitian menemukan hasil bahwa Lingkungan Kerja dan Kompensasi berpengaruh positif dan signifikan terhadap Kinerja Karyawan pada Karyawan Pabrik PT. Davy Primatehnik Powder Coating di Daerah Cileungsi, Kabupaten Bogor. Kata Kunci: Lingkungan Kerja; Kompensasi; Kinerja Karyawan
creator: Mufidah Nursyifa
rights: Copyright 2025 The Author https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-04
publication date: 2025-10-04
volume: 14
number: 1
starting page: 87
ending page: 98
doi: 10.14710/jiab.2025.45002

PENGARUH CUSTOMER SATISFACTION TERHADAP REPURCHASE INTENTION MELALUI CUSTOMER INERTIA SEBAGAI VARIABEL INTERVENING PADA PRODUK SMARTPHONE MEREK SAMSUNG
type: item
description: Abstract: Tahun 2023, pertumbuhan ekonomi di Indonesia mengalami pertumbuhan yang cukup pesat. Hal ini dibuktikan dengann data dari Badan Pusat Statistik (BPS) yang mencatat bahwa pertumbuhan ekonomi di Indonesia pada kuartal I tahun 2023 sebesar 5,03% dimana jika dibandingkan dengan data dari periode yang sama pada tahun 2022 laju pertumbuhannya lebih pesat. Untuk mengetahui bagaimana pengaruh customer satisfaction terhadap re-purchase intention pada produk smartphone merek Samsung dengan customer inertia sebagai variabel intervening. Peneliti menggunakan jumlah sampel sebanyak 100 untuk diteliti. Customer satisfaction memberikan pengaruh yang positif dan bermakna terhadap customer inertia, Customer inertia mempengaruhi re-purchase intention secara positif dan bermakna, Customer satisfaction berpengaruh secara positif dan bermakan terhadap repurchase intention, Tidak ada pengaruh mediasi customer inertia antara customer satisfaction dan re-purchase intention. Penilaian responden terhadap item mutu produk, manfaat produk, fungsi produk, variasi produk, dan ketersediaan produk berada dibawah nilai rata-rata total. Samsung Electronics dapat melakukan bahan evaluasi berdasarkan keluhan responden mengenai fitur-fitur, desain produk, dan ketahanan smartphone. Keluhan tersebut dapat dijadikan bahan pertimbangan bagi Samsung Electronics untuk menciptakan produk dengan fitur yang lebih bermanfaat, desain produk yang lebih trendy, dan ketahanan smartphone yang lebih baik. Keywords: Customer Satisfaction; repurchase intention; customer inertia. Abstraksi: In 2023, economic growth in Indonesia will experience quite rapid growth. This is proven by data from the Central Statistics Agency (BPS) which notes that economic growth in Indonesia in the first quarter of 2023 was 5.03%, which when compared with data from the same period in 2022, the growth rate was more rapid. To find out how customer satisfaction influences repurchase intentions for Samsung brand smartphone products wit…
creator: Cahyaning Djati Pangastuti
creator: Andi Wijayanto
creator: Sari Listyorini
rights: Copyright 2025 The Author https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-04
publication date: 2025-10-04
volume: 14
number: 1
starting page: 99
ending page: 110
doi: 10.14710/jiab.2025.45006

PENGARUH PERCEIVED EASE OF USE, PERCEIVED USEFULNESS DAN PERCEIVED SECURITY TERHADAP CONTINUANCE INTENTION TO USE PENGGUNA E-WALLET DANA DI KOTA SEMARANG
type: item
description: Abstract: The increasingly massive development of technology has brought about many changes, especially in the economy. This creates a challenge for companies in the financial sector to produce digital-based innovations. E-wallet DANA is a digital financial service innovation owned by PT Espay Debit Indonesia Koe. There has been a decrease in the number of e-wallet DANA users in the city of Semarang who choose not to continue using DANA e-wallet services. This research aims to determine the influence of perceived ease of use, perceived usefulness and perceived security on the continuance intention to use of e-wallet DANA users. The type of research used is explanatory research with a quantitative approach. Sampling used non-probability sampling with accidental sampling and purposive sampling methods. The sample consisted of 100 respondents who were e-wallet DANA users in Semarang City. Data processing was carried out using SPSS ver 21. This research concludes that perceived ease, perceived usefulness, perceived security, both partially and simultaneously, positively and significantly influence the continuance intention to use of e-wallet DANA users. Keywords: technology acceptance model; perceived ease of use; perceived usefulness; perceived security; continuance intention to use. Abstraksi: Perkembangan teknologi yang semakin masif memberikan banyak perubahan terutama dalam perekonomian. Hal ini menimbulkan suatu tantangan bagi perusahaan di sektor keuangan untuk menghasilkan inovasi berbasis digital. E-wallet DANA merupakan inovasi layanan keuangan digital yang dimiliki PT Espay Debit Indonesia Koe. Terjadi penurunan jumlah pengguna e-wallet DANA di kota Semarang yang memilih untuk tidak melanjutkan menggunakan layanan e-wallet DANA. Penelitian ini bertujuan untuk mengetahui pengaruh perceived ease of use, perceived usefulness dan perceived security terhadap continuance intention to use pengguna e-wallet DANA. Tipe penelitian yang digunakan adalah explanatory rese…
creator: Nur Abdillah Akmal
creator: Sari Listyorini
creator: Andi Wijayanto
rights: Copyright 2025 The Author https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-04
publication date: 2025-10-04
volume: 14
number: 1
starting page: 111
ending page: 121
doi: 10.14710/jiab.2025.45028

THE INFLUENCE OF E-SERVICE QUALITY AND CUSTOMER EXPERIENCE ON PURCHASING DECISIONS OF DIPONEGORO UNIVERSITY FISIP STUDENTS AS USERS OF LAZADA E-COMMERCE
type: item
description: Abstract: At the era of digital, internet use has become an important part of everyday life, including shopping online through e-commerce. Lazada, as the leading e-commerce platform in Indonesia, is facing challenges with declining Top Brand Index (TBI), sales volume and web visits, as well as customer complaints regarding the quality of service and experience at Lazada. This research aims to determine the influence of e-service quality and customer experience on purchasing decisions at Lazada e-commerce. This type of research is explanatory research with samples taken using non-probability sampling techniques and a purposive sampling approach. Data was collected through questionnaires from 100 respondents, FISIP students at Diponegoro University, Lazada users. Data analysis used validity test, reliability test, correlation coefficient test, coefficient of determination test, simple linear regression analysis, multiple linear regression analysis, t test, and F test with IBM SPSS Statistics version 29. The results showed a positive and significant influence between e- service quality and customer experience on purchasing decisions, both partially and simultaneously. Based on these results, it is recommended that the company improve the quality of Lazada's services, especially the system so that it is not susceptible to problems, as well as simplifying the appearance of Lazada's e-commerce to make it more user-friendly. Keywords: e-service quality, customer experience, purchasing decision. Abstraksi: Dalam era digital, penggunaan internet menjadi bagian penting kehidupan sehari-hari, termasuk berbelanja online melalui e-commerce. Lazada, sebagai platform e-commerce terkemuka di Indonesia, menghadapi tantangan dengan menurunnya Top Brand Index (TBI), volume penjualan, dan kunjungan web, serta keluhan pelanggan terkait kualitas layanan dan pengalaman di Lazada. Penelitian ini bertujuan mengetahui pengaruh e-service quality dan customer experience terhadap keputusan pemb…
creator: Shania Agitta Tarigan
creator: Sudharto P Hadi
creator: Apriatni E Prihatini
rights: Copyright 2025 The Author https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-04
publication date: 2025-10-04
volume: 14
number: 1
starting page: 122
ending page: 130
doi: 10.14710/jiab.2025.45034

https://ejournal3.undip.ac.id/index.php/jiab/article/view/45103
type: item
title: PENGARUH PROMOSI DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN MELALUI KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING PADA PENGGUNA JASA GRABFOOD (STUDI PADA MAHASISWA S1 UNIVERSITAS DIPONEGORO)
description: Abstract: Technology plays a crucial role in modern society, facilitating access to information and communication through devices like smartphones. One company leveraging this is Grab, which has expanded its user base and enhanced its services, including GrabFood, an online food delivery platform. However, in 2022, GrabFood is expected to witness a decline in app usage due to heightened market competition. This decline stems from insufficient promotion and customer complaints regarding service quality.This study aims to explore the impact of promotions and service quality on customer satisfaction, with purchasing decisions as a mediating variable, among undergraduate students at Diponegoro University. Utilizing quantitative data from 97 respondents, the analysis was conducted using SmartPLS 4.0 software.The findings indicate that promotions and service quality significantly and positively affect customer satisfaction through purchasing decisions. While respondents generally perceived promotions and service quality favorably, some indicators scored below average. Hence, it is recommended to enhance promotional strategies and improve service quality within GrabFood. This initiative is anticipated to boost user engagement and satisfaction, stimulate more purchasing decisions, and broaden the customer base. Keywords: Promotion; Service Quality; Purchace Decition; Customer Satisfaction. Abstraksi: Teknologi berperan penting dalam kehidupan manusia, dimana dapat memperoleh informasi & komunikasi seperti smartphone. Salah satu perusahaannya yaitu Grab. Grab terus berkembang dengan meningkatkan jumlah pengguna dan inovasi layanan melalui fitur-fitur yang beragam, yaitu grabfood yang artinya layanan pengiriman makanan online. Tahun 2022, GrabFood menghadapi penurunan penggunaan aplikasi akibat persaingan yang semakin ketat. Penurunan ini disebabkan oleh kurangnya promosi dan keluhan-keluhan terkait kualitas layanan yang diungkapkan oleh sejumlah pelanggan. Penelitian ini ber…
creator: Zahra Hanifa Putri
creator: Ari Pradhanawati
creator: Widayanto Widayanto
rights: Copyright 2025 The Author https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-04
publication date: 2025-10-04
volume: 14
number: 1
starting page: 131
ending page: 141
doi: 10.14710/jiab.2025.45103

THE EFFECT OF WEBSITE QUALITY, E-TRUST, AND E-SERVICE QUALITY TO REPURCHASE INTENTION ON TRAVELOKA.COM USERS IN INDONESIA
type: item
description: Abstract: Online Travel Agent (OTA) is present as an embodiment of the development of information and communication technology. Traveloka.com as one of the OTA companies in Indonesia has been around since 2012 and has become the number one service company compared to other OTAs. This research was conducted to determine the influence of website quality, e-trust, and e-service quality on repurchase intention among Traveloka.com users in Indonesia. This research uses explanatory research type with a sample size of 150 respondents. Sampling used a non-probability sampling technique, namely purposive sampling. This research uses a quantitative approach using the SPSS for Windows version 25.0 application for data processing. The results of the research show that the variables Website Quality (X1), E-Trust (X2), and E-Service Quality (X3) have a positive and significant effect on the variable Repurchase Intention (Y) partially, as well as the variables Website Quality (X1), E-Trust (X2), and E-Service Quality (X3) simultaneously have a positive and significant effect on the Repurchase Intention (Y) variable. The variable with the largest contribution is Website Quality (X1) with a contribution percentage of 27.3%. Keywords: Website Quality; E-Trust; E-Service Quality; Repurchase Intention Abstraksi: Online Travel Agent (OTA) hadir sebagai perwujudan dari perkembangan teknologi informasi dan komunikasi. Traveloka.com sebagai salah satu perusahaan OTA di Indonesia telah hadir sejak tahun 2012 telah menjadi perusahaan jasa layanan nomor satu dibandingkan dengan OTA lainnya. Penelitian ini dilakukan untuk mengetahui pengaruh website quality, e-trust, dan e-service quality terhadap repurchase intention pada pengguna Traveloka.com di Indonesia. Penelitian ini menggunakan tipe explanatory research dengan jumlah sampel sebanyak 150 responden. Pengambilan sampel menggunakan teknik non-probability sampling, yaitu purposive sampling. Penelitian ini menggunakan pendekatan kuantitatif …
creator: Sakha Andhika
creator: Naili Farida
creator: Apriatni E Prihatini
rights: Copyright 2025 The Author https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-04
publication date: 2025-10-04
volume: 14
number: 1
starting page: 142
ending page: 152
doi: 10.14710/jiab.2025.45140

PENGARUH PROMOSI TERHADAP KEPUTUSAN PEMBELIAN TIKET KERETA API ONLINE PADA PENGGUNAAN PLATFROM “KAI ACCESS” TAHUN 2023
type: item
description: Abstract: Public transportation is an alternative way for people to move from one place to another. Trains are public transportation that is widely used by people. PT.Kereta Api Persero is a State-Owned Enterprise (BUMN) which operates in the Indonesian railway industry. Companies must have the right strategy to offer their products and services in the current competition between transportation providers. PT.Kereta Api Persero responds to developments in the social environment through the KAI Access application platform which offers many attractive discounts and promotions. The aim of this research is to determine the influence of promotions and prices on online train ticket purchasing decisions via KAI Access. This research is quantitative and uses multiple linear regression techniques as the analysis method. The sample consisted of 122 UGM Vocational School students who purchased train tickets using the KAI Access platform. This research was conducted using primary data from a survey questionnaire distributed to the Millennial generation regarding the relationship between promotions and product purchasing decisions. Test results include hypothesis testing, descriptive statistical tests, qualitative logit tests and probit model tests. Based on testing, the final analysis proves that promotions have a significant influence on ticket purchasing decisions via the KAI ACCESS platform. Keywords: KAI Access, Price, Promotion, Purchase Decision Abstraksi: Transportasi umum merupakan salah satu alternatif cara masyarakat berpindah dari satu tempat ke tempat lain. Kereta api merupakan transportasi umum yang banyak digunakan oleh masyarakat. PT. Kereta Api Persero adalah Badan Usaha Milik Negara (BUMN) yang bergerak di industri perkeretaapian Indonesia. Perusahaan harus mempunyai strategi yang tepat untuk menawarkan produk dan jasanya dalam persaingan penyedia transportasi saat ini. PT. Kereta Api Persero menyikapi perkembangan lingkungan sosial melalui platform aplikasi KAI…
creator: faradilla hamdi layla
creator: nidaul firdausy akyun
rights: Copyright 2025 The Author https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-04
publication date: 2025-10-04
volume: 14
number: 1
starting page: 153
ending page: 165
doi: 10.14710/jiab.2025.45146

The Influence of Shopping Lifestyle, Store Atmosphere on Impulse Buying with Positive Emotion as an Intervening Variable (A Study at Super Indo Ngesrep Semarang)
type: item
description: Abstract: This study examines the impact of Shopping Lifestyle and Store Atmosphere on impulsive buying behavior (Impulse Buying) at Super Indo Ngesrep Semarang, with Positive Emotion as an intervening variable. Indonesia's retail sector is rapidly growing, driven by consumer preferences for modern markets where shopping often aims to create memories rather than prioritize product utility. A pre-survey of 30 respondents revealed that 77% never made unplanned purchases, while 23% engaged in impulsive buying. Results indicate that three out of four Impulse Buying indicators (IB1, IB2, IB4) scored below the overall mean of 3.19, whereas IB3 scored 3.49, suggesting a higher tendency for impulsive buying. Factors influencing Impulse Buying include Shopping Lifestyle, reflecting consumer behavior and preferences, Store Atmosphere encompassing layout, lighting, color, sound, and aroma, and Positive Emotion, involving feelings like joy and enthusiasm. Partial Least Squares (PLS) analysis demonstrated that Shopping Lifestyle and Store Atmosphere significantly impact Positive Emotion, thereby influencing Impulse Buying behavior. This study offers insights into consumer behavior dynamics at Super Indo Ngesrep, highlighting how these factors contribute significantly to increased impulsive buying and suggesting effective strategies for retailers to enhance revenue. Keywords: consumer behavior; impulse buying; positive emotion; shopping lifestyle; store atmosphere Abstraksi: Studi ini mengevaluasi pengaruh Gaya Hidup Berbelanja dan Atmosfer Toko terhadap perilaku pembelian impulsif (Impulse Buying) di Super Indo Ngesrep Semarang, dengan Emosi Positif sebagai variabel intervening. Industri ritel Indonesia sedang berkembang pesat, didorong oleh preferensi konsumen terhadap pasar modern di mana berbelanja seringkali bertujuan menciptakan kenangan daripada memprioritaskan manfaat produk. Pra-survey dengan 30 responden mengungkapkan bahwa 77% tidak pernah melakukan pembelian tanpa ren…
creator: Kesya Amelia Putri
creator: Sari Listyorini
creator: Andi Wijayanto
rights: Copyright 2025 The Author https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-04
publication date: 2025-10-04
volume: 14
number: 1
starting page: 166
ending page: 178
doi: 10.14710/jiab.2025.45182

PENGARUH STORE ATMOSPHERE DAN BRAND IMAGE TERHADAP PURCHASE DECISION PADA KONSUMEN PEACOCKOFFIE KOTA SEMARANG
type: item
description: Abstract : Peacockoffie is a coffee shop that has been established in the city of Semarang for a long time since 2016. There are problems with Peacockoffie, namely sales data which decreases every year, there are many negative reviews by Peacockoffie consumers which causes Peacockoffie's rating to decrease. Due to these problems, this research aims to determine the influence of store atmosphere and brand image on the purchase decisions of Peacockoffie consumers in Semarang City. This research uses a quantitative approach with explanatory research type, examining Peacockoffie consumers in Semarang City with 97 respondents using nonprobability sampling techniques. Analysis was carried out using the PLS (Partial Least Square) method via SmartPLS 3.3.3 software. The research results show that store atmosphere and brand image have a positive effect on purchase decisions, which means more comfortable the store atmosphere and the better the brand image on Peacockoffie, the higher the purchasing decision and that strengthening the store atmosphere and brand image can increase consumer purchase decisions at Peacockoffie Semarang City. This research suggests the need to add bright lights and a large logo so that the shop facade is clearly visible. Apart from that, Peacockoffie needs to clean the room regularly 3 times a day and provide complaint services to consumers who have had bad experiences when visiting Peacockoffie. Keywords: Store Atmosphere; Brand Image; Purchase decision Abstrak : Peacockoffie merupakan salah satu coffee shop yang sudah lama berdiri di Kota Semarang sejak tahun 2016. Terdapat permasalahan yang ada di Peacockoffie yaitu data penjualan yang tiap tahun mengalami penurunan, banyak ulasan negatif oleh konsumen Peacockoffie yang menyebabkan rating Peacockoffie menurun. Adanya permasalahan tersebut, maka penelitian ini bertujuan untuk mengetahui pengaruh store atmosphere dan brand image terhadap purchase decision konsumen Peacockoffie di Kota Semarang. Pen…
creator: Shafa Salsabila
creator: Widayanto Widayanto
creator: Dinalestari Purbawati
rights: Copyright 2025 The Author https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-04
publication date: 2025-10-04
volume: 14
number: 1
starting page: 179
ending page: 189
doi: 10.14710/jiab.2025.45183

ANALISIS PENGARUH PROMOSI, DISKON, DAN KEPERCAYAAN TERHADAP KEPUASAN PEMBELIAN DI ONLINE SHOP (TOKOPEDIA) PADA MAHASISWA SEKOLAH VOKASI UNIVERSITAS GADJAH MADA
type: item
description: Abstract: The purpose of this study was to analyze the effect of promotions, discounts, and trust on customer satisfaction at Tokopedia. This study uses quantitative research and the nature of this research is descriptive. This research uses quantitative research and the nature of this research is descriptive. The sample of this study were 140 respondents. The analysis method used in this study is multiple linear regression. The data for this study were obtained by distributing questionnaires to 140 student respondents who used the Tokopedia platform to buy consumer needs. This research was compiled using primary data from research questionnaires distributed to millennials about the relationship between promotions and their satisfaction to buy consumer needs, about the relationship between promotion and their satisfaction to buy a product. The test results include assumption tests, descriptive statistical test, and qualitative logit and probit model tests. The test shows the final analysis that promotion is proven to have a significant influence on purchasing decisions through the Tokopedia platform. Keywords: Discount; E-commerce; Promotion; Puschase Satisfaction Abstraksi: Tujuan dari penelitian ini adalah untuk menganalisis pengaruh promosi, diskon, dan kepercayaan terhadap kepuasan konsumen di Tokopedia. Penelitian ini menggunakan jenis penelitian kuantitatif dan sifat penelitian ini bersifat deskriptif. Sampel dari penelitian ini adalah 140 responden. Metode analisis yang digunakan dalam penelitian ini adalah regresi linier berganda. Data penelitian ini diperoleh dengan menyebarkan kuesioner kepada 140 responden mahasiswa yang menggunakan platform Tokopedia untuk membeli kebutuhan konsumen. Penelitian ini disusun menggunakan data primer dari kuesioner penelitian yang disebarkan kepada generasi milenial tentang hubungan antara promosi dan kepuasan mereka untuk membeli suatu produk. Hasil uji meliputi uji asumsi, uji statistik deskriptif, dan uji model logit dan …
creator: Septia Safitri
creator: Amung Titis Hening Embun Galih Sriayominindita
rights: Copyright 2025 The Author https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-04
publication date: 2025-10-04
volume: 14
number: 1
starting page: 190
ending page: 201
doi: 10.14710/jiab.2025.45195

PENGARUH KEMUDAHAN PENGUNAAN, KEPERCAYAAN CUSTOMER, DAN MANFAAT TERHADAP KEPUTUSAN PENGGUNAAN E-WALLET (Studi pada Pengguna DANA di Kota Semarang)
type: item
description: Abstract : DANA is a digital wallet which has 135 million users and the most frequently downloaded e-wallet application on AppStore. High usage decisions can be influenced by the level of ease of use, trust built, and the usefulness by an ewallet which can make it easier for users to fulfill daily financial transactions without any obstacles. However, the level of decision to use the DANA has decreased. Therefore, this research aims to determine the influence of ease of use, customer trust, and usefulness on e-wallet usage decision. This research uses a quantitative approach with explanatory research type. Meanwhile, the respondents in this study were DANA e-wallet users in Semarang City with a sample size of 97 respondents who were calculated using the formula according to Rao Purba using nonprobability sampling techniques with purposive and accidental sampling methods. Data analysis was carried out using Smart PLS 3.0 software. The conclusion of this research show that ease of use, customer trust, and usefulness have a positive influence on usage decisions, meaning that strengthening ease of use, customer trust, and usefulness can increase the usage decisions of DANA users in Semarang City. This research suggests DANA to improving the ui/ux design, the security system, and the customer service. Keywords: ease of use; customer trust; usefulness; and usage decisions Abstrak : E-wallet DANA merupakan dompet digital yang telah memiliki 135 juta pengguna dan merupakan aplikasi e-wallet nomor satu yang paling sering diunduh di AppStore. Keputusan penggunaan yang tinggi dapat dipengaruhi oleh tingkat kemudahan penggunaan, kepercayaan yang dibangun, dan manfaat yang ditawarkan oleh sebuah e-wallet yang memudahkan peggunanya dalam melakukan transaksi. Akan tetapi, tingkat keputusan untuk menggunakan e-wallet DANA mengalami penurunan. Penelitian ini bertujuan untuk mengetahui pengaruh kemudahan penggunaan, kepercayaan customer, dan manfaat terhadap keputusan penggunaan e-wa…
creator: Shafina Putri Hapsari
creator: Widayanto Widayanto
creator: Bulan Prabawani
rights: Copyright 2025 The Author https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-04
publication date: 2025-10-04
volume: 14
number: 1
starting page: 202
ending page: 212
doi: 10.14710/jiab.2025.45200

ANALISIS FAKTOR-FAKTOR YANG MEMENGARUHI PRILAKU KONSUMTIF PELANGGAN SHOPEE: PERAN MEDIA PEMBAYARAN CASHLESS, GAYA HIDUP, DAN HARGA
type: item
description: Abstract: E-commerce is the process of buying and selling various products electronically, whether between buyers and sellers or between companies, using computers as transaction tools. In Indonesia, online business has undergone development and modification with innovations, including various payment media options on each platform. This study focuses on analyzing the influence of cashless payment media, lifestyle, and price factors on the consumptive behavior of Shopee users. The data used is primary data collected through questionnaires distributed to 165 respondents and processed using Stata software version 17. The data analysis techniques used include multivariate regression modeling and classical assumption tests. The results show that cashless payment media and lifestyle significantly influence consumptive behavior simultaneously with a probability of 0.000. Meanwhile, price, with a significance level of 0.547, shows a positive but not significant influence on consumptive behavior, with an R-Square of 28.54% on consumptive behavior. Keywords: E-commerce; Shopee; Assets; Cashless Payment; Lifestyle; Price Abstraksi: E-commerce, adalah proses jual-beli berbagai produk yang dilakukan secara elektronik, baik antara pembeli dan penjual, maupun antar perusahaan melalui komputer sebagai alat transaksi. Di Indonesia, bisnis online mengalami perkembangan dan modifikasi dengan adanya inovasi, termasuk berbagai pilihan media pembayaran yang berbeda di setiap platform.Dalam penelitian ini, fokus ditujukan pada analisis pengaruh faktor media pembayaran Cashless, gaya hidup, dan harga terhadap perilaku konsumtif pengguna Shopee. Data yang digunakan yaitu data primer menggunakan instrumen seperti kuesioner untuk merumuskan pertanyaan yang kemudian disebar kepada responden dengan sampel sebanyak 165 responden dan diolah melalui software Stata versi 17 dengan teknik analisis data yang digunakan meliputi pemodelan regresi multivariat dan uji asumsi klasik. Hasil penelitian men…
creator: Syakrina Dwi Rahma Ainisa
rights: Copyright 2025 The Author https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-04
publication date: 2025-10-04
volume: 14
number: 1
starting page: 213
ending page: 226
doi: 10.14710/jiab.2025.45202

PENGARUH BRAND IMAGE DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN PRODUK MICELLAR WATER GARNIER (PADA KONSUMEN DI KOTA SEMARANG)
type: item
description: The cosmetics industry in Indonesia is experiencing rapid development which is increasingly complex, one of which is Garnier Micellar Water. Sales data from 2020 - 2023 shows sales fluctuations and non-achievement of sales targets for the last four years, which is suspected to be a decrease in brand image and brand awareness that has caused this problem. This type of research is explanatory research with non-probability sampling techniques through purposive sampling and accidental sampling methods with a sample of 97 respondents. The data is processed using SPSS software for quantitative analysis with validity test, reliability test, correlation coefficient, coefficient of determination, simple regression, multiple regression, and significance of t test and f test. The results showed that brand image and brand awareness had a positive and significant effect on purchasing decisions partially. As for simultaneously, it shows that brand image and brand awareness have a positive and significant effect on purchasing decisions. The suggestion from this study is to conduct several evaluations regarding product brand image and brand awareness on Garnier Micellar Water so that product purchasing decisions can be improved. Keywords: Brand Image; Brand Awareness; Purchasing Decision Industri kosmetik di Indonesia mengalami perkembangan pesat yang semakin berkembang dengan kompleks, salah satunya adalah Micellar Water Garnier. Data penjualan pada 2020 – 2023 menunjukkan terjadinya fluktuasi penjualan dan tidak tercapainya target penjualan selama empat tahun terakhir menjadi dugaan penurunan brand image dan brand awareness yang mengakibatkan permasalahan tersebut. Tipe penelitian ini adalah explanatory research dengan teknik non probability sampling melalui metode purposive sampling dan accidental sampling dengan sampel sejumlah 97 responden. Data diolah menggunakan software SPSS untuk analisis kuantitatif dengan uji validitas, uji reliabilitas, koefisien korelasi, koefisien det…
creator: Dwi Elita Nur Cahyani
creator: Ari Pradhanawati
creator: Ngatno Ngatno
rights: Copyright 2025 Author https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-04
publication date: 2025-10-04
volume: 14
number: 1
starting page: 227
ending page: 237
doi: 10.14710/jiab.2025.45218

PENGARUH CUSTOMER EXPERIENCE DAN INFLUENCER ENDORSEMENT TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE AVOSKIN (STUDI PADA MAHASISWA UNIVERSITAS DIPONEGORO SEMARANG)
type: item
description: Avoskin is a well-known local skincare brand that was founded in 2014. Sales continue to increase, but with the increase in sales, Avoskin is still experiencing a decrease in market share percentage which causes sales quantity and sales revenue to decrease. This problem may be related to customer experience and influencer endorsement. Therefore, this research aims to determine the influence of customer experience and influencer endorsement on purchasing decisions for Avoskin skincare products at Diponegoro University. This research uses a quantitative approach with an explanatory research type, examining consumers of Avoskin skincare products at Diponegoro University with 100 respondents using nonprobability sampling techniques. Analysis was carried out using the PLS (Partial Least Square) method via SmartPLS 3.3.3 software. The research results show that customer experience and influencer endorsement have a positive effect on purchasing decisions. This shows that the better the customer experience and influencer endorsement done by Avoskin, the higher the purchasing decision on Avoskin skincare products at Diponegoro University. Keywords: Customer Experience; Influencer Endorsement; Purchase Decision Avoskin merupakan salah satu brand skincare lokal ternama yang didirikan pada tahun 2014. Penjualannya pun terus meningkat, namun dengan meningkatnya penjualan tersebut, Avoskin masih mengalami penurunan pada presentase market share yang menyebabkan sales quantity dan sales revenue pun menurun. Permasalahan ini kemungkinan berkaitan dengan customer experience dan influencer endorsement. Oleh karena itu, penelitian ini bertujuan untuk mengetahui pengaruh customer experience dan influencer endorsement terhadap keputusan pembelian produk skincare Avoskin di Universitas Diponegoro. Penelitian ini menggunakan pendekatan kuantitatif dengan tipe penelitian eksplanatori, meneliti konsumen produk skincare Avoskin di Universitas Diponegoro dengan 100 responden menggunakan teknik…
creator: Keake Ananda Mulia
creator: Sudharto P Hadi
creator: Bulan Prabawani
rights: Copyright 2025 Author https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-04
publication date: 2025-10-04
volume: 14
number: 1
starting page: 238
ending page: 249
doi: 10.14710/jiab.2025.45225

PENGARUH GREEN MARKETING DAN CONSUMER KNOWLEDGE TERHADAP REPURCHASE INTENTION MELALUI TRUST PADA PRODUK TUPPERWARE
type: item
description: In recent years, the percentage rate of Tupperware products has decreased significantly. This research aims to find out the effect of green marketing and consumer knowledge on repurchase intention through trust in Tupperware products. This study included a type of explanatory research using a quantitative approach. And sampling using nonprobability sampling techniques with purposive sampling research. Data collection uses questionnaires with a total of 100 respondents who are using or have purchased Tupperware in Semarang City 1 or 2 times. This study used data analysis techniques with SmartPLS 4. This study shows that there is a positive and significant effect on each variable: green marketing affects trust, consumer knowledge affects trust, trust affects repurchase intention, green marketing affects repurchase intention, and green marketing affects repurchase intention. Consumer knowledge influences repurchasing intention, green marketing influences repurchasing intention through trust, consumer knowledge influences repurchasing intention through trust. The advice given to Tupperware is to increase green marketing campaigns, increase consumer knowledge so that consumers feel comfortable and trust to shop, and must always innovate for the sustainability of Tupperware. Keywords: Green Marketing; Consumer Knowledge; Trust; Repurchase Intention Beberapa tahun terakhir, tingkat persentase penjualan produk Tupperware mengalami penurunan yang signifikan. Penelitian ini bertujuan untuk mengetahui pengaruh green marketing dan consumer knowledge terhadap repurchase intention melalui trust pada produk Tupperware. Penelitian ini termasuk tipe penelitian eksplanatori dengan menggunakan pendekatan kuantitatif. Serta pengambilan sampel menggunakan teknik nonprobability sampling dengan penelitian purposive sampling. Pengumpulan data menggunakan kuesioner dengan jumlah 100 responden yang sedang menggunakan atau pernah membeli Tupperware di Kota Semarang 1 atau 2 kali. Penelitian i…
creator: Naila Shabrina Assegaf
creator: Naili Farida
creator: Bulan Prabawani
rights: Copyright 2025 Author https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-04
publication date: 2025-10-04
volume: 14
number: 1
starting page: 250
ending page: 261
doi: 10.14710/jiab.2025.45295

PENGARUH CUSTOMER EXPERIENCE DAN BRAND TRUST TERHADAP MINAT BELI ULANG PADA PENGGUNA LAYANAN PESAN ANTAR GRABFOOD
type: item
description: This study aims to determine the influence of customer experience and brand trust on repeat purchase intention for GrabFood users. The research type used is explanatory research with non-probability sampling technique using purposive sampling method. Data collection was conducted by distributing questionnaires to 100 respondents who are GrabFood users. The data analysis method used is quantitative with validity test, reliability test, correlation coefficient, determination coefficient, simple and multiple linear regression, and significance test t and f processed using SPSS version 25.0 program. The research results show a positive and significant partial as well as simultaneous influence between customer experience and brand trust variables on repeat purchase intention for GrabFood. The better the customer experience provided by GrabFood and the higher the trust held by consumers, the more it will impact the increased desire of consumers to make repeat purchases on GrabFood. Keywords: Brand Trust; Customer Experience; Repurchase Intention Penelitian ini bertujuan untuk mengetahui pengaruh customer experience dan brand trust terhadap minat beli ulang pada pengguna GrabFood. Tipe penelitian yang digunakan ialah explanatory research dengan teknik pengambilan sampel non probability sampling dengan metode purposive sampling. Pengumpulan data dilakukan dengan menyebarkan kuesioner kepada 100 responden yang merupakan pengguna layanan GrabFood. Metode analisis data yang digunakan ialah kuantitatif dengan uji validitas, reliabilitas, koefisien korelasi, koefisien determinasi, regresi linear sederhana dan berganda, uji signifikan t dan f yang diolah menggunakan program SPSS versi 25.0. Hasil penelitian menunjukkan adanya pengaruh positif dan signifikan secara parsial maupun simultan antara variabel customer experience dan brand trust terhadap minat beli ulang pada layanan GrabFood. Semakin baik pengalaman pelanggan yang diberikan oleh GrabFood dan semakin tinggi kepercayaan …
creator: Hariffa Mahanani Purwanto
creator: Apriatni Endang Prihatini
creator: Sari Listyorini
rights: Copyright 2025 Author https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-04
publication date: 2025-10-04
volume: 14
number: 1
starting page: 262
ending page: 272
doi: 10.14710/jiab.2025.45319

PENGARUH PERCEIVED USEFULNESS DAN PERCEIVED EASE OF USE TERHADAP CONTINUANCE INTENTION PENGGUNAAN E-WALLET LINKAJA PADA GENERASI Z DI KOTA SEMARANG
type: item
description: The rapid development of the internet contributed to the emergence of e-wallets. E-wallet always presents useful and easy-to-use services not only to creating it on purpose, but also to keep consumers using the services. However, LinkAja, according to Insight Asia's 2023 survey, experienced a decline in user interest. This study aims to determine the effect of perceived usefulness and perceived ease of use on continuance intention by using a quantitative approach. This research was part of an explanatory research project that combined a purposive sample strategy with non-probability sampling approaches. This research sampled 97 Gen-Z users of LinkAja in Semarang. The analysis SPSS version 27 software. Partially and simultaneously, the perceived usefulness and perceived ease of use had a positive and significant affect on LinkAja continuance intention. This study suggests that LinkAja e-wallet can implement loyalty programs by giving points for user transactions. E-wallet LinkAja can also provide more diverse promotions to make it easier for users to save transactions. Keywords: Perceived Usefulness; Perceived Ease Of Use; Continuance Intention. Perkembangan internet yang begitu pesat turut mendorong munculnya e-wallet. E-wallet senantiasa menghadirkan layanan yang berguna dan mudah digunakan tidak hanya untuk menciptakan niat penggunaan, tetapi juga penggunaan berlanjut. Akan tetapi, LinkAja menurut survei Insight Asia 2023 mengalami penurunan minat penggunaan berlanjut oleh para penggunanya. Penelitian ini bertujuan untuk mengetahui pengaruh perceived usefulness dan perceived ease of use terhadap continuance intention dengan menggunakan pendekatan kuantitatif. Penelitian ini termasuk ke dalam explanatory research menggunakan teknik pengambilan sampel non probability sampling dengan metode purposive sampling. Sampel dalam penelitian ini menggunakan rumus lemeshow dengan jumlah 97 responden yang merupakan pengguna e-wallet LinkAja pada Generasi Z di Kota Semarang. An…
creator: Irkhas Ndaru Pamungkas
creator: Apriatni Endang Prihatini
creator: Widayanto Widayanto
rights: Copyright 2025 Author https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-04
publication date: 2025-10-04
volume: 14
number: 1
starting page: 273
ending page: 284
doi: 10.14710/jiab.2025.45324

PENGARUH PAYLATER PAYMENT METHOD DAN SALES PROMOTION TERHADAP IMPULSE BUYING PADA PENGGUNA BLIBLI SEGMEN FASHION DI KOTA SEMARANG
type: item
description: Technological developments have a major impact on the business world, namely increasing market competition among e-commerce companies. Blibli as one of the major E-Commerce in Indonesia experienced a decrease in revenue from the previous year based on Blibli's Annual Report 2023. In addition, the amount of Total Processing Value (TPV) is also still far behind compared to other E-Commerce. This study aims to determine the effect of paylater payment method and sales promotion on impulse buying. This type of research is explanatory research, with non-probability sampling techniques and purposive sampling methods. The sample in this study used the lemeshow formula with a total of 97 respondents, consumers of Blibli fashion segment who have used paylater and Blibli promotions in Semarang City. The analysis technique in this study uses validity test, reliability test, correlation coefficient test, determination coefficient test, simple linear regression test, multiple linear test, and classical assumption test with the help of SPSS version 27 software. This study produces findings that show that the paylater payment method and sales promotion partially and simultaneously have a positive and significant effect on impulse buying in Blibli users. This study suggests increasing customer service responsiveness, simplifying procedures in the payment process, diversifying promos, and providing additional incentives such as free gifts for purchases within a certain period of time. Keywords: Paylater Payment Method; Sales Promotion; Impulse Buying Perkembangan teknologi berdampak besar pada dunia bisnis, yaitu meningkatkan persaingan pasar di antara perusahaan e-commerce. Blibli sebagai salah satu E-Commerce besar di Indonesia mengalami penurunan pendapatan dari tahun sebelumnya berdasarkan Annual Report Blibli 2023. Selain itu, jumlah Total Processing Value (TPV) nya juga masih tertinggal jauh dibandingkan E-Commerce lainnya. Penelitian ini bertujuan untuk mengetahui pengaruh pay…
creator: Regina Natya Laksita
creator: Andi Wijayanto
creator: Widayanto Widayanto
rights: Copyright 2025 Author https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-04
publication date: 2025-10-04
volume: 14
number: 1
starting page: 285
ending page: 295
doi: 10.14710/jiab.2025.45326

PENGARUH DESTINATION ATTRIBUTE MELALUI MEMORABLE TOURISM EXPERIENCE TERHADAP REVISIT INTENTION (STUDI PADA PENGUNJUNG TAMAN MINI INDONESIA INDAH)
type: item
description: This study aims to determine the relationship between the three variables, namely destination attributes, memorable tourism experience, and revisit intention at TMII. The sample in this study were 100 TMII tourists who visited within the last 6 months. Data were collected through the results of questionnaires given to the sample. The data were analyzed using statistical tools in the form of Smart PLS 4 software and several stages of analysis were carried out, including validity tests, reliability tests, variable influence tests, and significance tests. The results showed that destination attributes have an insignificant effect on revisit intention, destination attributes have a significant effect on memorable tourism experience, memorable tourism experience has a significant effect on revisit intention, and memorable tourism experience has a significant effect in mediating the relationship between destination attributes and revisit intention. The suggestion given to TMII is that the manager can increase tourists' interest in visiting again by optimizing the quality of destination attributes owned and ensuring that this optimization provides a pleasant and memorable visiting experience for tourists. It is hoped that further research can explore the relationship between the three variables with other subjects or with a wider sample. Keyword: Destination Attribute; Memorable Tourism Experience; Revisit Intention Penelitian ini memiliki tujuan untuk mengetahui kaitan antara ketiga variabel, yaitu destination attributes, memorable tourism experience, dan revisit intention pada TMII. Sampel pada penelitian ini adalah 100 orang wisatawan TMII yang berkunjung dalam kurun waktu 6 bulan terakhir. Data dikumpulkan melalui hasil kuesioner yang diberikan pada sampel. Data dianalisis menggunakan alat bantu statistik berupa perangkat lunak Smart PLS 4 dan dilakukan beberapa tahap analisis, diantaranya uji validitas, uji reliabilitas, uji pengaruh variabel, dan uji signifikansi. Ha…
creator: Reyhan Adimas Agung
creator: Naili Farida
creator: Sari Listyorini
rights: Copyright 2025 Author https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-04
publication date: 2025-10-04
volume: 14
number: 1
starting page: 296
ending page: 304
doi: 10.14710/jiab.2025.45331

PENGARUH BRAND AWARENESS DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK FACE WASH 27DEGREES (STUDI PADA KONSUMEN SKINCARE 27DEGREES YANG MELAKUKAN PEMBELIAN DI GERAI JAKARTA BARAT)
type: item
description: Skin care products businesses are growing more competitive. One of them is the 27degrees. Based on the existing data, the failure to achieve the sales realization that has been set and the sales target of 27 degrees that are known to have not been achieved over the past four years is an allegation of a decline in brand awareness and brand image perceptions that have caused these problems. This type of research is exploratory research using nonprobability sampling techniques with incidental sampling and purposive sampling methods and samples totaling 100 respondents. The data is processed using SPSS used for validity, reliability, correlation coefficients, coefficient of determination, simple linear regression, multiple linear regression, test, and F test. Research results show that brand awareness has a positive and significant effect on purchasing decisions, brand images have a positive and significant effect on purchasing decisions, and that brand awareness and brand image variables have a positive and significant effect on purchasing decisions. The advice of this study is to increase the effectiveness and benefits of products by conducting more in-depth research. In addition, 27 degrees can also focus on the uniqueness of products and presence on e-commerce platforms to reach more consumers. Keywords: Brand Awareness; Brand Image; Purchasing Decisions Abstraksi: Bisnis perawatan kulit dan produk kosmetik berkembang semakin kompetitif dan kompleks. Salah satunya adalah merek 27degrees. Berdasarkan data yang ada, tidak tercapainya realisasi penjualan yang telah ditetapkan dan target penjualan 27degrees yang diketahui belum tercapai selama empat tahun terakhir menjadi dugaan penurunan persepsi brand awareness dan brand image yang mengakibatkan permasalahan-permasalahan tersebut. Tipe penelitian ini adalah explanatory research menggunakan teknik nonprobability sampling dengan metode accidental sampling dan purposive sampling serta sampel berjumlah 100 responden. Data…
creator: Kayla Thifaala Syam
creator: Agung Budiatmo
creator: Saryadi Saryadi
rights: Copyright 2025 Author https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-04
publication date: 2025-10-04
volume: 14
number: 1
starting page: 305
ending page: 314
doi: 10.14710/jiab.2025.45361

PENGARUH PROMOSI, E-WOM, DAN LOKASI TERHADAP KEPUTUSAN MENGINAP PADA QUEEN GARDEN HOTEL BATURRADEN PURWOKERTO
type: item
description: Competition in the hotel business is getting tougher; companies have to compete with each other to attract consumers. For example, in Baturraden, there are more and more hotels. One of them is the Queen Garden Hotel, which experiences fluctuating occupancy rates. This study aims to determine the effect of promotion, e-women, and location on the decision to stay at Queen Garden Hotel. This research uses quantitative analysis with an explanatory research style. The sampling method uses non-probability sampling through purposive and accidental amplifying techniques. With the help of the SPSS system, the analysis techniques used are validity and reliability tests, correlation coefficients, coefficients of determination, simple linear regression analysis, multiple linear regression analysis, and t and F tests on 97 respondents. The results showed that promotion, e-wom, and location had a significant positive effect on the decision to stay. Queen Garden Hotel needs to make promotional content more creative, use words that make consumers curious, and follow trends. In addition to providing excellent service, consumers will give positive reviews, recommend it to others, and evaluate the capacity and layout of the parking area to optimize the existing space and provide valet services. Keywords: Promotion; E-WOM; Location; Staying Decision Persaingan bisnis perhotelan semakin ketat, perusahaan harus saling berebut untuk mendapatkan konsumen. Contohnya di Baturraden, hotel semakin banyak. Salah satunya Queen Garden Hotel yang mengalami tingkat occupancy yang fluktuatif. Penelitian ini bertujuan untuk mengetahui pengaruh promosi, e-wom, dan lokasi terhadap keputusan menginap di Queen Garden Hotel. Penelitian ini menggunakan analisis kuantitatif dengan tipe explanatory research. Metode pengambilan sampel menggunakan non probability sampling melalui teknik purposive dan accidental ampling. Dengan bantuan sistem SPSS, teknik analisis yang digunakan adalah uji validitas dan reliabi…
creator: Salwa Nafa Fadhila
rights: Copyright 2025 Author https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-04
publication date: 2025-10-04
volume: 14
number: 1
starting page: 315
ending page: 323
doi: 10.14710/jiab.2025.45385

PENGARUH BRAND EQUITY, SERVICE QUALITY DAN TRUST TERHADAP KEPUTUSAN PEMBELIAN JASA UMRAH PT. QIBLATAIN AMA TOUR DI KOTA SEMARANG
type: item
description: The number of Umrah and Hajj travel companies has resulted in business competition becoming very competitive, this is because business in this field has good prospects in Indonesia. Based on the sales data of PT Qiblatain Ama Tour Semarang, it can be seen that the use of fluctuating services tends to decrease and the target is not met every year. This study aims to determine the effect of Brand Equity, Service Quality and Trust on purchasing decisions on PT Qiblatain Ama Tour products in Semarang City. The sample amounted to 96 respondents who were pilgrims of PT Qiblatain Ama Tour in Semarang City. This research was processed using SPSS version 27.0. The results showed that the brand equity variable, service quality, Trust partially and simultaneously had a positive and significant influence on the purchasing decision variable. Suggestions in this study are that PT. Qiblatain Ama Tour can carry out company accreditation in order to increase Brand Equity and the level of Trust in the company, encourage its employees to be able to provide services, especially on request faster than before in order to increase, and to pay more attention to Brand Equity and Trust because these variables have a greater influence on purchasing decisions than the Service Quality variable. Keyword: Brand Equity;Service Quality; Trust; Purchase Decision Banyaknya perusahaan travel umrah dan haji mengakibatkan persaingan bisnis menjadi sangat kompetitif, hal ini karena usaha pada bidang ini memiliki prospek yang bagus di Indonesia. Berdasarkan data penjualan PT. Qiblatain Ama Tour Semarang dapat diketahui bahwa penggunaan jasa berfluktuatif cenderung menurun dan target setiap tahunnya tidak terpenuhi. Penelitian ini bertujuan untuk mengetahui pengaruh Brand Equity, Service Quality dan Trust terhadap keputusan pembelian pada produk PT. Qiblatain Ama Tour di Kota Semarang. Sampel berjumlah 96 responden yang merupakan jamaah PT. Qiblatain Ama Tour di Kota Semarang. Penelitian ini diolah menggun…
creator: Anggi Prasetyo
creator: Reni Shinta Dewi
creator: Agung Budiatmo
rights: Copyright 2025 Author https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-04
publication date: 2025-10-04
volume: 14
number: 1
starting page: 324
ending page: 332
doi: 10.14710/jiab.2025.45477

PENGARUH GREEN MARKETING DAN CUSTOMER PERCEIVED VALUE TERHADAP REPURCHASE INTENTION MELALUI BRAND PREFERENCE (STUDI PADA KONSUMEN THE BODY SHOP DI KOTA SEMARANG)
type: item
description: The Body Shop has been named a pioneer in implementing the green marketing concept in the beauty industry. The proliferation of skincare brands is a challenge for The Body Shop to maintain consumer loyalty. Even though The Body Shop holds the top position as a vegan cosmetics brand in Indonesia, this does not guarantee that The Body Shop will always have good company performance. The aim of this research is to identify the influence of green marketing variables, customer perceived value, brand preference, and repurchase intention on consumers of The Body Shop in Semarang City. The sample in this study consisted of 100 respondents from The Body Shop consumers in Semarang City with certain criteria. This study uses a quantitative approach. Data collection was carried out by distributing questionnaires which were then processed using SPSS Version 25. This research used validity tests, reliability tests, normality tests, correlation coefficients, coefficients of determination, t tests, F tests, and path analysis. The results of this research show that there is a positive and significant influence of each variable, namely green marketing and customer perceived value on repurchase intention through brand preference, both directly and indirectly. The body Shop dinobatkan sebagai pioneer yang menerapkan konsep green marketing dalam industri kecantikan. Menjamurnya merek skincare menjadi tantangan bagi The Body Shop untuk menjaga kesetiaan konsumennya. Walaupun The Body Shop memimpin posisi teratas sebagai merek kosmetik vegan di Indonesia, namun hal tersebut tidak menjamin The Body Shop memiliki kinerja perusahaan yang selalu baik. Tujuan dari penelitian ini adalah untuk mengidentifikasi pengaruh antara variabel green marketing, customer perceived value, brand preference, dan repurchase intention pada konsumen The Body Shop di Kota Semarang. Sampel pada penelitian ini berjumlah 100 responden konsumen The Body Shop di Kota Semarang dengan kriteria tertentu. Penelitian ini me…
creator: Gita Cahya Achwaty
creator: Naili Farida
creator: Sari Listyorini
rights: Copyright 2025 Gita Cahya Achwaty, Naili Farida, Sari Listyorini https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-04
publication date: 2025-10-04
volume: 14
number: 1
starting page: 333
ending page: 344
doi: 10.14710/jiab.2025.45497

Pengaruh Self Congruity Dan Functional Congruity Terhadap Repurchase Intention Melalui Gender Sebagai Variabel Moderasi Pada Mitsu Cafe Semarang
type: item
description: Lifestyle changes influence the development of culinary products, which are now not only a basic need but have also evolved into a business, trend, lifestyle, and a platform for creativity and innovation in processing and presentation. Mitsu Café is a café with a unique Japanese-themed concept. This study aims to examine the influence of self-congruity and functional congruity on repurchase intention, with gender as a moderating variable, at Mitsu Café Semarang. The research sample consists of 100 respondents who are Mitsu Café consumers, using a quantitative approach. Data analysis was conducted using SmartPLS 4.0, including validity tests, reliability tests, R-Square, and path analysis. The results show that self-congruity has a positive and significant effect on repurchase intention, and functional congruity also has a positive and significant effect on repurchase intention. Meanwhile, self-congruity through gender has no significant effect on repurchase intention, and functional congruity through gender has a positive and significant effect on repurchase intention. These findings indicate that gender does not moderate the effect of self-congruity on repurchase intention, as the influence of self-congruity on repurchase intention does not differ between feminine and masculine traits. Based on the results, Mitsu Café is advised to establish a brand image that aligns with the self-image of its consumers and to introduce fresher concepts that cater to consumer preferences to attract more attention. Keywords: Self Congruity; Functional Congruity; Repurchase Intention; Gender Perubahan gaya hidup mempengaruhi perkembangan produk kuliner, yang kini tidak hanya menjadi sebuah kebutuhan pokok, tetapi juga menjadi bisnis, trend, gaya hidup hingga kreativitas dan inovasi dalam mengolah dan menyajikannya. Mitsu Café adalah café yang memiliki konsep negara Jepang yang berbeda dan unik. Penelitian ini bertujuan untuk mengetahui pengaruh self congruity dan functional congruity…
creator: Naufalia Dafa Rahmawati
creator: Reni Shinta Dewi
creator: Naili Farida
rights: Copyright 2025 The Author https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-04
publication date: 2025-10-04
volume: 14
number: 1
starting page: 345
ending page: 353
doi: 10.14710/jiab.2025.45499

Pengaruh Celebrity Endorsement Terhadap Repurchase Intention Produk Le Minerale Dengan Brand Credibility Sebagai Variabel Intervening Pada Mahasiswa Universitas Diponegoro
type: item
description: This study aims to determine the effect of Celebrity Endorsement on Repurchase Intention of Le Minerale products through Brand Credibility as an intervening variable in Diponegoro University students who are consumers of Le Minerale products. This type of research is explanatory research with non-probability sampling techniques with multistage proportional sampling and purposive sampling methods. Data collection was carried out by distributing questionnaires to 100 respondents who were students of Diponegoro University Semarang who had purchased Le Minerale brand drinking water products. Data analysis using SPSS 25 where validity test, reliability test, correlation coefficient test, determination coefficient test, simple linear regression analysis, multiple linear regression analysis, t test, F test, and sobel test were carried out. The results showed that there is a positive and significant influence both partially and simultaneously between celebrity endorsement variables on repurchase intention through brand credibility. The results of this study also prove that brand credibility partially mediates the relationship between celebrity endorsement and repurchase intention. Based on the results of this study, in conducting celebrity endorsement, Le Minerale is advised to use celebrities who have a match for the product and have knowledge of the product so that it is expected to increase the credibility of the Le Minerale brand. Keywords: Celebrity Endorsement; Brand Credibility; Repurchase Intention Penelitian ini bertujuan untuk mengetahui pengaruh Celebrity Endorsement terhadap Repurchase Intention produk Le Minerale melalui Brand Credibility sebagai variabel intervening pada mahasiswa Universitas Diponegoro konsumen produk Le Minerale. Tipe penelitian ini adalah explanatory research dengan teknik pengambilan sampel non-probability sampling dengan metode propotional sampling dan purposive sampling secara multistage. Pengumpulan data dilakukan dengan menyebarkan kue…
creator: Rambang Reswara Lintang Pranawa
rights: Copyright 2025 The Author https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-04
publication date: 2025-10-04
volume: 14
number: 1
starting page: 354
ending page: 362
doi: 10.14710/jiab.2025.45504

Pengaruh E-Service Quality Pada Aplikasi Access By Kai Dan Trust Terhadap Loyalitas Pengguna (Studi Pengguna Pt Kereta Api Indonesia Daop Iv Semarang)
type: item
description: PT Kereta Api Indonesia (Persero), one of the transportation service providers, has launched the Access by KAI mobile application to make it easier for prospective passengers to order tickets online. However, during its development, this application competed closely with other ticket booking applications. Based on data for 2017-2022, ticket purchases via Access by KAI show fluctuating data. This research serves to find out the influence of E-service quality and trust on train user loyalty. The sample used was 100 PT Kereta Api Indonesia Daop IV users. Data collection is carried out online via Google form. Respondent data was processed using SPSS version 26 with quantitative analysis. The findings in this research are that E-service quality has a positive and significant effect on loyalty. The trust variable has a positive and significant influence on loyalty. Then both variables simultaneously have a positive and significant influence on loyalty. Suggestions that can be given to PT Kereta Api Indonesia are (1) improving the quality of Access by KAI and ease of payment so that users do not switch to other applications; (2) simplifying the flow of complaints and grievances through a 24-hour call center (3) and monitoring PT Kereta Api Indonesia services by providing a user experience review page when purchasing tickets and traveling Keyword: E-Service Quality; Trust; Loyalty PT Kereta Api Indonesia (Persero) merupakan salah satu penyedia jasa transportasi meluncurkan aplikasi mobile Access by KAI untuk memudahkan calon penumpang melakukan pemesanan tiket secara online. Namun dalam perkembangannya, aplikasi ini bersaing secara ketat dengan aplikasi pemesanan tiket lainnya. Berdasarkan data tahun 2017-2022, pembelian tiket melalui Access by KAI menunjukkan data yang fluktuatif. Penelitian ini berfungsi untuk mencari tahu pengaruh E-service quality dan trust terhadap loyalitas pengguna kereta api. Sampel yang digunakan sebanyak 100 pengguna PT Kereta Api Indonesia Daop I…
creator: Cynthya Elok Dwiyana
creator: Apriatni Endang Prihatini
creator: Reni Shinta Dewi
rights: Copyright 2025 The Author https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-04
publication date: 2025-10-04
volume: 14
number: 1
starting page: 363
ending page: 371
doi: 10.14710/jiab.2025.45520

Pengaruh Live Streaming Commerce Dan Online Customer Review Terhadap Purchase Decision Melalui Trust Sebagai Variabel Moderasi (Studi Pada Pelanggan Kosmetik Barenbliss Melalui Live Streaming Shopee)
type: item
description: Currently, online marketing through live streaming commerce presents substantial opportunities for brands to expand their businesses. Furthermore, consumers consistently review online customer feedback, which significantly influences purchasing decisions. This study aims to explore the impact of live streaming commerce and online customer reviews on purchase decisions, with trust serving as a moderating variable among Barenbliss cosmetic customers. The research methodology involves explanatory research and non-probability sampling using purposive sampling methods, with a sample size of 105 respondents who use Barenbliss lip makeup products and engage in live streaming features on Shopee. Data analysis employs SmartPLS version 4.0. The findings indicate that live streaming commerce significantly and positively influences purchase decisions, while online customer reviews also have a positive and significant impact on purchase decisions. Trust moderates the relationship between live streaming commerce and purchase decisions positively and significantly. However, trust moderates the relationship between online customer reviews and purchase decisions significantly, albeit in a negative direction. These results align with consumer behavior theory, which examines how individuals purchase and use goods and services, including their decision-making processes. Based on these findings, it is recommended that Barenbliss should increasing live streaming operators, engaging more actively with customer reviews by providing solutions, and meeting customer needs to attract purchasing interest. Keywords: Live streaming commerce; online customer review; purchasing decisions; purchase decision Saat ini, pemasaran online melalui live streaming commerce memberikan kesempatan bagus pada brand guna mengembangkan bisnisnya, serta konsumen yang selalu meninjau online customer review yang ada, membuat hal tersebut berpengaruh terhadap keputusan pembelian. Penelitian ini bertujuan untuk menget…
creator: Destia Putri Mawarizki
creator: Reni Shinta Dewi
creator: Apriatni E Prihatini
rights: Copyright 2025 The Author https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-04
publication date: 2025-10-04
volume: 14
number: 1
starting page: 372
ending page: 383
doi: 10.14710/jiab.2025.45535

Pengaruh Celebrity Endorser, Brand Image, Dan Kualitas Produk Terhadap Keputusan Pembelian Marina Hand and Body Lotion Mahasiswa Program Sarjana Universitas Diponegoro
type: item
description: The cosmetics and beauty industry is currently experiencing rapid growth so the level of competition is very high, one of which is the marina brand. Based on marina top brand index data for 2020-2023, it is fluctuating and sales data for 2019 - 2023 is fluctuating and the target achievement is not met. This research aims to test the influence of the independent variables celebrity endorser, brand image, and product quality on the dependent variable purchasing decisions. The type of research is explanatory research using non-probability sampling techniques with a purposive sampling method of 96 respondents from Diponegoro University Undergraduate Program students who use and make purchasing decisions about Marina hand and body lotion. The data was processed using IBM SPPS Sattistic version 23. The research results showed that celebrity endorsers had a positive and significant influence on purchasing decisions, brand image had a positive and significant influence on purchasing decisions, product quality had a positive and significant influence on purchasing decisions. Simultaneously celebrity endorser, brand image, and product quality have a positive and significant effect on purchasing decisions. Advice that can be given to companies is that they must choose the right celebrity endorser to promote their products, strengthen their branding to create a good brand image in the minds of consumers, and consider the formulation of the ingredients used in the product so that its quality is maintained. Keywords: Celebrity endorser; brand image; product quality; purchase decision Industri kosmetik dan kecantikan saat ini mengalami pertumbuhan yang pesat sehingga tingkat persaingannya sangat tinggi, salah satunya adalah brand marina. Berdasarkan data top brand index marina tahun 2020-2023 fluktuatif dan data penjualan selama tahun 2019 - 2023 fluktuatif serta capaian targetnya tidak memenuhi. Penelitian ini bertujuan untuk menguji pengaruh variabel independent celebrity endors…
creator: Putri Estiningrum
creator: Saryadi Saryadi
creator: Agung Budiatmo
rights: Copyright 2025 The Author https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-04
publication date: 2025-10-04
volume: 14
number: 1
starting page: 384
ending page: 395
doi: 10.14710/jiab.2025.45588

Pengaruh Desain Produk, Harga, Dan Promosi Terhadap Keputusan Pembelian Mebel Pada Cv Manunggal Rotan Jepara
type: item
description: In the modern era, the growth of Business world is fast, one of them is furniture industry. Increasing the existence of the company can be done by done by having a high purchasing decisions of the customer. High purchasing decision can be influenced by a good product design, an affordable price, and a good promotion. Based on the sales data of CV Manunggal Rotan Jepara, every year experiencing an unstable tendency. This research aims to know the influence of product design, price, and promotion on the furniture purchasing decisions in CV. Manunggal Rotan Jepara. The data is gathered using a questionnaire and there are 96 respondents of CV. Manunggal Rotan Jepara consumers who have made at least one transaction. The result of this research shows that product design, price, and promotion have positive influences on the purchasing decisions of the furniture in CV. Manunggal Rotan Jepara. Based on these result, the suggestions that can be given in terms of design product are pay attention to product neatness by carrying out quality control before the product is marketed and characterize the product. Then, in terms of price, by improving the products which are sold, so that they can provide benefits at the right price. In terms of promotion, using various media, and increasing the frequency of advertising, and carry out incentivization. Keyword: Product Design; Price; Promotion; Purchasing Decisions Pada era modern pertumbuhan dunia bisnis semakin cepat, salah satunya industri furniture. Untuk meningkatkan eksistensi perusahaan dapat dilakukan dengan memiliki tingkat keputusan pembelian yang tinggi. keputusan pembelian yang tinggi dapat dipengaruhi oleh desain produk yang baik, harga yang terjangkau dan promosi yang baik. Berdasarkan data penjualan CV Manunggal Rotan Jepara, setiap tahunnya mengalami kecenderungan tidak stabil. Penelitian ini bertujuan untuk mengetahui pengaruh antara desain produk, harga, dan promosi terhadap keputusan pembelian mebel CV Manunggal Rotan…
creator: M. Fahim Khilda
creator: Agung Budiatmo
creator: Widayanto Widayanto
rights: Copyright 2025 The Author https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-04
publication date: 2025-10-04
volume: 14
number: 1
starting page: 396
ending page: 406
doi: 10.14710/jiab.2025.45598

Pengaruh E-Service Quality Dan Diskon Terhadap Keputusan Pembelian Dengan E-Trust Sebagai Variabel Intervening (Studi Pada Pengguna Marketplace Blibli Di Kota Semarang)
type: item
description: Blibli visitors experience fluctuations and tend to decrease from 2019 to 2022. The aim of this research is to determine whether there is an influence of e-service quality and discounts on purchasing decisions with e-trust as an intervening variable for Blibli marketplace users in Semarang City. This type of research is explanatory research and the sampling technique is nonprobability sampling with purposive sampling. Data was analyzed using SmartPLS 4. The sample was 97 respondents using the Blibli marketplace in Semarang City. The results of the research show that there is a positive and significant influence between e-service quality on e-trust, there is a positive and significant influence of discounts on e-trust, there is a positive and significant influence of e-service quality on purchasing decisions, there is a positive and significant influence of discounts on decisions purchasing, and there is a positive and significant influence of e-trust on purchasing decisions. The research results show that e-trust is able to mediate the influence of e-service quality on purchasing decisions and e-trust is able to mediate the influence of discounts on purchasing decisions. Keywords: Discounts; E-Service Quality; E-Trust; Purchasing Decisions Pengunjung Blibli mengalami fluktuasi dan cenderung menurun dari 2019 sampai 2022. Tujuan penelitian ini untuk mengetahui ada tidaknya pengaruh e-service quality dan diskon terhadap keputusan pembelian dengan e-trust sebagai variabel intervening pada pengguna marketplace Blibli di Kota Semarang. Tipe penelitian ini yaitu explanatory research dan teknik pengambilan sampel yaitu nonprobability sampling dengan purposive sampling. Data dianalisis menggunakan SmartPLS 4. Sampel sebanyak 97 responden pengguna marketplace Blibli di Kota Semarang. Hasil penelitian menunjukkan terdapat pengaruh positif dan signifikan antara e-service quality terhadap e-trust, terdapat pengaruh positif dan signifikan diskon terhadap e-trust, terdapat pengar…
creator: Audia Yolanda Wulandari
creator: Ngatno Ngatno
creator: Widayanto Widayanto
rights: Copyright 2025 The Author https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-04
publication date: 2025-10-04
volume: 14
number: 1
starting page: 407
ending page: 417
doi: 10.14710/jiab.2025.45617

Pengaruh Destination Image Dan Service Quality Terhadap Revisit Intention Melalui Ewom (Studi Pada Umbul Sidomukti Kabupaten Semarang)
type: item
description: After the COVID-19 pandemi, several industries began to revive after experiencing a significant decline, one of which was the tourism industry. Tourism is now one of the sectors that plays a big role in building the country's economy. This study aims to determine the correlation between destination image, service quality, EWOM, and revisit intention in Umbul Sidomukti as variables that are closely related to tourism research. A total of 100 respondents were sampled in this study with the criteria of being at least 17 years of age and having made a visit to Umbul Sidomukti in the last three months. Data collection was carried out through questionnaires and processing data with the SPSS Version 26 program. The outcome of this study is that there is a significant positive effect on each independent variable, namely destination image and service quality on the dependent variable, namely revisit intention, both causally and through the mediating variable, named EWOM. Based on the results of the analysis, suggestions can be given to Umbul Sidomukti, such as the lack of development of facilities or rides with new innovations and fast service to tourists. Keyword: Destination Image; Service Quality; Ewom; Revisit Intention Pasca pandemi COVID-19 beberapa industri mulai bangkit kembali setelah mengalami penurunan yang signifikan, salah satunya yaitu industri pariwisata. Pariwisata kini menjadi salah satu sektor yang memiliki peran besar dalam membangun perekonomian negara. Penelitian ini bertujuan untuk mengetahui korelasi antara destination image, service quality, EWOM, dan revisit intention di Umbul Sidomukti sebagai - yang erat dengan penelitian pariwisata. Sebanyak 100 responden menjadi sampel dalam penelitian ini dengan kriteria usia minimal 17 tahun dan melakukan kunjungan ke Umbul Sidomukti dalam tiga bulan terakhir. Pengumpulan data dilakukan melalui penyebaran kuesioner dan pengolahan data dengan program SPSS Versi 26. Hasil dari penelitian ini yaitu terdapat pengar…
creator: Natasha Sonia Putri Aurellia
creator: Naili Farida
creator: Sari Listyorini
rights: Copyright 2025 The Author https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-04
publication date: 2025-10-04
volume: 14
number: 1
starting page: 418
ending page: 429
doi: 10.14710/jiab.2025.45623

Pengaruh Country Of Origin Dan E-Wom Terhadap Repurchase Intention Melalui Kepuasan Konsumen (Pada Konsumen Body Lotion Vaseline Di Kota Semarang)
type: item
description: Judgment based on physical appearance is a major factor to consider nowadays. Research shows that those who are judged "Attractive" are often treated better in society than those who are judged "Less Attractive". Many people buy beauty products to take care of themselves, one of which is buying Vaseline body lotion. Vaseline is ranked 2nd in the 5 body lotion data based on market share. In addition, in the Top Brand Index, Vaseline experienced fluctuations, especially in 2020 where the index almost reached 10%. Products from developed countries are generally accepted by the public because they have a positive image of the developed country. The use of WOM also affects repurchase interest. Consumer satisfaction is also a bridge in consumer interest in repurchasing. This study focuses on the relationship between Country of Origin, E-WOM, Consumer Satisfaction, and Repurchase Intention among 100 Vaseline consumers in Semarang City. The results showed that Country of Origin and E-WOM significantly positively affect Consumer Satisfaction and Repurchase Intention, then Consumer Satisfaction mediates COO and E-WOM on Repurchase Intention. The advice that can be given is that Vaseline can increase customer satisfaction by improving its consumer survey system and equalizing the delivery of consumer surveys. Keywords: Country of Origin; Electronic Word of Mouth; Customer Satisfaction; Repurchase Intention. Penilaian berdasarkan tampilan fisik menjadi faktor utama yang perlu dipertimbangkan pada saat ini. Penelitian menunjukkan bahwa mereka yang dinilai “Menarik” sering kali diperlakukan lebih baik di masyarakat daripada mereka yang dinilai “Kurang Menarik”. Banyak masyarakat membeli produk kecantikan untuk merawat diri, salah satunya adalah membeli body lotion Vaseline. Vaseline menduduki peringkat 2 dalam data 5 body lotion berdasarkan market share. Selain itu, pada Top Brand Indeks, Vaseline mengalami fluktuasi terutama pada tahun 2020 di mana indeks hampir mencapai 10%. Pr…
creator: Yesika Naomi Prasetiani Lumbantoruan
rights: Copyright 2025 The Author https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-04
publication date: 2025-10-04
volume: 14
number: 1
starting page: 430
ending page: 441
doi: 10.14710/jiab.2025.45625

Analisis Pengaruh Online Customer Review Dan Online Customer Rating Terhadap Purchase Decision (Studi Pada Konsumen Emina)
type: item
description: Emina products are one of the cosmetic products that have experienced declining sales over the past five years, which are thought to be caused by online customer reviews and online customer ratings. This study aims to determine the effect of online customer reviews and online customer ratings on purchase decisions for Emina products. This type of research is an explanatory type of research, and the sample is taken using nonprobability sampling techniques and a purposive sampling approach with accidental sampling. Data collection was carried out by distributing questionnaires to 97 respondents. The results showed that there is a positive and significant influence between online customer reviews and purchase decisions, a positive and significant influence between online customer ratings and purchase decisions, and a significant influence between online customer reviews and online customer ratings simultaneously on purchase decisions. Based on these results, companies are advised to create a special platform containing reviews and ratings of products so as to facilitate the search for information about products and increase consumer purchasing decisions. Keywords: Online Customer Review; Online Customer Rating; Purchase Decision Produk Emina adalah salah satu produk kosmetik yang mengalami penjualan yang penurunan penjualan selama lima tahun terakhir yang diduga diakibatkan oleh online customer review dan online customer rating.Penelitian ini bertujuan untuk mengetahui pengaruh online customer review dan online customer rating terhadap purchase decision produk Emina. Tipe penelitian ini adalah tipe penelitian eksplanatif dan sampel diambil menggunakan teknik nonprobablity sampling dan menggunakan pendekatan purposive sampling dengan accidental sampling. Pengumpulan data dilakukan dengan penyebaran kuesioner kepada 97 responden. Hasil penelitian menunjukkan bahwa terdapat pengaruh yang positif dan signifikan antara online customer review terhadap purchase decision, peng…
creator: Nurul Fathihah Damarani
creator: Widayanto Widayanto
creator: Apriatni E Prihatini
rights: Copyright 2025 The Author https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-04
publication date: 2025-10-04
volume: 14
number: 1
starting page: 442
ending page: 450
doi: 10.14710/jiab.2025.45632