Jurnal Ilmu Administrasi Bisnis (JIAB), e-ISSN 2746-1297, accredited Sinta 5 by the Ministry of Education and Culture and Research and Technology, is an open access journal published by the Department of Business Administration, Diponegoro University. JIAB publishes research and conceptual articles from scholars around the world. The contents of articles published in JIAB are the responsibility of the authors and do not necessarily reflect the opinion of the publisher. Publication schedule: February, May, August, November | more info Language: English (preferable), Bahasa Indonesia Indexing: Portal Garuda, Google Scholar | more info OAI address: https://ejournal3.undip.ac.id/index.php/jiab/oai
PENGARUH PROMOSI, KUALITAS PRODUK, DAN HARGA TERHADAP MINAT BELI PRODUK MOBIL LISTRIK MEREK TESLA (Studi Pada Masyarakat Semarang Yang Memiliki Minat Beli Terhadap Mobil Listrik Tesla)
Abstract : The purpose of this study is to explain the relationship between promotion strategy, product quality, and price on market share. Data taken from a sample of at least 96 respondents. The sample in this study was all the people of Semarang. In this study, the population taken was large and it is not known with certainty. The research in this thesis is motivated by the phenomenon that many people are aware of the dangers of air pollution caused by oil-powered vehicles. Therefore, along with the development of the human era, they are competing to create technology that can make it easier for humans to carry out their daily activities, one of which is in the automotive sector. The growth of the automotive industry in the world is relatively fast, so that many automotive companies offer a variety of attractive designs according to price. They innovate to develop cars that are accompanied by various facilities, both from the engine and the interior, to provide comfort for the driver and passengers. Competition is getting stronger and tighter in the automotive sector by favoring the technology contained in the automotive that is being created. Therefore, a strong strategy is also needed to face this competition. One strong strategy, for example, is a strategy in promotion that is able to encourage sales by directing convincing communications to buyers. The quality of the product owned that can satisfy a desire or need. And there is suitability of price with product quality, price competitiveness and benefits. Keywords: Automotive Industry Growth; Technology Competition; Promotion Strategy; Product Quality; and Price Suitability Abstraksi : Tujuan penelitian ini untuk menjelaskan hubungan antara strategi promosi, kualitas produk, dan harga terhadap pangsa pasar. Data diambil dari sampel sejumlah minimal 96 responden. Sampel dalam penelitian ini adalah seluruh masyarakat semarang, Pada penelitian ini, populasi yang diambil dalam ukuran besar dan tidak diketahui secara pasti. Penelitian di dalam skripsi ini di latar belakangi oleh fenomena banyaknya masyarakat yang sadar akan bahayanya polusi udara yang di akibatkan oleh kendaraan mesin berbahan bakar minyak. Oleh karena itu, seiring berkembangnya zaman manusia berlomba-lomba untuk menciptakan teknologi yang dapat mempermudah manusia dalam menjalankan kegiatan sehari-hari salah satunya dalam bidang otomotif. Pertumbuhan industri otomotif di dunia terhitung sangatlah cepat, sehingga menjadikan banyak perusahaan otomotif yang menawarkan beragam desain menarik sesuai dengan harga. Mereka berinovasi mengembangkan mobil yang di sertai beragam fasilitas baik itu dari mesin maupun interior untuk memberikan kenyamanan bagi pengendara dan penumpang. Persaingan yang semakin kuat dan ketat dalam sektor otomotif dengan mengunggulkan teknologi yang terdapat pada otomotif yang diciptakan. Oleh karena itu, diperlukan strategi yang kuat pula untuk menghadapi persaingan tersebut. Salah satu strategi yang kuat misalnya strategi dalam promosi yang mampu mendorong penjualan dengan mengarahkan komunikasi – komunikasi yang meyakinkan kepada para pembeli. Adanya kualitas produk yang dimiliki yang dapat memuaskan suatu keinginan atau kebutuhan. Dan adanya kesesuaian harga dengan kualitas produk, daya saing harga dan manfaat. Kata Kunci: Pertumbuhan Industri Otomotif; Persaingan Teknologi; Strategi Dalam Promosi; Kualitas Produk; dan Kesesuaian Harga
Copyright 2026 Annisa Elvina Sari https://creativecommons.org/licenses/by-sa/4.0
PERAN STRES KERJA DALAM MEMEDIASI PENGARUH WORK-LIFE BALANCE TERHADAP KINERJA KARYAWATI BANK NEGARA INDONESIA CABANG DR. CIPTO SEMARANG
Abstract: Work-life balance is essential for improving employee performance, especially in the banking sector, known for high work pressure. This study aims to analyze the effect of work-life balance on employee performance, both directly and indirectly through work stress as an intervening variable. Work stress often arises due to an imbalance between professional and personal life, affecting individual productivity and performance. This research uses a quantitative approach with a survey method. Data were collected through questionnaires from female employees of Bank Negara Indonesia (BNI) Dr. Cipto Semarang Branch Office using purposive sampling. The results show that work-life balance has a positive and significant effect on performance. Work stress also acts as an intervening variable that partially mediates the relationship between work-life balance and performance. Employees who maintain a balance between work and personal life tend to have lower stress levels, ultimately improving their performance. The conclusion is that implementing good work-life balance policies can minimize work stress and enhance employee performance. Abstraksi: Keseimbangan antara kehidupan kerja dan pribadi atau work-life balance sangat penting dalam meningkatkan kinerja karyawan, terutama di sektor perbankan yang dikenal dengan tekanan kerja tinggi. Penelitian ini bertujuan menganalisis pengaruh work-life balance terhadap kinerja karyawan, baik secara langsung maupun melalui stres kerja sebagai variabel intervening. Stres kerja sering muncul karena ketidakseimbangan antara kehidupan profesional dan pribadi, yang memengaruhi produktivitas dan kinerja individu. Metode penelitian ini menggunakan pendekatan kuantitatif dengan survei. Data dikumpulkan melalui kuesioner dari karyawati Bank Negara Indonesia (BNI) Cabang Dr. Cipto Semarang dengan teknik purposive sampling. Hasil penelitian menunjukkan bahwa work-life balance memiliki pengaruh positif dan signifikan terhadap kinerja. Stres kerja juga ditemukan sebagai variabel intervening yang memediasi sebagian hubungan antara work-life balance dan kinerja. Karyawan yang mampu menjaga keseimbangan kehidupan kerja dan pribadi cenderung memiliki stres lebih rendah, yang pada akhirnya meningkatkan kinerja. Kesimpulan dari penelitian ini adalah bahwa penerapan kebijakan work-life balance yang baik dapat meminimalkan stres kerja dan meningkatkan kinerja karyawan.
Copyright 2026 Gregorius Arya Antyanta Wicaksana https://creativecommons.org/licenses/by-sa/4.0
EFFECT OF HERDING BIAS, OVERCONFIDENCE BIAS AND DISPOSITION BIAS IN INVESTMENT DECISIONS: A STUDY OF INDIVIDUAL INVESTORS IN THE SEMARANG CAPITAL MARKET COMMUNITY
Abstract: This paper focuses on doing explanatory research using a quantitative approach. Specialised in basic linear regression analysis, the investigation was carried out using SPSS 27 Version for Mac software. It may be concluded that the Disposition Bias variable has a positive impact on the investment decision variable. This study examines the beneficial impact of the overconfidence bias variable on the investment decision variable. Furthermore, the variable of investment decision is favourably influenced by the variable of herding bias. Based on these results, the suggestions that can be conveyed by researchers, namely to individual investors who are members of the capital market community in Semarang. To further improve understanding of the capital market and financial planning. It is hoped that investors can be alert to irrational behaviors, thus enabling investors to make more rational and planned decisions. Keywords: Behavioural Finance; Stock; Investment Decision; Investor
Copyright 2026 Adam Ma’rifat Muslim https://creativecommons.org/licenses/by-sa/4.0
PENGARUH CITRA DESTINASI DAN PERCEIVED VALUE TERHADAP LOYALITAS WISATAWAN MELALUI KEPUASAN WISATAWAN PADA LEMBAH PENDAWA DI KABUPATEN PASURUAN
Abstract: This study was conducted to determine the Influence of Destination Image and Perceived Value on Tourist Loyalty in the Pandawa Pandaan Valley in Pasuruan Regency. This type of research uses descriptive research with a quantitative approach, by distributing questionnaires as a data collection technique. The sampling method uses purposive sampling, which is a sample determination technique where the person selected as a sample is in accordance with the purpose of the research, the sample used is 114 respondents through the distribution of questionnaires. The data analysis method used in this study is multiple linear regression analysis. Abstraksi: Penelitian ini dilakukan untuk mengetahui Pengaruh Citra Destinasi dan Perceived Value terhadap Loyalitas Wisatawan pada Lembah Pandawa Pandaan di Kabupaten Pasuruan. Jenis penelitian ini menggunakan penelitian deskriptif dengan pendekatan kuantitatif , dengan menyebarkan kuesioner sebagai teknik pengumpulan data. Metode pengambilan sampel menggunakan purposive sampling, yaitu teknik penentuan sampel dimana orang yang dipilih sebagai sampel sesuai dengan tujuan dilakukannya penelitian, sampel yang digunakan sebanyak 114 responden melalui penyebaran kuesioner. Metode analisis data yang digunakan dalam penelitian ini adalah analisis regresi linier berganda. Hasil penelitian menunjukkan Penelitian ini menunjukkan bahwa Citra Destinasi dan Perceived Value berpengaruh positif terhadap Loyalitas dan Kepuasan Wisatawan. Citra Destinasi meningkatkan Loyalitas Wisatawan dan Kepuasan Wisatawan. Sementara itu, Perceived Value meningkatkan Loyalitas Wisatawan dan Kepuasan Wisatawan. Terdapat juga korelasi positif antara Loyalitas dan Kepuasan Wisatawan yang dipengaruhi oleh kedua variabel tersebut.
Copyright 2026 Any Urwatul Wusko https://creativecommons.org/licenses/by-sa/4.0
PENGARUH VIRTUAL TRY-ON TERHADAP ONLINE SHOPPING EXPERIENCE DAN KEPUTUSAN PEMBELIAN PRODUK LUXCRIME OFFICIAL SHOP DI SHOPEE
Abstract: This research is based on changes in people's shopping behavior which are increasingly turning to the digital realm, encouraging companies to develop innovative features that allow consumers to try products without having to touch the goods or be physically present. Therefore, this study aims to examine the effect of the virtual try-on feature on online shopping experience and product purchasing decisions at Luxcrime Official Shop at Shopee. This research was conducted on consumers who have tried the virtual try-on feature at Luxcrime Official Shop. The data collection technique used a questionnaire distributed online via google forms with Likert scale measurements. The sample used was 114 respondents with a non-probability sampling method using purposive sampling. In this research data processing was carried out using the Partial Least Square (PLS) analysis method using the help of WarpPLS 8.0 software. Based on the research results, it can be seen that virtual try-on has a positive and significant effect on online shopping experience with a p-value <0.001 and a path coefficient value of 0.605, virtual try-on has a positive and significant effect on purchasing decisions with a p-value <0.001 and a path coefficient value of 0.430, and online shopping experience has a positive and significant effect on purchasing decisions with a p-value <0.001 and a path coefficient value of 0.341. Keywords: Virtual Try-On; Online Shopping Experience; and Purchase Decision Abstrak: Penelitian ini didasari oleh perubahan perilaku belanja masyarakat yang semakin beralih ke ranah digital, mendorong perusahaan untuk mengembangkan fitur inovatif yang memungkinkan konsumen mencoba produk tanpa harus menyentuh barang atau hadir secara fisik. Oleh karena itu, penelitian ini bertujuan untuk menguji pengaruh fitur virtual try-on terhadap pengalaman belanja online dan keputusan pembelian produk di Luxcrime Official Shop di Shopee. Penelitian ini dilakukan pada konsumen yang pernah mencoba fitur virtual try-on di Shopee Official Shop Luxcrime. Teknik pengumpulan data menggunakan kuesioner yang disebar secara online melalui google formulir dengan pengukuran skala likert. Sampel yang digunakan sebanyak 114 responden dengan metode non-probability sampling tepatnya menggunakan purposive sampling. Pada pengelolahan data penelitian ini dilakukan dengan metode analisis Partial Least Square (PLS) menggunakan bantuan software WarpPLS 8.0. Berdasarkan hasil penelitian dapat diketahui bahwa virtual try-on berpengaruh positif dan signifikan terhadap online shopping experience dengan nilai p-value <0,001 dan nilai path coefficient 0,605, virtual try-on berpengaruh positif dan signifikan terhadap keputusan pembelian dengan nilai p-value <0,001 dan nilai path coefficient 0,430, dan online shopping experience berpengaruh positif dan signifikan terhadap keputusan pembelian dengan nilai p-value <0,001 dan nilai path coefficient 0,341. Kata Kunci: Virtual Try-On; Online Shopping Experience; dan Keputusan Pembelian
PENGARUH FEAR OF MISSING OUT (FOMO) TERHADAP IMPULSE BUYING BEHAVIOR DAN PURCHASE DECISION PRODUK AZARINE SUNSCREEN DI KOTA MALANG
Abstract: This study was conducted to determine the effect of Fear of Missing Out (FOMO) on Impulse Buying Behavior and Purchase Decision of Azarine Sunscreen Products Z Generation in Malang City. The population in this study were customers of Azarine Snscreen products in Malang City. The data collection technique used was a questionnaire distributed online via google forms. The sample used in the study was 114 respondents with purposive sampling method, namely determining the sample where the person selected as the sample is in accordance with the purpose of the research. In this research data processing was carried out using the Partial Least Square (PLS) analysis method. The research results are as follows: (1) Fear of Missing Out (FOMO) has a significant positive effect on Impulse Buying Behavior. (2) Fear of Missing Out (FOMO) has a significant positive effect on Purchase Decision. (3) Impulse Buying Behavior has a significant positive effect on Purchase Decision. Abstraksi: Penelitian ini dilakukan untuk mengetahui pengaruh Fear of Missing Out (FOMO) terhadap Impulse Buying Behavior dan Purchase Decision Produk Azarine Sunscreen Di Kota Malang. Populasi pada penelitian ini merupakan pelanggan produk Azarine Snscreen Generasi Z di Kota Malang . Teknik pengumpulan data yang digunakan adalah kuesioner yang disebar secara online melalui google formulir. Sampel yang digunakan dalam penelitian sebanyak 114 responden dengan metode purposive sampling, yaitu penentuan sampel dimana orang yang dipilih sebagai sampel sesuai dengan tujuan dilakukannya penelitian. Pada pengelolahan data penelitian ini dilakukan dengan menggunakan metode analisis Partial Least Square (PLS). Adapun hasil penelitian sebagai berikut: (1) Fear of Missing Out (FOMO) berpengaruh positif signifikan terhadap Impulse Buying Behavior. (2) Fear of Missing Out (FOMO) berpengaruh positif signifikan terhadap Purchase Decision. (3) Impulse Buying Behavior berpengaruh positif signifikan terhadap Purchase Decision.
PENGARUH LUXURY BRAND PERCEPTION DAN BRAND IMAGE TERHADAP WILLINGNESS TO PAY PREMIUM PRODUK SMARTPHONE MEREK IPHONE
Abstract: This research aims to determine the influence of luxury brand perception and brand image on willingness to pay premium for iPhone brand smartphone products. This research uses quantitative methods. The data collection technique uses a questionnaire distributed online via Google Form. The sample in this research was iPhone (ORI) brand smartphone users in Pasuruan Regency with a sample size of 100 respondents taken using the purposive sampling method, namely determining the sample where the people selected as samples were in accordance with the aim of the research. The analytical method used is multiple linear regression with analytical calculations using SPSS 22. The research results show that: 1. The luxury brand perception variable does not have a significant effect on the willingness to pay premium for iPhone brand smartphone products, 2. The brand image variable has a significant effect on the willingness to pay premium for iPhone brand smartphone products. Hypothesis testing includes the T test and F test, obtained Fcount > Ftable so that the resulting regression model is appropriate and can be used to predict the results of the influence. The results of the T test for the luxury brand perception variable, brand image were obtained at (LBP) Tcount of (1.479) < from Ttable (1.984), (BI) Tcount of (5.370) > from Ttable (1.984) it can be concluded that the luxury brand perception variable is not has a significant effect and the brand image variable has a significant effect on the willingness to pay premium for iPhone brand smartphone products in Pasuruan Regency. Keywords: Luxury Brand Perception; Brand Image; Willingness To Pay Premium Abstrak: Penelitian ini bertujuan untuk mengetahui pengaruh luxury brand perception dan brand image terhadap willingness to pay premium produk smartphone merek iPhone. Dalam penlitian ini menggunakan metode kuantitatif. Teknik pengumpulan data menggunakan kuesioner yang disebar secara online melalui google form. Sampel dalam penelitian ini adalah pengguna smartphone merek iPhone (ORI) di Kabupaten Pasuruan dengan jumlah sampel 100 responden yang diambil dengan metode purposive sampling, yaitu penentuan sampel dimana orang yang dipilih sebagai sampel sesuai dengan tujuan dilakukannya penelitian. Metode analisis yang digunakan adalah regresi linier berganda dengan perhitungan analisis menggunakan SPSS 22.Hasil penelitian menunjukkan bahwa : 1. Variabel luxury brand perception tidak berpengaruh secara signifikan terhadap willingness to pay premium produk smartphone merek iPhone, 2. Variabel brand image berpengaruh signifikan terhadap terhadap willingness to pay premium produk smartphone merek iPhone. Uji hipotesis mencakup uji T dan dan uji F, diperoleh Fhitung > Ftabel sehingga model regresi yang dihasilkan sudah sesuai dan dapat digunakan untuk memprediksi hasil pengaruh. Hasil uji T untuk variabel luxury brand perception, brand image diperoleh sebesar (LBP) Thitung sebesar (1.479 ) < dari Ttabel (1.984),(BI) Thitung sebesar (5.370) > dari Ttabel (1.984) dapat disimpulkan bahwa variabel luxury brand perception tidak berpengaruh signifikan dan variabel brand image berpengaruh signifikan terhadap willingness to pay premium produk smartphone merek iPhone di Kabupaten Pasuruan. Kata Kunci: Persepsi Merek Mewah; Citra Merek; Kesediaan Membayar Harga Premium
PERAN PUBLIC RELATION DALAM MENANGANI KELUHAN PELANGGAN PADA PT PLN (PERSERO) UP3 JEMBER
Abstract: This research aims to find out and describe the role of public relations in handling customer complaints at PT PLN (Persero) UP3 Jember. This type of research is descriptive research with a qualitative approach. Data collection through interviews, observations and documentation. The data analysis technique has four stages, namely data collection, data reduction, data display and conclusion drawn. The results of the study show that public relation activities are news making, fostering internal and external communication of the company as well as social activities such as CSR, YBM PLN, and PLN Mengajar. The role of public relation plays a role in bridging the relationship between stakeholders and PLN customers as a qualified public relation expert, corporate communication facilitator, involved in problem solving, and communication technicians. The handling of customer complaints is carried out by the customer service unit (ULP) as a public relation function that meets directly with customers. Customer complaints focus on the media, PLN Mobile, call center, official social media and also come to the customer service unit (ULP). The handling of customer complaints is carried out properly based on the standards and procedures that have been set. Abstraksi: Penelitian ini bertujuan untuk mengetahui dan menjelaskan peran public relation dalam menangani keluhan pelanggan pada PT PLN (Persero) UP3 Jember. Jenis penelitian ini adalah penelitian deskriptif dengan pendekatan kualitatif. Pengumpulan data melalui wawancara, observasi dan dokumentasi. Teknik analisis data dengan empat tahap yaitu pengumpulan data, reduksi data, penyajian data dan penarikan kesimpulan. Hasil penelitian menunjukan bahwa aktivitas public relation yaitu pembuatan berita, membina komunikasi internal dan eksternal perusahaan serta kegiatan sosial seperti CSR, YBM PLN, dan PLN Mengajar. Peran public relation berperan dalam menjembatani hubungan antara stakeholder dan pelanggan PLN sebagai ahli humas yang berkapabilitas, fasilitator komunikasi perusahaan, terlibat dalam pemecahan masalah dan teknisi komunikasi. Penanganan keluhan pelanggan dilakukan oleh unit layanan pelanggan (ULP) sebagau fungsi kehumasan yang bertemu langsung dengan pelanggan. Pengaduan pelanggan berfokus pada media, PLN Mobile, call center, media sosial resmi dan juga datang ke kantor unit layanan pelanggan (ULP). Penanganan keluhan pelanggan dilakukan dengan baik berdasarkan standar dan prosedur yang telah ditetapkan.
Copyright 2026 Nur Muhammad Rizky, Yuslinda Dwi Handini, Ika Sisbintari https://creativecommons.org/licenses/by-sa/4.0
PENGARUH PENGEMBANGAN PRODUK DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PADA BATIK WIDJI KENDAL
Abstract: In economic development in Indonesia, Micro, Small and Medium Enterprises (MSMEs) have an important role in creating employment opportunities and sources of income for the people of Indonesia. Batik Widji Kendal is one of the Small and Medium Enterprises (MSMEs) that has the potential to be developed optimally. In responding to the era of advanced times like this, Batik Widji always follows market trends that are being widely discussed so that it will be easy to enter the batik competition market, but in responding to this, there must be obstacles that occur, one of which is that orders do not match producer expectations due to employee errors so that production is delayed and has a negative impact on product marketing and purchasing decisions. This study is an explanatory type and sampling in this study uses non-probability techniques, data collection using questionnaires. The sample used was 118 respondents who were Batik Widji buyers in Kendal. Based on the results of this study, it shows that the variables of Product Development Brand Image together (simultaneously) have a significant influence on the Purchase Decision of Batik Wijdi Kendal. Partially, product development has a more dominant influence than brand image in driving purchasing decisions. This study suggests that companies should continue to improve product innovation and maintain a positive brand image to strengthen consumer loyalty and increase sales volume. Keywords: Product Development; Brand Image; and Purchase Decision Abstraksi: Dalam pembangunan ekonomi di Indonesia Usaha Mikro Kecil dan Menengah (UMKM) memiliki peranan penting dalam penciptaan kesempatan kerja dan sumber pendapatan bagi masyarakat di Indonesia. Batik Widji Kendal merupakan salah satu Usaha Kecil Menengah (UKM) yang memiliki potensi untuk dikembangkan dengan maksimal. Dalam menyikapi era zaman yang sudah maju seperti ini batik widji selalu mengikuti tren pasar yang sedang ramai dibicarakan sehingga akan mudah untuk masuk pasar persaingan batik, tetapi dalam menyikapi hal tersebut pasti ada kendala yang terjadi salah satunya pesanan tidak sesuai dengan ekspektasi produsen karena kesalahan dari karyawan sehingga produksi mengalami keterlambatan dan berpengaruh negatif dalam pemasaran produk dan keputusan pembelian Penelitian ini termasuk tipe eksplantori (explanatory research) dan pengambilan sampel dalam penelitian ini menggunakan teknik non probability, pengumpulan data menggunakan kuesioner. Sampel yang digunakan sebanyak 118 responden pembeli Batik Widji di kendal. Berdasarkan Berdasarkan dari hasil penelitian ini menunjukkan bahwa variabel Pengembangan Produk Brand Image secara bersama-sama (simultan) memiliki pengaruh signifikan terhadap Keputusan Pembelian Batik Wijdi kendal. Secara parsial, pengembangan produk memiliki pengaruh yang lebih dominan dibandingkan brand image dalam mendorong keputusan pembelian. Penelitian ini menyarankan agar perusahaan terus meningkatkan inovasi produk dan menjaga citra merek yang positif untuk memperkuat loyalitas konsumen dan meningkatkan volume penjualan. Kata Kunci: Pengembangan Produk; Brand Image; dan Keputusan Pembelian
Copyright 2026 Muhammad Hirzan Syafrizal https://creativecommons.org/licenses/by-sa/4.0
PEMODELAN STRATEGIS GREEN-DIGITAL BANKING DALAM IMPLEMENTASI ESG UNTUK KINERJA KEBERLANJUTAN BANK PEMBANGUNAN DAERAH INDONESIA: STUDI EMPIRIS BERBASIS PLS-SEM
Abstract: Environmental protection has become a major focus due to degradation leading to increased occurrences of extreme natural events. The UN Agenda 2030 emphasizes sustainability goals with the principle of "leaving no one behind," encouraging countries, including Indonesia, to adopt sustainable practices. Regional Development Banks (BPD) play a crucial role in sustainability through green banking and support for environmentally-friendly projects. This study explores the impact of green banking practices and fiscal decentralization on the implementation of Environmental, Social, and Governance (ESG) principles and the sustainable performance of BPD in Indonesia. The study uses a quantitative approach through survey questionnaires targeting Low-Middle Management at ten productive BPDs in Indonesia. The research focuses on green finance, fiscal decentralization, green banking practices, ESG initiatives, and sustainable performance. Data is analyzed using PLS-SEM to test validity, reliability, and hypothesis path estimates. The results indicate that Green Finance has a significant positive impact on ESG initiatives by reinforcing commitment to sustainable development through environmentally-friendly investments. Fiscal decentralization enhances local government autonomy, local financial governance, and the partnership between BPD and local governments for sustainability. Meanwhile, green banking practices strengthen the integration of sustainability principles into bank operations. ESG initiatives have proven effective in improving sustainable performance and serve as a mediating variable. BPD is advised to expand ESG initiatives by increasing investment in environmentally-friendly projects, developing sustainable financial products, and issuing green bonds. Implementing green banking practices, employee training, and transparency in ESG reporting are also crucial. The government and LPS should strengthen regulations and oversight to support sustainability. Abstraksi: Perlindungan lingkungan kini menjadi fokus utama karena degradasi yang menyebabkan peningkatan kejadian alam ekstrem. Agenda PBB 2030 menggarisbawahi tujuan keberlanjutan dengan prinsip "tidak meninggalkan siapa pun," mendorong negara-negara termasuk Indonesia untuk menerapkan praktik berkelanjutan. Bank Pembangunan Daerah (BPD) memainkan peran krusial dalam keberlanjutan melalui green banking dan dukungan terhadap proyek ramah lingkungan. Penelitian ini mengeksplorasi pengaruh praktik green banking dan desentralisasi fiskal terhadap implementasi prinsip Environmental, Social, and Governance (ESG) serta kinerja berkelanjutan BPD di Indonesia. Studi ini menggunakan pendekatan kuantitatif melalui survei kuesioner pada Low-Middle Management sepuluh Bank BPD Produktif di Indonesia. Fokus penelitian meliputi green finance, desentralisasi fiskal, praktik green banking, inisiatif ESG dan kinerja berkelanjutan. Data dianalisis menggunakan PLS-SEM untuk menguji validitas, reliabilitas, dan estimasi jalur hipotesis. Hasil penelitian menunjukkan Green Finance berpengaruh positif signifikan terhadap inisiatif ESG dengan memperkuat komitmen terhadap pembangunan berkelanjutan melalui investasi ramah lingkungan. Desentralisasi fiskal meningkatkan otonomi pemerintah daerah, tata kelola keuangan lokal dan kemitraan BPD-Pemerintah Daerah untuk kepentingan keberlanjutan. sementara Praktik green banking memperkuat integrasi prinsip keberlanjutan dalam operasional bank. Inisiatif ESG terbukti efektif dalam meningkatkan kinerja berkelanjutan dan berperan sebagai variabel mediasi. Bank BPD disarankan untuk memperluas inisiatif ESG dengan meningkatkan investasi dalam proyek ramah lingkungan, mengembangkan produk keuangan berkelanjutan, dan menerbitkan obligasi hijau. Penerapan praktik Green Banking, pelatihan karyawan, serta transparansi pelaporan ESG juga penting. Pemerintah dan LPS harus memperkuat regulasi dan pengawasan untuk mendukung keberlanjutan.
Copyright 2026 Muhammad Alfarizi https://creativecommons.org/licenses/by-sa/4.0
PENGARUH KEPEMIMPINAN, REWARD, DAN PUNISHMENT TERHADAP KINERJA KARYAWAN (STUDI PADA PT. BANK MANDIRI PERSERO TBK KANTOR CABANG PEMBANTU SEMARANG PANDANARAN)
Abstract: Organizational behavior theory is a major part of the field of organizational research, as behavioral reasoning is found in a variety of theoretical approaches. This research aims to determine the influence of leadership, reward and punishment policies on employee work productivity. This research is a quantitative research using probability sampling with a saturated sampling technique or taking all members of the population, including 50 respondents, employees of Bank Mandiri, Semarang Branch Office. Instruments in the form of questionnaires were used for data collection, and multiple linear regression analysis was used to test hypotheses. The research results show that there is a positive and significant influence of leadership, reward and punishment on employee performance, either partially or simultaneously. Suggestions for future research could be to use a larger sample size by involving other companies from various business sectors, and the use of variables that predict performance needs to be increased (more than 3 variables) to produce higher accuracy of the prediction model. Keywords: Leadership; Reward; Punishment; Employee Performance
Copyright 2026 Mochammad Firza Anvialdi https://creativecommons.org/licenses/by-sa/4.0
PENGARUH LIVE COMMERCE DAN ONLINE CUSTOMER REVIEW TERHADAP IMPULSIVE BUYING PADA KONSUMEN PRODUK FASHION DI TOKOPEDIA
Abstract: The rapid digitalization of meeting people's needs has shaped online shopping behavior, leading to impulsive buying in e-commerce. Competing platforms like Shopee and Lazada actively stimulate this behavior, but Tokopedia appears to lag, as reflected in its lower GMV. This research explores the impact of live commerce and online customer reviews on impulsive buying behavior for Tokopedia’s fashion products. Using explanatory research, data were collected from 100 respondents selected through non-probability and purposive sampling techniques. The data were analyzed using SPSS version 26. The findings indicate that both live commerce and online customer reviews significantly influence impulsive buying, both individually and simultaneously. To enhance performance, Tokopedia is advised to improve its live streaming servers to handle high traffic and prevent lag in video and audio quality. Additionally, Tokopedia could provide training for live stream hosts, equipping them with better skills to engage audiences effectively. To encourage updated and reliable customer reviews, Tokopedia can offer reward discounts to reviewers and implement a robust verification system to filter out fraudulent reviews. These strategies can strengthen consumer trust, boost engagement, and foster a competitive edge, enabling Tokopedia to stimulate impulsive buying and close the gap with its competitors. Abstraksi: Digitalisasi yang begitu pesat dalam aspek pemenuhan kebutuhan masyarakat yang menyebabkan perilaku masyarakat belanja online di e-commerce. Hal tersebut, menimbulkan perilaku impulsive buying pada konsumen. Tentu menjadi strategi bisnis setiap e-commerce untuk bersaing dengan kompetitornya. Tokopedia diindikasikan kurang menstimulus konsumen untuk melakukan impulsive buying, dilihat dari data GMV Tokopedia yang masih rendah dibanding Shopee dan Lazada. Penelitian ini bertujuan untuk mengetahui pengaruh live commerce dan online customer review terhadap impulsive buying pada produk fashion Tokopedia. Penelitian ini menggunakan explanatory research dengan sampel sebanyak 100 responden yang ditentukan menggunakan teknik non-probability sampling dan metode purposive sampling. Analisis data menggunakan software SPSS versi 26. Hasil penelitian diperoleh live commerce dan online customer review secara parsial berpengaruh signifikan terhadap impulsive buying. Secara simultan, live commerce dan online customer review berpengaruh signifikan terhadap impulsive buying. Saran yang diberikan Tokopedia dapat melakukan perbaikan server live streaming agar mampu menangani lonjakan trafik sehingga tidak terjadi lag pada kualitas video dan audio, Tokopedia juga dapat memfasilitasi pelatihan host live streaming yang bermitra agar mendapat tambahan ilmu dalam membawakan live streaming lebih baik. Tokopedia dapat memberikan reward voucher diskon bagi konsumen yang memberikan ulasan agar review tetap uptodate, dan melengkapi fitur verifikasi ulasan agar terhindar dari oknum penipuan.
Copyright 2026 Nuning Ayu Saputri https://creativecommons.org/licenses/by-sa/4.0
PENGARUH PERCEIVED VALUE TERHADAP REPURCHASE INTENTION MELALUI CUSTOMER SATISFACTION SEBAGAI VARIABEL MEDIASI (STUDI PADA KONSUMEN GLAWFYSKIN DI SHOPEE)
Abstract: This study aims to determine the effect of perceived value as an independent variable on repurchase intention as a dependent variable through customer satisfaction as a mediating variable. The type of research used is quantitative descriptive, for the sampling technique used is the non-probability sampling method and purposive sample. This study used 100 respondents who were consumers of Glawfyskin products on Shopee. Data collection was carried out online using a google form. The data analysis technique used SEM-PLS and used the SmartPLS 3.0 data analysis tool. The results of the coefficient test from the SEM-PLS analysis showed that: (H1) accepted; (H2) accepted; (H3) rejected; (H4) rejected. Keywords: Perceived Value; Repurchase Intention; Customer Satisfaction Abstraksi: Penelitian ini bertujuan untuk mengetahui pengaruh antara variabel perceived value sebagai variabel independen terhadap repurchase intention sebagai variabel dependen melalui customer satisfaction sebagai variabel mediasi. Tipe penelitian yang digunakan adalah kuantitatif deskriptif, untuk teknik pengambilan sampel yang digunakan adalah metode non probabilitysampling dan purposive sample. Penelitian ini menggunakan 100 responden yang merupakan konsumen produk Glawfyskin di Shopee. Pengumpulan data dilakukan secara online dengan menggunakan google form. Teknik analisis data menggunakan SEM-PLS dan menggunakan alat analisis data SmartPLS 3.0. Hasil pengujian koefisien dari analisis SEM-PLS menunjukkan bahwa: (H1) diterima; (H2) diterima; (H3) ditolak; (H4) ditolak. Kata Kunci: Perceived Value; Repurchase Intention; Customer Satisfaction
Copyright 2026 Ivana Aurellia Adrinsa https://creativecommons.org/licenses/by-sa/4.0
PENGARUH USER INTERFACE DAN USER EXPERIENCE TERHADAP LOYALITAS NASABAH DALAM PRODUK EASY WADIAH BSI MOBILE BANKING
Abstract: In this study, the Technology Acceptance Model (TAM) will be used to examine how the Easy Wadiah BSI Mobile Banking product. User Interface (UI) and User Experience (UX) affect customer loyalty. TAM is used in this study to investigate the connections among customer loyalty, Perceived Usefulness (PU), Attitude Toward Using (ATU), User Interface (UI), and User Experience (UX). 400 respondents who use BSI Mobile Banking Easy Wadiah in the Solo Raya area were given a questionnaire online as part of the survey approach used in this study to collect data. Of the collected data, 394 responses were deemed valid for further analysis using the PLS-SEM method with SmartPLS 4.1.0.9 software. The findings of the data analysis show that customer loyalty is significantly enhanced indirectly by UI and UX. Abstraksi: Tujuan penelitian ini adalah untuk melihat bagaimana User Interface (UI) dan User Experience (UX) berdampak pada loyalitas nasabah dalam produk Easy Wadiah BSI Mobile Banking dengan Technology Acceptance Model (TAM). Penelitian ini menggunakan TAM untuk melihat hubungan antara User Interface (UI), User Experience (UX), Perceived Usefulness (PU), Attitude Toward Using (ATU) dan loyalitas nasabah. Untuk mengumpulkan data, penelitian ini menggunakan kuisioner yang dibagikan secara online kepada 400 pengguna BSI Mobile Banking Easy Wadiah di wilayah Solo Raya. Dari data yang terkumpul, 394 data dinyatakan valid untuk dianalis lebih lanjut menggunakan metode PLS-SEM dengan software SmartPLS 4.1.0.9. Hasil analisis data menunjukkan bahwa UI dan UX secara tidak langsung memiliki dampak positif signifikan terhadap loyalitas nasabah.
Copyright 2026 Nindia Kartika Irawati https://creativecommons.org/licenses/by-sa/4.0
PENGARUH FEAR OF MISSING OUT (FoMO), HEDONIC SHOPPING LIFESTYLE, DAN VIRAL MARKETING TERHADAP IMPULSE BUYING PADA FLASH SALE PRODUK FASHION LAZADA (STUDI PADA GENERASI Z PENGGUNA LAZADA INDONESIA)
Abstract: One of the impacts provided by social media is the existence of digital promotions that advance electronic commerce applications (e-commerce). In connection with the very tight competition in the e-commerce business in Indonesia, e-commerce applications innovate through the addition of features to attract consumer interest. One of the e-commerce that also innovates with attractive features such as Flash sales is Lazada. This study aims to determine the effect of Fear of Missing Out (FoMO), Hedonic Shopping Lifestyle, and Viral Marketing on Impulsive Buying at Flash Sale Lazada Fashion Products. This study uses explanatory research with a sample of 100 respondents and uses non-probability sampling techniques and purposive sampling research methods. The data was processed using the help of the SPSS version 26 program. The study shows the results that Fear of Missing Out (FoMO), Hedonic Shopping Lifestyle, and Viral Marketing have a significant positive effect on Impulsive Buying. Based on the test results, Lazada needs to increase Fear of Missing Out (FoMO), Hedonic Shopping Lifestyle, and Viral Marketing in supporting Impulsive Buying at the Lazada Fashion Product Flash Sale. Keyword: Fear of Missing Out (FoMO); Hedonic Shopping Lifestyle; Viral Marketing; Impulsive Buying Abstrak: Salah satu dampak yang diberikan oleh media sosial adalah adanya promosi digital yang memajukan aplikasi perdagangan elektronik (e-commerce). Sehubungan dengan persaingan bisnis e-commerce yang sangat ketat di Indonesia, aplikasi e-commerce melakukan inovasi melalui penambahan fitur untuk menarik minat konsumen. Salah satu e-commerce yang juga berinovasi dengan fitur yang menarik seperti Flash sale adalah Lazada. Penelitian ini bertujuan untuk mengetahui pengaruh Fear of Missing Out (FoMO), Hedonic Shopping Lifestyle, dan Viral Marketing terhadap Impulsive Buying Pada Flash Sale Produk Fashion Lazada. Penelitian ini menggunakan explanatory research dengan sampel 100 responden serta menggunakan teknik non-probability sampling dan metode penelitian purposive sampling. Data diolah menggunakan bantuan program SPSS versi 26. Penelitian menunjukkan hasil bahwa Fear of Missing Out (FoMO), Hedonic Shopping Lifestyle, dan Viral Marketing berpengaruh positif signifikan terhadap Impulsive Buying. Berdasarkan hasil pengujian tersebut, Lazada perlu meningkatkan Fear of Missing Out (FoMO), Hedonic Shopping Lifestyle, dan Viral Marketing dalam menunjang Impulsive Buying Pada Flash Sale Produk Fashion Lazada. Kata Kunci: Fear of Missing Out (FoMO); Hedonic Shopping Lifestyle; Viral Marketing; Impulsive Buying
Copyright 2026 Vanissa Nada Risalah https://creativecommons.org/licenses/by-sa/4.0
PENGARUH SELF EFFICACY DAN WORK LIFE BALANCE TERHADAP KINERJA KARYAWAN PT PERTAMINA RETAIL (BRIGHT STORE JAKARTA)
Abstract: Increasing employee productivity helps companies gain profits. In achieving targets by PT Pertamina Retail (Bright Store) employees, employees do not have confidence in themselves in carrying out their own duties without being given training and have a poor balance of time and roles between family and work. The lack of self-efficacy and work life balance has a big influence on the company which weakens the achievement of the targets of the executive function in 2021 to 2023. This research aims to determine the influence of self-efficacy and work life balance on employee performance of employees of PT Pertamina Retail (Bright Store Jakarta). This type of research is explanatory research with a quantitative approach. The sample for this research was 51 respondents which was a saturated sample. Data collection techniques through questionnaires and interviews. Data was processed using Smart PLS software version 3.3.3. The research results show that self-efficacy and work life balance have a positive and significant effect on employee performance. Based on these results, it is recommended that companies need to recruit prospective employees who are experienced in their respective fields. Companies need to provide support by giving appreciation to employees. Abstraksi: Meningkatnya produktivitas pada karyawan membantu perusahaan mendapatkan laba. Dalam dalam pencapaian target oleh karyawan PT Pertamina Retail (Bright Store), karyawan tidak memiliki kepercayaan akan diri sendiri dalam melaksanakan tugas sendiri tanpa diberi pelatihan serta memiliki keseimbangan waktu dan peran terhadap keluarga dan pekerjaan yang kurang baik. Kurangnya self-efficacy dan work life balance memberikan pengaruh yang besar terhadap perusahaan dimana melemahkan pencapaian target dari fungsi pelaksana pada tahun 2021 hingga 2023. Penelitian ini bertujuan untuk mengetahui pengaruh self-efficacy dan work life balance terhadap kinerja karyawan pada karyawan PT Pertamina Retail (Bright Store Jakarta). Tipe penelitian ini adalah explanatory research dengan pendekatan kuantitatif. Sampel penelitian ini sejumlah 51 responden yang merupakan sampel jenuh. Teknik pengumpulan data melalui kuesioner dan wawancara. Data diolah menggunakan software Smart PLS versi 3.3.3. Hasil penelitian menunjukkan bahwa self-efficacy dan work life balance berpengaruh positif dan signifikan terhadap kinerja karyawan. Berdasarkan hasil tersebut, perusahaan disarankan perlu merekrut calon karyawan yang berpengalaman pada bidang masing-masing. Perusahaan perlu memberikan dukungan dengan memberikan apresiasi pada karyawan hal ini mendorong karyawan untuk selalu bekerja maksimal seperti rekan kerja lainnya.
Copyright 2026 Syukrina Kamilah https://creativecommons.org/licenses/by-sa/4.0
UJI KOMPARASI PREFERENSI BELANJA KONSUMEN DI BALI: STUDI PADA KONSUMEN YANG BERBELANJA DI PASAR TRADISIONAL DAN MALL
Abstract: The rapid development of the retail sector in Bali, especially with the emergence of modern malls, has had a significant impact on consumer shopping preferences, particularly in comparison to traditional markets. This study aims to analyze the comparison of consumer shopping preferences in Bali between malls and traditional markets based on four indicators: price, service, location, and product variety. Data was collected through questionnaires filled out by 134 respondents who shopped at both places. Analysis was conducted using the Paired Sample T-Test to test for differences in consumer preferences. The results showed that there was no statistically significant difference between consumer preferences for malls and traditional markets, although traditional markets had a slight advantage in terms of price, location, and product variety. The average consumer preference for malls was 3.07, while for traditional markets it was 3.27. Although there is a tendency showing consumer preference for traditional markets, both shopping places still have a strong appeal to Bali consumers. This study also identified that social and cultural factors, as well as ease of shopping, influence consumer choices. The limitations of this study lie in the limited number of respondents and the location, which is only limited to Bali. For further research, it is recommended to expand the number of respondents and research areas, as well as consider other factors such as digitalization and the influence of e-commerce in determining consumer shopping preferences. Keywords: Shopping Preferences; Modern Mall; Traditional Market; Bali; Consumer Comparison Abstraksi: Perkembangan pesat sektor ritel di Bali, terutama dengan munculnya mall modern, telah berdampak signifikan pada preferensi belanja konsumen, khususnya dalam perbandingannya dengan pasar tradisional. Penelitian ini bertujuan untuk menganalisis perbandingan preferensi belanja konsumen di Bali antara mall dan pasar tradisional berdasarkan empat indikator: harga, pelayanan, lokasi, dan variasi produk. Data dikumpulkan melalui kuesioner yang diisi oleh 134 responden yang berbelanja di kedua tempat tersebut. Analisis dilakukan menggunakan Paired Sample T-Test untuk menguji perbedaan preferensi konsumen. Hasil penelitian menunjukkan bahwa tidak ada perbedaan signifikan secara statistik antara preferensi konsumen terhadap mall dan pasar tradisional, meskipun pasar tradisional memiliki sedikit keunggulan pada indikator harga, lokasi, dan variasi produk. Rata-rata preferensi konsumen untuk mall adalah 3,07, sedangkan untuk pasar tradisional adalah 3,27. Meskipun terdapat kecenderungan yang menunjukkan preferensi konsumen terhadap pasar tradisional, kedua tempat belanja tersebut tetap memiliki daya tarik yang kuat bagi konsumen Bali. Penelitian ini juga mengidentifikasi bahwa faktor-faktor sosial dan budaya serta kemudahan berbelanja memengaruhi pilihan konsumen. Keterbatasan penelitian ini terletak pada jumlah responden yang terbatas dan lokasi yang hanya mencakup Bali. Untuk penelitian selanjutnya, disarankan untuk memperluas jumlah responden dan wilayah penelitian, serta mempertimbangkan faktor-faktor lain seperti digitalisasi dan pengaruh e-commerce dalam menentukan preferensi belanja konsumen. Kata Kunci: Preferensi Belanja; Mall Modern; Pasar Tradisional; Bali; Perbandingan Konsumen
Copyright 2026 Ni Wayan Citra wayan citra Widiasih, Reni Shinta Dewi https://creativecommons.org/licenses/by-sa/4.0
PENGARUH WEBSITE, CELEBRITY ENDORSEMENT DAN BRAND ATTACHMENT TERHADAP REPURCHASE INTENTION DENGAN E-WOM SEBAGAI VARIABEL INTERVENING (Studi Pada Pelanggan PT Rocket Motor Company Jakarta )
Abstract:. The luxury automotive industry in Indonesia is growing rapidly, but Rocket Motor Company experienced a decline in auto detailing service sales from 2019 to 2021. This study uses an explanatory research method with 100 respondents and analyzes data through Smart PLS. The results show that celebrity endorsement and brand attachment significantly influence repurchase intention, while the website does not. Additionally, all three factors affect electronic word of mouth, which impacts repurchase intention. The study's recommendations include improving website services, maintenance, celebrity selection, consumer interest research, and encouraging testimonial reviews. Abstraksi: Industri otomotif mewah di Indonesia bertumbuh pesat, tetapi Rocket Motor Company mengalami penurunan penjualan jasa auto detailing pada tahun 2019-2021. Penelitian ini menggunakan metode explanatory research dengan 100 responden dan menganalisis data melalui Smart PLS. Hasil menunjukkan bahwa celebrity endorsement dan brand attachment berpengaruh signifikan terhadap niat pembelian ulang, sedangkan website tidak. Selain itu, ketiga faktor tersebut mempengaruhi electronic word of mouth yang berdampak pada niat pembelian ulang. Rekomendasi penelitian mencakup peningkatan layanan website, pemeliharaan, seleksi selebriti, riset minat konsumen, dan mendorong ulasan testimoni.
Copyright 2026 Rizki Oktavia Miralda https://creativecommons.org/licenses/by-sa/4.0
FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN PADA TOKO SERBA ADA BUDI JAYA DESA TANAH DATAR DI KALIMANTAN TIMUR
Abstract: The aim of this research is to identify the factors that influence purchasing decisions at the Budi Jaya Department Store, Tanah Datar Village in East Kalimantan. The approach used in this research is quantitative with an explanatory design. All customers who shop at the Budi Jaya Department Store, Tanah Datar Village, East Kalimantan are used as the population in this research. By using the Accidental Sampling technique, namely a non-probability sampling technique, a sample of 100 respondents was taken. Hypothesis testing using both simple and multiple linear regression analysis using SPSS ver. 25. This analysis aims to identify the influence of each variable, namely Price (X1), Product Completeness (X2), and Location (X3), on Purchasing Decisions (Y), and to find out how big this influence is. This analysis is used to find out whether each variable has an influence and to find out how much influence the variables, namely Price (X1), Product Completeness (X2), and Location (X3), have on the Purchasing Decision variable (Y). Research findings found that price, product completeness, and location have a significant influence on purchasing decisions, both individually and collectively. Keywords: Price; Product Completeness; Purchase Decision; Location Abstrak: Tujuan penelitian ini ialah untuk mengidentifikasi faktor-faktor yang mempengaruhi keputusan pembelian pada Toko Serba Ada Budi Jaya Desa Tanah Datar di Kalimantan Timur. Pendekatan yang digunakan dalam penelitian ini adalah kuantitatif dengan desain eksplanatori. Seluruh pelanggan yang berbelanja di Toko Serba Ada Budi Jaya Desa Tanah Datar Kalimantan Timur dijadikan populasi dalam penelitian ini. Dengan menggunakan teknik Accidental Sampling, yaitu teknik non-probability sampling, sampel diambil berjumlah 100 responden. Pengujian hipotesis dengan menggunakan Analisis regresi linear baik sederhana maupun berganda dengan memanfaatkan SPSS ver. 25. Analisis ini bertujuan untuk mengidentifikasi pengaruh masing-masing variabel, yakni Harga (X1), Kelengkapan Produk (X2), dan Lokasi (X3), terhadap Keputusan Pembelian (Y), serta untuk mengetahui seberapa besar pengaruh tersebut. Analisis tersebut digunakan untuk mengetahui apakah masing-masing variabel mempunyai pengaruh dan untuk mengetahui seberapa besar pengaruh variabel tersebut yaitu Harga (X1), Kelengkapan Produk (X2), dan Lokasi (X3) terhadap variabel Keputusan Pembelian (Y). Temuan penelitian menemukan bahwa Harga, Kelengkapan Produk, dan Lokasi memiliki pengaruh signifikan terhadap keputusan pembelian, baik secara individual maupun secara bersama-sama. Kata Kunci: Harga; Kelengkapan Produk; Keputusan Pembelian; Lokasi
Copyright 2026 Lisah Lisah https://creativecommons.org/licenses/by-sa/4.0
THE IMPACT OF FINANCIAL LITERACY AND HEDONISM LIFESTYLE TOWARD FINANCIAL MANAGEMENT (STUDY OF STUDENTS OF UNIVERSITAS DIPONEGORO)
Abstract: A person's level of well-being can be seen from how well a person manage the finances. Financial literacy is believed to help people to manage finances well and achieve financial goals in the future. The better a person's understanding of financial literacy, the wiser a person in managing finances. On the other hand, a hedonism lifestyle encourages someone to behave consumptively which can worsen the quality of a person's financial management. Students are in a transition period towards adulthood. The skills that students must have before entering adulthood and the world of work are skills in managing finances well, but sometimes students are still unable to manage finances well and some of the students have a lifestyle that tends to be hedonistic. This research aims to analyse the influence of financial literacy and hedonism lifestyle on financial management behavior in Universitas Diponegoro students. Using a quantitative approach, this research involved 330 active students selected using purposive sampling techniques. Data collection was conducted through questionnaires and analysed using SmartPLS software. The results showed that financial literacy has a positive and significant influence on students' financial management behavior. In addition, a hedonism lifestyle was found to have a significant influence, although smaller than financial literacy, on students' financial management. These findings suggest that increasing financial literacy can help students manage their finances better, while a hedonistic lifestyle tends to contribute to less than optimal financial management behavior.
Copyright 2026 Satwyan Prabu Dhira Dharmika https://creativecommons.org/licenses/by-sa/4.0
PENGARUH WORD OF MOUTH, PERSEPSI HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN
Abstract: The growth of furniture in Jepara has given rise to new business people in the furniture sector so that competition is increasingly competitive. One of them is Amadeus Design that shows a decreasing sales trend. A strategy to increase sales is needed as indicated by a decline in the purchasing power of furniture products. This research aims to determine the influence of word of mouth, price perceptions and promotions on purchase decisions for consumers of Amadeus Design furniture. This type of research is explanatory research with a quantitative approach. The sample calculation technique for this research is 100 respondents. Data collection techniques used questionnaires and interviews. The collected data was then processed using Smart PLS software version 3.3.3. The research results shows a positive and significant effect on purchasing decisions. Then, word of mouth variables, price perceptions and promotions contributed 0.642 or 64.2% to purchasing decisions. This means that purchasing decisions for Amadeus Design are influenced by word of mouth, price perceptions and promotions. Based on the research results, researchers formulated suggestions for Amadeus Design to build discussions with consumers and encourage consumers to provide reviews, set prices according to the target market, and create interesting and informative promotional content. Keywords: Word Of Mouth; Price Perception; Promotion; Purchasing Decisions Abstrak: Pertumbuhan furniture di Jepara memunculkan pebisnis baru di bidang furniture sehingga persaingan semakin kompetitif. Salah satunya ialah Amadeus Design. Pada perjalanannya, terlihat bahwa periode 2019 – 2023 memperlihatkan tren penjualan yang penunurun. Strategi peningkatan penjualan diperlukan sebagaimana terindikasi penurunan daya beli produk furniture. Penelitian ini bertujuan untuk mengetahui pengaruh word of mouth, persepsi harga dan promosi terhadap keputusan pembelian studi pada konsumen furniture Amadeus Design. Tipe penelitian ini adalah explanatory research dengan pendekatan kuantitatif. Teknik perhitungan sampel penelitian ini sejumlah 100 responden. Teknik pengumpulan data menggunakan kuesioner dan wawancara. Data yang terhimpun kemudian diolah menggunakan software Smart PLS versi 3.3.3. Hasil penelitian yang telah diolah menggunakan Smart PLS bahwa menunjukkan bahwa word of mouth, persepsi harga dan promosi berpengaruh positif dan signifikan terhadap keputusan pembelian. Kemudian, variabel word of mouth, persepsi harga dan promosi memberikan kontribusi sebesar 0.642 atau 64,2% terhadap keputusan pembelian. Artinya, keputusan pembelian Amadeus Design dipengaruhi oleh word of mouth, persepsi harga dan promosi. Berdasarkan hasil penelitian, peneliti merumuskan saran bagi Amadeus Design untuk membangun diskusi dengan konsumen dan mendorong konsumen memberikan ulasan, menetapkan harga sesuai dengan target pasar, dan membuat konten promosi yang menarik dan informatif. Kata Kunci: Word Of Mouth; Persepsi Harga; Promosi; Keputusan Pembelian
Copyright 2026 Tjhang Tisya Via Ayuri https://creativecommons.org/licenses/by-sa/4.0
PENGARUH REBRANDING PT PERTAMINA BINA MEDIKA IHC TERHADAP REVISIT INTENTION RUMAH SAKIT PUSAT PERTAMINA DENGAN BRAND AWARENESS SEBAGAI VARIABEL MEDIASI
Abstract: This research aims to examine the impact of rebranding PT Pertamina Bina Medika IHC (Indonesia Healthcare Corporation) on the revisit intention of patients at IHC Rumah Sakit Pusat Pertamina (IHC RSPP), with brand awareness serving as a mediating variable. This rebranding strategy aims to enhance competitiveness and innovation; however, its effectiveness in influencing patient revisit intention still needs further investigation. Rebranding should be the one such strategy that can help hospitals maintain a competitive edge and build long-term relationships with patients. This study uses an explanatory research approach, involving 100 respondents selected through purposive sampling. Data analysis was conducted using SmartPLS. The results show that rebranding has a positive and significant effect on revisit intention through brand awareness as a mediating variable. This suggests that enhancing brand awareness through rebranding can increase patients' intention to return to IHC RSPP for future healthcare services. Based on these findings, this research recommends that IHC RSPP implement a strong rebranding strategy to enhance brand awareness among the public, which in turn will help increase revisit intention and improve patient loyalty. Abstraksi: IHC Rumah Sakit Pusat Pertamina yang dikelola oleh PT Pertamina Bina Medika IHC, mengalami penurunan jumlah kunjungan pasien setelah proses rebranding. Strategi rebranding ini bertujuan meningkatkan daya saing dan inovasi, namun efektivitasnya terhadap revisit intention pasien masih perlu dikaji lebih lanjut. Penelitian ini bertujuan untuk menganalisis pengaruh rebranding terhadap revisit intention dengan brand awareness sebagai variabel mediasi. Penelitian menggunakan pendekatan explanatory research dengan melibatkan 100 responden yang dipilih melalui metode purposive sampling. Analisis data dilakukan menggunakan SmartPLS untuk menguji hubungan antarvariabel. Hasil penelitian menunjukkan bahwa rebranding berpengaruh positif dan signifikan terhadap revisit intention melalui brand awareness sebagai variabel mediasi. Dengan kata lain, peningkatan brand awareness hasil dari rebranding membuat masyarakat lebih mengenal dan percaya pada IHC RSPP, sehingga mendorong pasien untuk kembali menggunakan layanan rumah sakit tersebut. Disarankan perlunya penekanan pada pentingnya strategi rebranding yang lebih efektif untuk meningkatkan brand awareness di masyarakat, sehingga kunjungan pasien ke rumah sakit dapat meningkat.
Copyright 2026 Nadya Virginia Zen https://creativecommons.org/licenses/by-sa/4.0
ANALISIS PERBANDINGAN KINRJA KEUANGAN BERDASARKAN DU PONT SYSTEM (STUDI KASUS PADA BANK BUMN DAN BANK SWASTA NASIONAL YANG TERDAFTAR DI BEI PERIODE 2020-2023)
Abstract: This study examines and compares the financial performance of public and private national banks listed on the IDX from 2020 to 2023 using the Du Pont System. The analysis focused on key financial ratios: Net Profit Margin (NPM), Total Asset Turnover (TATO), Equity Multiplier (EM), Return on Investment (ROI), and Return on Equity (ROE). The results show that private banks are superior in NPM and ROI, which highlight superior profitability and investment efficiency, while state-owned banks are superior in TATO, EM, and ROE, which reflect better asset utilization and leverage management. SOE banks exhibit higher efficiency in generating income from assets, while private banks are more effective in maximizing return on investment. This study offers valuable insights for business players and investors to evaluate the strengths and weaknesses of each type of bank, aiding strategic decision-making and serving as a reference for future research on Indonesia's banking sector. Keywords: State-owned Banks; National Private Bank; Du Pont System Abstraksi: Penelitian ini bertujuan untuk menganalisis dan menjelaskan kinerja keuangan antara bank BUMN dengan bank swasta nasional menggunakan metode Du Pont System. Penelitian ini membandingkan kinerja keuangan bank BUMN dan bank swasta nasional yang terdaftar di BEI periode 2020–2023. Analisis berfokus pada rasio Net Profit Margin (NPM), Total Asset Turnover (TATO), Equity Multiplier (EM), Return on Investment (ROI), dan Return on Equity (ROE). Hasilnya menunjukkan bahwa bank swasta unggul dalam NPM dan ROI, mencerminkan profitabilitas dan efisiensi investasi yang lebih baik, sedangkan bank BUMN lebih unggul dalam TATO, EM, dan ROE, mencerminkan efisiensi aset dan leverage yang lebih optimal. Bank BUMN menunjukkan efisiensi tinggi dalam memanfaatkan aset untuk pendapatan, sementara bank swasta lebih unggul dalam menghasilkan laba dari investasi. Penelitian ini memberikan wawasan bagi perusahaan dan investor untuk memahami kekuatan dan kelemahan masing-masing bank dalam mendukung pengambilan keputusan strategis, serta menjadi referensi bagi penelitian lebih lanjut di sektor perbankan Indonesia. Kata Kunci: Bank BUMN; Bank Swasta Nasional; Sistem Du Pont
Copyright 2026 Delia Nisa Nur Arofah, Ika Sisbintari, Hari Karyadi https://creativecommons.org/licenses/by-sa/4.0
PENGARUH MOTIVASI KARYAWAN TERHADAP KINERJA KARYAWAN DI SEKTOR JASA PT. ANGKASA PURA SUPPORT
Abstract: PT. Angkasa Pura Support, as a provider of airport support services, faces challenges in enhancing employee performance due to various factors influencing motivation, including basic needs, recognition, and personal development. This study examines the impact of motivation on the performance of 100 employees using simple linear regression analysis. The results show a significant positive relationship between work motivation and various aspects of employee performance. Based on the regression analysis, an R2 value of 0.72 is obtained with the equation y=0.7644x+1.232, indicating that skill development has a strong influence on improving employee performance. Additionally, the regression analysis for adequate work facilities shows an R2 value of 0.30 with the equation y=0.4688x+2.4455, meaning that work facilities have a significant positive correlation with a moderate impact on enhancing work quality. These findings imply that the company should invest more in reward programs, facility improvements, and training to boost employee performance. Abstraksi: PT. Angkasa Pura Support, sebagai perusahaan jasa penunjang bandara, menghadapi tantangan dalam meningkatkan kinerja karyawan karena kompleksitas faktor-faktor yang memengaruhi motivasi, seperti kebutuhan dasar, penghargaan, dan pengembangan diri. Penelitian ini menganalisis pengaruh motivasi terhadap kinerja 100 karyawan PT. Angkasa Pura Support. Hasil penelitian menunjukkan hubungan positif yang signifikan antara motivasi karyawan dengan berbagai aspek kinerja. Analisis korelasi mengungkapkan temuan menarik. Penghargaan memiliki korelasi sangat kuat dengan inovasi kerja (r=0,82), menunjukkan bahwa pengakuan atas prestasi sangat memotivasi karyawan untuk ide-ide kreatif. Selain itu, fasilitas kerja yang memadai dapat meningkatkan kualitas kerja (0,60) dan pengembangan keterampilan yang meningkatkan capaian target (r=0,76) juga berkontribusi signifikan pada peningkatan kualitas kerja dan pencapaian target. Implikasi dari penelitian ini adalah pentingnya perusahaan untuk menginvestasikan lebih banyak pada program penghargaan, pengembangan fasilitas, dan pelatihan untuk meningkatkan kinerja karyawan.
Copyright 2026 Indhira Yanthi https://creativecommons.org/licenses/by-sa/4.0
EVALUASI KINERJA KEUANGAN PRE DAN POST AKUISISI (Studi Empiris pada PT Surya Citra Media Tbk Periode 2016-2023)
Abstract: The media and entertainment industry is transforming massively due to the shift in media consumption to digital platforms, which has resulted in many media companies making acquisitions to strengthen their digital platforms. The purpose of this study is to analyse the financial performance of SCMA with a period of three years pre and three years post acquisition, namely 2016-2023. The assessment of financial performance in measuring the success of the acquisition uses several financial ratios, namely return on assets (ROA), current ratio (CR), debt to asset ratio (DAR), and total asset turnover (TATO). Hypothesis testing in this study uses a nonparametric method, namely the wilcoxon signed rank test. The results showed that there were significant differences in ROA, DAR, and TATO variables between pre and post acquisition. Meanwhile, the CR variable shows that there is no significant difference between pre and post acquisition, in other words, the CR value is always stable. Keywords: Acquisition; Financial Performance; Financial Ratio Abstrak: Industri media dan hiburan bertransformasi secara besar-besaran karena terjadi pergeseran konsumsi media ke digital platform yang mengakibatkan banyak perusahaan media melakukan akuisisi untuk memperkuat platform digitalnya. Salah satu perusahaan yang melakukan akuisisi adalah PT Surya Citra Media Tbk atau SCMA.Tujuan penelitian ini untuk menganalisis kinerja keuangan SCMA dengan periode tiga tahun pre dan tiga tahun post akuisisi yakni tahun 2016-2023. Penilaian kinerja keuangan dalam menentukan keberhasilan akuisisi menggunakan beberapa rasio keuangan, yaitu return on asset (ROA), current ratio (CR), debt to asset ratio (DAR), dan total asset turnover (TATO). Uji hipotesis pada penelitian ini menggunakan metode nonparametrik yaitu wilcoxon signed rank test. Hasil penelitian menunjukkan bahwa terdapat perbedaan signifikan pada variabel ROA, DAR, dan TATO antara pre dan post akuisisi. Sedangkan, variabel CR menunjukkan bahwa tidak ada perbedaan yang signifikan antara pre dan post akuisisi, dengan kata lain nilai CR selalu stabil. Kata Kunci: Akuisisi; Kinerja Keuangan; Rasio Keuangan
Copyright 2026 Sofiatus Zahroh https://creativecommons.org/licenses/by-sa/4.0
PENGARUH FIRM CHARACTERISTICS TERHADAP SUSTAINABILITY REPORT DISCOLUSRE DENGAN CORPORATE GOVERNANCE SEBAGAI VARIABEL MODERASI (Pada Perusahaan-Perusahaan Yang Ter-indeks LQ45 Selama Periode 2023)
Abstract: This study aims to analyze the effect of firm characteristics on sustainability report disclosure with corporate governance mechanisms as a moderating variable. Firm characteristics are measured through profitability and leverage variables, while corporate governance mechanisms are represented by the number of board of commissioners. The research method used is quantitative with a multiple moderation regression approach. Data were obtained from annual reports and sustainability reports of companies listed on the LQ45 index during the 2023 period. The research sample was selected using purposive sampling with 38 companies as the sample with a 3-year time series. The results show that profitability has a positive effect on sustainability report disclosure, indicating that higher profitability increases the likelihood of transparency in sustainability reporting. Leverage has a negative effect, meaning that high leverage can hinder companies from disclosing sustainability information. Corporate governance mechanisms, expected to strengthen the relationship between profitability and sustainability report disclosure, were found to be insignificant. A similar result was found for the relationship between leverage and sustainability report disclosure. These findings indicate that corporate governance mechanisms have not been able to function as a moderating variable. Keywords: Firm Characteristics; Profitability; Leverage; Corporate Governance; Sustainability Report Disclosure Abstraksi: Penelitian ini bertujuan untuk menganalisis pengaruh karakteristik perusahaan karakteristik terhadap pengungkapan laporan keberlanjutan pengungkapan laporan keberlanjutan dengan mekanisme tata kelola perusahaan sebagai variabel moderasi. Karakteristik perusahaan diukur melalui variabel profitabilitas dan leverage sementara mekanisme tata kelola perusahaan meliputi jumlah dewan komisaris. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan regresi moderasi berganda. Data diperoleh dari laporan tahunan dan laporan keberlanjutan perusahaan yang terdaftar dalam indeks LQ45 selama periode 2023. Sampel penelitian dipilih menggunakan metode purposive sampling dengan 38 perusahaan sebagai sampel dengan time series 3 tahun. Hasil penelitian menunjukkan bahwa profitabilitas memiliki pengaruh positif terhadap pengungkapan laporan keberlanjutan, yang mengindikasikan bahwa semakin tinggi profitabilitas perusahaan, semakin besar kemungkinan transparansi dalam pelaporan keberlanjutan. Leverage menunjukkan pengaruh negatif, yang berarti tingginya leverage dapat menjadi hambatan bagi perusahaan dalam mengungkapkan informasi keberlanjutan. Mekanisme tata kelola perusahaan yang diharapkan dapat memperkuat hubungan antara profitabilitas dan pengungkapan laporan keberlanjutan ternyata tidak signifikan. Hal serupa juga terjadi pada hubungan antara leverage dan pengungkapan laporan keberlanjutan. Temuan ini menunjukkan bahwa mekanisme tata kelola perusahaan belum mampu berperan sebagai variabel moderasi. Kata Kunci: Karakteristik Perusahaan; Profitabilitas; Leverage; Tata Kelola Perusahaan; Pengungkapan Laporan Keberlanjutan
Copyright 2026 Muhammad Adnan Irsyad Atmanagara https://creativecommons.org/licenses/by-sa/4.0
PENGARUH CITRA DESTINASI DAN DAYA TARIK TERHADAP REVISIT INTENTION
Abstract: Tourist attractions are the hallmark of a region, especially Indonesia. The city of Semarang has a famous religious tourism icon, the Sam Poo Kong Temple. In the sustainability of tourist attractions, the action of revisit intention by visitors is needed to maintain the existence of these tourist attractions. Destination image and attractiveness are some of the factors that influence revisit intention. This study aims to determine the effect of destination image and attractiveness on revisit intention. This type of research is explanatory research with a quantitative approach using non-probability and purposive sampling techniques. Sampling was done by distributing questionnaires to visitors to the Sam Poo Kong Temple as many as 100 respondents. The data were analyzed using SPSS 25, which includes validity, reliability, correlation coefficient, coefficient of determination, simple linear regression analysis, multiple linear regression, t test, and F test. The results showed that destination image and attractiveness have a positive and significant effect on revisit intention. Both have a strong correlation with revisit intention. Attractiveness is proven to have a stronger influence in increasing revisit intention. The manager of Sam Poo Kong Temple Semarang is expected to pay more attention to aspects that can affect revisit intention. Abstrak: Tempat wisata menjadi keunggulan suatu daerah, terutama Indonesia. Kota Semarang memiliki ikon wisata religi yang terkenal, yaitu Klenteng Sam Poo Kong. Dalam keberlangsungan tempat wisata, diperlukan tindakan revisit intention oleh pengunjung untuk mempertahankan eksistensi tempat wisata tersebut. Citra destinasi dan daya tarik merupakan beberapa faktor yang mempengaruhi revisit intention. Penelitian ini bertujuan untuk mengetahui pengaruh citra destinasi dan daya tarik terhadap revisit intention. Tipe penelitian ini adalah explanatory research dengan pendekatan kuantitatif menggunakan teknik non-probability dan purposive sampling. Pengambilan sampel dilakukan dengan menyebarkan kuesioner kepada para pengunjung Klenteng Sam Poo Kong sebanyak 100 responden. Data dianalisis menggunakan SPSS 25, yang meliputi uji validitas, reliabilitas, koefisien korelasi, koefisien determinasi, analisis regresi linier sederhana, regresi linier berganda, uji t, dan uji F. Hasil penelitian menunjukkan bahwa citra destinasi dan daya tarik berpengaruh positif dan signifikan terhadap revisit intention. Keduanya memiliki korelasi kuat terhadap revisit intention. Daya tarik terbukti memiliki pengaruh yang lebih kuat dalam meningkatkan revisit intention. Pengelola Klenteng Sam Poo Kong Semarang diharapkan dapat memperhatikan lebih dalam aspek-aspek yang dapat mempengaruhi revisit intention.
Copyright 2026 Bagas Rahmadani Santoso https://creativecommons.org/licenses/by-sa/4.0
PENGARUH KUALITAS PRODUK TERHADAP REPURCHASE INTENTION MELALUI CUSTOMER SATISFACTION PADA PRODUK SKINCARE KAHF PADA REMAJA KOTA SEMARANG
Abstract: This study investigates the impact of product quality on repurchase intention through customer satisfaction for Kahf skincare products among teenagers in Semarang. Some users feel that Kahf products are not suitable for a wider age range, highlighting limitations in addressing the diverse needs of the male market. This suggests the need for Kahf to improve quality control, refine product formulas, and offer variations to accommodate different skin types. The research surveyed 97 male adolescents in Semarang using purposive and non-probability sampling techniques. A quantitative explanatory approach was applied, with data analyzed through validity, reliability, regression analysis, t-tests, and F-tests. The findings reveal that both product quality and customer satisfaction influence repurchase intention. However, product quality does not directly affect customer satisfaction. Instead, customer satisfaction mediates the relationship between product quality and repurchase intention. Based on these results, it is recommended that Kahf focus on maintaining high product quality to enhance customer satisfaction, thereby increasing repurchase intention. Furthermore, improving promotions, offering clear product information, providing product guarantees, and ensuring excellent after-sales service are vital strategies to boost customer satisfaction. These efforts will help Kahf better engage its target market and foster long-term customer loyalty. Keywords: Product Quality; Repurchase Intention; Customer Satisfaction Abstraksi: Penelitian ini menyelidiki dampak kualitas produk terhadap niat beli ulang melalui kepuasan konsumen untuk produk perawatan kulit Kahf di kalangan remaja di Semarang. Beberapa pengguna merasa bahwa produk Kahf tidak cocok untuk rentang usia yang lebih luas, menyoroti keterbatasan dalam memenuhi kebutuhan pasar pria yang beragam. Hal ini menunjukkan perlunya Kahf untuk meningkatkan kontrol kualitas, menyempurnakan formula produk, dan menawarkan variasi untuk mengakomodasi berbagai jenis kulit. Penelitian ini mensurvei 97 remaja pria di Semarang dengan menggunakan teknik pengambilan sampel purposif dan non-probabilitas. Pendekatan eksplanatori kuantitatif digunakan, dengan data dianalisis melalui uji validitas, reliabilitas, analisis regresi, uji-t, dan uji F. Temuan menunjukkan bahwa kualitas produk dan kepuasan pelanggan mempengaruhi niat beli ulang. Namun, kualitas produk tidak secara langsung mempengaruhi kepuasan pelanggan. Sebaliknya, kepuasan pelanggan memediasi hubungan antara kualitas produk dan niat beli ulang. Berdasarkan hasil ini, disarankan agar Kahf fokus untuk mempertahankan kualitas produk yang tinggi untuk meningkatkan kepuasan pelanggan, sehingga meningkatkan niat beli ulang. Selain itu, meningkatkan promosi, menawarkan informasi produk yang jelas, memberikan jaminan produk, dan memastikan layanan purna jual yang sangat baik adalah strategi penting untuk meningkatkan kepuasan pelanggan. Upaya-upaya ini akan membantu Kahf untuk lebih melibatkan target pasarnya dan menumbuhkan loyalitas pelanggan jangka panjang. Kata Kunci: Kualitas Produk; Niat Beli Ulang; Kepuasan Konsumen
Copyright 2026 Risyad Kanif Saputra https://creativecommons.org/licenses/by-sa/4.0
ANALISA PENGARUH RISIKO BISNIS, STRUKTUR ASET, DAN PROFITABILITAS TERHADAP STRUKTUR MODAL (Studi pada Perusahaan-Manufaktur Sub Sektor Makanan dan Minuman yang Terdaftar di Bursa Efek Indonesia Periode 2019-2023)
Abstract: This research aims to examine the influence of business risk, asset structure, and profitability on capital structure. The research is included in the explanatory type with a quantitative approach. The research population is food and beverage sub-sector manufacturing companies listed on the Indonesia Stock Exchange for the 2019-2023 period, while the sample was taken using a purposive sampling technique so that a total of 16 companies were obtained. Research data includes secondary data taken using documentation techniques from annual financial reports published by the Indonesian Stock Exchange. The data analysis method uses panel data regression with the Chow test, Hausman test, and Lagrange multiplier test, then continues with the classical assumption test and hypothesis test. The results of the study indicate that business risk proxied by BEP does not significantly affect the capital structure, asset structure has a significant effect on the capital structure in a positive direction, and profitability proxied by ROA does not significantly affect the capital structure partially. In addition, business risk, asset structure, and profitability simultaneously affect the capital structure for food and beverage sub-sector manufacturing companies listed on the Indonesia Stock Exchange for the 2019-2023 period. Abstraksi: Penelitian ini bertujuan untuk menguji pengaruh risiko bisnis, struktur aset, dan profitabilitas terhadap struktur modal. Penelitian termasuk dalam jenis eksplanatori dengan pendekatan kuantitatif. Adapun populasi penelitian adalah perusahaan manufaktur sub sektor makanan dan minuman yang terdaftar pada Bursa Efek Indonesia periode 2019-2023 sedangkan sampel diambil dengan teknik purposive sampling sehingga dapat diperoleh total 16 perusahaan. Data penelitian termasuk data sekunder yang diambil dengan teknik dokumentasi dari laporan keuangan tahunan yang dipublikasikan oleh Bursa Efek Indonesia. Metode analisis data menggunakan regresi data panel dengan uji chow, uji hausman, dan uji lagrange multiplier kemudian dilanjutkan dengan uji asumsi klasik dan uji hipotesis. Hasil penelitian menunjukkan bahwa risiko bisnis yang diproksikan dengan BEP tidak berpangruh signifikan terhadap struktur modal, struktur aset berpengaruh signifikan terhadap struktur modal dengan arah yang positif, dan profitabilitas yang diproksikan dengan ROA tidak berpengaruh signifikan terhadap struktur modal secara parsial. Selain itu, risiko bisnis, struktur aset, dan profitabilitas berpengaruh terhadap struktur modal secara simultan untuk perusahaan manufaktur sub sektor makanan dan minuman yang terdaftar di Bursa Efek Indonesia periode 2019-2023.
Copyright 2026 Andika Purnama Putra https://creativecommons.org/licenses/by-sa/4.0
PENGARUH INFLUENCER MARKETING DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN PADA KONSUMEN MOISTURIZER SCARLETT WHITENING DI KOTA SEMARANG
Abstract: Scarlett Whitening is a prominent local brand with its flagship product being moisturizer. The brand's marketing strategy focuses on collaboration with influencers, particularly Ria Ricis, and leveraging online customer reviews to build consumer trust. Despite achieving a 131% increase in sales in 2022, this growth rate was the lowest compared to other brands, with a moisturizer market share of only 2.2%. This study aims to analyze the influence of influencer marketing and online customer reviews on purchasing decisions for Scarlett Whitening moisturizers in Semarang City. The research involved 97 respondents selected through a non-probability sampling technique. Data were analyzed using SPSS 27.0 with validity tests, reliability tests, correlation and determination coefficient analyses, simple and multiple linear regression analyses, as well as t-tests and F-tests. The results show that influencer marketing and online customer reviews have a positive and significant effect on purchasing decisions, both individually and collectively. Recommendations include providing trial-size products to allow consumers to test the product, offering more detailed product information, and developing a more effective review platform to enhance consumer trust and facilitate the decision-making process. Keywords: Influencer Marketing; Online Customer Review; Purchase Decision Abstraksi: Scarlett Whitening adalah salah satu merek lokal yang menonjol, dengan produk unggulannya berupa moisturizer. Strategi pemasaran merek ini berfokus pada kolaborasi dengan influencer, khususnya Ria Ricis, serta memanfaatkan online customer review untuk membangun kepercayaan konsumen. Meskipun penjualan meningkat sebesar 131% pada tahun 2022, pertumbuhan ini merupakan yang terendah dibandingkan merek lain, dengan pangsa pasar moisturizer hanya 2,2%. Penelitian ini bertujuan untuk menganalisis pengaruh influencer marketing dan online customer review terhadap keputusan pembelian moisturizer Scarlett Whitening di Kota Semarang. Penelitian ini melibatkan 97 responden yang dipilih melalui teknik non-probability sampling. Data dianalisis menggunakan SPSS 27.0 dengan uji validitas, uji reliabilitas, analisis koefisien korelasi dan determinasi, regresi linear sederhana dan berganda, serta uji t dan uji F. Hasil penelitian menunjukkan bahwa influencer marketing dan online customer review memiliki pengaruh positif dan signifikan terhadap keputusan pembelian, baik secara individu maupun bersama-sama. Saranyang diberikan meliputi penyediaan produk dalam ukuran trial untuk memungkinkan konsumen mencoba produk, memberikan informasi produk yang lebih detail, serta mengembangkan platform ulasan yang lebih efektif untuk meningkatkan kepercayaan konsumen dan mempermudah proses pengambilan keputusan pembelian. Kata Kunci: Influencer Marketing; Online Customer Review; Keputusan Pembelian
Copyright 2026 Natasa Triani Perangin-angin https://creativecommons.org/licenses/by-sa/4.0
PENGARUH BUDAYA ORGANISASI DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN CV. PARADE APPAREL DAERAH ISTIMEWA YOGYAKARTA
Abstract: Employee performance is a major aspect that determines the success of an organization in achieving its goals. This study aims to analyze the influence of organizational culture and work environment on employee performance at CV. Parade Apparel, Yogyakarta. Using a quantitative approach and explanatory research method, the study involved 127 employees who had worked for at least two years, selected using a saturated sampling technique. The results of the study indicate that organizational culture has a significant positive effect on employee performance. Organizational values such as clear result orientation, attention to detail, and human orientation are the main factors in improving performance. The work environment has also been shown to have a significant positive effect on performance, where a comfortable physical environment, adequate facilities, and harmonious relationships between coworkers create a productive work atmosphere. Simultaneously, organizational culture and work environment have a significant positive effect on employee performance, indicating that the combination of the two has a strong synergistic impact in increasing productivity. These findings emphasize the importance of optimizing organizational culture and creating a conducive work environment to improve employee performance sustainably. Abstraksi: Kinerja karyawan adalah aspek utama yang menentukan keberhasilan organisasi dalam mencapai tujuannya. Penelitian ini bertujuan menganalisis pengaruh budaya organisasi dan lingkungan kerja terhadap kinerja karyawan di CV. Parade Apparel, Yogyakarta. Menggunakan pendekatan kuantitatif dan metode explanatory research, penelitian melibatkan 127 karyawan yang telah bekerja selama minimal dua tahun, dipilih dengan teknik sampling jenuh. Hasil penelitian menunjukkan bahwa budaya organisasi berpengaruh signifikan positif terhadap kinerja karyawan. Nilai-nilai organisasi seperti orientasi hasil yang jelas, perhatian terhadap detail, dan orientasi pada manusia menjadi faktor utama peningkatan kinerja. Lingkungan kerja juga terbukti berpengaruh signifikan positif terhadap kinerja, di mana lingkungan fisik yang nyaman, fasilitas memadai, dan hubungan harmonis antar rekan kerja menciptakan suasana kerja produktif. Secara simultan, budaya organisasi dan lingkungan kerja memberikan pengaruh signifikan positif terhadap kinerja karyawan, menunjukkan kombinasi keduanya memiliki dampak sinergis yang kuat dalam meningkatkan produktivitas. Temuan ini menekankan pentingnya optimalisasi budaya organisasi dan penciptaan lingkungan kerja kondusif untuk meningkatkan kinerja karyawan secara berkelanjutan.
Copyright 2026 Nasywa Kamila https://creativecommons.org/licenses/by-sa/4.0
PENGARUH GREEN MARKETING DAN ENVIRONMENTAL KNOWLEDGE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN THE BODY SHOP DI JAKARTA DENGAN BRAND IMAGE SEBAGAI VARIABEL MEDIASI DAN KETERSEDIAAN PRODUK PESAING SEBAGAI VARIABEL MODERASI
Abstract: This study analyzes the effect of green marketing and environmental knowledge on purchasing decisions for The Body Shop products in Jakarta, with brand image as mediation and the availability of competing products as moderation. This explanatory research uses a quantitative approach with a sample of 100 respondents through questionnaires and interviews, processed using SmartPLS 4.0. The results show that green marketing and environmental knowledge have no direct effect on purchasing decisions, but brand image has a positive effect and fully mediates the influence of the two variables on purchasing decisions. Moderation testing shows that the availability of competing products does not strengthen or weaken the influence of green marketing on purchasing decisions, but weakens the influence of environmental knowledge on purchasing decisions. With these results, companies need to strengthen brand image and mitigate the impact of competitors to maintain market share in a competitive industry. Keywords: Brand Image; Environmental Knowledge; Green Marketing; Purchasing Decisions, The Availability Of Competing Product Abstraksi: Penelitian ini menganalisis pengaruh green marketing dan environmental knowledge terhadap keputusan pembelian produk The Body Shop di Jakarta, dengan brand image sebagai mediasi dan ketersediaan produk pesaing sebagai moderasi. Penelitian eksplanatori ini menggunakan pendekatan kuantitatif dengan sampel 100 responden melalui kuesioner dan wawancara, diolah menggunakan SmartPLS 4.0. Hasil menunjukkan green marketing dan environmental knowledge tidak berpengaruh langsung terhadap keputusan pembelian, tetapi brand image berpengaruh positif dan memediasi pengaruh kedua variabel tersebut secara penuh terhadap keputusan pembelian. Pengujian moderasi menunjukkan ketersediaan produk pesaing tidak memperkuat atau memperlemah pengaruh green marketing terhadap keputusan pembelian, tetapi memperlemah pengaruh environmental knowledge terhadap keputusan pembelian. Dengan hasil ini, perusahaan perlu memperkuat brand image dan memitigasi dampak kompetitor untuk mempertahankan pangsa pasar di industri yang kompetitif. Kata Kunci: Brand Image; Environmental Knowledge; Green Marketing; Keputusan Pembelian; Ketersediaan Produk Pesaing
Copyright 2026 Kezia Bonita Silalahi https://creativecommons.org/licenses/by-sa/4.0
THE MEDIATING EFFECT OF QRIS ON THE RELATION BETWEEN DIGITAL MARKETING AND PRODUCT INNOVATION ON BUSINESS PERFORMANCE
Abstract: Batik MSMEs (Micro, Small, and Medium Enterprises) in Yogyakarta, rooted in Indonesia’s cultural heritage, face growing challenges to remain competitive in the digital era. This study explores how QRIS (Quick Response Code Indonesian Standard) mediates the relationship between digital marketing and product innovation on business performance. It aims to provide actionable insights to help Batik MSMEs embrace innovation and improve their competitiveness. This study used quantitative approach with explanatory research design, which data were collected through questionnaires from Batik MSMEs in Yogyakarta. The findings reveal both digital marketing and product innovation significantly and positively affect QRIS usage and business performance. Furthermore, QRIS mediates the relationship between these variables and enhances their impact on business outcomes. These results highlight the importance of QRIS adoption in optimizing the synergy between digital marketing and product innovation to improve business performance. This study offers valuable insights for Batik MSMEs, encouraging the integration of digital tools to foster sustainability and growth in the creative economy sector.
Copyright 2026 Nabiila Mega Devina https://creativecommons.org/licenses/by-sa/4.0
IMPLEMENTATION OF THE BUSINESS MODEL CANVAS ON MOM N GO COOKIES
Abstract: This research focuses on the application of Business Model Canvas to Mom N Go Cookies, a small and medium enterprise (SME) engaged in food production, especially cookies. This research aims to analyze the business model design of Mom N Go Cookies in accordance with current conditions, as well as provide recommendations for effective and efficient business development strategies. The method used in this research is a qualitative approach through in-depth interviews, observations, and literature studies. Business Model Canvas was chosen because of its ability to provide a clear and structured visualization of the essential elements of a business, such as customer segments, value propositions, key resources, and revenue streams. The results showed that Mom N Go Cookies has great potential to grow through product innovation, customer segment expansion, and optimization of marketing strategies, both online and offline. Business strategy development recommendations include product diversification and increased collaboration with strategic partners. This research is expected to provide insight for SME entrepreneurs in planning Business Model Canvas-based business strategies and help Mom N Go Cookies compete in an increasingly competitive market. Abstraksi: Penelitian ini berfokus pada penerapan Business Model Canvas pada Mom N Go Cookies, sebuah usaha kecil menengah (UMKM) yang bergerak di bidang produksi makanan, khususnya kue kering. Penelitian ini bertujuan untuk menganalisis desain model bisnis Mom N Go Cookies sesuai dengan kondisi saat ini, serta memberikan rekomendasi strategi pengembangan bisnis yang efektif dan efisien. Metode yang digunakan dalam penelitian ini adalah pendekatan kualitatif melalui wawancara mendalam, observasi, dan studi pustaka. Business Model Canvas dipilih karena kemampuannya memberikan visualisasi yang jelas dan terstruktur mengenai elemen-elemen penting dari bisnis, seperti segmen pelanggan, proposisi nilai, sumber daya utama, dan aliran pendapatan. Hasil penelitian menunjukkan bahwa Mom N Go Cookies memiliki potensi besar untuk berkembang melalui inovasi produk, perluasan segmen pelanggan, serta optimalisasi strategi pemasaran, baik secara online maupun offline. Rekomendasi pengembangan strategi bisnis meliputi diversifikasi produk dan peningkatan kolaborasi dengan mitra strategis. Penelitian ini diharapkan dapat memberikan wawasan bagi pengusaha UMKM dalam merencanakan strategi bisnis berbasis Business Model Canvas dan membantu Mom N Go Cookies bersaing di pasar yang semakin kompetitif.
Copyright 2026 Rayhan Praditya https://creativecommons.org/licenses/by-sa/4.0
PENGARUH HEALTH CONSCIOUSNESS DAN PERCEIVED VALUE TERHADAP KEPUTUSAN PEMBELIAN MELALUI BRAND TRUST (STUDI PADA KONSUMEN HANASUI DI KOTA SEMARANG)
Abstract: The skincare and cosmetics industry in Indonesia is rapidly growing, driven by increased awareness of skincare importance and improved living standards. However, Hanasui, a skincare brand, has faced declining sales in recent years, potentially linked to purchasing decisions. This study examines the impact of health consciousness and perceived value on purchasing decisions, mediated by brand trust, among Hanasui consumers in Semarang. Using explanatory research with purposive and accidental sampling, data from 100 respondents were analyzed using Smart PLS 4. Results indicate health consciousness and perceived value positively influence purchasing decisions and brand trust. Brand trust also mediates the relationship between these factors and purchasing decisions. Recommendations include enhancing product quality, maintaining consistency, and improving customer service. Keywords: Health Consciousness; Perceived Value; Brand Trust; Purchase Decision Abstraksi: Industri perawatan kulit dan kosmetik di Indonesia berkembang pesat, didorong oleh meningkatnya kesadaran akan pentingnya perawatan kulit dan peningkatan standar hidup. Namun, Hanasui, sebuah merek perawatan kulit, mengalami penurunan penjualan dalam beberapa tahun terakhir, yang kemungkinan terkait dengan keputusan pembelian. Penelitian ini bertujuan untuk mengkaji pengaruh kesadaran kesehatan dan nilai yang dirasakan terhadap keputusan pembelian dengan kepercayaan merek sebagai variabel mediasi pada konsumen Hanasui di Semarang. Menggunakan penelitian eksplanatori dengan metode purposive sampling dan accidental sampling, data dari 100 responden dianalisis menggunakan Smart PLS 4. Hasil penelitian menunjukkan bahwa kesadaran kesehatan dan nilai yang dirasakan berpengaruh positif terhadap keputusan pembelian dan kepercayaan merek. Kepercayaan merek juga memediasi hubungan antara faktor-faktor tersebut dengan keputusan pembelian. Rekomendasi meliputi peningkatan kualitas produk, menjaga konsistensi, dan meningkatkan layanan pelanggan. Kata Kunci: Health Consciousness; Perceived Value; Brand Trust; Keputusan Pembelian
Copyright 2026 Anjani Zulfatun Ni'mah https://creativecommons.org/licenses/by-sa/4.0
PENGARUH WEBSITE QUALITY DAN SHARED VALUE TERHADAP ONLINE REPURCHASE INTENTION MELALUI E-WOM SEBAGAI VARIABEL INTERVENING (Studi pada Konsumen Lazada Indonesia di Kota Semarang)
Abstract: The internet has become an essential part of people's lives, including as a medium for buying and selling transactions. Consumer interest in online repurchase through e-commerce is crucial for companies to stay competitive, with website quality and shared value suspected to have an influence. This study analyzes the effect of website quality and shared value on online repurchase intention, with e-WOM as a mediating variable, using data from 100 Lazada consumers in Semarang who have made more than two transactions. The results show that website quality and shared value have a significant positive effect on e-WOM and online repurchase intention, but e-WOM has a negative mediating effect. Lazada is advised to improve data security, website performance, and online consultation features while optimizing promotions and discounts to increase repurchase interest. Future research could explore other variables and expand the scope of respondents. Abstraksi: Internet telah menjadi bagian penting dalam kehidupan masyarakat, termasuk sebagai media untuk transaksi jual-beli. Minat pembelian ulang konsumen melalui e-commerce menjadi hal penting bagi perusahaan untuk bersaing, di mana kualitas website dan shared value diduga memengaruhinya. Penelitian ini menganalisis pengaruh kualitas website dan shared value terhadap online repurchase intention dengan e-WOM sebagai variabel mediasi, menggunakan data dari 100 konsumen Lazada di Semarang yang pernah bertransaksi lebih dari dua kali. Hasilnya menunjukkan bahwa kualitas website dan shared value berpengaruh positif signifikan terhadap e-WOM dan online repurchase intention, tetapi e-WOM memiliki efek mediasi negatif. Lazada disarankan meningkatkan keamanan data, performa website, serta fitur konsultasi online, sambil mengoptimalkan promosi dan diskon untuk menarik minat pembelian ulang. Penelitian selanjutnya dapat mengeksplorasi variabel lain dan memperluas cakupan responden.
Copyright 2026 Zahra Anisa Shalihah https://creativecommons.org/licenses/by-sa/4.0
PENGARUH MOTIVASI KERJA TERHADAP KINERJA KARYAWAN DENGAN KEPUASAN KERJA SEBAGAI VARIABEL MEDIASI (STUDI PADA PT MATAHARI DEPARTMENT STORE TBK MALL PARAGON SEMARANG)
Abstract: This aims to determine the effect between Work Motivation on Employee Performance with Job Satisfaction as mediating variable. This type of research is explanatory research, with probability sampling technique to 40 samples of permanent operational employees at grade 1 by PT Matahari Department Store Tbk Mall Paragon Semarang. The data analysis technique uses SEM-PLS and uses the SmartPLS 4.0 data analysis tool. The coefficient test result from SEM analysis show that: (H1) rejected; (H2) accepted; (H3) accepted; (H4) accepted. Keywords: Work Motivation; Job Satisfaction; Employee Performance Abstrak: Penelitian ini bertujuan untuk mengetahui pengaruh Motivasi Kerja terhadap Kinerja Karyawan dengan Kepuasan Kerja sebagai variabel mediasi. Tipe penelitian ini adalah explanatory research, dengan teknik pengambilan sampel probability sampling kepada 40 sampel karyawan tetap grade 1 operasional PT Matahari Department Store Tbk Mall Paragon Semarang. Teknik analisis data menggunakan SEM-PLS dan menggunakan alat analisis data SmartPLS 4.0 Hasil pengujian koefisien dari analisis SEM menunjukkan bahwa: (H1) ditolak; (H2) diterima; (H3) diterima; (H4) diterima Kata Kunci: Motivasi Kerja; Kepuasan Kerja; Kinerja Karyawan
Copyright 2026 Elvina Anindya Dewati https://creativecommons.org/licenses/by-sa/4.0