Jurnal Ilmu Administrasi Bisnis
type: channel
description: <img src="[binary]" alt="" /> Jurnal Ilmu Administrasi Bisnis (JIAB), e-ISSN 2746-1297, accredited Sinta 5 by the Ministry of Education and Culture and Research and Technology, is an open access journal published by the Department of Business Administration, Diponegoro University. JIAB publishes research and conceptual articles from scholars around the world. The contents of articles published in JIAB are the responsibility of the authors and do not necessarily reflect the opinion of the publisher. Publication schedule: February, May, August, November | more info Language: English (preferable), Bahasa Indonesia Indexing: Portal Garuda, Google Scholar | more info OAI address: https://ejournal3.undip.ac.id/index.php/jiab/oai
publisher: Universitas Diponegoro
language: en-US
publication name: Jurnal Ilmu Administrasi Bisnis
issn: 2746-1297
items: Pengaruh Harga, Kualitas Produk, Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Batik (Studi Pada UMKM Griya Batik Mas)
items: Pengukuran Kinerja Supply Chain Berdasarkan Proses Inti Pada Supply Chain Operations Reference (SCOR) (Studi Pada PT Oafindo Carica Sumbing Segar Factory Wonosobo)
items: Pengaruh Luas Pengungkapan Corporate Social Responsibility Terhadap Harga Saham
items: Pengaruh Destination Image, Fasilitas Wisata Dan Perceived Value Terhadap Revisit Intention (Studi Pada Wisatawan DKI Jakarta Yang Berkunjung Ke Taman Mini Indonesia Indah)
items: Pengaruh Brand Ambassador Dan Sosial Media Promotion Terhadap Purchase Decision (Pada Produk Xiaomi di Kota Semarang)
items: The Influence Of E-Service Quality And Product Features Of BSI Mobile Toward Loyalty: Mediation On Customer Satisfaction At Bank Syariah Indonesia Cilegon Branch
items: Pengaruh Harga Dan Kualitas Produk Terhadap Kepuasan Konsumen Pada Produk Kopi Kemasan Omah Kopi Ngemplak Boyolali
items: Analisis Pemasaran Politik di Instagram: Studi Kasus Kampanye Digital Ridwan Kamil-Suswono dalam Pilkada 2024
items: Pengaruh Reputasi Marketplace Tokopedia Terhadap Loyalitas Pelanggan Dengan Kepercayaan (trust) Pelanggan Sebagai Variabel Mediasi (Studi Pada Pelanggan Marketplace Tokopedia)
items: Analisis Pengaruh Harga Terhadap Keputusan Pembelian Melalui Minat Beli Konsumen Sebagai Variabel Intervening (Studi Pada Konsumen UMKM Bancheese Salatiga)
items: Pengaruh Viral Marketing Dan Turbo Marketing Terhadap Keputusan Penggunaan Jasa Ekaservice
items: Retraction Note : Analisis Pola Konsumsi Dan Kepuasan Konsumen Terhadap Mi Instan Indomie
items: Pengaruh Word Of Mouth (WOM) Terhadap Keputusan Pembelian Di Bakmi Tjap Naga
items: Analisis BATNA Dalam Proses Negosiasi Harga Produk Pada Usaha Mikro Kecil Menengah (Studi Kasus Pada Perusahaan GSP Alumunium Rancaekek Kab.Bandung)
items: Pengaruh Word Of Mouth, Advertising Dan Aksesibilitas Terhadap Keputusan Berkunjung Di Objek Wisata Curug Ngelay Desa Bagawat Kecamatan Selajambe Kabupaten Kuningan
items: Pengaruh Entrepreneural Capability Dan Branding Capability Terhadap Competitive Advantage Kafe Di Kabupaten Jember
items: Analisis Strategi Bersaing (Studi Pada UD Noval Jaya Makmur Gresik)
items: Pengaruh Penggunaan WiFi Kampus Terhadap Efektivitas belajar Mahasiswa Universitas Dinamika Bangsa Jambi
items: Pengaruh Brand Image, Brand Trust Dan Costumer Experience Terhadap Keputusan Pembelian Produk Air Minum Dalam Kemasan (Le Minerale) Di Kantin Universitas Dinamika Bangsa Jambi
items: Pengaruh Kualitas Produk, Kualitas Layanan dan Media Sosial Terhadap Keputusan Pembelian Konsumen di Sayang Kawan Cafe Jambi
items: Pengaruh Motivasi Kerja Terhadap Kinerja Karyawan Dengan Kepuasan Kerja Sebagai Variabel Mediasi (Studi Pada PT Matahari Department Store Tbk Mall Paragon Semarang)
items: Pengaruh Citra Merek, Kualitas Produk, Dan Media Sosial Terhadap Keputusan Pembelian Konsumen Sdjiwa Kopi Kota Jambi
items: Implementasi Model Lifelong Learning (LLL) Pada Bisnis Kambing (Studi Kasus di Desa Pronojiwo)
items: Pengaruh Perceived ease Of Use, Perceived Usefulness dan Trust Terhadap Intention To use Aplikasi Access By KAI
items: Pengaruh Customer Relationship Management dan Social Media Marketing Terhadap Impulse Buying pada Pelanggan Kopi kenangan Roxy Square Jember
items: Pengaruh Brand Ambassador Terhadap Purchase Intention Pada Personal Beauty Aesthetic Clinic Jember Melalui Brand Awareness
items: Pengaruh Persespsi Nilai, Store Atmosphere, dan Kualitas Pelayanan terhadap Kepuasan Konsumen Pada Nyctophily Coffee Semarang
items: Pengaruh Influencer Endorser Dan Harga Terhadap Keputusan Pembelian Produk Erigo Di Indonesia
items: Pengaruh Brand Awareness Terhadap Purchase Decision Pada Konsumen Susus Ultra Milk Di Kota Samarinda
items: Pengaruh LAR, FDR, dan EAR terhadap Profitabilitas Bank pada Bank Umum Syariah yang Terdaftar di OJK Periode 2019-2023
items: Pengaruh Profitabilitas, Likuiditas, Leverage, Operating Capacity, Dan Sales Growth Terhadap Financial Distress (Studi Pada Perusahaan Energi Di BEI Periode 2020-2023)
items: Pengaruh Employee Engagement dan Work-Life Balance Terhadap Kinerja Karyawan Dengan Kepuasan Kerja Sebagai Variabel Intervening (Studi Pada Karyawan PT. Kereta Api Indonesia (Persero) DAOP 4 Semarang)
items: Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Konsumen Di Toko Oleh-Oleh Kota Probolinggo Krupuk Ikan Cap Tengiri
items: Analisis Rasio Profitabilitas PT Aspirasi Hidup Indonesia Tbk Periode 2019-2023
items: Pengaruh Gaya Kepemimpinan dan Work-Life Balance terhadap Kinerja Karyawan Melalui Employee Engagement sebagai Variabel Intervening (Studi pada Karyawan PT. Rajawali Nusindo Cabang Semarang)
items: Analisis Perbandingan Kinerja Keuangan Berdasarkan Pendekatan CAMEL (Studi di Bank BUMN dan Bank Swasta Nasional Tahun 2019-2023)
items: Pengaruh DPS, ROA, ROE, dan TATO Terhadap Harga Saham (Pada Perusahaan Makanan dan Minuman yang Terdaftar di BEI Periode 2019-2023)
items: Analisis Gaya Kepemimpinan Studi Pada CV. Senyumindo Mediatama Jember
items: Pengaruh Green Packaging dan Green Advertising terhadap Purchase Intention Produk Sensatia Botanicals di Indonesia
items: Analisis Pengaruh Kualitas Pelayanan, Lokasi, Dan Variasi Produk Terhadap Minat Beli Konsumen Mo Coffee
items: https://ejournal3.undip.ac.id/index.php/jiab/article/view/49801
items: Eksplorasi Loyalitas Wisatawan Melalui Citra Destinasi, Servisescape, Dan Kepuasan Wisatawan Di Rio By The Beach
items: Pengaruh PER, EPS, Dan DER Terhadap Harga Saham (Studi pada Perusahaan Ritel Yang Terdaftar di BEI Periode Tahun 2019-2023)
items: Analisis Perbandingan Kinerja Bitcoin, Dow Jones Industrial Average (DJIA), Dan IDX30 Sebagai Alternatif Investasi Portofolio Tahun 2020-2023
items: Pengaruh Café Atmosphere Dan Brand Image Terhadap Keputusan Pembelian (Studi Pada Konsumen J’bing Café & Resto 3 Probolinggo)
items: Pengaruh Fear of Missing Out (FoMO) dan Kemudahan Transaksi pada Pengguna E-Commerce Shopee di Kota Semarang
items: Pengaruh Disiplin Kerja Dan Kepemimpinan Terhadap Kinerja Karyawan Dengan Kepuasan Kerja Sebagai Variabel Intervening (Studi Pada PT PLN (Persero) UID Jawa Tengah & Yogyakarta)
items: Pengaruh Brand Image Brand Awareness Dan harga Tiket Terhadap Keputusan Pembelian Berkunjung Wisatawan Pada Obyek Wisata Kejawanan

Pengaruh Harga, Kualitas Produk, Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Batik (Studi Pada UMKM Griya Batik Mas)
type: item
description: Abstract: Batik is one of Indonesia's cultural heritage which is highly valued. One of the batik businesses is Griya Batik Mas. In the last 5 years, Griya Batik Mas has experienced stagnant income and a decline. This research aims to determine the influence of price, product quality and service quality on batik purchasing decisions at Griya Batik Mas. This type of research is explanatory research with a quantitative approach. The sampling technique uses accidental sampling and purposive sampling. The total sample was 100 respondents. Data collection techniques are through questionnaires and interviews, then the data is processed using Smart PLS 3.3.3 software. This research results that price, product quality, service quality have a positive and significant effect on purchasing decisions. Based on the research results, suggestions for Griya Batik Mas including adjusting prices to the quality offered. Griya Batik Mas needs to improve its solution and informative services on social media. Griya Batik Mas needs to improve better materials so that can last a long time and don't tear easily. For further research. Several variables can be added such as store atmosphere and promotions. This research is also cross-sectional so longitudinal research is needed. Abstraksi: Batik sebagai salah satu warisan budaya Indonesia yang sangat dihargai karena telah menjadi bagian integral dari budaya, terutama di wilayah Jawa. Salah satu usaha batik Griya Batik Mas dari Kota Pekalongan. Pada 5 tahun terakhir Griya Batik Mas mengalami pendapatan yang stagnan dan cenderung menurun. Riset ini bertujuan untuk mengetahui pengaruh harga, kualitas produk, dan kualitas pelayanan terhadap keputusan pembelian batik pada UMKM Griya Batik Mas. Tipe penelitian ini adalah explanatory research dengan pendekatan kuantitatif. Teknik pengambilan sampel menggunakan accidental sampling dan purposive sampling. Jumlah sampel sebanyak 100 responden. Teknik pengumpulan data melalui kuesioner dan wawancara kemu…
creator: Adam Rahmat Hidayat
creator: Bulan Prabawani
rights: Copyright 2026 Adam Rahmat Hidayat https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-01
publication date: 2026-07-01
volume: 15
number: 2
starting page: 430
ending page: 439
doi: 10.14710/jiab.2026.48885

Pengukuran Kinerja Supply Chain Berdasarkan Proses Inti Pada Supply Chain Operations Reference (SCOR) (Studi Pada PT Oafindo Carica Sumbing Segar Factory Wonosobo)
type: item
description: Abstract: This research aims to determine the performance of five core supply chain processes at the PT Oafindo Carica Sumbing Segar Factory. Supply Chain Management (SCM) aims to shorten supply chain cycles, build and improve services, reduce costs and prices. After the KPI is validated, performance is measured using the supply chain operation reference (SCOR) performance which is divided into 3 process levels. At the top level (level 1) there are five core processes, namely plan, source, make, delivery, and return, each core process has two dimensions in the form of reliability and responsiveness. The next level (level 2) defines activities based on five core processes. At level 3, Key Performance Indicators (KPIs) are identified. Once KPIs are identified, they are weighted using an analytical hierarchy process with the help of expertly selected software and calculate the scoring system using the OMAX method and Traffic Light System Analysis. Total Index value of 7,403 was obtained. KPI performance measurement results using OMAX and Traffic Light System calculations, there are 10 KPIs in the green category, 11 KPIs in the yellow category, and 1 KPI in the red category. Abstraksi: Penelitian ini bertujuan untuk mengetahui kinerja lima proses rantai pasok inti di Pabrik PT Oafindo Carica Sumbing Segar. Supply Chain Management (SCM) bertujuan untuk mempersingkat siklus rantai pasokan, membangun dan meningkatkan layanan, mengurangi biaya dan harga. Setelah KPI divalidasi, kinerja diukur menggunakan kinerja supply chain operation reference (SCOR) yang dibagi menjadi 3 tingkat proses. Pada tingkat atas (level 1) terdapat lima proses inti, yaitu rencana, sumber, pembuatan, pengiriman, dan pengembalian, setiap proses inti memiliki dua dimensi berupa keandalan dan daya tanggap. Tingkat berikutnya (level 2) mendefinisikan aktivitas berdasarkan lima proses inti. Pada level 3, Indikator Kinerja Utama (KPI) diidentifikasi. Setelah KPI diidentifikasi, KPI ditimbang menggunakan …
creator: Yogie Bagus Perdana
creator: Widayanto Widayanto
rights: Copyright 2026 Yogie Bagus Perdana https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-01
publication date: 2026-07-01
volume: 15
number: 2
starting page: 440
ending page: 452
doi: 10.14710/jiab.2026.48902

Pengaruh Luas Pengungkapan Corporate Social Responsibility Terhadap Harga Saham
type: item
description: Abstract: Stock price fluctuations are a common dynamic in the capital market and attracts the attention of investors. One of the factors causing stock price fluctuations is CSR information. In signaling theory, information about CSR activities are considered positive signals that should be able to create a positive reputation, attracting investor interest to invest, thereby increasing stock prices. However, there are many previous studies still yield diverse results.The purpose of this research is to determine the impact of the extent of economic CSR disclosure, environmental CSR, and social CSR on stock prices.This research used stock price as a dependent variable. Then, CSR economic, environment, and social disclosures are used as independent variables. The population is financial sector companies listed on the IDX during 2021-2024. By purposive sampling method, there are 16 companies were obtained as the sample of this research. The analytical technique used is multiple regression analysis. The result of this research are 1) the extent of economic CSR disclosures has no significant effect on stock price, 2) the extent of environment CSR disclosures has a significant positive effect on stock price, 3) the extent of social CSR disclosure has no significant effect on stock price 4) the extent of economic, environment, and social CSR disclosures together have a significant positive effect on stock price. The suggestions are to expand the disclosure of CSR activities and include the Index. Abstraksi: Fluktuasi harga saham merupakan dinamika yang umum terjadi di pasar modal dan menjadi perhatian investor. Salah satu faktor terjadinya fluktuasi harga saham adalah informasi aktivitas CSR. Dalam teori sinyal, informasi aktivitas CSR termasuk sinyal positif yang seharusnya mampu memunculkan reputasi positif yang dapat menarik minat investor untuk berinvestasi sehingga harga saham mengalami peningkatan. Namun, banyak penelitian sebelumnya yang masih memberikan hasil yang b…
creator: Khowifah Nur Azizah
creator: Dinalestari Purbawati
creator: Andi Wijayanto
rights: Copyright 2026 Khowifah Nur Azizah https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-01
publication date: 2026-07-01
volume: 15
number: 2
starting page: 453
ending page: 461
doi: 10.14710/jiab.2026.48910

Pengaruh Destination Image, Fasilitas Wisata Dan Perceived Value Terhadap Revisit Intention (Studi Pada Wisatawan DKI Jakarta Yang Berkunjung Ke Taman Mini Indonesia Indah)
type: item
description: Abstract: Taman Mini Indonesia Indah (TMII), an iconic cultural destination in DKI Jakarta, aims to enhance its appeal annually. Despite revitalization efforts in 2022, TMII still faces criticism regarding inadequate tourist mobility facilities and suboptimal management, impacting visitor experiences and perceptions. This study examines the effects of destination image, tourist facilities, and perceived value on tourists' repeat visit intentions to TMII. Destination image reflects the destination's appeal and uniqueness, tourist facilities pertain to service quality and availability, while perceived value gauges visitor satisfaction. Using a purposive sampling survey of 100 respondents aged 17 and above, data were analyzed with the Partial Least Square (PLS) technique. The findings reveal that destination image, tourist facilities, and perceived value significantly influence repeat visit intentions. These results highlight the importance of improving TMII's image and facilities to enhance visitor satisfaction and loyalty. Abstraksi: Taman Mini Indonesia Indah (TMII), destinasi budaya ikonik di DKI Jakarta, diharapkan terus meningkatkan daya tariknya setiap tahun. Meski telah menjalani revitalisasi pada 2022, TMII masih menghadapi kritik terkait fasilitas pendukung mobilitas wisatawan dan manajemen yang kurang optimal, yang memengaruhi pengalaman serta persepsi wisatawan. Penelitian ini menganalisis pengaruh citra destinasi, fasilitas wisata, dan nilai yang dirasakan terhadap niat kunjungan ulang wisatawan ke TMII. Citra destinasi merepresentasikan daya tarik dan keunikan tempat, fasilitas wisata mencakup kualitas serta ketersediaan layanan, sementara nilai yang dirasakan mengukur tingkat kepuasan wisatawan. Dengan melibatkan 100 responden berusia minimal 17 tahun melalui metode survei purposive sampling, data dianalisis menggunakan teknik Partial Least Square (PLS). Hasilnya menunjukkan bahwa citra destinasi, fasilitas wisata, dan nilai yang dirasakan berpengaruh si…
creator: Rafli Widyanto Al Ghazy
creator: Bulan Prabawani
creator: Saryadi Saryadi
rights: Copyright 2026 Rafli Widyanto Al Ghazy https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-01
publication date: 2026-07-01
volume: 15
number: 2
starting page: 462
ending page: 472
doi: 10.14710/jiab.2026.48915

Pengaruh Brand Ambassador Dan Sosial Media Promotion Terhadap Purchase Decision (Pada Produk Xiaomi di Kota Semarang)
type: item
description: Abstract: The globalization and technological era has intensified competition in the smartphone industry, including Xiaomi, which employs Brand Ambassador and social media strategies to boost sales. However, sales fluctuations in Semarang suggest these strategies are not fully effective. This study examines the impact of Brand Ambassador and social media promotion on Xiaomi’s purchasing decisions in Semarang. Using a quantitative explanatory approach, 100 respondents were selected based on specific criteria, including owning Xiaomi products, recognizing Bunga Citra Lestari (BCL) as Xiaomi’s Brand Ambassador, and seeing its social media promotions before purchase. Data analysis using SPSS 27.0 shows Brand Ambassador contributes 18.7% and social media promotion 28.3% to purchasing decisions. Together, these factors significantly influence consumer decisions. Despite their effectiveness, improvements are needed. Recommendations include enhancing BCL’s campaigns with relatable, educational content and emotional storytelling, supported by technical training. Xiaomi should refine its social media content, ensure consistent posting, and actively engage consumers to build loyalty. Collaborating with tech influencers and adopting targeted strategies could further boost engagement and loyalty. Abstraksi: Era globalisasi dan kemajuan teknologi meningkatkan persaingan di industri smartphone, termasuk Xiaomi, yang mengandalkan Brand Ambassador dan promosi media sosial untuk meningkatkan penjualan. Namun, fluktuasi penjualan di Semarang menunjukkan strategi ini belum sepenuhnya efektif. Penelitian ini menganalisis pengaruh Brand Ambassador dan promosi media sosial terhadap keputusan pembelian produk Xiaomi di Semarang. Dengan metode kuantitatif eksplanatori, penelitian melibatkan 100 responden yang menggunakan produk Xiaomi, mengenal Bunga Citra Lestari (BCL) sebagai Brand Ambassador, melihat promosi media sosial sebelum membeli, dan berdomisili di Semarang. Analisis data menggun…
creator: Muhammad Jembar Aurum Asadullah
creator: Hari Susanta Nugraha
rights: Copyright 2026 Muhammad Jembar Asadullah https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-01
publication date: 2026-07-01
volume: 15
number: 2
starting page: 473
ending page: 483
doi: 10.14710/jiab.2026.48937

The Influence Of E-Service Quality And Product Features Of BSI Mobile Toward Loyalty: Mediation On Customer Satisfaction At Bank Syariah Indonesia Cilegon Branch
type: item
description: Abstract: Bank Syariah Indonesia, a leading Indonesian bank, is leveraging digital banking methods like Internet Banking, Mobile Banking, and SMS Banking to improve customer experiences and loyalty. However, achieving consistent customer satisfaction remains a challenge. A study examining the impact of service quality and product features on loyalty, specifically within the BSI Cilegon branch, revealed that customer satisfaction is not significantly impacted by service quality. However, customer satisfaction positively impacts loyalty, service quality positively impacts loyalty through customer satisfaction, product features impacts loyalty through customer satisfaction. The study recommends BSI to improve service quality by providing accurate customer information and ensuring seamless maintenance to prevent disruptions during transactions.
creator: Kalyla Fauzia Zahra Darmawan
creator: Ngatno Ngatno
creator: Hari Susanta Nugraha
rights: Copyright 2026 Kalyla Fauzia Zahra Darmawan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-01
publication date: 2026-07-01
volume: 15
number: 2
starting page: 484
ending page: 493
doi: 10.14710/jiab.2026.48970

Pengaruh Harga Dan Kualitas Produk Terhadap Kepuasan Konsumen Pada Produk Kopi Kemasan Omah Kopi Ngemplak Boyolali
type: item
description: Abstract: MSMEs in Indonesia, such as Omah Kopi Ngemplak, have an important role in the economy. Maintaining customer satisfaction is important, especially in the face of intense competition. This research aims to analyze the influence of price and product quality on consumer satisfaction at Omah Kopi Ngemplak. Complaint data for the last 5 years indicates product quality instability which has an impact on consumer satisfaction. It is hoped that this research can provide recommendations to increase consumer satisfaction and business sustainability at Omah Kopi Ngemplak. This research is of a descriptive type with a purposive sampling technique. Data collection was carried out by distributing questionnaires to 100 consumers as respondents who had purchased Omah Kopi Ngemplak Boyolali packaged coffee products. Data analysis was carried out using SPSS 25 software. The research results showed that price had a significant effect on consumer satisfaction, product quality had a significant effect on consumer satisfaction, and price and product quality simultaneously had a significant effect on consumer satisfaction. Suggestions that can be considered are that Omah Kopi Ngemplak should improve product quality and adjust prices to market needs so that consumers feel that the products provided are worthy of the price paid. Abstraksi: UMKM di Indonesia, seperti Omah Kopi Ngemplak, memiliki peran penting dalam perekonomian. Menjaga kepuasan konsumen menjadi penting terutama dalam menghadapi ketatnya persaingan. Penelitian ini bertujuan untuk menganalisis pengaruh harga dan kualitas produk terhadap kepuasan konsumen pada Omah Kopi Ngemplak. Data komplain pelanggan selama 5 tahun terakhir mengindikasikan adanya ketidakstabilan kualitas produk yang berdampak pada kepuasan konsumen. Penelitian ini diharapkan dapat memberikan rekomendasi strategi untuk meningkatkan kepuasan konsumen dan keberlangsungan bisnis Omah Kopi Ngemplak.Penelitian ini bertipe deskriptif dengan teknik purposi…
creator: Kristoporus Edwin Saputro
creator: Agung Budiatmo
creator: Sari Listyorini
rights: Copyright 2026 Kristoporus Edwin Saputro https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-01
publication date: 2026-07-01
volume: 15
number: 2
starting page: 494
ending page: 503
doi: 10.14710/jiab.2026.48990

Analisis Pemasaran Politik di Instagram: Studi Kasus Kampanye Digital Ridwan Kamil-Suswono dalam Pilkada 2024
type: item
description: Abstract: This study examines the effectiveness of the Ridwan Kamil-Suswono digital political campaign on Instagram, focusing on how it builds political awareness, enhances the candidates' image, and attracts voter support. The research employs a qualitative approach with Social Network Analysis (SNA) to map the relationships and interactions among key figures in the campaign, such as influencers, the candidates, and their supporters. Additionally, content analysis is performed on 10 Instagram posts to identify the core messages regarding social welfare, education, sports, and religious engagement. The findings show that the campaign effectively utilized multimedia content to reach diverse audience segments, creating positive interactions and engagement through comments and other responses. The study concludes that digital campaigns, particularly those on Instagram, require not only strategic content creation but also active audience engagement to ensure a successful political communication strategy. Abstraksi: Penelitian ini mengkaji efektivitas kampanye politik digital pasangan Ridwan Kamil-Suswono di Instagram, dengan fokus pada bagaimana kampanye ini membangun kesadaran politik, memperkuat citra calon, dan menarik dukungan pemilih. Penelitian ini menggunakan pendekatan kualitatif dengan Analisis Jaringan Sosial (SNA) untuk memetakan hubungan dan interaksi antara aktor kunci dalam kampanye, seperti influencer, calon, dan pendukung mereka. Selain itu, analisis konten dilakukan pada 10 postingan Instagram untuk mengidentifikasi pesan-pesan inti terkait dengan kesejahteraan sosial, pendidikan, olahraga, dan keterlibatan agama. Temuan menunjukkan bahwa kampanye ini memanfaatkan konten multimedia dengan efektif untuk menjangkau berbagai segmen audiens, menciptakan interaksi positif melalui komentar dan respons lainnya. Studi ini menyimpulkan bahwa kampanye digital, khususnya yang dilakukan di Instagram, memerlukan tidak hanya pembuatan konten yang strategis, tetapi ju…
creator: Nazwa Salsabila Yudithya
creator: Cecep Safa'atul Barkah
creator: Lina Auliana
creator: Tetty Herawaty
rights: Copyright 2026 Nazwa Salsabila Yudithya https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-01
publication date: 2026-07-01
volume: 15
number: 2
starting page: 504
ending page: 515
doi: 10.14710/jiab.2026.49071

Pengaruh Reputasi Marketplace Tokopedia Terhadap Loyalitas Pelanggan Dengan Kepercayaan (trust) Pelanggan Sebagai Variabel Mediasi (Studi Pada Pelanggan Marketplace Tokopedia)
type: item
description: Abstract: The development of technology, especially the online sales system in Indonesia, has created a new style in buying and selling transactions. Tokopedia is one of the marketplaces with very high user interest. Tokopedia user loyalty is driven by a sense of customer trust, which is influenced by integrity, kindness, and competence. However, not all marketplaces have a good reputation, which affects customer loyalty. This study aims to examine the influence of Tokopedia marketplace reputation on customer loyalty with trust as a mediator. This study is an explanatory research with a quantitative approach, using the purposive sampling method. Data was collected through a questionnaire to 100 respondents who had made 10 transactions on Tokopedia. Data analysis was carried out using regression with the Smart PLS application version 4. The results of the study show that Tokopedia's reputation has a significant effect on customer loyalty, both directly and through trust as a mediator. Customer trust has also been shown to affect loyalty. The suggestion for Tokopedia is to improve the reputation of the marketplace without relying too much on trust as a mediator to save time and money, given the direct relationship between reputation, trust, and customer loyalty. This strategy can be more effective in strengthening Tokopedia's position in the market. Abstraksi: Berkembangnya teknologi, khususnya sistem penjualan online di Indonesia, menciptakan gaya baru dalam transaksi jual beli. Tokopedia menjadi salah satu marketplace dengan minat pengguna yang sangat tinggi. Loyalitas pengguna Tokopedia didorong oleh rasa kepercayaan pelanggan, yang dipengaruhi oleh integritas, kebaikan, dan kompetensi. Namun, tidak semua marketplace memiliki reputasi yang baik, yang memengaruhi loyalitas pelanggan. Penelitian ini bertujuan mengkaji pengaruh reputasi marketplace Tokopedia terhadap loyalitas pelanggan dengan kepercayaan sebagai mediator. Penelitian ini merupakan explanatory research…
creator: Muhammad Syaiful Amir
creator: Reni Shinta Dewi
creator: Hari Susanta Nugraha
creator: Apriatni Endang Prihatini
rights: Copyright 2026 Muhammad Syaiful Amir https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-01
publication date: 2026-07-01
volume: 15
number: 2
starting page: 516
ending page: 527
doi: 10.14710/jiab.2026.49075

Analisis Pengaruh Harga Terhadap Keputusan Pembelian Melalui Minat Beli Konsumen Sebagai Variabel Intervening (Studi Pada Konsumen UMKM Bancheese Salatiga)
type: item
description: Abstract: The large development of MSMEs in Indonesia is important in building the country's economy. However, one of the MSMEs in the city of Salatiga, Bancheese Salatiga, has experienced a decline in sales in the last three years. This indication of a decline in sales is due to gradual price increases. Therefore, this study was conducted with the aim of examining whether there is an effect of price on purchasing decisions through consumer purchasing interest in increasing product sales figures. In supporting this research, the concepts and theories that will be used are the marketing mix theory by Kotler and Armstrong (2019:50), purchasing interest by Ferdinand (2002), and purchasing decisions by Kotler and Keller (2015, p. 195). The research method used in this study is quantitative with a survey method technique. Data will be obtained from questionnaires and data processing with SPSS software. In this study, the variables used are price as an independent variable, purchasing decisions as a dependent variable, and purchasing interest as an intervening variable. In the relationship between price and purchasing interest, price has succeeded in influencing the purchasing interest variable by 44.9%. In this study, price also influences purchasing decisions, which is 58.1%. Furthermore, the purchase intention variable successfully influences purchasing decisions by 73.2%. The results of the study also show that there is an influence between price and purchasing decisions through purchase intention. Abstraksi: Besarnya perkembangan UMKM di Indonesia merupakan hal yang penting dalam membangun ekonomi negara. Namun, salah satu UMKM di Salatiga, Bancheese Salatiga, pada tiga tahun belakangan ini mengalami penurunan penjualan. Indikasi penurunan penjualan ini dikarenakan kenaikan harga yang dilakukan secara bertahap. Maka, penelitian ini dilakukan dengan tujuan untuk meneliti apakah terdapat pengaruh harga terhadap keputusan pembelian melalui minat beli konsumen dalam meni…
creator: Advenda Nityasa Supramana
creator: Ngatno Ngatno
creator: Sendhang Nurseto
rights: Copyright 2026 Advenda Nityasa Supramana https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-01
publication date: 2026-07-01
volume: 15
number: 2
starting page: 528
ending page: 539
doi: 10.14710/jiab.2026.49079

Pengaruh Viral Marketing Dan Turbo Marketing Terhadap Keputusan Penggunaan Jasa Ekaservice
type: item
description: Abstract: This study aims to determine and analyze the effect of viral marketing and turbo marketing on decisions to use Ekaservice services. This type of research uses quantitative methods with an associative approach. This research sampling technique is purposive sampling using 100 respondents who know about ekaservice services. The data source uses primary data in the form of a questionnaire or questionnaire with a Likert measurement scale. The analysis tool used is IMB SPSS. The results of this study are viral marketing has a significant effect on the decision to use Ekaservice services, turbo marketing has significant effect on the decision to use Ekaservice services, while viral marketing and turbo marketing have a significant effect simultaneously on the decision to use Ekaservice services. Abstraksi: Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh viral marketing dan turbo marketing terhadap keputusan penggunaan jasa Ekaservice. Jenis penelitian ini menggunakan metode kuantitatif dengan pendekatan asosiatif. Teknik sampling penelitian ini adalah purposive sampling dengan menggunakan 100 responden yang mengetahui tentang layanan ekaservice. Sumber data menggunakan data primer berupa angket atau kuesioner dengan skala pengukuran likert. Alat analisis yang digunakan adalah IMB SPSS. Hasil dari penelitian ini adalah viral marketing berpengaruh signifikan secara parsial terhadap keputusan penggunaan jasa Ekaservice, turbo marketing berpengaruh signifikan secara parsial terhadap keputusan penggunaan jasa Ekaservice, sedangkan viral marketing dan turbo marketing berpengaruh signifikan secara simultan terhadap keputusan penggunaan jasa Ekaservice.
creator: Nabilah Febrianti
creator: Herman Herman
rights: Copyright 2026 Nabilah Febrianti, Herman Herman https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-01
publication date: 2026-07-01
volume: 15
number: 2
starting page: 540
ending page: 549
doi: 10.14710/jiab.2026.49086

Retraction Note : Analisis Pola Konsumsi Dan Kepuasan Konsumen Terhadap Mi Instan Indomie
type: item
description: Abstract: The second highest instant noodle consumption in the world is Indonesia, amounting to 14.54 billion servings in 2023, or 12% of total global consumption. PT.ICBP Sukses Jaya Makmur Tbk is a company that produces Indomie, a famous instant noodle brand in Indonesia. Consumer satisfaction with Indomie remains high due to a combination of taste, price, and availability factors. Convenient consumption patterns make Indomie as one type of instant food that is very popular in Indonesia, describing how instant noodles function for people's daily lives. This study intends for study the high consumer contentedness along with consumption patterns about instant noodles Indomie among the public. With a variety of interesting flavors, one of the Famous Foods in Indonesia is Indomie instant noodles. This study was conducted with a quantitative approach, which includes the distribution of questionnaires to 100 individuals who consume instant noodles Indomie in the region around the city of Jambi. Data analysis was performed using SMART-PLS 4 software. According to the results of the study, most of the people who participated in the study were satisfied with the taste quality, ease of presentation and affordable price of Indomie instant noodles. However, there are several factors that affect consumer satisfaction, such as product variety and flavor innovation. Consumption patterns indicate that Indomie instant noodles are often consumed as fast food, especially among students and workers. In addition, social and cultural factors also play a role in the selection of instant noodles as a daily food choice. Abstraksi: Indonesia merupakan konsumsi mi instan terbesar kedua di dunia, sebanyak 14,54 miliar porsi pada tahun 2023, atau 12% dari total konsumsi global. PT.ICBP Sukses Jaya Makmur Tbk adalah perusahaan yang menghasilkan Indomie, merek mi instan terkenal di Indonesia. Kepuasan konsumen terhadap Indomie tetap tinggi karena kombinasi faktor rasa, harga, dan ketersediaan. …
creator: Remalita Mantira Putri Julmi
creator: R A Isfiani
creator: Putri Haryanti
creator: Syarabila Dwi Fitria
creator: Bagus Irawan
creator: Yossinomita Yossinomita
rights: Copyright 2026 Raden Ayu Isfiani, Remalita Mantira Putri Julmi, Syarabila Dwi Fitria, Putri Haryanti, Bagus Irmawan, Yossinomita Yossinomita https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-01
publication date: 2026-07-01
volume: 15
number: 2
starting page: 550
ending page: 559
doi: 10.14710/jiab.2026.49136

Pengaruh Word Of Mouth (WOM) Terhadap Keputusan Pembelian Di Bakmi Tjap Naga
type: item
description: Abstract: This study analyzes the influence of word of mouth (WoM) on consumer purchasing decisions at Bakmi Tjap Naga restaurant, Jatinangor. Using a quantitative approach, the study involved 120 respondents. The results show that WoM significantly contributes 27.4% to the variation in purchasing decisions. These findings highlight the importance of positive consumer experiences, such as food quality, affordable prices, strategic locations, and friendly service, in generating positive WoM. Recommendations from friends are the key factor in attracting new customers and increasing customer loyalty. This study recommends strengthening WoM strategies through menu innovation, customer service, and social media-based campaigns. Abstraksi: Studi ini menyelidiki dampak dari word of mouth (WoM) terhadap pilihan pembelian konsumen di restoran Bakmi Tjap Naga, yang terletak di Jatinangor. Dengan menggunakan metode kuantitatif, penelitian ini melibatkan sejumlah 120 partisipan. Hasil analisis mengindikasikan bahwa WoM memberikan kontribusi yang signifikan sebesar 27,4% terhadap perubahan dalam keputusan pembelian. Penemuan ini menekankan pentingnya pengalaman positif yang dialami konsumen, seperti rasa yang berkualitas, harga yang terjangkau, lokasi yang strategis, dan pelayanan yang ramah, dalam menciptakan WoM yang baik. Rekomendasi dari teman-teman menjadi faktor utama dalam menarik pelanggan baru serta meningkatkan kesetiaan konsumen. Penelitian ini merekomendasikan pengembangan strategi untuk memperkuat WoM melalui inovasi pada menu, peningkatan layanan pelanggan, serta kampanye yang memanfaatkan media sosial.
creator: Nazwa Salsabila Yudhitya
creator: Arianis Chan
creator: Cecep Safaatul Barkah
creator: Pratami Wulan Tresna
rights: Copyright 2026 Nazwa Salsabila Yudithya https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-01
publication date: 2026-07-01
volume: 15
number: 2
starting page: 560
ending page: 569
doi: 10.14710/jiab.2026.49138

Analisis BATNA Dalam Proses Negosiasi Harga Produk Pada Usaha Mikro Kecil Menengah (Studi Kasus Pada Perusahaan GSP Alumunium Rancaekek Kab.Bandung)
type: item
description: Abstract: Micro, Small and Medium Enterprises (MSMEs) have a huge impact on the Indonesian economy with a contribution of 61% to Indonesia's GDP (Gross Domestic Income) in 2023. However, one of the challenges faced by MSMEs in Indonesia is the lack of effective negotiation skills. One thing that MSMEs often face is when negotiating prices with consumers. Negotiation skills that are not very good will result in the possibility that the negotiation agreement decision will be made incorrectly. Therefore, it is important to understand how to carry out a good and correct negotiation process by paying attention to the alternatives that can be chosen during the negotiation process. The case discussed in this research is a case study of the negotiation process between the seller of GSP Aluminum MSMEs and one of their consumers. The research uses descriptive qualitative methods to provide a comprehensive picture. Further analysis was carried out using the BATNA (Best Alternative To a Negotiated Agreement) method to find out which party was the winner of the negotiation. Where it is known that the seller is the winner in the negotiations that occur because they have a greater advantage than the buyer. Abstraksi: Usaha Mikro Kecil dan Menengah (UMKM) memiliki dampak yang sangat besar bagi perekonomian Indonesia dengan sumbangsih sebesar 61% pada PDB (Pendapatan Domestik Bruto) Indonesia ditahun 2023. Akan tetapi salah satu tantangan yang dihadapi oleh UMKM di Indonesia adalah kurangnya kemampuan negosiasi yang efektif. Hal yang sering dihadapi oleh UMKM adalah ketika melakukan negosiasi harga dengan pihak konsumen. Kemampuan negosiasi yang tidak begitu baik akan memiliki kemungkinan keputusan kesepatakan negosiasi yang dibuat tidak tepat. Oleh karena itu, penting memahami bagaimana melakukan proses negosiasi yang baik dan benar dengan memperhatikan alternatif – alternatif yang dapat dipilih ketika proses negosiasi berjalan. Kasus yang dibahas pada penelitian ini adalah studi k…
creator: Ricky Rinaldi
creator: Cecep Safaatul Barkah
creator: Iwan Sukoco
creator: Nurillah Jamil Achmawati Novel
rights: Copyright 2026 Ricky Rinaldi, Cecep Safaatul Barkah, Iwan Sukoco, Nurillah Jamil Achmawati Novel https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-01
publication date: 2026-07-01
volume: 15
number: 2
starting page: 570
ending page: 577
doi: 10.14710/jiab.2026.49153

Pengaruh Word Of Mouth, Advertising Dan Aksesibilitas Terhadap Keputusan Berkunjung Di Objek Wisata Curug Ngelay Desa Bagawat Kecamatan Selajambe Kabupaten Kuningan
type: item
description: Abstract: Word of mouth, advertising, and accessibility are important factors in influencing the decision to visit a tourist destination. This study aims to analyze the impact of word of mouth and advertising, both verbal and non-verbal, as well as accessibility to Curug Ngelay tourist attraction. The research employs a quantitative method using primary and secondary data. Data analysis was conducted using SPSS, with the sample consisting of visitors who have visited or are currently visiting the destination. The findings indicate that word of mouth has a positive and significant effect on the decision to visit. This implies that visitors are more likely to be attracted to the destination based on recommendations from close acquaintances. On the other hand, advertising and accessibility variables do not significantly influence the decision to visit, meaning that visitors do not highly consider promotional efforts or ease of access when making their travel decisions. Simultaneously, word of mouth, advertising, and accessibility together influence the decision to visit by 12.4%, while the remaining 87.6% is influenced by other factors not included in the research model. These findings emphasize the significant role of personal recommendations in promoting tourist destinations like Curug Ngelay. Abstraksi: Word of mouth, advertising, dan aksesibilitas merupakan faktor penting dalam meningkatkan keputusan berkunjung ke suatu objek wisata. Penelitian ini bertujuan untuk menganalisis pengaruh word of mouth dan advertising, baik verbal maupun non-verbal di tempat wisata, serta aksesibilitas menuju objek wisata Curug Ngelay. Penelitian dilakukan menggunakan metode kuantitatif dengan memanfaatkan data primer dan sekunder. Analisis data dilakukan dengan bantuan SPSS, dengan sampel terdiri dari pengunjung yang telah atau sedang berkunjung ke objek wisata tersebut. Hasil penelitian menunjukkan bahwa word of mouth memiliki pengaruh positif dan signifikan terhadap keputusan berku…
creator: Euis Nurlailasari
creator: Abdul Nasir
creator: Ila Navilah
rights: Copyright 2026 Euis Nurlailasari, Euis Nurlailasari https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-01
publication date: 2026-07-01
volume: 15
number: 2
starting page: 578
ending page: 591
doi: 10.14710/jiab.2026.49158

Pengaruh Entrepreneural Capability Dan Branding Capability Terhadap Competitive Advantage Kafe Di Kabupaten Jember
type: item
description: Abstract: Entrepreneurial Capability is the ability of business owners to analyze the market and identify opportunities. Branding capability is the company's proficiency in managing marketing strategies and information activities to improve brand image. Competitive advantage is the strategy used by the company to have more value so that it can compete in market competition. The phenomenon of café society, where people's lifestyle refers to entertainment, is spreading in Jember Regency, especially in Sumbersari and Kaliwates Districts, due to the high number of urban residents. This study aims to analyze the influence of entrepreneurial capability and branding capability on the competitive advantage of cafes in Jember Regency. This study used a quantitative approach, with a sample of 61 cafes. Data collection was done using a questionnaire. The results of data analysis show that entrepreneurial capability and branding capability have a positive and significant effect on competitive advantage, but it was found that entrepreneurial capability and branding capability are not the main variables shaping competitive advantage. Abstraksi: Entrepreneurial Capability adalah kemampuan pemilik bisnis menganalisa pasar dan mengidentifikasi peluang. Branding capability adalah kemahiran perusahaan mengelola strategi pemasaran dan kegiatan informasi demi peningkatan citra merek. Competitive advantage adalah strategi yang digunakan perusahaan untuk memiliki nilai lebih sehingga dapat bersaing dalam persaingan pasar. Fenomena café society, dimana gaya hidup masyarakat mengacu pada hiburan, menyebar di Kabupaten Jember, khususnya di Kecamatan Sumbersari dan Kaliwates, karena tingginya jumlah penduduk perkotaan. Penelitian ini bertujuan untuk menganalisis pengaruh entrepreneurial capability dan branding capability terhadap competitive advantage kafe di Kabupaten Jember. Penelitian ini menggunakan pendekatan kuantitatif, dengan sampel sebanyak 61 kafe. Pengumpulan data dilakukan menggun…
creator: Nabiladev Ummatin
creator: Yuslinda Dwi Handini
creator: Edy Wahyudi
rights: Copyright 2026 Nabiladev Ummatin https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-01
publication date: 2026-07-01
volume: 15
number: 2
starting page: 592
ending page: 604
doi: 10.14710/jiab.2026.49177

Analisis Strategi Bersaing (Studi Pada UD Noval Jaya Makmur Gresik)
type: item
description: Abstract: This research analyzes the competitive strategies implemented by UD Noval Jaya Makmur in facing business competition in the snack food industry in Gresik. UD Noval Jaya Makmur faces stiff competition from other MSMEs which are strategically located around Jalan Raya Cerme-Benjeng, Ngebret Village. The high level of competition is exacerbated by the emergence of online traders who have continued to grow rapidly in the last five years. This research examines the threats posed by new entrants, the bargaining power of suppliers, the bargaining power of buyers, the threat of substitute products, and the intensity of competition between competitors. This research aims to analyze the competitive strategies implemented by UD Noval Jaya Makmur, so as to understand and examine in more detail the phenomena that occur at UD Noval Jaya Makmur. The research results show that UD Noval Jaya Makmur effectively utilizes online marketing and independent production to maintain competitive prices, thereby providing a strategic advantage in a market filled with local and online competitors. However, high dependence on digital platforms creates vulnerability to algorithm and policy changes. Additionally, logistical challenges with suppliers and price sensitivity among buyers impact a company's operational efficiency and profit margins. To overcome this challenge, recommendations include expanding offline marketing, establishing flexible long-term contracts with suppliers, increasing product innovation, and focusing on product differentiation to reduce the risk of price wars. The study concludes that a balanced strategy of cost leadership and differentiation, supported by a strong understanding of market trends, is critical to maintaining competitive advantage. Abstraksi: Penelitian ini menganalisis strategi kompetitif yang diterapkan oleh UD Noval Jaya Makmur dalam menghadapi persaingan bisnis di industri makanan ringan di Gresik. UD Noval Jaya Makmur menghadapi persaingan ketat…
creator: Achmad Kurniawan
creator: Djoko Poernomo
creator: Suhartono Suhartono
rights: Copyright 2026 Achmad Kurniawan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-01
publication date: 2026-07-01
volume: 15
number: 2
starting page: 605
ending page: 615
doi: 10.14710/jiab.2026.49178

Pengaruh Penggunaan WiFi Kampus Terhadap Efektivitas belajar Mahasiswa Universitas Dinamika Bangsa Jambi
type: item
description: Abstract: The use of WiFi has become one of the implementations of digital technology to support students' academic activities. This study aims to analyze the impact of campus WiFi usage on the learning effectiveness of students at Universitas Dinamika Bangsa Jambi. The study adopts a quantitative approach with a descriptive design. The research population consists of 212 students from the Management Study Program, class of 2023, with a sample of 139 respondents determined using purposive sampling and the Slovin formula. Data collection was conducted through questionnaires, while data analysis utilized SPSS 25 with data quality tests, classical assumption tests, simple linear regression, and hypothesis testing. The results show that campus WiFi usage does not have a significant effect on students' learning effectiveness. Based on the coefficient of determination (R²) test, the WiFi usage variable only explains 3.3% of the variation in learning effectiveness, while the remaining percentage is influenced by other factors beyond the scope of this study. Recommendations from this study suggest that students should use WiFi more wisely for academic purposes and avoid distractions. Furthermore, future research is advised to include additional variables, such as learning motivation and self-discipline, to provide a molre comprehensive understanding of the factors affecting learning effectiveness. Abstraksi: Penggunaan WiFi telah menjadi salah satu bentuk penerapan teknologi digital untuk mendukung kegiatan akademik mahasiswa. Penelitian ini bertujuan untuk menganalisis pengaruh penggunaan WiFi kampus terhadap efektivitas belajar mahasiswa Universitas Dinamika Bangsa Jambi. Penelitian ini menggunakan pendekatan kuantitatif dengan desain deskriptif. Populasi penelitian terdiri dari 212 mahasiswa Program Studi Manajemen angkatan 2023, dengan sampel sebanyak 139 responden yang ditentukan melalui teknik purposive sampling menggunakan rumus Slovin. Pengumpulan data dilakukan mel…
creator: Dyesty Salsazillaa
creator: Desi Yulistiani
creator: Della Tri Andini
creator: Ferdy Danuarta
creator: Tri Dinanti Sukmawani Agus Putri
creator: Yossinomita Yossinomita
rights: Copyright 2026 Della Tri Andini, Dyesty Salsazilla, Desi Yulistiani, Ferdy Danuarta, Tri Dinanti Sukmawani Agus Putri, Yossinomita Yossinomita https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-01
publication date: 2026-07-01
volume: 15
number: 2
starting page: 616
ending page: 626
doi: 10.14710/jiab.2026.49189

Pengaruh Brand Image, Brand Trust Dan Costumer Experience Terhadap Keputusan Pembelian Produk Air Minum Dalam Kemasan (Le Minerale) Di Kantin Universitas Dinamika Bangsa Jambi
type: item
description: Abstract: The bottled water industry (AMDK) in Indonesia has been rapidly growing, in line with the increasing demand for ready-to-consume water, particularly in educational environments. This study aims to analyze the impact of Brand Image, Brand Trust, and Customer Experience on the purchase decision of Le Minerale bottled water products in the canteen of Universitas Dinamika Bangsa Jambi. The method used is quantitative with a descriptive approach. The population of this study consists of consumers who purchase AMDK products at the canteen of Universitas Dinamika Bangsa Jambi, with a sample size of 96 respondents selected using purposive sampling and the Lemeshow formula. Data collection was conducted through questionnaires, and data analysis was performed using SPSS 25 for data quality tests, classical assumption tests, multiple linear regression, and hypothesis testing. The results show that Brand Image and Customer Experience significantly influence purchase decisions, while Brand Trust does not have a significant impact. Simultaneously, Brand Image, Brand Trust, and Customer Experience significantly affect purchase decisions. Abstraksi: Industri air minum dalam kemasan (AMDK) di Indonesia berkembang pesat, seiring dengan peningkatan kebutuhan akan air siap konsumsi, terutama di lingkungan pendidikan. Peneliltian ini bertujuan untuk menganalisis pengaruh Brand Image, Brand Trust, lan Customer Experience terhadap keputusan pembelian produk AMDK Le Minerale di kantln Universitas Dinamika Bangsa Jambi. Metode yang digunakan adalah kuantitatif dengan pendekatan deskriptif. Populasi penelitian ini adalah konsumen yang membeli produk AMDK di kantin universitas Dinamika Bangsa Jambi, dengan sampel sebanyak 96 responden yang dipilih menggunakan teknik purposive sampling dengan rumus lemeshow. Pengumpulan data dilakukan melalui kuesioner, dan analisis data menggunakan SPSS 25 untuk uji kualitas data, uji asumsi klasik, regresi linier berganda, serta uji hipotesis. Hasi…
creator: Audy Sri Hapsari
creator: Lielyani Saputri Louis
creator: Nicholas Fernando
creator: Rhyan Araldo
creator: Richard Standley
creator: Yossinomita Yossinomita
rights: Copyright 2026 Audy Sri Hapsari, Lielyani Saputri Louis, Lielyana Saputri Louis, Richard Stanley, Rhyan Araldo Chien, Nicolas Fernando, Yossinomita Yossinomita https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-01
publication date: 2026-07-01
volume: 15
number: 2
starting page: 627
ending page: 640
doi: 10.14710/jiab.2026.49190

Pengaruh Kualitas Produk, Kualitas Layanan dan Media Sosial Terhadap Keputusan Pembelian Konsumen di Sayang Kawan Cafe Jambi
type: item
description: Abstract: This study aims to evaluate the influence of product quality (X1), service quality (X2), and the utilization of social media platforms (X3) on customer purchasing decisions (Y) at Sayang Kawan Café Jambi. The research subjects include the residents of Jambi City who have visited Sayang Kawan Café Jambi. The sample size was determined using Slovin's formula, resulting in 100 respondents who completed an online questionnaire via Google Form. This study employs a quantitative approach, prioritizing primary data as the main source. The research variables consist of independent and dependent variables, measured using a Likert scale. Data processing was conducted through a series of tests, including validity, reliability, normality, multicollinearity, heteroscedasticity, multiple linear regression analysis, F-test, and t-test. All analyses were performed using SPSS software version 26. Based on the analysis results, it was found that service quality (X2) and the utilization of social media platforms (X3) significantly influence customer purchasing decisions (Y), while product quality (X1) does not have a significant impact.Kualitas Produk, Kualitas Layanan, Social Media, Keputusan Pembelian Abstraksi: Studi ini bertujuan untuk mengevaluasi pengaruh kualitas produk (X1), kualitas layanan (X2), serta pemanfaatan platform media sosial (X3) terhadap keputusan pembelian pelanggan (Y) di Sayang Kawan Café Jambi. Subjek penelitian meliputi masyarakat Kota Jambi yang pernah mengunjungi Sayang Kawan Café Jambi. Sampel ditentukan menggunakan rumus Slovin, dengan jumlah responden sebanyak 100 orang yang mengisi angket secara daring melalui Google Form. Penelitian ini menggunakan pendekatan kuantitatif dengan memprioritaskan data primer sebagai sumber utama. Variabel penelitian mencakup variabel independen dan dependen, yang diukur dengan skala Likert. Pengolahan data dilakukan melalui serangkaian uji, seperti validitas, reliabilitas, normalitas, multikolinearitas, heterosk…
creator: Syacila Andriana
creator: yossi nomita
creator: Eddy Suratno
rights: Copyright 2026 Syacila Andriana, yossi nomita, Eddy Suratno https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-01
publication date: 2026-07-01
volume: 15
number: 2
starting page: 641
ending page: 653
doi: 10.14710/jiab.2026.49197

Pengaruh Motivasi Kerja Terhadap Kinerja Karyawan Dengan Kepuasan Kerja Sebagai Variabel Mediasi (Studi Pada PT Matahari Department Store Tbk Mall Paragon Semarang)
type: item
description: Abstract: This aims to determine the effect between Work Motivation on Employee Performance with Job Satisfaction as mediating variable. This research used an explanatory type with a census sampling technique, which involves using the entire population as the sample without any specific selection process to 40 samples of permanent operational employees at grade 1 by PT Matahari Department Store Tbk Mall Paragon Semarang. The data analysis technique uses SEM-PLS and uses the SmartPLS 4.0 data analysis tool. The coefficient test result from SEM analysis show that: (H1) rejected; (H2) accepted; (H3) accepted; (H4) accepted. Abstrak: Penelitian ini bertujuan untuk mengetahui pengaruh Motivasi Kerja terhadap Kinerja Karyawan dengan Kepuasan Kerja sebagai variabel mediasi. Tipe penelitian ini adalah explanatory research, dengan teknik pengambilan sampel sensus yaitu teknik penentuan sampel dengan menggunakan seluruh populasi tanpa melakukan pemilihan tertentu kepada 40 sampel karyawan tetap grade 1 operasional PT Matahari Department Store Tbk Mall Paragon Semarang. Teknik analisis data menggunakan SEM-PLS dan menggunakan alat analisis data SmartPLS 4.0 Hasil pengujian koefisien dari analisis SEM menunjukkan bahwa: (H1) ditolak; (H2) diterima; (H3) diterima; (H4) diterima.
creator: Elvina Anindya Dewati
creator: Hari Susanta Nugraha
creator: Reni Shinta Dewi
rights: Copyright 2026 Elvina Anindya Dewati https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-01
publication date: 2026-07-01
volume: 15
number: 2
starting page: 654
ending page: 664
doi: 10.14710/jiab.2026.49198

Pengaruh Citra Merek, Kualitas Produk, Dan Media Sosial Terhadap Keputusan Pembelian Konsumen Sdjiwa Kopi Kota Jambi
type: item
description: Abstract: This study aims to analyze the influence of Brand Image, Product Quality, and Social Media on Consumer Purchase Decisions at Sdjiwa Kopi, Jambi City. The research adopts a quantitative approach using a survey method through questionnaires distributed to 87 respondents who are customers of Sdjiwa Kopi during the period from April to September 2024. The data were analyzed using multiple linear regression analysis. The results show that all three independent variables—Brand Image, Product Quality, and Social Media—significantly influence Consumer Purchase Decisions. Brand Image is proven to be the most dominant variable in affecting purchase decisions. These findings provide strategic recommendations for Sdjiwa Kopi management to enhance promotions, improve product quality, and increase the effectiveness of social media usage to attract more customers and foster customer loyalty. Abstraksi: Penelitian ini bertujuan untuk menganalisis pengaruh Citra Merek, Kualitas Produk, dan Media Sosial terhadap Keputusan Pembelian Konsumen di Sdjiwa Kopi Kota Jambi. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui kuesioner yang didistribusikan kepada 87 responden yang merupakan pelanggan Sdjiwa Kopi selama periode April hingga September 2024. Data dianalisis menggunakan uji regresi linear berganda. Hasil penelitian menunjukkan bahwa ketiga variabel independen, yaitu Citra Merek, Kualitas Produk, dan Media Sosial, memiliki pengaruh signifikan terhadap Keputusan Pembelian Konsumen. Citra Merek terbukti menjadi variabel yang paling dominan dalam memengaruhi keputusan pembelian. Temuan ini memberikan rekomendasi strategis bagi manajemen Sdjiwa Kopi dalam meningkatkan promosi, kualitas produk, dan efektivitas penggunaan media sosial untuk menarik lebih banyak konsumen serta meningkatkan loyalitas pelanggan.
creator: Syafina Marwina
creator: Yossi Nomita
creator: Irfan Hassandi
rights: Copyright 2026 Syafina Marwina, Yossi nomita, Irfan Hassandi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-01
publication date: 2026-07-01
volume: 15
number: 2
starting page: 665
ending page: 678
doi: 10.14710/jiab.2026.49199

Implementasi Model Lifelong Learning (LLL) Pada Bisnis Kambing (Studi Kasus di Desa Pronojiwo)
type: item
description: Abstract: This study aims to explain the goat farming business model in Pronojiwo Village, Lumajang Regency and the Implementation of the Human Resources Empowerment Model (HR) based on Lifelong Learning (LLL) obtained by HR in the business. The research method uses a qualitative method with observation, in-depth interviews, and documentation. The objects of this study consist of capital owners, breeders, and traders related to the goat business in Pronojiwo Village. HR empowerment is an important aspect in business and plays an important role in achieving business optimization. This study also focuses on the implementation of LLL in empowering HR who play a role in managing the goat business. The results of this study are expected to help overcome problems of economic instability in the community in Pronojiwo Village, optimize HR empowerment, provide knowledge about goat business management, and introduce product advantages from goat livestock management in the village. It is necessary for business actors in the village to have innovations in managing Etawa goats for milk production and conduct special training for managing Etawa goats. Abstraksi: Penelitian ini bertujuan untuk menjelaskan model bisnis ternak kambing di Desa Pronojiwo Kabupaten Lumajang dan Imolementasi Model Pemberdayaan Sumber Daya Manusia (SDM) berdasarkan Lifelong Learning (LLL) yang diperoleh SDM dalam bisnis tersebut. Metode penelitian menggunakan metode kualitatif dengan observasi, wawancara secara indept, dan dokumentasi. Objek penelitian ini terdiri dari pemilik modal, peternak, dan pedagang yang berkaitan dengan bisnis kambing di Desa Pronojiwo. Pemberdayaan SDM tersebut merupakan aspek penting dalam bisnis dan berperan penting dalam mencapai optimalisasi bisnisPenelitian ini juga berfokus pada implementasi LLL dalam pemberdayaan SDM yang berperan dalam pengelolaan bisnis kambing. Hasil Penelitian ini diharapkan dapat membantu dalam mengatasi permasalahan atas ketidakstabilan perekonomian…
creator: Ahnaf Mahasin
creator: Dwi Windradini
creator: Muhammad Masykur Abdillah
rights: Copyright 2026 Ahnaf Mahasin https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-01
publication date: 2026-07-01
volume: 15
number: 2
starting page: 679
ending page: 693
doi: 10.14710/jiab.2026.49219

Pengaruh Perceived ease Of Use, Perceived Usefulness dan Trust Terhadap Intention To use Aplikasi Access By KAI
type: item
description: Abstract: The large number of KAI passenger who are entering the digital word, therefore customer intention is needed to be able to use the Access by KAI application. The purpose of this study was to determine the effect of perceived ease of use, perceived usefulness and trust on the intention to use the Access by KAI application. This type of research method uses a quantitative approach with a population of Access by KAI application users in Jember Regency with a sample of 130 respondents determined by the Ferdinand formula. The sampling technique in this study used non-probability sampling because there was no accurate data on the number of users of the Access by KAI application feature in Jember Regency. The data analysis method used multiple linear regression analysis, ease of data proscessing with IBM SPSS 26 software. The results of this study indicate that the influence of perceive ease of use, perceived usefulness and trust has a significant effect on the intention to use the Access by KAI application. Abstraksi: Banyaknya penumpang KAI yang memasuki dunia digital, oleh karena itu diperlukan intention pelanggan untuk dapat menggunakan aplikasi Access by KAI. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh perceived ease of use, perceived usefulness dan trust terhadap intention to use aplikasi Access by KAI. Jenis metode penelitian menggunakan pendekatan kuantitatif dengan populasi oleh pengguna aplikasi Access by KAI di Kabupaten Jember dengan sampel sebanyak 130 responden yang ditentukan dengan rumus Ferdinand. Teknik pengambilan sampel pada penelitian ini menggunakan non-probability sampling karena belum adanya data akurat mengenai jumlah pengguna fitur aplikasi Access by KAI di Kabupaten Jember. Metode analisis data menggunakan analisis regresi linier berganda, kemudahan pengolahan data dengan software IBM SPSS 26. Hasil penelitian ini menunjukkan bahwa pengaruh perceived ease of use, perceived usefulness dan trust berpengaruh signifikan terha…
creator: Intan Ardiyanti
creator: Wheny Khristianto
creator: Ika Sisbintari
rights: Copyright 2026 Intan Ardiyanti https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-01
publication date: 2026-07-01
volume: 15
number: 2
starting page: 694
ending page: 703
doi: 10.14710/jiab.2026.49238

Pengaruh Customer Relationship Management dan Social Media Marketing Terhadap Impulse Buying pada Pelanggan Kopi kenangan Roxy Square Jember
type: item
description: Abstract: This study aims to investigate and analyze the influence of customer relationship management (CRM) and social media marketing on impulse buying among customers at Kopi Kenangan Roxy Square in Jember. The research employs a quantitative method with an explanatory design. The population for this study consists of all customers of Kopi Kenangan Roxy Square in Jember, whose exact number is unknown; therefore, a sample of 100 customers was selected according to Ferdinand's formula and chosen using purposive sampling techniques. The questionnaire was distributed online using a Google Form link, which was then processed and analyzed. The data analysis technique used is multiple linear regression analysis with IBM SPSS 25 tools. The results indicate that CRM and social media marketing simultaneously affect impulse buying. However, the partial analysis shows that CRM does not significantly influence impulse buying, while social media marketing does have an impact on it. In conclusion, although CRM does not show a significant effect, social media marketing has been proven to partially and simultaneously influence impulse buying among customers at Kopi Kenangan Roxy Square in Jember. Abstraksi: Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh customer relationship management dan social media marketing terhadap impulse buying pada pelanggan Kopi Kenangan Roxy Square Jember. Penelitian ini menggunakan metode kuantitatif dengan desain penelitian eksplanatori. Populasi dalam penelitian ini adalah seluruh pelanggan Kopi Kenangan Roxy Square Jember yang jumlahnya tidak diketahui secara pasti, sehingga diambil sampel sebanyak 100 pelanggan sesuai dengan rumus ferdinand dan dipilih dengan menggunakan teknik purposive sampling. Penyebaran kuesioner dilakukan secara online menggunakan link google form kemudian diolah dan dianalisis. Teknik analisis data yang digunakan adalah analisis regresi linear berganda dengan tools IBM SPSS 25. Hasil analisis menunjukka…
creator: Tara Dewi Kinanti
creator: Wheny Kristianto
creator: Yuslinda Dwi Handini
rights: Copyright 2026 Tara Dewi Kinanti https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-01
publication date: 2026-07-01
volume: 15
number: 2
starting page: 704
ending page: 715
doi: 10.14710/jiab.2026.49245

Pengaruh Brand Ambassador Terhadap Purchase Intention Pada Personal Beauty Aesthetic Clinic Jember Melalui Brand Awareness
type: item
description: Abstract: This research aims to to analyze the influence of brand ambassadors on purchase intention through brand awareness among consumers of Personal Beauty Aesthetic Clinic that Jember. This research used a quantitative approach using Partial Least Square (PLS) methodology. The data analysis methods used in this research include instrument testing through validity and reliability tests, followed by Partial Least Square (PLS) analysis. This involves designing the outer model, designing the inner model, creating a path diagram, converting the path diagram into an equation system, model estimation, evaluating the goodness of fit, and finally, hypothesis testing using the bootstrapping technique. Respondents consist of 99 followers of Personal Beauty Aesthetic Clinic Jember's Instagram account. The results show that brand ambassadors significantly influence brand awareness and purchase intention. Furthermore, brand awareness has a significant impact on purchase intention. Brand awareness acts as a mediating variable that strengthens the relationship between brand ambassadors and purchase intention. This research implies that marketing strategies using brand ambassadors are effective in enhancing brand awareness and consumer purchase intention. Abstraksi: Penelitian ini bertujuan untuk menganalisis pengaruh brand ambassador terhadap minat beli melalui kesadaran merek pada konsumen Personal Beauty Aesthetic Clinic di Jember. Penelitian ini menggunakan pendekatan kuantitatif dengan metode Partial Least Square (PLS). Metode analisis data yang digunakan dalam penelitian ini meliputi pengujian instrumen melalui uji validitas dan reliabilitas, dilanjutkan dengan analisis Partial Least Square (PLS). Langkah-langkahnya mencakup perancangan outer model, perancangan inner model, pembuatan diagram jalur, konversi diagram jalur ke dalam sistem persamaan, estimasi model, evaluasi goodness of fit, dan terakhir pengujian hipotesis dengan teknik bootstrapping. Responden dalam penelit…
creator: Aghnia Rahma Rizkika
creator: Yuslinda Dwi Handini
creator: Edy Wahyudi
rights: Copyright 2026 Aghnia Rahma Rizkika https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-01
publication date: 2026-07-01
volume: 15
number: 2
starting page: 716
ending page: 728
doi: 10.14710/jiab.2026.49246

Pengaruh Persespsi Nilai, Store Atmosphere, dan Kualitas Pelayanan terhadap Kepuasan Konsumen Pada Nyctophily Coffee Semarang
type: item
description: Abstract: One of the interesting coffee shops in Semarang is Nyctophily Coffee Semarang which provides a comfortable place for its visitors with a hoomey theme. There are indoor and outdoor areas where you can hang out with friends, do your coursework, and also meet business partners comfortably. However, there are still a number of negative reviews in the form of complaints accompanied by the non-achievement of sales targets in the last few years. This study aims to determine the effect of perceived value, Store Atmosphere, and service quality on customer satisfaction at Nyctophily Coffee Semarang. The type of research used is explanatory research with 96 respondents. The sample collection technique uses a questionnaire with non-probability sampling techniques and purposive sampling methods. Data processing involves classical assumption tests, validity and reliability tests, correlation and determination coefficient tests, regression analysis, and hypothesis testing with SPSS Statistical tools. The results of this study indicate that perceived value, store atmosphere, and service quality affect customer satisfaction, both partially and simultaneously. This study recommends that Nyctophily Coffee Semarang build a more premium brand identity, improve room layout, music volume, lighting, temperature, reduce order waiting time, and be more responsive to increase customer satisfaction. Abstraksi: Salah satu coffee shop menarik yang berada di Semarang adalah Nyctophily Coffee Semarang yang menyediakan tempat begitu nyaman untuk para pengunjungnya dengan mengangkat tema hoomey. Tersedia area indoor dan outdoor untuk berkumpul bersama teman, mengerjakan pekerjaan kantor, dan juga bertemu rekan bisnis dengan nyaman. Namun, masih terdapat sejumlah ulasan negatif berupa keluhan disertai dengan tidak tercapainya target penjualan pada beberapa tahun terakhir. Penelitian ini bertujuan untuk menganalisis pengaruh Persepsi Nilai, Store Atmosphere, dan Kualitas Pelayanan terhadap K…
creator: Wahyu Trisnaeni
creator: Dinalestari Purbawati
rights: Copyright 2026 Wahyu Trisnaeni https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-01
publication date: 2026-07-01
volume: 15
number: 2
starting page: 729
ending page: 740
doi: 10.14710/jiab.2026.49408

Pengaruh Influencer Endorser Dan Harga Terhadap Keputusan Pembelian Produk Erigo Di Indonesia
type: item
description: Abstract: The fashion industry in Indonesia is growing rapidly, making fashion a necessity for society. Erigo has successfully produced casual products such as T-shirts, jackets, and trousers, and has been able to compete in both domestic and international markets. This success is due to Erigo’s marketing strategy, which leverages social media and influencers to attract consumers. Based on this, this study aims to examine the influence of influencers and price on purchasing decisions for Erigo products. The sample used consisted of 150 respondents, selected using non-probability sampling with the purposive sampling method. Data collection was conducted through e-questionnaires. This study is explanatory research using SmartPLS 4 for data analysis. The results show that there is a positive and significant partial and simultaneous influence of influencers and price on purchasing decisions. The recommendation from this study is that Erigo should continue to enhance its influencer marketing strategy by selecting influencers relevant to its target market and maintaining a balance between price and product quality to increase consumer appeal. Abstraksi: Industri fesyen Indonesia berkembang pesat, menjadikan fesyen sebagai kebutuhan masyarakat. Erigo sukses memproduksi produk kasual seperti kaos, jaket, dan celana, serta mampu bersaing di pasar domestik dan internasional. Hal tersebut dikarenakan Erigo menggunakan strategi pemasaran melalui media sosial dan influencer untuk menarik konsumen dalam melakukan pembelian. Berdasarkan hal tersebut, penelitian ini bertujuan untuk mengetahui pengaruh influencer dan harga terhadap keputusan pembelian pada produk Erigo. Jumlah sampel yang diambil adalah 150 responden dengan teknik pengambilan sampel nonprobability sampling menggunakan metode purposive sampling. Pengumpulan data dilakukan menggunakan e-kuesioner. Penelitian ini bertipe explanatory research dengan menggunakan software SmartPLS 4 untuk analisis data. Hasil penelitian m…
creator: Mohammad Mahdi Nyalimsyah
creator: Sari Listyorini
rights: Copyright 2026 Mohammad Mahdi Nyalimsyah https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-01
publication date: 2026-07-01
volume: 15
number: 2
starting page: 741
ending page: 749
doi: 10.14710/jiab.2026.49464

Pengaruh Brand Awareness Terhadap Purchase Decision Pada Konsumen Susus Ultra Milk Di Kota Samarinda
type: item
description: Abstract: This study aims to analyze the influence of brand awareness on purchase decisions of Ultra Milk consumers in Samarinda City. In the context of increasingly tight business competition, brand awareness is an important factor influencing consumer purchasing decisions. Through a quantitative approach with a survey method, data was collected using a questionnaire distributed online to respondents who met certain criteria. The results of the study indicate that there is a positive relationship between brand awareness and purchase decisions, indicating that the higher the level of brand awareness, the more likely consumers are to choose the product. These findings provide insight for companies to design more effective marketing strategies to increase brand awareness and ultimately drive consumer purchasing decisions. Abstrak: Penelitian ini bertujuan untuk menganalisis pengaruh brand awareness terhadap purchase decision pada konsumen susu Ultra Milk di Kota Samarinda. Dalam konteks persaingan bisnis yang semakin ketat, brand awareness menjadi faktor penting yang memengaruhi keputusan pembelian konsumen. Melalui pendekatan kuantitatif dengan metode survei, data dikumpulkan menggunakan kuesioner yang disebarkan secara daring kepada responden yang memenuhi kriteria tertentu. Hasil penelitian menunjukkan bahwa terdapat hubungan positif antara brand awareness dan purchase decision, yang mengindikasikan bahwa semakin tinggi tingkat brand awareness, semakin besar kemungkinan konsumen untuk memilih produk tersebut. Temuan ini memberikan wawasan bagi perusahaan untuk merancang strategi pemasaran yang lebih efektif guna meningkatkan brand awareness dan pada akhirnya mendorong purchase decision konsumen.
creator: Zamalul Risan
creator: Hudyah Astuti Sudirman
creator: Marsha Anindhita
rights: Copyright 2026 Zamalul Risan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-01
publication date: 2026-07-01
volume: 15
number: 2
starting page: 750
ending page: 759
doi: 10.14710/jiab.2026.49469

Pengaruh LAR, FDR, dan EAR terhadap Profitabilitas Bank pada Bank Umum Syariah yang Terdaftar di OJK Periode 2019-2023
type: item
description: Abstract: In accordance in Law Number 10 of 1998 on Banking, the Indonesian government allows conventional and sharia banking to operate simultaneously to encourage the growth of sharia banking. The profitability of Islamic banking is influenced by liquidity and capital, so this research analyzes the influence of Loan to Asset Ratio (LAR), Financing to Deposit Ratio (FDR), and Equity to Asset Ratio (EAR) on the profitability of Islamic commercial banks for the 2019-2023 period. This research uses quantitative methods with secondary data from 13 banks registered with the OJK, and 11 samples were selected through purposive sampling. The analysis was carried out using panel data regression with Eviews 12 software. The research results showed that partially LAR, FDR and EAR did not have a significant effect on bank profitability as proxied by ROA, but simultaneously LAR, FDR and EAR had a significant effect on bank profitability. Therefore, banks need to manage liquidity and capital effectively to maintain the quality of their financing portfolio and investor confidence, thereby resulting in increased profitability. Abstraksi: Berdasarkan UU Nomor 10 Tahun 1998 tentang Perbankan, pemerintah Indonesia mengizinkan perbankan konvensional dan syariah beroperasi secara bersamaan untuk mendorong pertumbuhan perbankan syariah. Profitabilitas perbankan syariah dipengaruhi oleh likuiditas dan permodalan sehingga penelitian ini menganalisis pengaruh Loan to Asset Ratio (LAR), Financing to Deposit Ratio (FDR), dan Equity to Asset Ratio (EAR) terhadap profitabilitas bank umum syariah periode 2019-2023. Penelitian ini menggunakan metode kuantitatif dengan data sekunder dari 13 bank yang terdaftar di OJK, dan 11 sampel dipilih melalui purposive sampling. Analisis dilakukan menggunakan regresi data panel dengan software Eviews 12. Hasil penelitian menunjukkan bahwa secara parsial LAR, FDR, dan EAR tidak berpengaruh signifikan terhadap profitabilitas bank yang diproksikan dengan ROA, t…
creator: Azlina Nur Safitri
creator: Dinalestari Purbawati
rights: Copyright 2026 Azlina Nur Safitri https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-01
publication date: 2026-07-01
volume: 15
number: 2
starting page: 760
ending page: 774
doi: 10.14710/jiab.2026.49558

Pengaruh Profitabilitas, Likuiditas, Leverage, Operating Capacity, Dan Sales Growth Terhadap Financial Distress (Studi Pada Perusahaan Energi Di BEI Periode 2020-2023)
type: item
description: Abstract: The COVID-19 pandemic triggered a global economic crisis with widespread impacts on the energy sector in Indonesia. Mobility restrictions and lockdowns reduced exports, imports, and exchange rates, leading to decreased energy production and availability. Consequently, many energy companies experienced financial distress, with some even being delisted from the Indonesia Stock Exchange (IDX). This study aims to analyze the influence of profitability, liquidity, leverage, operating capacity, and sales growth on financial distress in energy companies listed on the IDX during the 2020-2023 period. The research type employed is explanatory research. Financial distress is measured using the Altman Z-score method. The study population consists of 56 energy sector companies listed on the IDX. The sampling technique used is purposive sampling. The data processing involved classical assumption tests, multiple linear regression analysis tests, regression coefficient tests, and hypothesis testing using SPSS Statistics software. The results of the study indicate that all independent variables simultaneously have an effect on financial distress. Partially, ROA, CR, DAR, and OC demonstrate an influence, while SG does not have an influence. This research valuable insights for energy companies and investors in anticipating vulnerabilities and financial risks during and post-pandemic. Companies need to comprehend the signs of financial distress and take proactive steps to address them, such as financial restructuring, renegotiating with creditors, divesting non-strategic assets, and seeking new investors. Abstraksi: Pandemi COVID-19 memicu krisis ekonomi global yang berdampak luas pada sektor energi di Indonesia. Pembatasan mobilitas dan lockdown menurunkan ekspor-impor serta nilai tukar, menyebabkan produksi dan ketersediaan energi menurun. Akibatnya, banyak perusahaan energi mengalami financial distress, bahkan beberapa terpaksa delisting dari BEI. Penelitian ini bertujuan…
creator: Mutiara Armeydia Fury
creator: Dinalestari Purbawati
rights: Copyright 2026 Mutiara Armeydia Fury https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-01
publication date: 2026-07-01
volume: 15
number: 2
starting page: 775
ending page: 787
doi: 10.14710/jiab.2026.49565

Pengaruh Employee Engagement dan Work-Life Balance Terhadap Kinerja Karyawan Dengan Kepuasan Kerja Sebagai Variabel Intervening (Studi Pada Karyawan PT. Kereta Api Indonesia (Persero) DAOP 4 Semarang)
type: item
description: Abstract: The growth and competition of the service industry in Indonesia requires companies to enhance human resource performance. PT. Kereta Api Indonesia (Persero) DAOP 4 Semarang is experiencing a decline in employee performance. This study aims to examine the impact of employee engagement and work-life balance on employee performance through job satisfaction as an intervening variable. Using an explanatory research design and a quantitative approach, data were collected from questionnaires filled out by 74 respondents. Data analysis was conducted using SmartPLS 4.0, including outer model, inner model, and hypothesis testing. The results show that employee engagement positively affects both job satisfaction and employee performance. Work-life balance also positively impacts both factors. Job satisfaction positively influences employee performance and mediates the effect of work-life balance on performance. However, it does not mediate the effect of employee engagement on performance. The researcher recommends that the company focus on directly enhancing employee engagement and managing work-life balance, alongside employee welfare programs. Future research could explore additional variables that mediate the relationship between employee engagement, work-life balance, and employee performance. Abstraksi: Pertumbuhan dan persaingan industri jasa di Indonesia menuntut perusahaan untuk bersaing dan meningkatkan performa sumber daya manusia. PT. Kereta Api Indonesia (Persero) DAOP 4 Semarang menghadapi masalah penurunan kinerja karyawan. Penelitian ini bertujuan untuk mengetahui pengaruh employee engagement dan work-life balance terhadap kinerja karyawan melalui kepuasan kerja sebagai variabel intervening. Jenis penelitian ini adalah explanatory research dengan pendekatan kuantitatif. Data diperoleh dari hasil kuesioner 74 responden. Analisis data dilakukan dengan SmartPLS 4.0 yang terdiri dari outer model, inner model, dan uji hipotesis. Hasil penelitian menunjukkan…
creator: Tika Tri Hartatik
creator: Hari Susanta Nugraha
creator: Anis Qomariah
rights: Copyright 2026 Tika Tri Hartatik https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-01
publication date: 2026-07-01
volume: 15
number: 2
starting page: 788
ending page: 799
doi: 10.14710/jiab.2026.49636

Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Konsumen Di Toko Oleh-Oleh Kota Probolinggo Krupuk Ikan Cap Tengiri
type: item
description: Abstract: This research aims to determine and analyze the Influence of Product Quality and Service Quality on Consumer Purchasing Decisions at the Toko Oleh-Oleh Kota Probolinggo Krupuk Ikan Cap Tengiri hereinafter abbreviated as Tookprobolinggo: This research uses primary data from the results of the questionnaire. The objects of this research are consumer or all buyers who purchased at least once at Tookprobolinggo. The method used is quantitative. The sampling technique uses the nonprobability sampling method. The technique used in determining this sample uses saturated sampling. Data analysis used multiple linear regression. The results of the study show that Product Quality and Service Quality have a partial and simultaneous influence on Purchasing Decisions. Abstraksi: Penelitian ini bertujuan untuk mengetahui dan mengalisis Pengaruh Kualitas Produk dan Kualitas Pelayanan Terhadap Keputusan Pembelian Konsumen di Toko Oleh-Oleh Kota Probolinggo Krupuk Ikan Cap Tengiri yang selanjutnya disingkat Tookprobolinggo: Penelitian ini menggunakan data primer dari hasil kuesioner. Objek penelitian ini adalah konsumen atau seluruh pembeli yang membeli minimal satu kali di Tookprobolinggo. Metode yang digunakan adalah kuantitatif. Teknik sampling menggunakan metode nonprobability sampling. Teknik yang digunakan dalam penentuan sampel ini menggunakan sampling jenuh. Analisis data yang digunakan regresi linier berganda. Hasil penelitian menunjukkan Kualitas Produk dan Kualitas Pelayanan berpengaruh secara parsial dan simultan terhadap Keputusan Pembelian.
creator: Yudistian Ardiansyah
creator: Edy Wahyudi
creator: Wheny Khristianto
rights: Copyright 2026 Yudistian Ardiansyah https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-01
publication date: 2026-07-01
volume: 15
number: 2
starting page: 800
ending page: 807
doi: 10.14710/jiab.2026.49640

Analisis Rasio Profitabilitas PT Aspirasi Hidup Indonesia Tbk Periode 2019-2023
type: item
description: Abstract: This study aims to analyze the profitability level of PT Aspirasi Hidup Indonesia Tbk during the 2019-2023 period based on the return on assets, return on equity, operating profit margin, and net profit margin ratios. The research employs a descriptive quantitative method using secondary data obtained from the financial statements of PT Aspirasi Hidup Indonesia Tbk, which are published on the Indonesia Stock Exchange (IDX) website and the PT Aspirasi Hidup Indonesia Tbk’s website. The financial statement analysis technique used is Comparative Financial Statement Analysys technique, Common Size Analysis, and the Financial Ratio Analysis technique, which focusing on Profitability Ratios. The results show that the overall profitability level of PT Aspirasi Hidup Indonesia Tbk in the 2019-2023 period was above the average standard of its similar industry, namely the consumer cyclicals sector, retailing subsector. This shows that the company is considered capable of optimizing all of its assets and equity to generate profit effectively compared to competitors in its similar industries. However, there are assets and equity of the company that are considered less productive, namely cash and inventory on the assets side, and retained earnings with no specified allocation on the equity side. Therefore, the company needs to optimize the utilization of these less productive assets and equity in order to maintain its profitability level. Abstraksi: Penelitian ini bertujuan untuk menganalisis tingkat profitabilitas PT Aspirasi Hidup Indonesia Tbk pada periode 2019-2023 berdasarkan rasio return on assets, return on equity, operating profit margin, dan net profit margin. Metode penelitian yang digunakan adalah metode kuantitatif deskriptif dengan data sekunder yang diperoleh dari laporan keuangan PT Aspirasi Hidup Indonesia Tbk yang dipublikasikan pada situs web Bursa Efek Indonesia (BEI) serta situs web PT Aspirasi Hidup Indonesia Tbk. Teknik analisis laporan keuangan y…
creator: Muhammad Ardian Bagaskara
creator: Dinalestari Purbawati
rights: Copyright 2026 Muhammad Ardian Bagaskara, Dinalestari Purbawati https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-01
publication date: 2026-07-01
volume: 15
number: 2
starting page: 808
ending page: 820
doi: 10.14710/jiab.2026.49675

Pengaruh Gaya Kepemimpinan dan Work-Life Balance terhadap Kinerja Karyawan Melalui Employee Engagement sebagai Variabel Intervening (Studi pada Karyawan PT. Rajawali Nusindo Cabang Semarang)
type: item
description: Abstract: PT Rajawali Nusindo Semarang is a company engaged in the distribution and trading of consumer goods, medical equipment, pharmaceutical products. The problem faced is a decline in employee performance. This study aims to determine the effect of leadership style and work-life balance on employee performance through employee engagement as an intervening variable at PT Rajawali Nusindo Semarang. This study uses an explanatory research type with a quantitative approach and data analysis technique uses SmartPLS 4.0 for Windows applications. The tests used are validity tests, reliability tests, structural model tests, direct influence tests, and indirect influence tests. The sample consists of all employees, totaling 52 employees at the company. The results of this study conclude that leadership style have a positive and significant effect on employee performance and employee engagement, work-life balance have a positive and significant effect on employee engagement but insignificant on employee performance, employee engagement have a positive and significant effect on employee performance, leadership style and work-life balance have a positive and significant effect on employee performance through employee engagement. The recommendation for the company is that the company's leaders must also be able to encourage and motivate their employees so that employee performance can increase optimally. Abstraksi: PT Rajawali Nusindo Cabang Semarang merupakan perusahaan yang bergerak pada bidang distribusi dan perdagangan yang menyalurkan produk konsumsi, alat kesehatan, produk farmasi. Permasalahan yang dihadapi adalah adanya penurunan pada kinerja karyawannya. Penelitian ini bertujuan untuk menemukan dan menganalisis pengaruh gaya kepemimpinan dan work-life balance terhadap kinerja karyawan melalui employee engagement sebagai variabel intervening pada PT Rajawali Nusindo Cabang Semarang. Pada penelitian ini menggunakan tipe penelitian eksplanatori dengan pendekatan kuant…
creator: Nasywa Salsabila
creator: Hari Susanta Nugraha
creator: Anis Qomariah
rights: Copyright 2026 Nasywa Salsabila https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-01
publication date: 2026-07-01
volume: 15
number: 2
starting page: 821
ending page: 830
doi: 10.14710/jiab.2026.49728

Analisis Perbandingan Kinerja Keuangan Berdasarkan Pendekatan CAMEL (Studi di Bank BUMN dan Bank Swasta Nasional Tahun 2019-2023)
type: item
description: Abstract: This research is entitled “Comparative Analysis of Financial Performance Based on the CAMEL Approach (Study at Bank BUMN and Bank Swasta Nasional in 2019-2023)”. The aim of this research is to examine and analyze: 1.) Differences in financial performance based on CAR between Bank BUMN and Bank Swasta Nasional; 2.) Differences in financial performance based on NPL between Bank BUMN and Bank Swasta Nasional; 3.) Differences in financial performance based on PDN between Bank BUMN and Bank Swasta Nasional; 4.) Differences in financial performance based on ROA between Bank BUMN and Bank Swasta Nasional; 5.) Differences in financial performance based on BOPO between Bank BUMN and Bank Swasta Nasional; 6.) Differences in financial performance based on LDR between Bank BUMN and Bank Swasta Nasional. The population in this research, namely 4 Bank BUMN and 95 Bank Swasta Nasional. The sample using purposive sampling consisting of 4 Bank BUMN and 4 Bank Swasta Nasional. The data analysis method used is the normality test and the mann-whitney test. The result of this research show that there are significant differences in financial performance based on CAR, NPL, and LDR, there are no significant differences in financial performance based on PDN, ROA, and BOPO.. Abstrak: Penelitian ini berjudul “Analisis Perbandingan Kinerja Keuangan Berdasarkan Pendekatan CAMEL (Studi di Bank BUMN dan Bank Swasta Nasional Tahun 2019-2023”. Tujuan penelitian ini untuk menguji dan menganalisis: 1.) Perbedaan kinerja keuangan berdasarkan CAR antara Bank BUMN dan Bank Swasta Nasional; 2.) Perbedaan kinerja keuangan berdasarkan NPL antara Bank BUMN dan Bank Swasta Nasional; 3.) Perbedaan kinerja keuangan berdasarkan PDN antara Bank BUMN dan Bank Swasta Nasional; 4.) Perbedaan kinerja keuangan berdasarkan ROA antara Bank BUMN dan Bank Swasta Nasional; 5.) Perbedaan kinerja keuangan berdasarkan BOPO antara Bank BUMN dan Bank Swasta Nasional; 6.) Perbedaan kinerja keuangan berdasarkan LDR ant…
creator: khusnul dwi syahputri
creator: Hari Karyadi
creator: Ika Sisbintari
rights: Copyright 2026 khusnul dwi syahputri https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-01
publication date: 2026-07-01
volume: 15
number: 2
starting page: 831
ending page: 840
doi: 10.14710/jiab.2026.49748

Pengaruh DPS, ROA, ROE, dan TATO Terhadap Harga Saham (Pada Perusahaan Makanan dan Minuman yang Terdaftar di BEI Periode 2019-2023)
type: item
description: Abstract: Global competition demands that companies grow in order to survive. Developing this business requiress quite a substantial amount of capital. Shares are one of the most popular instruments and an attractive alternative for investors among the various investment options in the capital market. Many sectors are listed on the Indonesia Stock Exchange, one of which is the consumer goods sector with the food and beverage subsector. The purpose of this research is to analyze the relationship between DPS, ROA, ROE, and TATO on stock prices. The stock price is the dependent variable in this study, whereas the independent variables are DPS, ROA, ROE, and TATO. The population of this study consists of food and beverage sector companies listed on the IDX during the 2019–2023 period. Based on the established criteria, there are 9 companies analyzed in this study. Simple and multiple regression analysis are the analytical techniques employed in this study. According to the study's findings, stock prices are positively and significantly impacted by DPS, ROA, and ROE. Meanwhile, TATO does not have a significant effect on stock prices. Simultaneously, DPS, ROA, ROE, and TATO have a significant effect on stock price. Abstraksi: Persaingan global menuntut perusahaan untuk berkembang, agar dapat bertahan. Dalam mengembangkan usaha tersebut dibutuhkan modal yang cukup banyak. Saham adalah salah satu instrumen yang paling diminati dan alternatif yang menarik bagi investor diantara berbagai pilihan investasi di pasar modal. Terdapat banyak sektor yang terdaftar di Bursa Efek Indonesia, salah satunya adalah sektor barang konsumsi dengan subsektor makanan dan minuman. Tujuan dari penelitian ini adalah meneliti bagaimana pengaruh DPS, ROA, ROE, dan TATO terhadap harga saham. Dalam penelitian ini, DPS, ROA, ROE dan TATO menjadi variabel independen, dan harga saham adalah variabel dependen. Populasi penelitian ini terdiri dari perusahaan subsektor makanan dan minuman yang terdaftar d…
creator: Haryanna Sianturi
creator: Dinalestari Purbawati
rights: Copyright 2026 Haryanna sianturi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-01
publication date: 2026-07-01
volume: 15
number: 2
starting page: 841
ending page: 853
doi: 10.14710/jiab.2026.49767

Analisis Gaya Kepemimpinan Studi Pada CV. Senyumindo Mediatama Jember
type: item
description: Abstract: This research aims to identify and explain the leadership style implemented by the leader of CV. Senyumindo Mediatama Jember. This type of research is descriptive with a qualitative approach. Data collection was conducted through observation, interviews, and documentation. The data analysis methods used are domain analysis and taxonomy analysis. The results of the study indicate that the leadership style applied by the leader of CV. Senyumindo Mediatama Jember demonstrates effectiveness in decision-making by involving employees. The leader applies a motivational approach tailored to the employees' positions, provides training, and implements an effective reward system. The leader communicates using both direct and digital methods. The leader manages subordinates with a firm approach that emphasizes the obligation to complete tasks on time. The leader's responsibility is evident in their attention to employee welfare and wise decision-making, as well as in emotional management that creates a positive work environment focused on collaborative problem-solving. Abstraksi: Penelitian ini bertujuan untuk mengetahui dan menjelaskan gaya kepemimpinan yang diterapkan oleh pemimpin CV. Senyumindo Mediatama Jember. Jenis penelitian ini adalah penelitian deskriptif dengan pendekatan kualitatif. Pengumpulan data melalui observasi, wawancara dan dokumentasi. Metode analisis data yang digunakan adalah analisis domain dan analisis taksonomi. Hasil penelitian menunjukkan bahwa gaya kepemimpinan yang diterapkan oleh pemimpin CV. Senyumindo Mediatama Jember menunjukkan efektivitas dalam pengambilan keputusan dengan melibatkan karyawan. Pemimpin menerapkan pendekatan motivasi yang disesuaikan dengan jabatan karyawan, memberikan pelatihan dan menerapkan sistem penghargaan yang efektif. Pemimpin berkomunikasi dengan menggunakan metode langsung dan digital. Pemimpin mengendalikan bawahan dengan pendekatan tegas yang menekankan kewajiban menyelesaikan tugas tepat waktu. Tanggung …
creator: Lesty Aprilia Damayanti
creator: Djoko Poernomo
creator: Ika Sisbintari
rights: Copyright 2026 Lesty Aprilia Damayanti https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-01
publication date: 2026-07-01
volume: 15
number: 2
starting page: 854
ending page: 864
doi: 10.14710/jiab.2026.49783

Pengaruh Green Packaging dan Green Advertising terhadap Purchase Intention Produk Sensatia Botanicals di Indonesia
type: item
description: Abstract: The eco-friendly beauty industry in Indonesia is estimated to grow by 5.33% per year in the period 2024–2029 based on Statista Natural Cosmetics data. One of the brands that implements the sustainability concept is Sensatia Botanicals. However, Sensatia Botanicals' sustainability initiative faces several challenges, such as limited access for consumers and the effectiveness of green advertising which is still limited in reaching a wider audience. This study aims to analyze the effect of green packaging and green advertising on the purchase intention of Sensatia Botanicals products in Indonesia. Using explanatory research with a quantitative approach, data was collected through purposive sampling with 144 respondents and analyzed using SPSS 26. The results showed that green packaging and green advertising had a partial or simultaneous effect on the purchase intention of Sensatia Botanicals products in Indonesia. This study recommends that Sensatia Botanicals can improve the effectiveness of its sustainability strategy by clarifying information on environmentally friendly packaging, designing more ergonomic packaging, and communicating energy-efficient production processes. In addition, companies need to use attractive visuals, highlight certifications, clearly convey product features, and add FAQs and more detailed product content. The inclusion of QR codes on packaging is also recommended to provide more comprehensive information to consumers. Abstraksi: Industri kecantikan ramah lingkungan di Indonesia diperkirakan mengalami pertumbuhan sebesar 5,33% per tahun pada periode 2024–2029 berdasarkan data Statista Natural Cosmetics. Salah satu merek yang menerapkan konsep keberlanjutan adalah Sensatia Botanicals. Namun, inisiatif keberlanjutan Sensatia Botanicals menghadapi tantangan, seperti keterbatasan akses bagi konsumen serta efektivitas green advertising yang masih terbatas dalam menjangkau audiens yang lebih luas. Penelitian ini bertujuan untuk menganali…
creator: Irgi Riftian Ghandi
creator: Apriatni Endang Prihatini
rights: Copyright 2026 Irgi Riftian Ghandi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-01
publication date: 2026-07-01
volume: 15
number: 2
starting page: 865
ending page: 875
doi: 10.14710/jiab.2026.49785

Analisis Pengaruh Kualitas Pelayanan, Lokasi, Dan Variasi Produk Terhadap Minat Beli Konsumen Mo Coffee
type: item
description: Abstract: The purpose of this study is to examine how customer purchase intention at Mo Coffee is impacted by product variety, location, and service quality. Through the use of questionnaires and a quantitative and descriptive technique, information was gathered from 100 respondents. Multiple linear regression was used to analyze the data using SPSS version 25. The findings show that customer purchase intention is positively impacted by product variety, location, and service quality. However, location has the most dominant influence among the three variables. This finding suggests that a strategically accessible and visually appealing location plays a crucial role in shaping consumer purchase decisions. Service quality also significantly impacts consumer intention, particularly regarding order accuracy and staff interaction. Meanwhile, although product variety positively influences purchase intention, its significance is relatively lower. These findings provide valuable insights for Mo Coffee in enhancing marketing strategies, particularly by optimizing location selection and improving service quality to attract more consumers and strengthen business competitiveness. Abstraksi: Tujuan penelitian ini adalah untuk mengevaluasi pengaruh kualitas pelayanan, lokasi, dan variasi produk terhadap minat beli pelanggan di Mo Coffee. Metode kuantitatif dan pendekatan deskriptif digunakan untuk melakukan penelitian ini. Data dikumpulkan melalui kuesioner dari seratus responden, dan analisis data dilakukan menggunakan regresi linier berganda dengan menggunakan SPSS versi 25. Hasil penelitian menunjukkan bahwa, dibandingkan dengan dua variabel lainnya, lokasi, kualitas pelayanan, dan variasi produk memiliki pengaruh yang lebih besar terhadap minat beli konsumen. Hal ini menunjukkan bahwa lokasi strategis yang mudah diakses dan memiliki daya tarik visual yang unik lebih berperan dalam meningkatkan keputusan pembelian konsumen. Kualitas pelayanan juga berpengaruh signifikan, dengan…
creator: Putri Putri
creator: Yossinomita Yossinomita
creator: Laura Prasasti
rights: Copyright 2026 Putri Putri Putri, Yossi no Mita, Lau ra Prasasti https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-01
publication date: 2026-07-01
volume: 15
number: 2
starting page: 876
ending page: 887
doi: 10.14710/jiab.2026.49798

https://ejournal3.undip.ac.id/index.php/jiab/article/view/49801
type: item
title: Pengaruh Struktur Modal (DER), Likuiditas (CR), Dan Manajemen Aset (TATO) Terhadap Profibilitas (ROA) Pada Perusahaan Sub Sektor Heavy Construction & Engineering Yang Terdaftar Di BEI Periode 2020-2023
description: Abstract: In Indonesia, the construction services sector has an important role in the development of the country because it supports the activities of the development sector in various fields. However, in carrying out this role, companies in the construction sector are often faced with various challenges, one of which is financial factors. Therefore, understanding and optimizing the factors that affect company profitability is very important. Therefore, this study aims to determine the effect of Capital Structure (DER), Liquidity (CR), and Asset Management (TATO) on profitability (ROA) in Heavy Construction & Engineering Sub-sector companies listed on the IDX for the period 2020-2023. The data used is secondary data from the Company's Financial Statements published by the Indonesia Stock Exchange. The total companies sampled were 27 companies and purposive sampling techniques. The type of research is explanotary research. The analysis technique used is linear regression analysis with a significance of 0.05 with the SPSS application program. The results showed that partially DER has a negative and significant effect on ROA. While CR and TATO have a positive and significant effect on ROA. Simultaneously (F-test) DER, CR, and TATO simultaneously and significantly affect ROA. The company is expected to pay more attention to variables that have a significant influence on the movement of the Return On Asset level from year to year. Abstraksi: Di Indonesia, sektor jasa konstruksi mempunyai peranan penting dalam pembangunan negara karena menunjang kegiatan sektor pembangunan diberbagai bidang. Namun, dalam menjalankan peran ini, perusahaan di sektor konstruksi sering dihadapkan pada berbagai tantangan salah satunya faktor keuangan. Oleh karena itu, memahami dan mengoptimalkan faktor-faktor yang mempengaruhi profitabilitas perusahaan menjadi sangat penting. Maka dari itu penelitian ini bertujuan untuk mengetahui pengaruh Struktur Modal (DER), Likuiditas (CR), dan Manajemen A…
creator: Fitri Sukmarani
creator: Dinalestari Purbawati
rights: Copyright 2026 Fitri Sukmarani https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-01
publication date: 2026-07-01
volume: 15
number: 2
starting page: 888
ending page: 898
doi: 10.14710/jiab.2026.49801

Eksplorasi Loyalitas Wisatawan Melalui Citra Destinasi, Servisescape, Dan Kepuasan Wisatawan Di Rio By The Beach
type: item
description: Abstract: Data were collected through questionnaires with a sample of 205 tourists who had visited Rio Beach the beach tourist destination with a minimum age of 17. The data analysis process takes place quantitatively with descriptive and co-variance-based Structural Equation Model (SEM) analysis using the AMOS 25 application. The results of this study indicate that destination image has a significant effect on loyalty, destination image has a significant effect on tourist satisfaction, service escape has a substantial effect on loyalty, servicescape has a substantial effect on tourist satisfaction loyalty, tourist satisfaction has a significant effect on loyalty, destination image affects loyalty through tourist satisfaction and servicescape affects loyalty through tourist satisfaction. Abstrak: Data dikumpulkan melalui kuesioner dengan sampel 205 wisatawan yang telah mengunjungi destinasi wisata Pantai Rio by the beach dengan usia minimal 17 tahun. Proses analisis data berlangsung secara kuantitatif dengan analisis deskriptif dan analisis Structural Equation Model (SEM) berbasis co-variance dengan menggunakan aplikasi AMOS 25. Hasil penelitian ini menunjukan bahwa citra destinasi memiliki pengaruh yang signifikan terhadap loyalitas, citra destinasi memiliki pengaruh yang signifikan terhadap kepuasan wisatawan, servicescape memiliki pengaruh yang signifikan terhadap loyalitas, servicescape memiliki pengaruh yang signifikan terhadap loyalitas kepuasan wisatawan, kepuasan wisatawan memiliki pengaruh yang signifikan terhadap loyalitas, citra destinasi mepengaruhi loyalitas melalui kepuasan wisatawan dan servicescape mempengaruhi loyalitas melalui kepuasan wisatawan.
creator: Naufal Sinatria
creator: Fauzan Fuadi
creator: Muhammad Lathief Syaifussalam
rights: Copyright 2026 Naufal Sinatria, Fauzan Fuadi, Muhammad Lathief Syaifussalam https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-01
publication date: 2026-07-01
volume: 15
number: 2
starting page: 899
ending page: 912
doi: 10.14710/jiab.2026.49819

Pengaruh PER, EPS, Dan DER Terhadap Harga Saham (Studi pada Perusahaan Ritel Yang Terdaftar di BEI Periode Tahun 2019-2023)
type: item
description: Abstract: Stock investment is a popular choice due to its profit potential, with one of the investment options being stocks in the trade sector. The trade sector, particularly the retail sub-sector, plays a significant role in supporting economic growth and meeting consumer needs. This study aims to analyze the effect of Price Earning Ratio (PER), Earning Per Share (EPS), and Debt to Equity Ratio (DER) on stock prices of retail companies listed on the Indonesia Stock Exchange from 2019 to 2023. This research uses a quantitative descriptive analysis method with a multiple linear regression approach. The results indicate that, partially, PER has a significant effect on stock prices, while EPS and DER do not. Simultaneously, these three independent variables significantly affect stock prices. Recommendations for companies, investors, and future research include improving financial performance by maintaining EPS and DER to attract investors, considering PER, EPS, DER, and external factors before investing, and incorporating additional financial variables, extending the analysis period, or comparing the retail sector with other sectors for more comprehensive results. Abstraksi: Investasi saham menjadi pilihan populer karena potensinya dalam memberikan keuntungan, dengan salah satu pilihan investasi adalah saham sektor perdagangan. Sektor perdagangan, khususnya sub sektor ritel, memainkan peran penting dalam menopang pertumbuhan ekonomi dan memenuhi kebutuhan konsumsi masyarakat. Penelitian ini bertujuan untuk menganalisis pengaruh Price Earning Ratio (PER), Earning Per Share (EPS), dan Debt to Equity Ratio (DER) terhadap harga saham pada perusahaan ritel yang terdaftar di Bursa Efek Indonesia periode 2019-2023. Tipe penelitian ini adalah analisis deskriptif kuantitatif. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan regresi linear berganda. Hasil penelitian menunjukkan bahwa secara parsial, PER berpengaruh secara signifikan terhadap harga saham, se…
creator: Arya Tachta Riza
creator: Andi Wijayanto
rights: Copyright 2026 Arya Tachta Riza https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-01
publication date: 2026-07-01
volume: 15
number: 2
starting page: 913
ending page: 921
doi: 10.14710/jiab.2026.49828

Analisis Perbandingan Kinerja Bitcoin, Dow Jones Industrial Average (DJIA), Dan IDX30 Sebagai Alternatif Investasi Portofolio Tahun 2020-2023
type: item
description: Abstract: Bitcoin has become a phenomenal investment instrument among investors. Despite being relatively new, it holds significant potential. However, there is ongoing debate regarding Bitcoin’s potential returns and risks, which remain uncertain to many investors. This study aims to analyze the comparative performance of Bitcoin, DJIA, and IDX30 as alternative portfolio investments during the 2020-2023 period. The performance evaluation is conducted using four indicators: the Sharpe, Treynor, Jensen’s Alpha, and Sortino. This research adopts a comparative analysis type and a quantitative research method with a descriptive-comparative approach. The findings indicate no significant differences between Bitcoin, DJIA, and IDX30 based on the Sharpe, Jensen’s Alpha, and Sortino when analyzed separately during the 2020-2023 period, except for the Treynor ratio. Additionally, there are no significant differences when analyzed collectively based on all ratios. The results show that Bitcoin demonstrates the best investment performance in terms of returns and all performance ratios, except for the Jensen’s Alpha, where it performs poorly. Investors must also consider external factors such as government regulations and market sentiment, which may influence Bitcoin’s performance. This study serves as a reference for investors, suggesting that Bitcoin can be considered for portfolio diversification while carefully accounting for its risks and volatility. Abstraksi: Bitcoin menjadi instrumen investasi yang fenomenal di kalangan para Investor, meskipun baru namun memiliki potensi yang besar. Terdapat banyak perdebatan mengenai potensi keuntungan dan risiko kerugian dari Bitcoin yang belum diketahui oleh para Investor. Penelitian ini bertujuan untuk menganalisis perbandingan kinerja Bitcoin, DJIA, dan IDX30 sebagai alternatif investasi portofolio selama periode 2020-2023. Evaluasi kinerja menggunakan empat indikator, yaitu rasio Sharpe, Treynor, Jensen’s Alpha, dan Sortino. Tipe p…
creator: Garin Pasadena
creator: Andi Wijayanto
rights: Copyright 2026 Garin Pasadena https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-01
publication date: 2026-07-01
volume: 15
number: 2
starting page: 922
ending page: 930
doi: 10.14710/jiab.2026.49834

Pengaruh Café Atmosphere Dan Brand Image Terhadap Keputusan Pembelian (Studi Pada Konsumen J’bing Café & Resto 3 Probolinggo)
type: item
description: Abstract: The research aims to determine the influence of café atmosphere and brand image on purchasing decisions of J'bing 3 Probolinggo consumers both simultaneously and partially. The type of research used is explanatory research and the analytical tool used is multiple linear regression analysis. The population in this research are all J'Bing 3 Probolinggo consumers. The sampling technique used is non probability sampling with purposive sampling with a sample size of 104 respondents is taken. The result of this research are café atmosphere had a positive and significant influence on the purchasing decisions of J'bing 3 probolinggo consumers, brand image had a positive and significant influence on the purchasing decisions of J'bing 3 probolinggo consumers. Café atmosphere and brand image simultaneously have a positive and significant influence on purchasing decisions of J'bing 3 probolinggo consumers. Abstraksi: Penelitian ini bertujuan untuk mengetahui pengaruh café atmosphere dan brand image terhadap keputusan pembelian konsumen J’Bing 3 Probolinggo baik secara simultan maupun parsial. Jenis penelitian yang digunakan adalah explanatory research dan alat analisis yang digunakan adalah analisis regresi linier berganda. Populasi dalam penelitian ini adalah seluruh konsumen J’Bing 3 Probolinggo. Teknik pengambilan sampel menggunakan non probability sampling dengan purposive sampling dengan pengambilan jumlah sampel sebanyak 104 responden. Hasil penelitian menunjukkan bahwa café atmosphere berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen J’Bing 3 Probolinggo, brand image berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen J’Bing 3 Probolinggo. Café atmosphere dan brand image secara simultan berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen J’Bing 3 Probolinggo.
creator: Cindyta Intan Maulani
creator: Yuslinda Dwi Handini
creator: Hari Karyadi
rights: Copyright 2026 Cindyta Intan Maulani, Yuslinda Dwi Handini, Hari Karyadi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-01
publication date: 2026-07-01
volume: 15
number: 2
starting page: 931
ending page: 940
doi: 10.14710/jiab.2026.49848

Pengaruh Fear of Missing Out (FoMO) dan Kemudahan Transaksi pada Pengguna E-Commerce Shopee di Kota Semarang
type: item
description: Abstract: The growth of technology in the digital era has increased unplanned purchase. Quick and easy access to information triggers Fear of Missing Out (FoMO). However, after rapid growth in 2020–2021, e-commerce transactions slowed and dropped by 4.83% in 2023 to Rp 453 trillion. Consumers are now more cautious with spending, making it harder for e-commerce to maintain sales. This trend aligns with Shopee’s revenue growth, which is primarily driven by increased service fees rather than transaction value growth. This study examines the impact of FoMO and Transaction Ease on Impulse Buying using a quantitative approach. Data was collected from 100 respondents in Semarang City through purposive sampling and analyzed using validity tests, reliability tests, correlation tests, regression analysis, and t-tests and F-tests with SPSS 26. The findings show that consumers are more influenced by FoMO when seeking the best deals rather than social trends. Transaction Ease also increases impulsive buying. To remain competitive, companies must not only create trends but also build urgency. E-commerce platforms should offer a more transparent and interactive shopping experience. The limitation of the study is most respondents from Tembalang and Banyumanik. Abstraksi: Kemajuan teknologi di era digital mendorong peningkatan pembelian tidak terencana. Akses informasi yang cepat dan mudah memicu Fear of Missing Out (FoMO). Namun, setelah pertumbuhan pesat pada 2020–2021, nilai transaksi e-commerce mulai melambat, bahkan turun 4,83% pada 2023 menjadi Rp 453 triliun. Konsumen kini lebih selektif dalam berbelanja, menciptakan tantangan bagi e-commerce dalam mempertahankan penjualan. Tren ini sejalan dengan peningkatan revenue Shopee yang lebih banyak berasal dari kenaikan biaya layanan dibandingkan dengan pertumbuhan nilai transaksi. Penelitian ini menganalisis pengaruh Fear of Missing Out (FoMO) dan Kemudahan Transaksi terhadap Impulse Buying. Dengan pendekatan kuantitatif, data diku…
creator: Rosafina Irena
creator: Sudharto Prawata Hadi
rights: Copyright 2026 Rosafina Irena, Sudharto Prawata Hadi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-01
publication date: 2026-07-01
volume: 15
number: 2
starting page: 941
ending page: 951
doi: 10.14710/jiab.2026.49863

Pengaruh Disiplin Kerja Dan Kepemimpinan Terhadap Kinerja Karyawan Dengan Kepuasan Kerja Sebagai Variabel Intervening (Studi Pada PT PLN (Persero) UID Jawa Tengah & Yogyakarta)
type: item
description: Abstract: Global competition requires companies to implement effective human resource management strategies to improve employee performance. Leadership plays an important role in guiding and motivating employees, while job satisfaction serves as a mediating variable in the relationship between leadership and performance. Although work discipline is often considered to have an effect on performance, this study found that work discipline has no direct effect on employee performance. This study uses a quantitative method with a Partial Least Square-Structural Equation Modeling (PLS-SEM) approach. Data were collected through questionnaires from 140 respondents and analyzed using SmartPLS. The results showed that leadership has a positive effect on job satisfaction and employee performance, and job satisfaction mediates the relationship between leadership and performance. However, work discipline only affects job satisfaction, not employee performance. In conclusion, companies need to improve the quality of leadership and employee welfare to increase job satisfaction and performance. Suggestions for companies are to improve leadership strategies and job satisfaction policies to create a more productive work environment. Abstraksi: Persaingan global menuntut perusahaan menerapkan strategi manajemen sumber daya manusia yang efektif untuk meningkatkan kinerja karyawan. Kepemimpinan berperan penting dalam membimbing dan memotivasi karyawan, sementara kepuasan kerja berfungsi sebagai variabel mediasi dalam hubungan antara kepemimpinan dan kinerja. Meskipun disiplin kerja sering dianggap berpengaruh terhadap kinerja, penelitian ini menemukan bahwa disiplin kerja tidak memiliki pengaruh langsung terhadap kinerja karyawan. Penelitian ini menggunakan metode kuantitatif dengan pendekatan Partial Least Square-Structural Equation Modeling (PLS-SEM). Data dikumpulkan melalui kuesioner dari 140 responden dan dianalisis menggunakan SmartPLS. Hasil penelitian menunjukkan bahwa kepemimpi…
creator: Khairunissa Febryani Putri Yasin
creator: Reni Shinta Dewi
rights: Copyright 2026 Khairunissa Febryani Putri Yasin https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-01
publication date: 2026-07-01
volume: 15
number: 2
starting page: 952
ending page: 963
doi: 10.14710/jiab.2026.49868

Pengaruh Brand Image Brand Awareness Dan harga Tiket Terhadap Keputusan Pembelian Berkunjung Wisatawan Pada Obyek Wisata Kejawanan
type: item
description: Abstract: This study analyzes the influence of brand image, brand awareness, and ticket prices on tourists' decisions to visit Kejawanan Beach. The tourism sector significantly contributes to Indonesia's economic growth, including in Cirebon City, which has various leading destinations. One of the attractions that draw tourists' attention is Kejawanan Beach. However, the number of visitors fluctuates yearly. This phenomenon is suspected to be influenced by several key factors, such as brand image, brand awareness, and ticket prices. Brand image and brand awareness shape tourists' perceptions of a destination, while ticket prices are one of the considerations in the decision to visit. This study employs a quantitative method with a survey approach. Data were collected through questionnaires from 98 tourists visiting Kejawanan Beach using purposive sampling. The data were analyzed using multiple linear regression. The results show that brand image and brand awareness have a positive and significant effect on tourists' decisions. The better a destination’s image and brand awareness, the higher the likelihood of tourists visiting. However, ticket prices do not have a significant influence, indicating that tourists prioritize experience and tourist attractions over entrance fees. Abstraksi: Penelitian ini bertujuan menganalisis pengaruh brand image, brand awareness, dan harga tiket terhadap keputusan wisatawan dalam berkunjung ke Pantai Kejawanan. Sektor pariwisata berkontribusi besar terhadap pertumbuhan ekonomi Indonesia, termasuk di Kota Cirebon yang memiliki berbagai destinasi unggulan. Salah satu destinasi yang menarik perhatian adalah Pantai Kejawanan, namun jumlah wisatawan yang berkunjung mengalami fluktuasi setiap tahun. Fenomena ini diduga dipengaruhi oleh beberapa faktor utama, seperti brand image, brand awareness, dan harga tiket. Brand image dan brand awareness membentuk persepsi wisatawan terhadap destinasi, sementara harga tiket menjadi salah satu pertimba…
creator: Anggita Umi Hani
creator: Achmad Otong Busthomi
creator: Nining Wahyuningsih
rights: Copyright 2026 Anggita Umi Hani https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-01
publication date: 2026-07-01
volume: 15
number: 2
starting page: 964
ending page: 977
doi: 10.14710/jiab.2026.49870