Interaksi Online is an academic repository published by the Undergraduate Program of Communication Science, Universitas Diponegoro. It focuses on scientific research in Multimedia Journalism and Strategic Communication, providing a platform for students and researchers to explore these fields. The repository also serves as a platform for academic discussion and the dissemination of research in communication studies. The repository emphasizes openness, adhering to an open-access policy that facilitates the exchange of knowledge. Interaksi Online is published four times a year (January, April, July, and October).
Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro
Crisis Communication Strategies Of A State-Owned Enterprise: A Text Analysis Of News Portal Report During Mbz Elevated Toll Road Controversies
This research studies the crisis communication strategies that PT Jasa Marga Persero used during the time of crisis regarding MBZ Elevated Toll Road. Jasa Marga was faced with threats which are very harmful for their reputation because the issue is related to their infrastructure quality, technical failures, and corruption allegations. These crises put Jasa Marga in a high-responsibility context. This research uses a qualitative content analysis approach, analyzing crisis-related communications derived from official press releases and credible Indonesian online news platforms. Guiding the research approach, this research analyzed its data using Situational Crisis Communication Theory (SCCT) and Image Restoration Theory (IRT), supported by a coding matrix and meaning-making framework to interpret communication patterns, rhetorical strategies, and attribution of responsibility. Jasa Marga used a combination of SCCT, and IRT strategies in their crisis communication, depending on the nature of the crisis. Additionally, communication patterns reveal a tendency to shift blame, minimize severity, and emphasize institutional credibility through reminders of good governance practices. Jasa Marga also shows some limitations in maintaining a long-term trust. This is because there was an inconsistency in transparent communication and stakeholder engagement. This study contributes to the understanding of crisis communication in state-owned enterprises, particularly in infrastructure-related controversies in a digital public environment.
REPRESENTASI REMAJA DALAM SERIES ADOLESCENCE (2025)
Adolescence is a crucial stage of development characterized by complex physical, psychological, and social changes. During this period, adolescents are expected to begin behaving more maturely; however, they often do not possess full autonomy over themselves. This condition makes adolescents vulnerable to unequal power relations and social discrimination, one of which appears through negative stereotypes portraying them as problematic, emotional, rebellious, and difficult to manage. Such perceptions are further reinforced through media representations, including films and television series. One series that explores adolescent issues is Adolescence (2025), a British psychological crime series that portrays adolescent characters through various social and emotional conflicts. Therefore, this study aims to examine how adolescents are represented in the series Adolescence (2025). This study employs a qualitative approach using John Fiske’s semiotic analysis method, which consists of three levels of coding: the level of reality, the level of representation, and the level of ideology. The findings reveal that adolescents are portrayed as unequal through various aspects, including behavioral dominance, camera techniques, camera angles, lighting, narrative, and other cinematic elements. Adolescents are also negatively represented as emotional, difficult to control, withdrawn, and vulnerable to violent behavior. Furthermore, adolescents are depicted as a social group that is controlled and excessively regulated, as reflected in the dominance of adult authority across various aspects of adolescent life. Based on these findings, it can be concluded that Adolescence (2025) tends to strongly emphasize the negative aspects of adolescence. The series has the potential to normalize stereotypes that problematic behavior is an inherent characteristic of adolescents. However, the series also offers criticism of the overly simplistic ways society and adults perceive adolescents.
ANALISIS FRAMING PEMBERITAAN PENULISAN ULANG SEJARAH INDONESIA PADA MEDIA ONLINE KOMPAS.COM DAN ANTARANEWS.COM PERIODE MEI – SEPTEMBER 2025
This study analyzes the differences in news framing regarding the rewriting of Indonesian history in two national online media outlets, Kompas.com and AntaraNews.com, during the period of May to September 2025. Employing a qualitative approach within a constructivist paradigm, this research applies Robert Entman's framing analysis model, which encompasses four key elements: define problems, diagnose causes, make moral judgement, and treatment recommendation. Data were collected from 20 purposively selected news articles from both media outlets and analyzed in depth to identify patterns of meaning construction. The findings reveal that Kompas.com underwent a framing shift from informative to critical, emphasizing potential bias, the politicization of historical narratives, and the risk of obscuring human rights violations, while also presenting perspectives from academics and civil society as counterweights. In contrast, AntaraNews.com consistently framed the issue as a legitimate national agenda and state policy, positioning the government as the primary actor and portraying public controversy as a misunderstanding resolvable through institutional mechanisms. These differences affirm that media do not operate neutrally but actively construct social reality and shape public understanding of the relationship between history, power, and justice.
PENGARUH TERPAAN IKLAN PINJAMAN ONLINE DI YOUTUBE, KUALITAS PESAN IKLAN, DAN DAYA TARIK IKLAN TERHADAP MINAT MENGAJUKAN PINJAMAN ONLINE PADA GENERASI Z
The development of online loan advertisements on digital platforms makes the background in this study, especially YouTube which increasingly reaches the younger generation, namely Generation Z as active internet users. The interest in applying for online loans in Generation Z is allegedly influenced by the high intensity of advertising exposure, the quality of advertising messages, and the attractiveness of advertisements. This study aims to analyze the influence of online loan advertising exposure on YouTube, the quality of advertising messages, and the attractiveness of advertisements on interest in applying for online loans in Generation Z. This study uses a quantitative method with a survey approach. Data was obtained through the distribution of questionnaires to respondents with Generation Z criteria who had seen online loan ads on YouTube. To analyze the relationship between independent variables with bounds using multiple linear regression analysis. Based on the results of the study, between exposure to online loan ads on YouTube, the quality of the ad message, and the attractiveness of the advertisement have a positive and significant effect on the interest in applying for online loans in Generation Z, both simultaneously and partially. The regression coefficient value of the variable exposure to advertising is 0.445 with a significance level of 0.000, the quality of the ad message is 0.441 with a significance level of 0.000, and the attractiveness of the advertisement is 0.391 with a significance level of 0.000. In addition, the R Square value of 0.821 represents the three independent variables that are able to show an influence on the interest in applying for an online loan by 82.1%, while the remaining 17.9% is influenced by other variables outside the study. These findings show that the higher the intensity of ad exposure, the better the quality of the ad message, and the more attractive the ads displayed on YouTube, the higher the interest of Generation Z in applying for online loans.
PENERIMAAN TEKNOLOGI TELEMEDICINE DI INDONESIA: ANALISIS FRAMEWORK TAM2
The persistence of unmet healthcare service needs in Indonesia underscores the importance of telemedicine as an alternative mode of healthcare delivery. Adoption gap shown through generally positive public sentiment towards telemedicine but relatively low actual usage rates. This study examines the acceptance of telemedicine services using the Technology Acceptance Model 2 (TAM2). A quantitative research design was employed, online survey conducted of 248 respondents who had prior experience using telemedicine applications in Indonesia. Purposive sampling was applied, and the data analyzed using Partial Least Squares (PLS). It was found that perceived usefulness, perceived ease of use, and social influence significantly affect users’ intention to use telemedicine, which in turn influences actual usage behavior. This study highlights the role of social influence as societal pressure in shaping telemedicine acceptance which an aspect that remains underexplored in the Indonesian literature.
PENGARUH TERPAAN INFORMASI DI MEDIA DIGITAL DALAM MEMBENTUK NIAT MELAKUKAN HEALTHY DIET (Analisis Model Pengembangan dari Theory of Planned Behavior dalam Konteks Komunikasi Penerapan Healthy Diet Pada Orang Dewasa)
The increasing use of digital media in Indonesia as a primary source of health information encourages greater exposure to content about healthy lifestyles and balanced nutrition. People are increasingly actively seeking and consuming information related to healthy diets, but the increasing prevalence of obesity indicates a gap between information exposure and actual behavior in adopting a healthy lifestyle. This study aims to analyze the influence of information exposure in digital media on attitudes, as well as the influence of attitudes, subjective norms, and behavioral control on the intention to adopt a healthy diet in adults in Indonesia. In addition, this study also examines the role of attitude as a mediating variable between information exposure and the intention to adopt a healthy diet. The theory used in this study is the Theory of Planned Behavior. This study uses a quantitative approach with a non-probability sampling technique. Hypothesis testing is carried out using Partial Least Squares (PLS-SEM) analysis. The results of the study showed that exposure to information in digital media had a very significant effect on attitudes, with path coefficients of 0.414, P-values of 0.000 (<0.001), T-statistics of 6.674 (>1.96), and had a medium effect (f² = 0.207). Furthermore, attitudes had a very significant effect on the intention to do a healthy diet, with path coefficients of 0.409, P-values of 0.000 (<0.001), T-statistics of 5.372 (>1.96), and had a medium effect (f² = 0.245). Subjective norms had a significant effect on the intention to do a healthy diet, with path coefficients of 0.126, P-values of 0.014 (<0.05), T-statistics of 2.452 (>1.96), and had a small effect (f² = 0.030). Behavioral control has a very significant effect on the intention to do a healthy diet, with path coefficients of 0.359, P-values of 0.000 (<0.001), T- statistics of 5.787 (>1.96), and has a medium effect (f² = 0.191). In addition, the results of the study also show that attitudes significantly mediate the relationship between exposure to information in digital media and the intention to do a healthy diet with path coefficients of 0.169, P-values of 0.000 (<0.001) and T-statistics of 4.063 (>1.96). The coefficient of determination (R Square) shows that information exposure explains 17.1% of the variance in attitudes (R² = 0.171), while attitudes, subjective norms, and behavioral control simultaneously explain 49.7% of the variance in the intention to do a healthy diet (R² = 0.497). Therefore, all hypotheses in this study are accepted and the research findings are in line with the theory used, where behavioral intentions are predicted by attitudes, subjective norms, and behavioral control, and can be strengthened by additional predictors in the form of exposure to information in digital media.
REPRESENTASI FAMILY CAREGIVING DALAM FILM HOW TO MAKE MILLIONS BEFORE GRANDMA DIES (2024)
This study aims to examine the portrayal of family caregiving in How to Make Millions Before Grandma Dies (2024) movie and to unveil the myths within the media text. Theoretically, this research applies Stuart Hall’s Theory of Representation, supported by the Ethic of Care framework, and utilizing Roland Barthes’ Semiotic analysis as its methodological approach. The primary findings indicate that How to Make Millions Before Grandma Dies (2024) movie represents family caregiving as a relational practice grounded in interpersonal relationships and emotional proximity between caregiver and care-receiver. Furthermore, this study reveals the naturalization of family caregiving as an inherently female domain, exemplified through the character of M, who must navigate personal negotiations to engage in intensive caregiving practice. Based on these findings, it can be concluded that How to Make Millions Before Grandma Dies (2024) portrays family caregiving as a relational and affective practice, while simultaneously reinforcing the notion of family caregiving as a natural domain of femininity.
PENGARUH DAYA TARIK TRANSIT ADVERTISING DAN KREDIBILITAS BRAND AMBASSADOR TERHADAP MINAT BELI COLLAGENA
PT Mayora Indah Tbk launched Collagena as the first ready-to-drink sterilized milk product in Indonesia containing 1,000 mg of collagen. As a new product still in the introduction stage, Collagena faces challenges in building consumer awareness and purchase intention. In its marketing strategy, Collagena utilizes transit advertising and brand ambassador Song Hye Kyo. Awareness of Collagena based on Brand24 data shows positive growth, while previous studies have demonstrated that transit advertising and brand ambassadors influence purchase intention. However, Collagena has not yet entered the list of competing brands in the ready-to drink sterilized milk category based on the Top Brand Index. This condition raises questions regarding the effectiveness of the marketing strategies implemented, particularly in building purchase intention for a new product such as Collagena, considering that most previous studies were conducted on well-established products. This study employed a quantitative explanatory approach through questionnaires distributed to 106 respondents in the Greater Jakarta area who had been exposed to Collagena marketing. The data were analyzed using simple linear regression. The results indicate that the attractiveness of transit advertising and the credibility of the brand ambassador partially have a positive and significant effect on Collagena purchase intention. Therefore, both marketing strategies are considered effe
PENGARUH CONSUMER ATTITUDE DAN SUBJECTIVE NORM TERHADAP INTENTION TO BUY SAAT KRISIS MEREK
This study analyzes the effect of consumer attitude and subjective norm on intention to buy Aqua products amid the water source crisis. Using a quantitative survey of 100 bottled water consumers and multiple linear regression, the results show that consumer attitude positively and significantly affects intention to buy (t = 9.657, sig < 0.001), as does subjective norm (t = 5.606, sig < 0.001). Simultaneously, both variables explain 66.8% of the variance in purchase intention (F = 97.569, R² = 0.668). These findings reinforce the Theory of Reasoned Action (TRA), with consumer attitude proving more dominant than subjective norm in the context of a brand reputation crisis.
PENGARUH INTENSITAS PAPARAN KONTEN DAN KUALITAS INFORMASI TERHADAP TINGKAT KEPERCAYAAN PADA INFORMASI KESEHATAN MENTAL DI KALANGAN GENERASI Z PENGGUNA TIKTOK
This research is driven by the phenomenon of increasing content consumption on TikTok, particularly the prevalence of low-quality mental health content that is easily trusted by Generation Z. The high level of TikTok usage among this generation creates an ecosystem of massive information exposure with minimal curation, raising serious concerns regarding the quality of mental health knowledge shaped through the platform. This study aims to determine the influence of content exposure intensity and information quality on the level of trust in mental health content among Generation Z TikTok users. This research employs a quantitative explanatory approach using a survey method. The theoretical frameworks utilized are Cultivation Theory and Information Integration Theory to explain the mechanism of trust formation in the context of digital content consumption. Data from 100 respondents were analyzed using simple linear regression analysis. The results indicate that the intensity of content exposure has a weak influence on the level of trust in mental health information, while information quality has a moderate influence on the level of trust. These findings contribute new insights to Cultivation Theory and Information Integration Theory and suggest that TikTok users, especially Generation Z, should develop a critical attitude when consuming mental health content, such as re-verifying information with credible sources
FRAMING PENYANDANG DISABILITAS PELAKU KRIMINAL DI MEDIA ONLINE
News reporting on criminal offenders with disabilities potentially generates framing that violates journalistic ethical guidelines. This study aims to analyze the framing of criminal offenders with disabilities and to identify journalistic ethical violations on the online media platform Tribunnews.com. This study employs a descriptive qualitative approach utilizing Zhongdang Pan and Gerald M. Kosicki’s framing analysis method. The research subjects consist of 12 news articles concerning a criminal offender with a disability, I Wayan Agus Suartama or IWAS, published between January 9–17, 2025, on Tribunnews.com. The analysis was conducted through syntactic, script, thematic, and rhetorical structures, and evaluated using Article 8 of the Journalistic Code of Ethics and the Press Council Regulation Number 01/PERATURAN DP/II/2021 concerning Guidelines for Disability-Friendly Reporting. The results indicate that Tribunnews.com frames IWAS in four ways: as an emotional individual, having daily activity limitations, a dangerous criminal, and a vulnerable/frail party. Furthermore, all analyzed articles were identified as committing ethical violations against Article 8 of the KEJ and breaching five points (Points 1–5) of the Press Council Regulation Number 01/PERATURAN-DP/II/2021 concerning Guidelines for Disability-Friendly Reporting. Nevertheless, the reporting remains informative.
PENGUNGKAPAN DIRI DALAM HUBUNGAN ROMANTIS BARU PASCA KEKERASAN SEKSUAL NON-CONSENSUAL DISSEMINATION OF INTIMATE IMAGE
Cases of Non-Consensual Dissemination of Intimate Images (NCII) have continued to occur in recent years and remain common form of secxual violence in the digital sphere. A series of cases have docimented similar patterns of control and threats, leading to psychological trauma, negative judgements, and difficulties in social interaction. Unlike previous studies, which focused primarily on legal and psychological perspectives or addressed sexual violence in general, this study specifically approaches the issue from communication perspective and focuses on the context of NCII within romantic relationship. This is a qualitative study with a phenomenological approach. Data were collected through in-depth interview with a NCII survivor. Data were analyzed using Moustakas’s transcendental method. The result indicates that self-disclosure occurs gradually through considerations of safety, trust, and partner response. Informan Dts selectively manage communication by adjusting the content, timing, and depth of information to reduce the risk of negative judgment and rejection. Face-to-face communication is the preferred form of disclosure because it allows informan Dts to directly observe their partners' responses. Traumatic experiences do not prevent informan Dts from establishing new romantic relationships, but rather form more selective relationships based on safety, trust, acceptance, and privacy management.
THE ADOPTION OF GENERATIVE AI AMONG INDONESIAN UNIVERSITY STUDENTS
The adoption of generative artificial intelligence (AI) tools has increasingly become part of Indonesian university students’ academic activities. This study explores the adoption of a generative AI tool among Indonesian university students. Using a quantitative survey approach, data were collected from 150 respondents through an online survey and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine patterns in adoption behavior. The findings indicate that students’ adoption of generative AI is strongly connected to how they perceive its practical role in supporting academic work. Students who develop clear intentions to use generative AI tend to translate into adoption in their academic activities. Overall, this study highlights that the adoption of generative AI among Indonesian university students reflects a growing on AI tools as part of everyday learning activities.
Pengaruh Terpaan Iklan dan Kredibilitas Brand Amabssador Raditya Dika terhadap Minat Mengunduh Aplikasi Game Last War: Survival
The mobile gaming industry in Indonesia has experienced rapid growth, triggering intense competition and compelling app developers to implement aggressive marketing strategis. This study aims to examine and analyze the influence of advertising exposure and the credibility of brand ambassador Raditya Dika on the download intention for the mobile game Last War: Survival. The theoretical framework utilized in this research includes mere exposure theory to explain the advertising exposure variable and source credibility theory for the brand ambassador credibility variable. This study employs a quantitative approach with an explanatory research design. Data were collected through a questionnaire survey of 167 respondents from Generation Z (aged 18-27) in Indonesia who had been exposed to Last War: Survival advertisements featuring Raditya Dika. The results show that both advertising exposure and brand ambassador credibility have a positive and significant influence on download intention, both partially and simlutaneously. However, brand ambassador credibility demonstrates a more dominant influence than advertising exposure, indicating that a credible message source is more effective in shaping audience intention than advertising frequency alone. Audience download intention was also found to be strong across transactional, referential, preferential and explanatory dimensions. These findings indicate that the effectiveness of digital marketing is determined not only by the intensity of advertising exposure, but also by the credibility of the public figure delivering the advertising message.
PENGARUHINTENSITASINFORMASITENTANGBERITA DEMOBUPATIPATI DIMEDIASOSIALTERHADAP PERSEPSI MASYARAKATPATIMENGENAIGAYA KOMUNIKASISUDEWO
The demonstrations by the people of Pati Regency in August 2025, triggered by the 250% increase in the state tax (PBB-P2) and the controversial response of the Pati Regent, received widespread attention on social media. The high level of news coverage is suspected to have influenced public perception of the event. This study aims to determine the effect of the intensity of information about the Pati Regent's demonstration on social media on the perceptions of Pati residents regarding Sudewo's communication style. The study employed cultivation theory with a quantitative explanatory approach. The sample consisted of 100 respondents from Pati Regency residents aged 17 and over, eligible to vote, and active social media users. Data were collected through Gform and analyzed using simple linear regression. The results indicate that the intensity of information about the Pati Regent's demonstration on social media has a positive and significant effect on public perception. This is evidenced by a significance value of <0.001 and a calculated t-value of 14.938, which is greater than the t-table of 1.660. The coefficient of determination (R Square) of 0.695 indicates that news exposure explains 69.5% of the variation in public perception. This finding suggests that the greater the public's exposure to news on social media, the greater its influence on the formation of public perception.
ANALISIS FRAMING: KASUS FEMISIDA DALAM MEDIA MASSA DARING KOMPAS.COM PERIODE JANUARI-OKTOBER 2025
The mass media should be able to apply the guidelines of the journalistic code of ethics and the principle of feminist journalism in their reporting on the issue of femicide. However, in reality, there are still many news reports that are discriminative toward women. This study was conducted with the aim of describing the framing constructed by the online media Kompas.com in its reporting on the issue of femicide. It used descriptive-qualitative approach with critical paradigm and second-level agenda-setting theory, this study also employed Robert M. Entman’s framing analysis model, which involves four elements of analysis: problem definition; diagnosis of causes; moral judgment; and recommendations for solutions. Based on the analysis of 10 news articles on femicide published between January and October 2025, it was found that Kompas.com employed feminist journalism framing only to a limited extent, while predominantly relying on conventional journalism framing, including the use of clickbait tactics to generate sensationalist narration. The results showed that cases of femicide are attributed to emotional issues and conflicts in the romantic relationship between the victim and the perpetrator. However, the perpetrator’s actions tend to be justified as a response to the victim’s behavior, which is perceived as violating gender roles. This is influenced by Kompas.com’s masculine standpoint, meaning that the resulting news coverage remains shaped by patriarchal ideology.
THE INTENTION OF YOUNG GENERATION TO REDUCE PLASTIC PACKAGING WASTE THROUGH ONLINE SHOPPING: THE APPROACH OF PLANNED BEHAVIOUR THEORY
This study investigates the influence of Attitude Towards Plastic Waste, Subjective Norms Towards Plastic Waste, and Perceived Behavioral Control Towards Plastic Waste on Generation Z's intention to reduce online shopping activities using the Theory of Planned Behavior (TPB). A quantitative approach with cross-sectional survey design involved 250 Generation Z respondents in Indonesia selected through purposive sampling. Data were analyzed using PLS-SEM with SmartPLS 4. Findings indicate that Attitude (β = 0.653; P = 0.000) and Subjective Norms (β = 0.206; P = 0.000) positively and significantly influence intention, while Perceived Behavioral Control (β = 0.057; P = 0.205) does not. The model explains 66.5% of the variance in intention (R² = 0.665).
PENGARUH EKSPEKTASI PERFORMA, EKSPEKTASI USAHA, PENGARUH SOSIAL, DAN KONDISI FASILITAS TERHADAP INTENSI DAN PERILAKU PENGGUNAAN AI DI KALANGAN MAHASISWA: PERAN KEMANDIRIAN BELAJAR SEBAGAI VARIABEL MODERATOR
In recent years, the development of Artificial Intelligence (AI) technology has progressed rapidly and people have been utilizing it in their daily lives. In Indonesia, the rate of AI has also increased dramatically, particularly among the younger generation. In Indonesia’s higher education setting, the majority of students have also been utilizing AI in their academic activities. This raises the question: why have Indonesian college students been so easily accepting of AI and so keen to adopt it in their studies? Using The Unified Theory of Acceptance and Use of Technology (UTAUT) theoretical framework and the extension of self directed learning as a moderator variable, this research aims to identify the key factors that drive Indonesian college students to accept and use AI on an ongoing basis. 234 verified respondents were analysed using the SEM-PLS method. The results indicated that performance expectancy, social influence, and facilitating conditions are the most significant variables influencing AI use intention and actual behavior. The intention to use AI also significantly influences AI usage behavior. However, effort expectancy was found to have no significant influence on AI use intention and actual behavior. Self-directed learning is also found to have no moderating effect over the UTAUT predictor variables. The findings of this research can serve as a basis for designing proper AI systems and developing regulations to ensure that AI is utilized wisely in Indonesia’s education setting.
ANALISIS TEMA FANTASI GAMBARAN PERAN PEREMPUAN IDEAL DALAM SERIES IKLAN KECAP SEDAAP
Kecap Sedaap is one of the most popular soy sauce brand in Indonesia. This brand is one of many domestic brands that depict family life and domestic activities in its advertisements. In its ad campaigns, women are often potrayed engaging in cooking, family caring, and domestic chores. This representation raises an issue because domestic work is not only showed as a daily activity but also as a symbol of the ideal standar for woman, particularly in the family. This study will focus on using Fantasy Theme Analysis to examine the chain of female fantasies in interpreting the construction of the ideal female role in the Kecap Sedaap advertisement series. The main theory to be used in this study is Symbolic Convergence Theory. This study employs a qualitative descriptivce approach, utilizing text analysis and in-depnth intewview as data collection techniques. The study will examine three Kecap Sedaap advertisements and invlolve eight informants comprising teenagers, adults, married woman, and mothers-in-law. The result of this study indicate that advertisement contribute to constructing an ideal image of women through three fantasy types. First, cooking skills are portrayed as a source of pride for woman. Second, cooking skills are presented as a standard for a woman’s acceptability, particulary for women who are prospective daughters-in-law. Third, cooking si portrayed as a means for a mother to express her love. Audience reception shows both drawing and and loosing fantasy chain. Drawing fantasy chain appears when informants intepret cooking as a familiar expression of love and care. Most informants are able to undertand that food and cooking can symbolize affection within the family. This indicate that such an ads can still contribute to how individual responding to sosial construction about ideal woman role which is related to cooking as a normal way to show an act of love.
HUBUNGANTERPAANINFORMASISKINCAREOVERCLAIMDITIKTOK @DOKTERDETEKTIFDANELECTRONICWORDOFMOUTHDENGAN MINATBELISKINCAREAZARINE
The beauty industry in Indonesia has experienced rapid growth along with the increasing public interest in skincare products. This development has also been accompanied by the emergence of the overclaim phenomenon, referring to product claims that do not accurately reflect their actual content. The issue gained public attention after the TikTok account @dokterdetektif revealed alleged discrepancies in the active ingredient content of Azarine products. This information triggered various reactions among social media users and raised consumer doubts about a brand that had previously been trusted. Therefore, this study aims to examine the relationship between exposure to skincare overclaim information and electronic word of mouth (e WOM) on consumers’ purchase intention toward Azarine products. This study employed a quantitative explanatory approach within a positivist paradigm. Data were collected through questionnaires distributed to 60 Indonesian TikTok users who had been exposed to content from @dokterdetektif and were familiar with Azarine products. The sampling technique used was non-probability sampling with an incidental sampling method. Data were analyzed using Kendall’s Tau-b correlation test. The results indicate that exposure to skincare overclaim information has a weak relationship with the decline in purchase intention, as some respondents still considered purchasing Azarine products despite being exposed to information regarding the overclaim issue. Meanwhile, electronic word of mouth (e-WOM) demonstrates a moderate relationship with the decline in purchase intention because comments, reviews, and experiences shared by other users encourage consumers to become more selective and only purchase certain products. These findings support Cognitive Dissonance Theory, which explains that information contradicting consumers’ prior beliefs can influence their evaluations and purchasing decisions. Future research is recommended to include variables such as brand image, brand trust, or brand loyalty to provide a more comprehensive understanding of consumer behavior.
THE INFLUENCE OF THE INTENSITY OF ACCESSING THRIFT CONTENT ON TIKTOK AND PEER GROUP COMMUNICATION ON THE PURCHASE INTENTION OF THRIFT FASHION AMONG INDONESIA'S GENERATION Z
The development of social media has transformed information consumption patterns and consumer behavior, including the phenomenon of thrift fashion purchasing among Generation Z. TikTok has become one of the most widely used platforms for accessing information related to thrift products, while communication within peer groups may also influence individuals’ purchasing decisions. This study aims to examine the influence of the intensity of accessing thrifting content on TikTok and peer group communication on thrift fashion buying intention among Generation Z in Indonesia. The study employs the Theory of Reasoned Action (TRA) as its theoretical framework. This research uses an explanatory research design with a quantitative approach. The population consists of Generation Z TikTok users in Indonesia, with a sample of 114 respondents selected through cluster sampling. Data were collected through an online questionnaire and analyzed using multiple linear regression with SPSS software. The findings indicate that, simultaneously, the intensity of accessing thrifting content on TikTok and peer group communication significantly influence thrift fashion buying intention, with a coefficient of determination of 37.2%. Partially, the intensity of accessing thrifting content on TikTok has a positive and significant effect on thrift fashion buying intention, with a significance value of 0.010 (<0.05), while peer group communication does not have a significant effect, with a significance value of 0.531 (>0.05). The study concludes that the intensity of accessing thrifting content on TikTok plays a more dominant role in shaping thrift fashion buying intention among Generation Z than peer group communication.
MEMAHAMI PROSES MARKETISASI LEMBAGA PENYIARAN PUBLIK UNTUK MEMPERTAHANKAN EKSISTENSI DI ERA DIGITAL: STUDI KASUS TVRI STASIUN JAWA TENGAH
The development of the digital era has shifted public media consumption patterns and threatened the existence of broadcasting media in Indonesia, including TVRI as a Public Service Broadcaster. As a public broadcasting institution, TVRI has been mandated to reach all Indonesian citizens under Government Regulation No. 13 of 2005. However, a decline in terrestrial television viewership and the failure to achieve the 2025 Non-Tax State Revenue (PNBP) target have been experienced by TVRI. These conditions have encouraged TVRI Central Java Station to integrate market logic into a non-commercial public institution, a process referred to as marketization. This study was conducted to understand the marketization process undertaken by TVRI Central Java Station in maintaining its existence in the digital era. A qualitative approach with a post-positivist paradigm was employed. Data were collected through in-depth interviews with eight informants, direct observation, and documentation, and were subsequently analyzed using a case study method based on Murschetz's (2017) Extended Structure–Conduct–Performance (SCP) framework. The findings indicate that changes in market structure and government policies have led TVRI Central Java Station to implement marketization through a hybrid institutional logic, in which market logic and public service logic are simultaneously applied. Market logic is manifested through direct marketing, audience segmentation, advertising product diversification, multiplatform distribution, the use of artificial intelligence (AI) to improve production efficiency, and the utilization of commercial opportunities. On the other hand, public service logic is maintained through the production of informational and local cultural content, international to local news programs delivered in regional languages, religious education programs, the application of news framing that prioritizes national unity, and the relay broadcasting of TVRI National and Presidential broadcasts. This study concludes that marketization at TVRI Central Java Station does not represent full commercialization but rather an institutional negotiation between market logic and the public service mandate. The existence of public service broadcasting institutions in the digital era is determined by their ability to build digital visibility while preserving their identity as public media institutions. Therefore, content strategies should be optimized according to the characteristics of each digital platform, human resource capacity should be strengthened, and a more accurate audience measurement system should be developed.
Cathlene Tanty Rahmaika Tambunan Cathlene Tanty Rahmaika Tambunan
STUDI PERILAKU KONSUMEN: FAKTOR INTERNAL DAN TEKANAN SOSIAL TERHADAP MINAT BELI MEREK GLOBAL SENSITIF
This research investigates the impact of consumer resentment, brand image perception, social influence, and consumer attitude on the willingness to buy boycott-targeted global brands within Indonesia's food and beverage sector. The analysis captures the post-boycott cool-down period, characterized by declining public emotional intensity alongside unrecovered purchasing levels. Utilizing an online survey of 200 Indonesian Generation Z respondents, data were processed via multiple linear regression using SPSS. Simultaneous testing confirms that all four determinants significantly dictate buying propensity. Individually, however, only social influence exerts a significant effect. These insights demonstrate that interpersonal pressure from the immediate environment serves as the primary driver suppressing consumer buying willingness toward brands linked to international humanitarian crises.
PENGARUH TERPAAN MUSIK PERLAWANAN BAND SUKATANI DAN AFILIASI POLITIK TERHADAP SIKAP POLITIK
Protest music is a form of popular culture that not only provides entertainment but also serves as a tool for political communication. It can influence how people understand and evaluate the social and political situations around them. Sukatani, an Indonesian post-punk band, is known for its lyrics that criticize social injustice, the misuse of power, and government policies. On the other hand, political orientation, as a psychological influence, also shapes how individuals perceive and evaluate political issues. This study aims to understand how the influence of resistance music by the band Sukatani, as well as political affiliation, affects the political attitudes of Generation Z. The study is grounded in Social Cognitive Theory and the Funnel of Causality Theory. The study employed a quantitative method using simple linear regression analysis to examine the effect of the independent variable exposure to Sukatani Band's protest music on the dependent variable of political attitudes, as well as the effect of the independent variable of political affiliation on the dependent variable of political attitudes. The findings of this study indicate that the influence of the coverage to Sukatani Band's protest music and an individual's political affiliation positively and significantly influence the political attitudes of Generation Z. The influence of coverage by protest music accounts for 20.2%, while political affiliation contributes 19.1% to shaping an individual's political attitudes. These findings also objectively demonstrate that the greater the exposure to Sukatani Band's protest music and the stronger an individual's political affiliation with the opposition, the more critical Generation Z's political attitudes toward government policies become.
PENGARUH KREDIBILITAS BRAND AMBASSADOR DINO SEVENTEEN DAN FREKUENSI KOMUNIKASI KELOMPOK RUJUKAN TERHADAP BRAND IMAGE AZARINE DI KALANGAN GENERASI Z PADA MEDIA SOSIAL TWITTER (X)
This study was motivated by the rapid growth of the beauty industry in Indonesia, particularly in the skincare segment, which has intensified competition among brands. Azarine, a growing local skincare brand, appointed Dino of SEVENTEEN as its first international brand ambassador, generating significant engagement on Twitter (X) especially among Generation Z consumers within fan communities. Beyond the brand ambassador's presence, communication within reference groups also plays a key role in shaping consumers' brand perceptions. Therefore, this study aims to examine the effect of Dino SEVENTEEN's credibility as brand ambassador and the frequency of reference group communication on Azarine's brand image among Generation Z on Twitter (X). This study employed a quantitative approach involving 207 Generation Z respondents who are active Twitter (X) users and are aware of Dino SEVENTEEN as Azarine's brand ambassador. The collected data were analyzed using simple linear regression through SPSS. The results indicate that Dino SEVENTEEN's credibility as brand ambassador has a positive and significant effect on Azarine's brand image, with a significance value of 0.000 and an R Square value of 0.375. The frequency of reference group communication also has a positive and significant effect on Azarine's brand image, with a significance value of 0.000 and an R Square value of 0.617. These findings confirm that the frequency of reference group communication is a more dominant factor than the brand ambassador in shaping Azarine's brand image. This means that recommendations, shared experiences, and social conversations within consumers' reference groups exert a stronger influence on brand image than the mere presence of a brand ambassador. Therefore, it is important for Azarine to not only focus on selecting the right brand ambassador, but also to optimize community communication and reference group engagement as a primary strategy for strengthening its brand image.
REPRESENTASI MASKULINITAS PADA KARAKTER PEREMPUAN DI FILM THE 355 (2022)
Films can construct gender roles in society by conveying them through their characters. The film "The 355 (2022) depicts characters with masculine traits: tough, physically strong, intelligent, and independent of men. Based on this context, this study aims to analyze the representation of female masculinity in the film The 355 (2022). This study uses representation theory as the primary theory, supplemented by elements of masculinity as outlined by Peter Lehmann, traits as outlined by Meehan, and Judith Halberstam's theory of masculinity. The analytical method employed is Roland Barthes's semiotic analysis, with three levels of coding: denotation, connotation (with five reading codes), and myth. Overall, the masculinity that appears in the film The 355 in female characters is characterized by the presence of things that are understood by society as "masculine" by showing scenes that contain visual and verbal symbols that are constructed in nature, attitudes, responses, and reactions that contain elements of power, courage, heroism, and leadership and have dominant, independent, rational, assertive, analytical, brave, active, and insensitive characteristics. The formation of masculinity is also influenced by the experiences of each character in facing differences in power relations in organizations and societies that adhere to patriarchal ideology. The film The 355 also seems to try to deconstruct the myth that women are subordinate and present a counter ideology, namely feminist ideology, especially liberal feminism.
KAMPANYE KOMUNIKASI PEMASARAN DALAM MENINGKATKAN PERFORMA MEDIA DIGITAL JATENG POS SEBAGAI SOCIAL MEDIA SPECIALIST DAN CONTENT CREATOR AND CREATIVE
Digital transformation has challenged Jateng Pos to improve its digital media performance, which was hindered by low website traffic, audience reach, and social media engagement. This field project implemented an Integrated Marketing Communication (IMC) strategy through social media marketing, Instagram Ads, public relations, events, and digital campaigns, including Jangan Cuma Klik Judulnya, Creative News Challenge, and Jateng Pos Goes to School. The author served as a Social Media Specialist, Content Creator, and Creative. The campaign successfully increased Instagram reach (893 to 113,718), followers (3,763 to 4,670), engagement rate (0.03% to 10.62%), and referred website traffic (373 to 1,182). These results demonstrate the effectiveness of the integrated communication strategy in strengthening Jateng Pos’s digital presence and engagement with Generation Z audiences.
FENOMENA CYBERBULLYING PADA PEMAIN MOBILE LEGENDS PEREMPUAN
This study examines the phenomenon of cyberbullying among female Mobile Legends players. The increasing participation of women in Mobile Legends: Bang Bang has also given rise to cyberbullying issues, which female players frequently experience. Various form of negative treatment, such as insults, teasing, gender discrimination, and sexualized comments, can impact their comfort and gaming experience. This study aims to identify the forms of cyberbullying experienced by female players and the factors that contribute to it in Mobile Legends. This study used a qualitative method with a phenomenological approach. Data were obtained through observation, in-depth interviews, and documentation with three informants who experienced cyberbullying while playing Mobile Legends. The results show that that cyberbullying experienced by female players is dominated by verbal insults, demeaning comments, gender discrimination, and verbal harassment. Factors triggering these actions include perceived poor gaming performance, high levels of competition in the game, and negative stereotypes against female players. The perceived impacts include feelings of sadness, anger, discomfort, and reduced interest in playing. This study concludes that cyberbullying against female players remains common and is influenced by a competitive culture and strong gender bias. Therefore, efforts are needed to create a safer and more inclusive gaming environment for all players.
PENGARUH TERPAAN SOCIAL MEDIA MARKETING TERHADAP NIAT PENGGUNAAN BERKELANJUTAN MELALUI PERSEPSI HARGA: STUDI PADA PENGGUNA GORIDE HEMAT DAN GRABBIKE HEMAT
Ride-hailing services in Indonesia operate in a relatively homogeneous market with high price transparency, allowing users to compare fares, promotions, and service availability before booking. This multi-homing behavior makes usage decisions more situational and encourages platforms to emphasize price-oriented messages on social media. In this context, GoRide Hemat and GrabBike Hemat are both promoted as low-cost, affordable, and consistent services. This study aims to analyze the influence of social media marketing exposure on continuance intention, both directly and indirectly through price perception, and to describe the patterns found in both services. This research applies an explanatory quantitative approach using a survey of 160 respondents selected through purposive sampling. Social media marketing exposure was measured through attention and unaided recall, price perception through price acceptability, affordability, and price competitiveness, while continuance intention was measured through continued use, usage preference, and future use intention. The data were analyzed using PLS-SEM with SmartPLS. The findings show that social media marketing exposure has a positive and significant influence on price perception in both services. Price perception also has a positive and significant influence on continuance intention. The direct influence of social media marketing exposure on continuance intention is significant for GoRide Hemat, but not significant for GrabBike Hemat. In addition, the indirect effect through price perception is significant in both services. These findings indicate that price-oriented messages on social media need to be supported by consistent actual prices in the application to strengthen price perception and encourage continuance intention.
PROSES PEMBENTUKAN MAKNA ATAS PELECEHAN SEKSUAL VERBAL DALAM INTERAKSI KOMUNIKASI GAMERS PEREMPUAN DI ROBLOX
Verbal sexual harassment is a common experience among female gamers in Roblox through voice chat and public chat features, creating a gender unequal interaction space. This study aims to understand how female gamers construct meanings of verbal sexual harassment experienced in Roblox. Using an interpretive paradigm, this descriptive qualitative study involved seven female gamers aged 18–22 who had experienced verbal sexual harassment in Roblox. Data were collected through in depth interviews and analyzed using thematic analysis, guided by the Coordinated Management of Meaning (CMM) theory and Ziyu Deng’s concept of reluctance in recognition. The findings reveal that meaning coordination occurs through four stages: responding to harassment, interpreting others’ reactions, discussing the experience, and establishing a final meaning. Different constitutive and regulative rules at various levels of the hierarchy of meaning lead participants to interpret similar situations differently. The resulting meanings include verbal sexual harassment, ragebaiting, joking, trolling, and hate speech, shaped by prior experiences, situational contexts, and dialogue with others.
Memahami Fenomena Quiet Quitting sebagai Akomodasi Komunikasi dalam Pengalaman Bekerja di Kalangan Generasi-Z
The phenomenon of quiet quitting has gained significant attention in the modern workplace, particularly among Generation Z employees who possess distinct work characteristics and expectations compared to previous generations. This study aims to understand how Generation Z interprets quiet quitting as a form of communication accommodation in their work experiences. The research employs an interpretive paradigm with a qualitative phenomenological approach. Data were collected through in-depth interviews with three Generation Z informants who had work experience and demonstrated characteristics associated with quiet quitting behavior. Data were analyzed using Creswell’s phenomenological approach, which draws on Moustakas’ framework. The analysis involved horizontalization, clustering of themes, the construction of textual and structural descriptions, and the synthesis of the essence of participants’ lived experiences.. The findings reveal that quiet quitting is perceived as a communication strategy to maintain personal boundaries, mental well-being, and work-life balance. Experiences of limited openness in communication, lack of appreciation, restricted opportunities for participation, and imbalanced communication between supervisors and employees encouraged participants to reduce emotional involvement and contributions beyond their formal responsibilities. From the perspective of Communication Accommodation Theory, this behavior can be understood as a form of divergence communication manifested through limited participation and emotional withdrawal from the organization. The study concludes that quiet quitting should not merely be viewed as a lack of work commitment, but rather as a communication response emerging from individuals’ subjective experiences within the workplace.
Reproduksi Budaya Patriarki dalam Komentar Netizen Terhadap Kasus Pembunuhan Tiara di Media Sosial TikTok
The Reproduction of Patriarchal Culture in Netizens' Comments on Tiara's Case on TikTok. Violence against women remains a persistent issue in Indonesia. One case that attracted public attention was the murder of Tiara by her partner, Alvi, which was widely discussed on TikTok. Responses from TikTok users revealed tendencies toward victim blaming and justification of the perpetrator, indicating the reproduction of patriarchal culture in digital spaces. This study aims to identify the representation of female victims and male perpetrators and to analyze the reproduction of patriarchal culture in users' responses to Tiara's murder case. The study employed a descriptive qualitative approach using Sara Mills' Critical Discourse Analysis. Data were collected through documentation of TikTok users' responses and analyzed using the concepts of subject-object position and reader position. The findings show that the female victim was represented as partly responsible for the violence she experienced, while the male perpetrator was represented as someone whose actions could be understood or justified. Patriarchal culture was reproduced through victim blaming, moral surveillance of women, moral legitimization of the perpetrator, and the normalization of male aggression.
PEMAKNAAN MAHASISWA TERHADAP PESAN LITERASI KEUANGAN DAN PERAN KELUARGA DALAM FILM HOME SWEET LOAN
Limited financial literacy among Indonesian university students is associated with increasing financial pressures faced by young adults. Home Sweet Loan portrays these issues through Kaluna's efforts to own a house while facing her family's financial demands. This study examines how university students interpret representations of financial literacy and family roles in the film. A qualitative approach was employed using Stuart Hall's reception analysis, supported by Berger and Luckmann's Social Construction of Reality, Gerbner's Cultivation Theory, and Fishbein and Ajzen's Theory of Reasoned Action. Data were collected through in-depth interviews with five university students selected through purposive sampling. The findings indicate that three participants occupied the dominant-hegemonic position, while two adopted a negotiated position. Financial literacy was interpreted as the ability to plan finances, prioritize needs, achieve financial independence, and maintain financial transparency within the family. Interpretations of family roles varied according to each participant's background. Home Sweet Loan was understood as a medium that encourages reflection on financial management and family relationships.
KAMPANYE KOMUNIKASI PEMASARAN DALAM MENINGKATKAN PERFORMA MEDIA DIGITAL JATENG POS SEBAGAI PUBLIC RELATIONS MANAGER DAN ADMINISTRATIVE MANAGER
This fieldwork study examines the implementation of a marketing communication campaign designed to improve Jateng Pos’s digital media performance and strengthen its image as a media outlet close to Generation Z. The campaign was developed in response to low content reach, limited audience engagement, and the need to enhance Jateng Pos’s digital visibility. The campaign integrated the Integrated Marketing Communication (IMC) approach and Curated Flow Theory through several programs, including the Jangan Cuma Klik Judulnya campaign, Creative News Challenge, Jateng Pos Goes to School, media partnerships, and Instagram Ads. The author contributed to the campaign as the Public Relations Manager and Administrative Manager, with responsibilities including managing media relations, coordinating external partnerships, handling administrative documents, and overseeing financial administration. Based on the evaluation results, the campaign successfully improved Jateng Pos’s digital media performance by increasing audience reach, engagement, and information distribution. The campaign also contributed to strengthening Jateng Pos’s image and increasing brand awareness and brand activation among students in Central Java. These findings indicate that an integrated marketing communication strategy supported by multiple communication channels can effectively enhance digital media performance while building stronger relationships with the target audience.
PERAN SELF-ESTEEM TERHADAP SELF-DISCLOSURE PADA PENGGUNA AKUN ALTERNATIF INSTAGRAM The Role of Self-Esteem in Self-Disclosure Among Alternative Instagram Account Users
This study is grounded in the growing phenomenon of alternative Instagram accounts—private secondary accounts used as a more personal space for self-expression—which have become increasingly common among Generation Z university students yet remain underexplored from a psychological perspective. A mixed methods approach was employed with emphasis on qualitative inquiry, combining a preliminary survey of 35 Communication Science students at Diponegoro University (class of 2022) with in-depth interviews involving 5 selected informants. Data were analyzed through open coding, axial coding, and selective coding stages. Drawing on Rosenberg's (1965) theory of self-esteem and Jourard's concept of self-disclosure, this study aims to understand the role of self-esteem in students' self-disclosure on alternative Instagram accounts. The findings reveal that self-esteem operates not as a static variable but as a contextual and audience-responsive condition. On primary accounts with broad and heterogeneous audiences, informants' self-esteem was more vulnerable due to fear of social judgment, resulting in more controlled, defensive, and curated self-expression; several informants admitted to having deleted posts after publishing them. On alternative accounts, where audiences had been carefully filtered and consisted primarily of trusted close contacts, self-esteem was more stable, enabling freer, more spontaneous, and more authentic self disclosure. Fear of judgment served as a limiting factor on primary accounts, while the sense of safety from a trusted audience functioned as a catalyst for openness on alternative accounts. Social support in the form of likes, story replies, and appreciation from followers strengthened informants' self-esteem, which in turn encouraged greater self-disclosure. This pattern forms a mutually reinforcing dynamic: stable self-esteem drives self-disclosure; positive responses generate social validation; and social validation further strengthens self-esteem. This study affirms that self-esteem functions as a psychological factor that comprehensively shapes students' self-disclosure patterns and that the creation of alternative accounts represents a deliberate psychological adaptive strategy by Generation Z students.
REPRESENTASI AGEISME DALAM FILM THE SUBSTANCE
This study examines the representation of ageism in The Substance. The film was selected because it highlights women’s aging as an issue of the body, identity, and social value. The study aims to understand how ageism toward women is constructed through the age standards portrayed in the film and how these practices are interpreted and represented through the depiction of young and aging bodies. Employing a critical paradigm and a qualitative descriptive approach, the study analyzes data using John Fiske’s semiotic model through the levels of reality, representation, and ideology. The data consist of fifteen selected scenes containing signs related to young bodies, aging bodies, age discrimination, and the social standards imposed on women. The findings reveal that ageism toward women is constructed through age standards shaped by the entertainment industry, which is embedded in patriarchal culture and capitalism, where women’s value is determined by age, physical attractiveness, and the ability to conform to dominant visual standards. Consequently, aging women are positioned as bodies that have lost their relevance and social value. Furthermore, age discrimination is represented through the opposition between young and aging bodies. Young bodies are portrayed as ideal bodies that receive acceptance, validation, and social visibility, whereas aging bodies are associated with alienation, loss of attractiveness, and diminished self worth. The film also illustrates how these standards become internalized by the main character, as the young body is perceived as the ideal self, while the aging body is regarded as shameful and something to be eliminated. The pressure to maintain youthfulness ultimately develops into symbolic and physical violence against women. Through its body horror aesthetics, the film demonstrates that ageism against women is a structural issue closely related to patriarchy, the capitalist entertainment industry, and beauty standards that position youthfulness as a source of women’s social value. Although the film presents a critique of ageism, at the ideological level it ultimately reinforces the dominant discourse that glorifies women’s youthful bodies while marginalizing aging as a condition associated with the loss of social value.
REPRESENTASI PERSAHABATAN DALAM FILM AGAK LAEN
Film Agak Laen (2024) emerged as one of the most phenomenal Indonesian films, attracting over 9 million viewers. Beyond its horror-comedy appeal, the film constructs a deep representation of friendship through the characters of Bene, Boris, Oki, and Jegel who navigate urban economic pressures. This study aims to analyze how the reality of friendship is represented in the film Agak Laen, and to uncover the denotative, connotative, and mythological meanings hidden behind those representations. Using a qualitative approach with a critical paradigm, this research applies Roland Barthes' semiotic analysis to examine 17 selected lexia comprising visual signs, dialogue, and symbolic elements. The analysis uses both syntagmatic and paradigmatic methods, specifically Barthes' five reading codes (hermeneutic, proairetic, symbolic, cultural, and semic). The findings reveal that friendship among the four main characters is constructed as a profound moral commitment that transcends formal social relations. At the denotative level, the film records physical actions, panic, and cooperation among characters in managing a haunted house business and concealing a visitor's death. At the connotative level, these absurd actions signify loyalty, group solidarity, moral support, and psychological defense mechanisms using humor to ease fear amid economic crisis. At the mythological level, the film naturalizes the idea that unconditional loyalty and collective cooperation (gotong royong) are the ideal moral standards for lower-class Indonesian society facing systemic inequality. The film also implicitly critiques modern society's culture of sensation that commodifies fear and tragedy for economic virality.
MEMAHAMI PENGALAMAN EKSPRESI KECEMBURUAN DALAM HUBUNGAN SITUASIONAL (SITUATIONSHIP) DI KALANGAN DEWASA MUDA
Ideally, romantic relationships are built on clear status, commitment, and relational definition. However, many young adults engage in romantic relationships without clear status, such as situationships. This ambiguity often creates an emotional dilemma: individuals experience jealousy but lack the relational legitimacy to express it. This study aims to understand how young adults make meaning of and express jealousy within such ambiguous relationships. Using a descriptive qualitative approach with an interpretive paradigm, in-depth interviews were conducted with eight informants aged 18–29 years who had experienced situationship relationships, drawing on Romantic Jealousy Theory, Self-Disclosure Theory, and Relational Dialectics Theory (RDT). The findings reveal three main findings. First, all informants experienced status ambiguity (“grey area”) as the main characteristic of situationships; some felt disadvantaged by the confusion and overthinking it caused, while others deliberately chose ambiguity as a mechanism to avoid emotional risk. Second, the majority of informants (6 out of 8) expressed jealousy non-verbally through silence, emotional withdrawal, silent treatment, retaliatory communication patterns, and social media posts with implicit meanings with one informant strategically using social media as a channel to express jealousy that could not be conveyed directly. Only two informants expressed jealousy verbally, driven by the need for confirmation. Third, most informants were trapped in a condition of “having feelings but having no right” (punya rasa tapi tidak punya hak), shaped by prevailing social norms, causing jealousy to be suppressed, disguised, or managed internally. This study concludes that jealousy in situationships is not merely an emotional response, but a form of emotional negotiation within unresolved relational contradictions, further shaped by each individual’s past trauma and trust issues.
PENGARUH RESPONSIVITAS STREAMER DAN INTERAKSI LIVE STREAMING TERHADAP PARTISIPASI DONASI AUDIENS MAHASISWA PADA TIKTOK LIVE GAMING
The growth of gaming live streaming on TikTok has encouraged digital donation practices through Saweria as a form of audience participation. This study analyzes the influence of streamer responsiveness and live streaming interaction on audience participation in Saweria donations among student audiences watching TikTok Live Gaming, using a quantitative explanatory approach through a survey of 106 active Diponegoro University students, analyzed with multiple linear regression. The results show that streamer responsiveness and live streaming interaction have a positive and significant effect on donation participation, both partially and simultaneously (Sig. = 0.000), with streamer responsiveness as the more dominant predictor (Beta = 0.594) compared to live streaming interaction (Beta = 0.367), and a coefficient of determination (R²) of 0.902, indicating that higher streamer responsiveness and stronger interaction are associated with greater audience intention to donate via Saweria.
REPRESENTASI DEMONSTRASI 25 AGUSTUS 2025 DALAM FOTO JURNALISTIK PADA MEDIA KOMPAS.ID: ANALISIS SEMIOTIKA ROLAND BARTHES
The August 25, 2025 demonstration in front of the DPR/MPR RI building attracted widespread public attention and extensive media coverage, including by Kompas.id. Through photojournalism, media not only documents events but also constructs particular representations and meanings. This study aims to analyze the denotative, connotative, and mythological meanings embedded in the photojournalistic coverage of the demonstration published by Kompas.id. Employing a descriptive qualitative approach within a critical paradigm, this research applies Roland Barthes' semiotic analysis to 13 purposively selected photographs. The analysis was conducted through three levels of signification: denotation, connotation, and myth. The findings show that, at the denotative level, the photographs depict various dynamics of the demonstration involving demonstrators, security forces, and crowd-control equipment around the DPR/MPR RI complex. At the connotative level, demonstrators are represented as courageous actors advocating for public interests, while security forces are portrayed as symbols of state authority and control. At the mythological level, four dominant myths emerge: demonstrations as a struggle for justice, the state represented through its coercive security apparatus, nationalism aligned with the people's side, and demonstrations as a contestation arena between citizens and power. This study concludes that Kompas.id's photojournalism functions not only as visual documentation but also as a medium for constructing social and ideological meanings related to the relationship between citizens, the state, and democracy.
PENGALAMAN PROJECT MANAGER DALAM MENGELOLA KONFLIK PROYEK TIMBUNAN MELALUI STRATEGI NEGOSIASI: STUDI FENOMENOLOGI PADA PT ADINATA GRAHA RAYA KABUPATEN KENDAL
The construction industry is characterized by a high level of complexity due to the involvement of multiple stakeholders with diverse interests, objectives, and backgrounds. This complexity makes conflict an inevitable phenomenon throughout project implementation. In this context, the Project Manager plays a crucial role in managing conflicts through communication and negotiation to maintain stakeholder relationships while ensuring project objectives are achieved. This study aims to explore the experiences of a Project Manager at PT Adinata Graha Raya in dealing with conflicts during an embankment construction project and to understand how conflict negotiation is carried out through the perspective of Face Negotiation Theory. This research employed a constructivist paradigm using a qualitative phenomenological approach. The participant was selected through purposive sampling, consisting of a Project Manager at PT Adinata Graha Raya with extensive experience in managing project conflicts. Data were collected through in-depth interviews, documentation, and literature review, and were analyzed using Interpretative Phenomenological Analysis (IPA). The findings reveal that conflicts in embankment construction projects arise from differences in interests, communication breakdowns, limited resources, changing field conditions, and interactions among both internal and external stakeholders. In managing these conflicts, the Project Manager applied situational conflict management strategies, including problem solving, compromising, yielding, avoiding, and forcing, depending on the characteristics of each conflict. From the perspective of Face Negotiation Theory, the negotiation process was predominantly characterized by other-face and mutual-face orientations, reflected in efforts to maintain professional relationships, respect others, and achieve mutual understanding without compromising project goals. Furthermore, the Javanese cultural value of ngawulo influenced the Project Manager's communication style by emphasizing politeness, persuasion, and long-term relationship building. This study concludes that successful conflict management in construction projects depends not only on technical competence but also on communication skills, negotiation abilities, and an understanding of the socio-cultural values that shape interactions among project stakeholders. The findings are expected to contribute to the development of organizational communication, conflict communication, and construction project management studies.
KAMPANYE KOMUNIKASI PEMASARAN DALAM MENINGKATKAN PERFORMA MEDIA DIGITAL JATENG POS SEBAGAI ACCOUNT EXECUTIVE DAN EVENT MANAGER
The rapid development of information and communication technology has encouraged Jateng Pos to adapt to a competitive digital environment. However, its digital media performance remained suboptimal, indicated by low website traffic, limited reach, and low engagement, particularly among Generation Z. Therefore, this field project aimed to improve Jateng Pos's digital performance through an Integrated Marketing Communication (IMC) approach and curated flows concept. The program was implemented through the “Jangan Cuma Klik Judulnya” campaign, “Creative News Challenge” competition, Jateng Pos Goes to School, media partnerships, and Instagram optimization. During the process, the author served as an Account Executive and Event Manager, responsible for client relationships, program coordination, and event execution. The campaign demonstrated significant improvements: Instagram reach increased from 893 to 113,718 accounts, followers grew from 3,763 to 4,670, engagement rate rose from 0.03% to 10.62%, and referred social traffic to the website rose from 373 to 1,182 visits. All Key Performance Indicators (KPIs) were successfully achieved, proving the campaign's effectiveness in strengthening connections with Generation Z audiences.
ANALISIS ISI KARAKTERISTIK DAN SENTIMEN PEMBERITAAN ISU KENAIKAN PAJAK DI KABUPATEN PATI PADA MEDIA ONLINE KOMPAS.COM
Online news media plays a significant role in shaping public perception of government policies, including local tax policies. The Pati Regency Government under Regent Sudewo raised the Land and Building Tax Assessment Value (NJOP) by up to 250 percent, triggering widespread public resistance and drawing sustained national media attention. This situation makes the coverage patterns of Kompas.com on this issue relevant to examine systematically in order to obtain an empirical picture of how a mainstream national media outlet represents local fiscal policy to its audience. This study aims to describe the characteristics and sentiment of news coverage on the tax hike issue in Pati Regency on the online media platform Kompas.com. The study employed a descriptive quantitative content analysis method with a positivistic approach, following the principles of Klaus Krippendorff. The research object consisted of 44 Kompas.com articles containing the keywords "Pajak Pati" or "Pajak Kabupaten Pati", selected through total sampling over the period of August to December 2025. Data were collected using a structured coding sheet covering four variables: news sentiment, news intensity, issue category, and quoted sources. Intercoder reliability was tested using Holsti's formula and yielded a coefficient above 0.80 across all categories. The findings reveal that: (1) news sentiment was predominantly negative at 65.9%, followed by neutral at 29.5%, with positive sentiment at only 4.5%; (2) most articles were of high intensity at 70.5%, with zero articles classified as low intensity; (3) the dominant issue categories were politics at 34.1% and demonstrations at 31.8%, while substantive tax policy content received only 6.8%; (4) the most frequently cited sources were mass alliance groups at 25%, the Regional Parliament (DPRD) at 20.5%, and the police at 18.2%, while academics and Komnas HAM each appeared in only 4.5% of the coverage. The findings were analyzed through the framework of Attribute Agenda Setting as the primary theory, supported by Narrative Paradigm Theory and Warranting Theory. Overall, Kompas.com's coverage tended to emphasize sociopolitical conflict and drama with consistently high intensity and negative sentiment, while providing limited space for substantive policy discussion, academic perspectives, and reconciliation narratives. The author recommends that Kompas.com strengthen source diversification and balance its coverage with more substantive content, and that the Pati Regency Government improve its proactive, data-based public communication strategy.
PERAN PROJECT MANAGER DAN FINANCE MANAGER DALAM PELAKSANAAN STRATEGI BRAND COMMUNICATION UNTUK MENINGKATKAN BRAND AWARENESS DAN BRAND ENGAGEMENT MAMI AYAM POP MELALUI KAMPANYE “FLAVOR AND TUNES POP”
The increasing competition in the culinary industry encourages Micro, Small, and Medium Enterprises (MSMEs) to implement effective communication strategies to improve brand awareness and brand engagement. Mami Ayam Pop, a culinary MSME in Semarang, experienced low brand recognition, as indicated by 76.7% of respondents who were unfamiliar with the brand and 81.2% who did not recognize its positioning as a specialty Ayam Pop restaurant. This study aimed to increase Mami Ayam Pop's brand awareness from 23.3% to 68.5% and enhance brand engagement through the Flavor and Tunes Pop campaign, which integrated Instagram and TikTok social media, collaborations with micro-influencers, and brand activation programs, including Vote Your Iftar Flavor, Ramadhan Satnight Tunes, and POP Bite Reaction. During the campaign, the Project Manager was responsible for campaign planning, coordination, and evaluation, while the Finance Manager managed budgeting, financial administration, and sales performance evaluation. This study employed the AISAS (Attention, Interest, Search, Action, Share) model using a descriptive quantitative approach. Data were collected through pre-test and post-test surveys involving 202 respondents, observations, documentation, and social media performance analysis. The findings indicate improvements in brand awareness, social media reach and engagement, consumer participation, and sales performance. These results demonstrate that the Flavor and Tunes Pop campaign effectively enhanced brand visibility, strengthened Mami Ayam Pop's positioning as a specialty Ayam Pop restaurant, and increased consumer engagement.
PERAN ACCOUNT EXECUTIVE, STRATEGIST, DAN EVENT MANAGER UNTUK MENINGKATKAN BRAND AWARENESS DAN BRAND ENGAGEMENT MAMI AYAM POP MELALUI KAMPANYE "FLAVOR AND TUNES POP”
Mami Ayam Pop is a culinary micro, small, and medium enterprise (MSME) in Semarang specializing in Ayam Pop. Based on a survey involving 202 respondents, the brand awareness of Mami Ayam Pop was relatively low, with 76.7% of respondents unfamiliar with the brand and 81.2% stating that the brand positioning as an Ayam Pop specialist had not been clearly communicated. These findings indicate the need for an integrated brand communication strategy to improve both brand awareness and consumer engagement. This study aims to analyze the implementation of the Flavor and Tunes Pop campaign as a brand communication strategy to enhance the brand awareness and brand engagement of Mami Ayam Pop. The campaign was developed using the Integrated Marketing Communication (IMC) approach by integrating online and offline marketing activities, including Instagram and TikTok content management, collaboration with micro-influencers, the Vote Your Iftar Flavor program, and the Ramadhan Satnight Tunes event. Throughout the campaign, the author served as the Account Executive, Strategist, and Event Manager, responsible for client coordination, communication strategy development, and campaign planning and execution. The campaign implementation resulted in increased brand exposure, higher audience engagement on social media, greater consumer participation in campaign activities, and improved public understanding of Mami Ayam Pop's positioning as an Ayam Pop specialty restaurant. The integration of various communication channels successfully created a more interactive consumer experience, strengthened the relationship between the brand and its audience, and contributed to the improvement of both brand awareness and brand engagement. These findings demonstrate that the implementation of an integrated marketing communication strategy through the Flavor and Tunes Pop campaign was effective in strengthening Mami Ayam Pop's positioning as a specialty Ayam Pop culinary brand in Semarang.
PERAN MARKETING COMMUNICATION, SOCIAL MEDIA SPECIALIST, DAN DATA ANALYST DALAM STRATEGI BRAND COMMUNICATION UNTUK MENINGKATKAN BRAND AWARENESS DAN BRAND ENGAGEMENT MAMI AYAM POP MELALUI KAMPANYE "FLAVOR AND TUNES POP"
Mami Ayam Pop is a culinary MSME in Semarang City specializing in Ayam Pop. However, a survey involving 202 respondents showed that brand awareness and understanding of the brand positioning remained low. This study aims to analyze the implementation of a brand communication strategy through the "Flavor and Tunes Pop" campaign in increasing brand awareness and brand engagement. The study employed a descriptive approach through a practical communication project by implementing Integrated Marketing Communication (IMC), social media management, collaboration with micro influencers, and interactive programs such as Vote Your Iftar Flavor and Ramadhan Satnight Tunes. The author served as Marketing Communication, Social Media Specialist, and Data Analyst. The results showed an increase in social media reach, audience interaction, and consumer participation. Overall, the campaign successfully increased brand awareness and brand engagement while strengthening Mami Ayam Pop's positioning as an Ayam Pop specialist in Semarang City.
PERAN CREATIVE PRODUCTION, PUBLICATION & DOCUMENTATION, DAN VIDEO EDITOR DALAM PELAKSANAAN STRATEGI BRAND COMMUNICATION UNTUK MENINGKATKAN BRAND AWARENESS DAN BRAND ENGAGEMENT MAMI AYAM POP MELALUI KAMPANYE “FLAVOR AND TUNES POP”
The low level of brand awareness of Mami Ayam Pop in Semarang City, indicated by only 23.3% of 202 respondents recognizing the brand, highlights the need for an effective brand communication strategy to increase brand exposure and audience engagement. This study aims to increase Mami Ayam Pop's brand awareness to 65% and enhance brand engagement through the Flavor and Tunes Pop campaign, which integrates digital communication on Instagram and TikTok with brand activation activities, including Vote Your Iftar Flavor, Ramadhan Satnight Tunes, and POP Bite Reaction. In implementing the campaign, Creative Production was responsible for designing visual communication materials, Publication & Documentation managed social media publications and documented campaign activities, while the Video Editor produced audiovisual content to support digital brand communication. This study employed the AISAS (Attention, Interest, Search, Action, Share) model, with data collected through pre-test and post-test surveys, social media analysis, campaign documentation, and evaluation based on Key Performance Indicators (KPIs). The results showed that the campaign successfully increased Mami Ayam Pop's brand awareness to 65%, increased Instagram followers from 286 to 607 accounts and TikTok followers from 169 to 335 accounts, and improved audience engagement through digital content and brand activation activities. These findings indicate that an integrated brand communication strategy effectively enhances both brand awareness and brand engagement for Mami Ayam Pop.
PENGALAMAN KOMUNIKASI ANAK DALAM INTERAKSI ROLEPLAY DI GAME ROBLOX
Roblox is an online game platform based on user-generated content that allows children to build avatars, create stories, and interact in virtual spaces. This study focuses on children's communication experiences in roleplay interactions in Roblox. The main issue is not only how children play, but how they use symbols, roles, language, feedback, and virtual relationships to build shared meaning. This study uses an interpretive paradigm, a qualitative method, and narrative analysis based on Todorov's narrative flow. Data were collected through in-depth interviews with eight child informants who had experience playing roleplay in Roblox, especially in Metro Life, Brookhaven, and Adopt Me. The findings show that roleplay in Roblox becomes a virtual communication space where children build social relationships, express virtual identity, and negotiate shared stories. Children's experiences move through five narrative stages: initial equilibrium, disruption, recognition of disruption, attempt to repair, and new equilibrium. The disruption appears through toxic interaction, ignored messages, avatar mockery, chat censorship, and conflict in storylines. Children respond by staying silent, leaving the map, changing servers, apologizing, following group rules, or choosing safer friends. The study concludes that children are not passive users. They actively manage communication, build selective openness, and create symbolic convergence through avatars, roleplay families, circles, shared terms, and repeated stories.
REPRESENTASI STIGMA ISU KESEHATAN MENTAL DAN UPAYA PEMATAHANNYA DALAM DRAMA KOREA DAILY DOSE OF SUNSHINE
Mental health stigma is one of the social issues found in society. Stigma is formed through prejudice, stereotypes, rejection, and discrimination experienced by individuals within their social environment. The Korean drama Daily Dose of Sunshine is an audiovisual medium that serves as a platform for representing mental health issues to the public. This study employed a descriptive qualitative approach within an interpretive paradigm and utilized John Fiske’s semiotic analysis, which consists of the levels of reality, representation, and ideology. The research data were obtained through observations of dialogues, scenes, and interactions among characters that represent mental health stigma in the drama Daily Dose of Sunshine. The findings reveal that the representation of mental health stigma in the drama is portrayed through various forms of fear and prejudice, labeling and stereotyping, as well as rejection and discrimination toward individuals experiencing mental disorders or those with a history of mental illness. These representations are constructed through dialogues, scenes, and interactions among characters that reflect society’s negative perceptions of mental health issues.
STRATEGI TANGGUNG JAWAB SOSIAL DAN LINGKUNGAN (TJSL) DALAM MANAJEMEN REPUTASI DI KAWASAN BUFFER ZONE PT PUPUK KALIMANTAN TIMUR
This study examines the Corporate Social and Environmental Responsibility (TJSL) strategy of PT Pupuk Kalimantan Timur in managing corporate reputation within the buffer zone area. The research adopts a qualitative approach with a case study design under a constructivist paradigm. Data were gathered through in-depth interviews with informants from the TJSL Department of PT Pupuk Kalimantan Timur, alongside field observations and documentation of corporate records and TJSL program reports. Analysis was carried out using time series and pattern matching techniques, grounded in three theoretical frameworks: Legitimacy Theory, Stakeholder Theory, and Institutional Theory. The findings show that PT Pupuk Kalimantan Timur implements its TJSL through four main strategic pillars: (1) community empowerment programs in the buffer zone, (2) environmental conservation, (3) transparent public communication, and (4) active stakeholder involvement in program evaluation. Across all three theoretical lenses, the company's TJSL approach consistently emerges as a structured communication strategy to build social legitimacy, sustain corporate reputation, and secure community support for the company's continued operations in the buffer zone area.
ADOPSI KECERDASAN BUATAN DALAM RUANG REDAKSI TVRI JAWA TENGAH DAN TVKU SEMARANG
The development of artificial intelligence (AI) technology has driven transformation in the media industry, including in television news production. This study aims to analyze the adoption of AI in the newsrooms of TVRI Central Java and TVKU Semarang and to understand how this technology is used in news production and the implementation of journalistic ethics policies. This study used a descriptive qualitative approach with a constructivist paradigm. Data were obtained through in-depth interviews with six informants, including editors-in-chief, editors, and reporters from TVRI Central Java and TVKU Semarang. The analysis was conducted using the Hierarchy of Influences theory by Pamela J. Shoemaker and Stephen D. Reese. The results show that AI adoption at both stations is selective and asymmetrical. AI is utilized at the gathering stage for initial research, at the scriptwriting stage as a transcription aid, and at the visualization stage in the form of animated graphics and visual presenters. Significant differences exist in ethics policies: TVRI Central Java has a more formal governance system with mandatory AI content labeling through the Director's Regulation (Perdiri), while TVKU relies on individual initiative without a specific written policy. Overall, AI functions as augmentation that strengthens journalists' capacities, not as a replacement for humans in the news production process.
KETERLIBATAN ANGGOTA SEBAGAI FONDASI EFEKTIVITAS ORGANISASI: ANALISIS PERAN KOMUNIKASI INTERNAL, KONTRAK PSIKOLOGIS, DAN DUKUNGAN ORGANISASI
This study examines the effect of internal communication satisfaction (ICS) on member engagement in student organizations and investigates the mediating roles of psychological contract fulfillment (PCF) and perceived organizational support (POS). A quantitative explanatory approach was employed through a survey of 324 active students at Universitas Diponegoro who were members of intra-campus student organizations. Data were analyzed using PLS-SEM with a Reflective-Reflective Higher-Order Construct specification and the Disjoint Two-Step Approach. Findings indicate that ICS has a positive and significant effect on member engagement (β = 0.452, p < 0.001, f² = 0.184). POS significantly mediates the ICS engagement relationship (β = 0.182, p < 0.001), while PCF does not serve as a significant mediator (β = 0.012, p = 0.772). The model demonstrates moderate predictive capability (R² = 0.459). The study concludes that member engagement is driven more by experienced relational support than by evaluations of fulfilled initial expectations.
THE ROLE OF ELECTRONIC WORD OF MOUTH AND THEORY OF PLANNED BEHAVIOR IN SHAPING THRIFT SHOPPING INTENTIONS AMONG GENERATION Z
This research is motivated by the rising popularity of thrift shopping among Generation Z on social media. Grounded in the Theory of Planned Behaviour (TPB), this quantitative study examines the influence of electronic word of mouth (eWOM), attitude, subjective norm, and perceived behavioural control on thrift shopping intention, alongside the mediating role of attitude. Data were collected from 170 respondents in Jabodetabek using convenience sampling and analysed via PLS-SEM. The findings indicate that all proposed relationships are positive and significant. eWOM significantly influences attitude, which successfully mediates the link between eWOM and shopping intention. Among TPB constructs, perceived behavioural control exerts the strongest effect, suggesting Gen Z shops more when feeling capable and confident. Conversely, subjective norm shows the weakest effect. Consequently, thrift businesses should strengthen consumer confidence and encourage positive eWOM through engaging social media content.
PENGARUH TERPAAN KONTEN NEGATIF PROGRAM MAKAN BERGIZI GRATIS DI TIKTOK DAN TINGKAT LITERASI DIGITAL TERHADAP CITRA PRESIDEN PRABOWO SUBIANTO
This study aims to analyze the influence of exposure to content regarding the Free Nutritious Meal Program (Program Makan Bergizi Gratis/MBG) on TikTok and the level of digital literacy on the public image of President Prabowo Subianto. The study is motivated by the widespread dissemination of information about the MBG Program on social media, particularly TikTok, which has the potential to shape public perceptions of President Prabowo Subianto as a figure closely associated with the program. This research employed an explanatory quantitative approach using a survey method involving TikTok users in Indonesia who had been exposed to content related to the MBG Program. Data were collected through questionnaires and analyzed using multiple linear regression.The findings indicate that exposure to content regarding the Free Nutritious Meal Program on TikTok influences the public image of President Prabowo Subianto. Higher exposure to content containing negative narratives about the program tends to be associated with a less favorable image of President Prabowo Subianto among TikTok users. In contrast, a higher level of digital literacy encourages individuals to critically understand and evaluate information, enabling them to develop more balanced and proportional assessments of President Prabowo Subianto.The study also reveals that exposure to content regarding the Free Nutritious Meal Program on TikTok and digital literacy jointly contribute to the formation of President Prabowo Subianto’s public image. These findings suggest that political image formation in the digital era is influenced not only by information disseminated through social media but also by individuals’ ability to access, understand, evaluate, and verify the information they receive.This study highlights the significant role of social media in shaping political image, while digital literacy functions as an essential capability that helps individuals respond to information in a more critical and objective manner. Therefore, enhancing digital literacy is important to support the development of more rational public judgments regarding public policies and political figures in the digital era.
Pengaruh Paparan Issue Boikot AQUA Pro Israel di CNBC News dan Intensitas Electronic Word of Mouth Pada Media Sosial Terhadap Tingkat Kepercayaan Pada Produk AQUA
The boycott issue of products perceived to be linked to Israel has attracted significant attention from the Indonesian public. AQUA, one of the largest bottled water brands in Indonesia, has also been the target of the boycott issue due to public sentiment linking its parent company to support for Israel. The spread of this issue occurs not only through mass media but also through electronic word of mouth (e-WOM) on social media, which allows people to quickly and widely disseminate opinions, comments, and information. This situation has the potential to impact consumer trust in AQUA products. The study used a quantitative approach with an explanatory research style. Data were obtained by distributing questionnaires to 100 respondents who had been exposed to news about the AQUA boycott and had seen or read discussions about AQUA on social media. Data analysis was performed using multiple linear regression with the aid of SPSS software. The results showed that exposure to the AQUA Pro Israel boycott issue on CNBC News and the intensity of electronic word of mouth on social media influenced trust in AQUA products. The intensity of electronic word of mouth has a stronger influence than exposure to mass media coverage in shaping consumer trust levels. These findings suggest that communication on social media plays a significant role in influencing consumer perceptions and trust in a brand, particularly when the brand is in a crisis or the subject of public controversy.
Azkananda Wijaya Rahman Azkananda Wijaya Rahman
ANALISIS RESEPSI KONSUMEN TERHADAP STRATEGI REBRANDING LE MINERALE DALAM MENGHADAPI DUGAAN PRAKTIK GREENWASHING
The increasing adoption of healthy lifestyles and rising public concern for environmental sustainability have encouraged many companies to apply green marketing strategies. Nevertheless, not all companies are able to maintain environmental commitments consistently, which has led some of them to be accused of greenwashing. This study examines consumers’ interpretations of Le Minerale’s rebranding strategy in response to greenwashing allegations following the launch of its single-use gallon product. Using a descriptive qualitative approach and Stuart Hall’s reception analysis, data were collected through in-depth interviews with six active consumers. The analysis focuses on six dimensions of rebranding: product associations, environmental engagement, healthy lifestyle associations, public figure endorsements, communication of health and purity values, and social media activities. The findings show that consumer reception is influenced by socio-cultural, individual, and situational factors. Most informants occupied dominant-negotiated and negotiated-oppositional positions. The study concludes that Le Minerale’s rebranding has not fully restored consumer trust in its environmental commitment, indicating the need for greater consistency, transparency, and real sustainability practices.
REPRESENTASI ISU QUEER PADA MATERI KOMEDI POPON KEROK DALAM STAND-UP COMEDY TAYANGAN SOMASI CLOSE THE DOOR
This study aims to describe and analyze the various sign systems containing queer issues within Popon Kerok’s stand-up comedy material, specifically examining the discourse on queer issues constructed during his performance on the Somasi Close The Door program, while also exploring how Popon Kerok assigns meaning to queer issues within his comedy. Utilizing a qualitative approach, this study employs Roland Barthes’ semiotic analysis method to evaluate Popon Kerok’s comedy material on Somasi Close The Door. The results of this study reveal that the signs presented by Popon Kerok, both visually and verbatim in his comedy material, contain severe violations against the queer community. By utilizing a "close minded" persona, Popon's comedy material is accepted by audiences who share a heteronormative background.
THE INFLUENCE OF PERCEIVED ECONOMIC BENEFITS, SUBJECTIVE NORMS, AND MORAL OBLIGATION TOWARDS INTENTION TO PIRATE SVOD PRODUCTS IN INDONESIA
The rapid expansion of Subscription Video-on-Demand (SVoD) platforms alters entertainment consumption patterns throughout Indonesia. Digital piracy remains deeply widespread despite the extensive availability of official streaming channels. This quantitative explanatory study inspects how perceived economic benefits, subjective norms, and moral obligations dictate individual intentions regarding SVoD product piracy. An online questionnaire gathered data from 246 qualified respondents before evaluation via Partial Least Squares Structural Equation Modeling (PLS-SEM). Empirical results demonstrate that perceived economic advantages exert no significant influence on piracy intentions (𝑝 = 0.480; 𝛽 = −0.003). Subjective norms directly stimulate unauthorized downloading inclinations with a positive significant impact (𝑝 = 0.012; 𝛽 = 0.142). Moral obligation generates an unexpected positive significant path coefficient opposing the original hypothesis (𝑝 = 0.000; 𝛽 = 0.638). Piracy tendencies depend heavily upon peer dynamics and localized ethical rationalizations rather than direct cost considerations.
PENGARUH KOMUNIKASI DALAM REFERENCE GROUP TERHADAP TINDAKAN BOIKOT PRODUK TERAFILIASI ISRAEL YANG DIMEDIASI SIKAP POLITIK PADA MAHASISWA KOTA SEMARANG
This research is motivated by the rise of economic boycott movements against Israel affiliated commercial products as a form of humanitarian solidarity regarding the geopolitical crisis in Palestine. Information about this movement is actively circulating within university students' reference groups, yet an attitude behavior gap remains visible in their daily consumption behavior. The purpose of this study was to determine the effect of reference group communication on the boycott action of Israel-affiliated products, both directly and indirectly through the mediation of political attitudes among university students in Semarang City. The theories used in this study are Reference Group Theory and the Theory of Reasoned Action (TRA). Using a quantitative approach, this study involved 100 respondents, all of whom were university students in Semarang City exposed to the product boycott movement issues. Data collection used a questionnaire survey. The data were then analyzed through sequential inferential analysis using multi-stage linear regression (causal steps) to understand the influence of the independent variable on the dependent variable through the mediator variable. The results of this study indicate that communication within the reference group has a positive and significant influence on students' political attitudes, and political attitudes are proven to have a significant positive effect on driving actual boycott actions. Furthermore, step-by-step testing proves that political attitude acts as a significant mediating variable that bridges the influence of reference group communication interaction toward the manifestation of actual boycott behavior in daily life. Discussion channels and information exposure from close peer circles can reduce the behavior gap when successfully internalized into strong moral beliefs and evaluative judgments within individual students. In conclusion, the results of this study demonstrate that the formation of ethical consumption actions (political consumerism) among university students does not merely depend on the intensity of information circulation within their social environments, but is heavily determined by the stability of individual political attitudes built through that communication. Future social movement strategies need to focus more on strengthening value education and providing valid literature data within group communication channels, ensuring that collective awareness can consistently transform into sustainable actual actions.
DINAMIKA KOMUNIKASI DALAM PENYELESAIAN KONFLIK PADA PASANGAN DENGAN GAYA ATTACHMENT ANXIOUS DAN AVOIDANT
This study aims to examine romantic relationship issues and communication patterns in conflict resolution among couples with anxious and avoidant attachment styles. This research employed a qualitative descriptive method involving eight participants, consisting of four individuals with anxious attachment tendencies and four individuals with avoidant attachment tendencies. Data were collected through in-depth interviews and documentation and analyzed using the Miles and Huberman model. The findings reveal that individuals with anxious attachment tendencies are generally more open in expressing their feelings, actively seek reassurance, and attempt to resolve conflicts immediately. In contrast, individuals with avoidant attachment tendencies tend to avoid conflict, require time to regulate their emotions, and are more reserved in expressing their feelings. In the conflict resolution process, anxious individuals are more likely to initiate communication and relationship repair efforts, while avoidant individuals tend to create distance before re-engaging in communication. The study also shows that couples with anxious and avoidant attachment styles maintain a two-way communication pattern, although the communication process is not always balanced.
KOMUNIKASI PENGAMBILAN KEPUTUSAN ORANG TUA DALAM PENDIDIKAN FORMAL PADA ANAK-ANAK SEDULUR SIKEP DI KAMPUNG SAMIN DUKUH KARANGPACE DESA KLOPODUWUR KABUPATEN BLORA
This study examines family communication patterns in the decision-making process regarding formal education for children in the Sedulur Sikep community in Kampung Samin, Dukuh Karangpace, Klopoduwur Village, Blora Regency. The research was conducted in response to the shifting attitudes of some Sedulur Sikep families toward formal education, from initial resistance to gradual acceptance in line with social change. The study aims to describe and analyze the meaning of formal education, family communication patterns, the negotiation and deliberation process, and the influence of Sedulur Sikep cultural values on educational decisions. This research employed a qualitative approach with an ethnographic case study design. Data were collected through in-depth interviews, participant observation, documentation, and field notes from four family informants. The data were analyzed inductively through coding, source triangulation, technique triangulation, and ethnographic interpretation. The findings show that formal education is understood differently by Sedulur Sikep families, namely as a “key,” a “bridge,” an “obligation,” and a “label,” depending on the parents’ life experiences and social positions. Family communication patterns were also not uniform; they tended to reflect protective, pluralistic, compelled laissez-faire, and pluralistic in rhetoric but protective in practice. The decision-making process was marked by negotiations that were not always equal, but rather took the form of submission, firm assertion, postponement, or final rejection. Sedulur Sikep values such as hard work, simplicity, honesty, and ora gumantung marang wong liya functioned both as sources of legitimacy and as constraints in family communication. The study concludes that decisions about children’s formal education in Sedulur Sikep families are the result of a complex negotiation between cultural values, historical experiences, economic conditions, and power dynamics within the family.
PENGARUH TERPAAN KONTEN TIKTOK DAN PEMBERITAAN PORTAL NEWS TERHADAP LOYALITAS KONSUMEN KAI COMMUTERLINE JABODETABEK
The lost tumbler case involving KAI Commuterline developed into a digital issue after gaining public attention through TikTok content and online news coverage. This study aims to analyze the influence of TikTok content exposure regarding the lost tumbler case and portal news exposure regarding crisis handling on consumer loyalty toward KAI Commuterline Jabodetabek. This research applies a quantitative approach with a descriptive-explanatory design. The sample consisted of 54 respondents selected through purposive sampling. Data were collected using an online questionnaire and analyzed through multiple linear regression with SPSS. The findings show that TikTok content exposure has a positive and significant effect on consumer loyalty. Portal news exposure has a positive direction, but it is not statistically significant as a partial predictor. Simultaneously, TikTok content exposure and portal news exposure significantly influence consumer loyalty, with an R Square value of 0.533. These findings indicate that digital information exposure contributes to consumer loyalty in public transportation services, although direct service experience and mobility needs may also shape consumer loyalty.
REPRESENTASI PERILAKU MANIPULATIF TOKOH GEMA PADA FILM TINGGAL MENINGGAL (2025)
Film Tinggal Meninggal (2025), directed by Kristo Immanuel, reached the top position on Netflix Indonesia in January 2026, centering on Gema, a corporate employee who develops manipulative behaviors after experiencing systematic social neglect. This study aims to analyze how Gema's manipulative behavior is represented through denotation, connotation, and myth in Roland Barthes' semiotics. Using a qualitative descriptive approach with a critical paradigm, this research applies Stuart Hall's representation theory, Gramsci's hegemony, and Cultural Studies, with data drawn from 15 purposively selected scene lexias analyzed through Barthes' five reading codes. Findings reveal that at the denotation level, Gema's manipulation is captured through her fabrication of identity "Bima"; at the connotation level, it signifies a survival mechanism of a marginalized individual; and at the myth level, the film dismantles the assumption that manipulators are entirely culpable. This study concludes that film can deconstruct hegemonic myths surrounding social marginalization
PENGALAMAN PENGELOLAAN KONFLIK DALAM HUBUNGAN ROMANTIS PENGGUNA CYBER ACCOUNT DI TWITTER
This study examines the lived experiences of Twitter cyber account users in managing conflict within romantic relationships formed and maintained in digital spaces. Romantic relationships through cyber accounts have distinctive dynamics because emotional intimacy is built through text-based communication, partially concealed identities, and partners' visible digital activities. This research uses a qualitative phenomenological approach with Moustakas' analytical procedures. Data were collected through text-based in-depth interviews with four informants who had been or were currently involved in romantic relationships with other cyber account users. The findings show that conflicts often emerge from misinterpretation of messages, delayed responses, changes in chat tone, partners' activities on timelines or Discord servers, the use of other accounts, and different boundaries regarding real-life information. Anonymity provides a sense of safety for self-expression, yet it also creates uncertainty when relationships become more personal. Conflict is handled through avoidance, accommodation, taking distance, clarification, compromise, and direct expression of feelings. The essence of the experience lies in negotiating emotional closeness and personal boundaries within anonymous relationships. The study also indicates the need for awareness and advocacy regarding healthy digital relationships so that users can recognize emotional risks such as overthinking, insecurity, excessive jealousy, and emotional dependence.
Afriella Damafarditta Afriella Damafarditta
NARASI PROSES PENGAMBILAN KEPUTUSAN IDENTITAS AGAMA ANAK DARI ORANG TUA BEDA AGAMA
This study aims to understand the process of religious identity decision-making among children from interfaith families. This research employed a qualitative method with a narrative approach. The analysis was conducted using decision-making theory and interpersonal communication theory to examine how religious identity is formed and negotiated through everyday communication and interpersonal relationships. The findings show that the process of religious identity decision-making occurs gradually. The first stage begins with the identifying of identity-related problems caused by different religious experiences and uncertainty regarding religious identity. The second stage involves the exploration of religious identity through information seeking, religious experiences, and communication with family members and the surrounding social environment. The third stage is the consideration of consequences and relational risks related to the decision that will be taken. The fourth stage involves the communication and negotiation of religious identity decisions, where children begin to express their choices to certain individuals. The final stage is the establishment of religious identity, in which children either change, reaffirm, or consciously maintain their religious identity. This study reveals that religious identity decision-making is not an instant or purely individual process. Instead, it is shaped by interpersonal relationships, communication within the family, religious experiences, and the social environment surrounding the children.
Rahna Awal Permata Lades Rahna Awal Permata Lades
REPRESENTASI BODY POSITIVITY DALAM KONTEN INSTAGRAM INFLUENCER TARA BASRO
The dominance of beauty standards on social media, which portray slim bodies, fair skin, and flawless appearances as the ideal for women, remains a serious issue in Indonesia. This study aims to describe the denotative and connotative meanings of body positivity and to analyze biases in the representation of women’s bodies in Tara Basro’s content. Using a descriptive qualitative approach with a critical paradigm and Roland Barthes’s semiotic method, the research object consists of Tara Basro’s Instagram posts containing messages of body positivity. The analysis was conducted by examining the denotative, connotative, and mythical meanings of the visual and textual elements in the posts. The results indicate that body positivity is represented through the natural appearance of women’s bodies, dark brown skin tones, skin textures, body contours, and narratives of self-acceptance. These representations signify courage, authenticity, and resistance to dominant beauty standards. However, this study also found an ambivalence because these representations still contain aesthetic biases, commercial biases, and social class biases. This study concludes that the representation of body positivity in Tara Basro’s Instagram content serves as a space for a battle of meanings between resistance to beauty standards and negotiation with the logic of social media.
PENGARUH INTENSITAS PENGGUNAAN SOSIAL MEDIA TIKTOK DAN INTENSITAS KOMUNIKASI DENGAN TEMAN SEBAYA TERHADAP TINGKAT SELF DISCLOSURE PEREMPUAN PADA KONTEN KECANTIKAN DI TIKTOK
Freedom of expression has made TikTok a space where users can share their feelings, opinions, and daily activities without hesitation. However, this creative freedom may also trigger excessive self-disclosure, which can potentially endanger users themselves. The purpose of this study is to determine the influence of TikTok social media usage intensity on women’s self-disclosure in beauty content and to identify the influence of peer communication intensity on women’s self-disclosure in beauty content. This study employs a quantitative method with an explanatory approach. The population consists of 2,799 students from the Faculty of Social and Political Sciences at Diponegoro University, Semarang, with a sample size of 100 students. Data analysis was conducted using multiple linear regression, coefficient of determination, F test, and t-test. The results indicate that TikTok social media usage intensity and peer communication intensity have a positive and significant influence on self-disclosure. The coefficient of determination (adjusted R square) is 0.793, meaning that both independent variables explain 79.3% of women’s self-disclosure in beauty content
Pengaruh Terpaan Kampanye Iklan American Eagle Outfitters dan Reputasi Sydney Sweeney sebagai Human Brand terhadap Keputusan Pembelian dengan Brand Attitude sebagai Variabel Mediasi
The fashion industry heavily relies on advertising strategies to build brand image, yet utilizing controversial celebrities can pose fatal reputational risks for a company. This study aims to analyze the impact of American Eagle Outfitters' advertising campaign featuring Sydney Sweeney, along with her reputation as a human brand, on consumer purchase decisions, with Brand Attitude serving as a mediating variable. Employing a quantitative approach with an explanatory design, data were collected via questionnaires distributed to a number of consumers in major Indonesian cities who were exposed to the campaign, and subsequently analyzed using structural equation modeling. The findings reveal interesting and non-linear dynamics. Ad exposure does not have a significant direct effect on purchase decisions, indicating that mere frequency of viewing is insufficient to drive buying action if the delivered message is problematic. Conversely, the controversial reputation of the celebrity actually exerts a significant positive direct influence on purchase decisions, a phenomenon likely driven by curiosity stemming from massive media exposure. However, overall, this campaign successfully generates a negative Brand Attitude among consumers. This negative attitude is proven to be a strong deterrent to consumer purchase intentions. Furthermore, Brand Attitude successfully mediates the relationship between the human brand's reputation and the purchase decision, but fails to mediate the relationship between ad exposure and the purchase decision. In conclusion, the success of celebrity marketing communication in the digital era is not merely measured by popularity reach, but heavily depends on the alignment of moral values between the figure and the target audience. Ambiguous or controversial ad messages can easily damage consumer perception, ultimately thwarting the commercial objectives intended by the brand.
DIGITAL RELIGION PADA INSTITUSI MASJID DI ERA MEDIA DIGITAL
The rapid expansion of digital media has opened new possibilities for religious institutions to extend their reach beyond physical boundaries. This study examines how Jogokariyan Mosque in Yogyakarta navigates the digital media landscape as a case of how an Islamic institution engages with digital religion. Using a qualitative case study approach, this paper describes how the mosque has situated itself in the digital media environment while preserving its core religious functions. The study finds that the mosque's engagement with digital media operates as an extension of its physical mission rather than a departure from it. These findings contribute to the broader discourse on how local Islamic institutions position themselves within the evolving digital media ecosystem.
PENGARUH KREDIBILITAS PERSONAL BRAND @SHIREEENZ TERHADAP NIAT BELI KONSUMEN MELALUI EKUITAS MEREK ISTREYA
The “Founder-as-Influencer” phenomenon in Indonesia’s modest fashion industry positions the credibility of brand founders as the spearhead communication. of digital Shirin Al marketing Athrus (@shireeenz) and the hijab brand Istreya provide a relevant context for testing whether personal brand credibility truly drives consumer purchase intent or requires a specific mediator for that influence to materialize. This study aims to explain the influence of @shireeenz’s personal brand credibility on consumer purchase intent, with Istreya’s brand equity serving as a mediating variable, based on Source Credibility Theory and the Customer-Based Brand Equity Model. This study employs an explanatory quantitative approach targeting Muslim women who meet the research criteria, with mediation The research findings show that the credibility of the @shireeenz personal brand—which encompasses the dimensions of trustworthiness, expertise, and attractiveness—is rated very highly by the majority of respondents. However, this credibility was not found to have a significant direct influence on consumers’ purchase intent, indicating that consumers do not automatically form a desire to buy based solely on their perception of the figure promoting the product. Conversely, Istreya’s brand equity was found to significantly mediate the relationship between the credibility of @shireeenz’s personal brand and analysis conducted using PROCESS Macro Model 4 and a bootstrap confidence interval approach. consumer purchase intent. This mediation is full, meaning that the influence of personal brand credibility can only take effect if it first builds strong brand equity through brand awareness, perceived quality, brand associations, and brand loyalty. Thus, it is concluded that the popularity and credibility of a founder-influencer’s personal brand are not sufficient to directly drive consumer purchase intent without the support of strong brand equity. Therefore, Istreya is advised to consistently optimize brand equity building by strengthening brand awareness, improving perceptions of product quality, creating positive brand associations, and maintaining long-term customer loyalty.
PEMAKNAAN KHALAYAK ANAK TERHADAP HOMOSEKSUALITAS DALAM FILM MONSTER (2023)
Monster (2023) is a collaboration film by director Hirokazu Koreeda and script writer Yuji Sakamoto. The film presents a representation of homosexuality within child characters through an implicit and symbolic multi-perspective narrative, set within a society that still very much upholds heteronormatives values. This study aims to identify and describe meaning-making of child audiences aged 13–15 towards the message of homosexuality conveyed in the film. The research employs a descriptive qualitative approach with Stuart Hall’s reception analysis as its primary method, supported by Roland Barthes’ semiotic analysis theory to identify the film’s preferred reading. The research subjects consist of six informants selected through purposive sampling method, with the criteria of being 13–15 years old and having watched the film Monster (2023) in full at least once. Data were collected through in-depth interviews and literature study. The findings reveal that child audiences interpret the representation of homosexuality heterogenously, falling into three decoding positions according to Hall’s reception theories: one informant in the hegemonic-dominant position, three informants in the negotiated position, and two informants in oppositional position. Most informants were able to perceive the distinctive emotional closeness between the characters Minato and Yori; however, their readings diverged when required to name that closeness as romantic attraction indicating homosexuality. This act of naming becomes the crucial point that distinguish the three final positions of six informants. The differences are most strongly influenced by four interacting factors, namely religious values, media literacy, social environment, and personal experience. This study affirms that children are active audiences whose reception is dynamic and contextual rather than passive. Their socio-cultural background influences rather big part of their interpretation but does not determine it entirely.
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