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ANALISIS WEB USAGE MINING MENGGUNAKAN METODE MODIFIED GUSTAFSON – KESSEL CLUSTERING DAN ASSOCIATION RULE PADA WEBSITE UNIVERSITAS DIPONEGORO

*Galuh Nurvinda Kurniawati  -  Departemen Statistika, Fakultas Sains dan Matematika, Universitas Diponegoro, Indonesia
Rukun Santoso  -  Departemen Statistika, Fakultas Sains dan Matematika, Universitas Diponegoro, Indonesia
Sugito Sugito  -  Departemen Statistika, Fakultas Sains dan Matematika, Universitas Diponegoro, Indonesia
Open Access Copyright 2020 Jurnal Gaussian under http://creativecommons.org/licenses/by-nc-sa/4.0.

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Abstract

The comprehension of web visitors patterns are needed to develop website in an optimal fashion. The visitor pattern contained in the web log file of Diponegoro University’s website is clustered by Modified Gustafson-Kessel method. In general, this method produces two until six clusters. Two kinds of results are outlined in this paper. The first is the result contains two clusters, and the second is containing three clusters. In the first result, the visitors are divided into information seekers of student capacity and Engineering Faculty. In the second result, the visitors are divided into information seekers of Medicine Faculty, student admission and Engineering Faculty. 

 

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Keywords: website; web usage mining; web log file; Modified Gustafson-Kessel Clustering; Association Rule

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