BibTex Citation Data :
@article{J.Gauss14731, author = {Rose Julianisa and Diah Safitri and Hasbi Yasin}, title = {ANALISIS KONJOIN FULL PROFILE DALAM PEMILIHAN BEDAK UNTUK MAHASISWI DEPARTEMEN STATISTIKA UNIVERSITAS DIPONEGORO}, journal = {Jurnal Gaussian}, volume = {5}, number = {4}, year = {2016}, keywords = {powder, consumer’s preference, conjoint analysis, full-profile}, abstract = { Powder is the one of cosmetic product that serves to cover the shortfall on the face. Powder consumption continues to increase from year to year to follow trend of cosmetic and lifestyle that happened to people. It makes producer to be more creative and innovative to produce or developing their product to keep consumers interested. To help producer to know and understand the consumer preference on combinations of attributes in the powder, it can be used conjoint analysis. Beside that, conjoint analysis is used to get the concept of products that comply with the consumers want and can be developed as a combination of new products. In this thesis conjoint analysis is used by using presentation method of full-profile. There are four attributes used in this analysis, they are powder types, form of packaging, aroma, and glass facility. From the results of the analysis that obtained by the respondents, the most importance attribute in selecting a face powder is the package attribute (34,338 %), the second is a kind of powder (33,667 %), the third is glass facility in the powder (16,397 %), and the last is the scent of powder (15,598 %). The combination of desired respondents in choosing or use a powder is a powder that have the type of compact powder, circular packaging forms, has no aroma, and there is no glass. Keywords : powder, consumer’s preference, conjoint analysis, full-profile }, issn = {2339-2541}, pages = {747--756} doi = {10.14710/j.gauss.5.4.747-756}, url = {https://ejournal3.undip.ac.id/index.php/gaussian/article/view/14731} }
Refworks Citation Data :
Powder is the one of cosmetic product that serves to cover the shortfall on the face. Powder consumption continues to increase from year to year to follow trend of cosmetic and lifestyle that happened to people. It makes producer to be more creative and innovative to produce or developing their product to keep consumers interested. To help producer to know and understand the consumer preference on combinations of attributes in the powder, it can be used conjoint analysis. Beside that, conjoint analysis is used to get the concept of products that comply with the consumers want and can be developed as a combination of new products. In this thesis conjoint analysis is used by using presentation method of full-profile. There are four attributes used in this analysis, they are powder types, form of packaging, aroma, and glass facility. From the results of the analysis that obtained by the respondents, the most importance attribute in selecting a face powder is the package attribute (34,338 %), the second is a kind of powder (33,667 %), the third is glass facility in the powder (16,397 %), and the last is the scent of powder (15,598 %). The combination of desired respondents in choosing or use a powder is a powder that have the type of compact powder, circular packaging forms, has no aroma, and there is no glass.
Keywords : powder, consumer’s preference, conjoint analysis, full-profile
Article Metrics:
Last update:
The Authors submitting a manuscript do so on the understanding that if accepted for publication, copyright of the article shall be assigned to Media Statistika journal and Department of Statistics, Universitas Diponegoro as the publisher of the journal. Copyright encompasses the rights to reproduce and deliver the article in all form and media, including reprints, photographs, microfilms, and any other similar reproductions, as well as translations.
Jurnal Gaussian and Department of Statistics, Universitas Diponegoro and the Editors make every effort to ensure that no wrong or misleading data, opinions or statements be published in the journal. In any way, the contents of the articles and advertisements published in Jurnal Gaussian journal are the sole and exclusive responsibility of their respective authors and advertisers.
The Copyright Transfer Form can be downloaded here: [Copyright Transfer Form Jurnal Gaussian]. The copyright form should be signed originally and send to the Editorial Office in the form of original mail, scanned document or fax :
Dr. Rukun Santoso (Editor-in-Chief) Editorial Office of Jurnal GaussianDepartment of Statistics, Universitas DiponegoroJl. Prof. Soedarto, Kampus Undip Tembalang, Semarang, Central Java, Indonesia 50275Telp./Fax: +62-24-7474754Email: jurnalgaussian@gmail.com
Jurnal Gaussian by Departemen Statistika Undip is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Visitor Number:
View statistics