THE INFLUENCE OF BRAND IMAGE, SOCIAL INFLUENCE, STATUS CONSUMPTION, PRICE QUALITY INFERENCE, AND ATTITUDE TOWARDS THE PURCHASE INTENTION OF COUNTERFEIT ELECRONIC PRODUCTS VIA TIKTOK SHOP IN SEMARANG (A STUDY ON THE PREVALENCE OF COUNTERFEIT PRODUCTS) | Daffa Luqman Raf | Diponegoro Journal of Management

THE INFLUENCE OF BRAND IMAGE, SOCIAL INFLUENCE, STATUS CONSUMPTION, PRICE QUALITY INFERENCE, AND ATTITUDE TOWARDS THE PURCHASE INTENTION OF COUNTERFEIT ELECRONIC PRODUCTS VIA TIKTOK SHOP IN SEMARANG (A STUDY ON THE PREVALENCE OF COUNTERFEIT PRODUCTS) Download

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